{"id":10405,"date":"2019-04-25T13:47:03","date_gmt":"2019-04-25T10:47:03","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=10405"},"modified":"2019-04-25T13:49:12","modified_gmt":"2019-04-25T10:49:12","slug":"nestle-pazarlama-ve-kurumsal-iletisim-direktoru-iletisim-fakultesinde","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2019\/04\/25\/nestle-pazarlama-ve-kurumsal-iletisim-direktoru-iletisim-fakultesinde\/","title":{"rendered":"NESTLE Pazarlama ve Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc \u0130leti\u015fim Fak\u00fcltesinde"},"content":{"rendered":"<p><strong>Dicle G\u00dcNG\u00d6R<\/strong><br \/>\n<strong>Foto\u011fraf: Hamza AKTAY<\/strong><\/p>\n<p><strong>Nestle Pazarlama ve Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Zeynep Sungu, \u0130stanbul \u00dcniversitesi Halkla \u0130li\u015fkiler B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. Feride Ak\u0131m\u2019\u0131n davetiyle Uluslararas\u0131 ve K\u00fclt\u00fcrleraras\u0131 \u0130leti\u015fim Kampanyalar\u0131 dersine konuk olarak, kurumsal ileti\u015fime dair sekt\u00f6r deneyimlerini \u00f6\u011frencilerle payla\u015ft\u0131.<\/strong><\/p>\n<p><img decoding=\"async\" class=\" wp-image-10408 aligncenter\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/HMZ_8189-300x194.jpg\" alt=\"\" width=\"665\" height=\"430\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/HMZ_8189-300x194.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/HMZ_8189-768x498.jpg 768w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/HMZ_8189-1024x664.jpg 1024w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/p>\n<p><strong>\u2018\u2019\u00c7a\u011f\u0131m\u0131zda \u0130leti\u015fim Her \u015eey\u2019\u2019<\/strong><\/p>\n<p>Sungu, konu\u015fmas\u0131na ya\u015fad\u0131\u011f\u0131m\u0131z \u00e7a\u011fda ileti\u015fimin \u00f6nemini vurgulayarak ba\u015flad\u0131. \u201c\u0130leti\u015fimin dijitalle\u015fmeyle beraber ne kadar h\u0131z kazand\u0131\u011f\u0131n\u0131, her an her yerde elimizin alt\u0131nda olarak d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde yapt\u0131\u011f\u0131n\u0131z i\u015f \u00e7ok k\u0131ymetli\u201d diyerek ileti\u015fimin \u00f6nemine ve sorumlulu\u011funa de\u011findi.<\/p>\n<p><strong>D\u00fcnya\u2019da 150, T\u00fcrkiye\u2019de 113 Y\u0131l<\/strong><\/p>\n<p>Henri Nestle taraf\u0131ndan 1866 y\u0131l\u0131nda, kom\u015fusunun premat\u00fcre do\u011fan bebe\u011fine s\u00fct sa\u011flamak i\u00e7in \u0130svi\u00e7re\u2019de kurulan Nestle firmas\u0131n\u0131n kurulu\u015f hik\u00e2yesini anlatan Sungu, logolar\u0131n\u0131n da bu kurulu\u015f hik\u00e2yesinden ilham al\u0131narak olu\u015fturuldu\u011funu s\u00f6zlerine ekledi. \u2018\u2019Nestle\u2019nin T\u00fcrkiye\u2019deki ilk fabrikas\u0131 \u00e7ikolata fabrikas\u0131 olarak 1927 y\u0131l\u0131nda a\u00e7\u0131ld\u0131\u011f\u0131ndan bug\u00fcne kadar fabrikalar\u0131 ve \u00e7al\u0131\u015fanlar\u0131 artt\u0131rarak geldi\u2019\u2019 \u015feklinde s\u00f6zlerine devam ederek firmalar\u0131n\u0131n tarihi, hedef edindikleri ilkeleri ve etki alanlar\u0131 hakk\u0131nda bilgi verdi.<\/p>\n<p><strong>Gen\u00e7lerin Tercihi \u00c7evreye ve \u0130nsan Haklar\u0131na Duyarl\u0131 Firmalar<\/strong><\/p>\n<p>Marka ve \u00fcr\u00fcnlerde gen\u00e7lerin tercihini daha \u00e7ok \u00e7evreye ve insan haklar\u0131na duyarl\u0131 firmalardan yana kulland\u0131\u011f\u0131n\u0131 dile getiren Sungu, bu tercihi kar\u015f\u0131lamak ad\u0131na Nestle\u2019nin global alanda \u00fc\u00e7e b\u00f6ld\u00fc\u011f\u00fc etki alanlar\u0131ndan bahsetti.