{"id":10439,"date":"2019-04-25T16:52:23","date_gmt":"2019-04-25T13:52:23","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=10439"},"modified":"2019-04-30T11:47:45","modified_gmt":"2019-04-30T08:47:45","slug":"dogru-iletisim-projesi-tasarlamak","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2019\/04\/25\/dogru-iletisim-projesi-tasarlamak\/","title":{"rendered":"Do\u011fru \u0130leti\u015fim Projesi Tasarlamak"},"content":{"rendered":"

I\u015f\u0131l SIP\u00c7IK<\/strong>
\nFoto\u011fraf: Hamza AKTAY, I\u015f\u0131l SIP\u00c7IK<\/strong><\/p>\n

Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu\u2019nun \u0130leti\u015fim Seminerleri dersi kapsam\u0131nda Olmad\u0131k Projeler Y\u00f6netici Orta\u011f\u0131 G\u00fclay Ka\u00e7maz \u00d6zbek, \u201cDo\u011fru \u0130leti\u015fim Projesi Tasarlamak\u201d ba\u015fl\u0131kl\u0131 s\u00f6yle\u015fi ger\u00e7ekle\u015ftirdi.<\/strong><\/p>\n

\"\"<\/p>\n

A&B \u0130leti\u015fim’de \u00e7al\u0131\u015ft\u0131\u011f\u0131 d\u00f6nemde Garanti Bankas\u0131 ile yapt\u0131klar\u0131 \u00e7al\u0131\u015fmalar \u00fczerinden do\u011fru ileti\u015fim projesini haz\u0131rlamak \u00fczerine a\u00e7\u0131klamalarda bulunan \u00d6zbek, ileti\u015fim projelerinin hedef kitlenin dikkatini \u00e7ekmesi gerekti\u011fini belirtti. Hedef ve ama\u00e7 belirlendikten sonra projenin tasarland\u0131\u011f\u0131n\u0131 s\u00f6yleyerek verilmek istenen mesaj\u0131n a\u00e7\u0131k ve kitleye uygun verilmesi gerekti\u011fini vurgulad\u0131.<\/p>\n

\u00d6zbek, Garanti Bankas\u0131\u2019n\u0131n 60. y\u0131l\u0131 i\u00e7in haz\u0131rlanan ileti\u015fim projesine sunumunda yer vererek bu projenin fikir olarak ortaya \u00e7\u0131k\u0131\u015f hik\u00e2yesini ve kurgu s\u00fcrecinde ger\u00e7ekle\u015fen olaylar\u0131 \u00f6\u011frencilerle payla\u015ft\u0131. 2006 y\u0131l\u0131nda haz\u0131rlanan 60. y\u0131l projelerinin gelecek senelerde bir\u00e7ok projenin ba\u015flang\u0131c\u0131 oldu\u011funu belirterek bu projelerden k\u0131saca bahsetti.<\/p>\n

\"\"<\/p>\n

\u00d6zbek yer ald\u0131\u011f\u0131 projelerden yola \u00e7\u0131karak ileti\u015fim sekt\u00f6r\u00fcnde tasar\u0131m\u0131 a\u00e7\u0131klarken, \u201cKoca bir d\u00fcnya yarat\u0131yorsunuz ve bu hem maddi hem manevi a\u00e7\u0131dan \u00e7ok \u00f6nemli bir i\u015f\u201d s\u00f6zlerini kulland\u0131.<\/p>\n

D\u00f6nemin de\u011fi\u015fmesiyle ileti\u015fim projelerinin de de\u011fi\u015fti\u011fini belirten \u00d6zbek, \u201cNe biz ne de siz bundan 15 y\u0131l sonra ne olaca\u011f\u0131n\u0131 bilebiliriz. Her proje i\u00e7inde bulundu\u011fu d\u00f6nemin ko\u015fullar\u0131na g\u00f6re yarat\u0131lmal\u0131\u201d \u015feklinde konu\u015ftu. \u0130leti\u015fim projelerinin tasar\u0131m\u0131nda eskinin b\u00fcy\u00fck kurgular\u0131n\u0131n yerine toplum i\u00e7inde seslenilmek istenilen kitleye y\u00f6nelik projelerin yap\u0131lmas\u0131 gerekti\u011fini de vurgulad\u0131.<\/p>\n

\"\"<\/p>\n

S\u00f6yle\u015fi, ger\u00e7ekle\u015ftirilen soru-cevap k\u0131sm\u0131 ve sonras\u0131nda \u00d6\u011fr. G\u00f6r. \u00d6zkoyuncu taraf\u0131ndan G\u00fclay Ka\u00e7maz \u00d6zbek\u2019e te\u015fekk\u00fcr belgesi takdimi ile sona erdi.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu\u2019nun \u0130leti\u015fim Seminerleri dersi kapsam\u0131nda Olmad\u0131k Projeler Y\u00f6netici Orta\u011f\u0131 G\u00fclay Ka\u00e7maz \u00d6zbek, \u201cDo\u011fru \u0130leti\u015fim Projesi Tasarlamak\u201d ba\u015fl\u0131kl\u0131 s\u00f6yle\u015fi ger\u00e7ekle\u015ftirdi.<\/p>\n","protected":false},"author":14,"featured_media":10445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[1,178],"tags":[],"class_list":["post-10439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-fakultemizden"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/10439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=10439"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/10439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/10445"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=10439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=10439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=10439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}