<\/p>\n<p>\u00dc\u00e7e b\u00f6ld\u00fckleri bu etki alanlar\u0131n\u0131 \u201cbirey ve aile i\u00e7in\u201d, \u201ctopluluklar i\u00e7in\u201d ve \u201cgezegen i\u00e7in\u201d oldu\u011funu belirten Sungu, her bir etki alan\u0131 i\u00e7in Nestle olarak \u00f6zel projeler geli\u015ftirdiklerini s\u00f6yledi.<\/p>\n<p><strong>Nestle\u2019de Staj ve \u0130\u015f Olanaklar\u0131<\/strong><\/p>\n<p>Konu\u015fmas\u0131n\u0131n ard\u0131ndan \u00f6\u011frencilerin sorular\u0131n\u0131 cevaplayan Sungu, i\u015f olanaklar\u0131yla ilgili gelen soru \u00fczerine Nestle\u2019nin i\u015f ve staj olanaklar\u0131ndan bahsetti. \u201cB\u00fcnyemizde 12- 18 ay aras\u0131 de\u011fi\u015fen s\u00fcre i\u00e7inde adaylar birden farkl\u0131 departmanlarda \u00e7al\u0131\u015f\u0131yor ve staj\u0131n sonunda tercih ettikleri pozisyonda \u00e7al\u0131\u015fmaya ba\u015flayabiliyorlar\u201d s\u00f6zleriyle bilgi verdi.<\/p>\n<p>Zeynep Sungu ayn\u0131 zamanda herhangi bir yerel \u015firkette ileti\u015fim alan\u0131nda \u00e7al\u0131\u015fmak isteyenlere de tavsiyelerde bulundu. \u00c7a\u011f\u0131m\u0131zda dil bilmenin \u00f6nemini vurgulayan Sungu, \u0130ngilizcenin art\u0131k yeterli olmad\u0131\u011f\u0131n\u0131, mutlaka 2. ve 3. bir dil bilmenin gereklili\u011fini de s\u00f6zlerine ekledi. Bir ileti\u015fimcinin kendi alan\u0131yla s\u0131n\u0131rlanmay\u0131p ba\u015fka alanlarda da kendini geli\u015ftirmesi gerekti\u011fini belirtti.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-10407 aligncenter\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_0974-300x188.jpg\" alt=\"\" width=\"651\" height=\"408\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_0974-300x188.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_0974-768x482.jpg 768w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_0974-1024x643.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_0974-103x65.jpg 103w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_0974-351x221.jpg 351w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_0974-343x215.jpg 343w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_0974-326x205.jpg 326w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_0974-163x102.jpg 163w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/p>\n<p>Konferans sonunda Zeynep Sungu\u2019ya Do\u00e7. Dr. Feride Ak\u0131m taraf\u0131ndan te\u015fekk\u00fcr plaketi verildi.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-10419 aligncenter\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_0975-300x179.jpg\" alt=\"\" width=\"650\" height=\"388\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_0975-300x179.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_0975-768x457.jpg 768w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_0975-1024x609.jpg 1024w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nestle Pazarlama ve Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Zeynep Sungu, \u0130stanbul \u00dcniversitesi Halkla \u0130li\u015fkiler B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. Feride Ak\u0131m\u2019\u0131n davetiyle Uluslararas\u0131 ve K\u00fclt\u00fcrleraras\u0131 \u0130leti\u015fim Kampanyalar\u0131 dersine konuk olarak, kurumsal ileti\u015fime dair sekt\u00f6r deneyimlerini \u00f6\u011frencilerle payla\u015ft\u0131.<\/p>\n","protected":false},"author":14,"featured_media":10406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/10405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=10405"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/10405\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/10406"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=10405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=10405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=10405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}