{"id":10536,"date":"2019-05-02T12:59:48","date_gmt":"2019-05-02T09:59:48","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=10536"},"modified":"2019-05-02T12:59:48","modified_gmt":"2019-05-02T09:59:48","slug":"dr-ogr-uyesi-aysel-cetinkaya-gazetecilik-turleri-dersine-konuk-oldu","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2019\/05\/02\/dr-ogr-uyesi-aysel-cetinkaya-gazetecilik-turleri-dersine-konuk-oldu\/","title":{"rendered":"Dr. \u00d6\u011fr. \u00dcyesi Aysel \u00c7etinkaya \u201c Gazetecilik T\u00fcrleri\u201d dersine konuk oldu"},"content":{"rendered":"<p><strong>Merve TOKAZ<\/strong><\/p>\n<p>Kocaeli \u00dcniversitesi Gazetecilik B\u00f6l\u00fcm\u00fc Dr. \u00d6\u011fr. \u00dcyesi Aysel \u00c7etinkaya , 29 Nisan\u2019da \u0130stanbul \u00dcniversitesi Gazetecilik B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. Ceyda Ilgaz B\u00fcy\u00fckbaykal\u2019\u0131n Gazetecilik T\u00fcrleri dersine konuk oldu. Dr. \u00d6\u011fr. \u00dcyesi \u00c7etinkaya , \u00f6\u011frencilere son d\u00f6nemlerde yayg\u0131nl\u0131k kazanan \u201c \u00c7evrimi\u00e7i Gazetecilik ve Multimedya Gazetecili\u011fi\u201d hakk\u0131nda bilgiler verdi.<\/p>\n<p><strong>\u201cMedya Art\u0131k Eskisi Gibi De\u011fil\u201d<\/strong><\/p>\n<p>Dr. \u00d6\u011fr. \u00dcyesi \u00c7etinkaya ilk olarak g\u00fcn\u00fcm\u00fczde medya sekt\u00f6r\u00fc ve \u00f6zellikle yaz\u0131l\u0131 bas\u0131n alanlar\u0131ndaki de\u011fi\u015fim ve d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerine de\u011finerek, \u201cMedya art\u0131k eskisi gibi de\u011fil. Televizyon ve gazeteler hala \u00e7ok \u00f6nemli fakat bunun yan\u0131nda art\u0131k dijitali de takip etmemiz gerekiyor. Art\u0131k d\u00fcnyan\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu haberleri online mecralardan takip ediyor. Televizyon izleyicisi hala fazla fakat yaz\u0131l\u0131 bas\u0131n yeni \u00e7a\u011fa yenik d\u00fc\u015fm\u00fc\u015f durumda\u201d diyerek gelinen noktan\u0131n trajik boyutlara ula\u015ft\u0131\u011f\u0131n\u0131 ifade etti. Konuyla ilgili T\u00fcrkiye\u2019de yap\u0131lan anket sonu\u00e7lar\u0131ndan yola \u00e7\u0131karak bu de\u011fi\u015fimin art\u0131k daha belirgin hale geldi\u011fini belirten Dr. \u00d6\u011fr. \u00dcyesi \u00c7etinkaya, \u201cYap\u0131lan ara\u015ft\u0131rmalarda T\u00fcrkiye\u2019deki 41 gazetenin toplam tiraj\u0131 bug\u00fcn 3 milyona kadar inmi\u015f durumda. Art\u0131k yaz\u0131l\u0131 gazeteleri okur \u00e7ok fazla tercih etmiyor\u201d dedi.<\/p>\n<p><strong>\u201cDikkat Aral\u0131\u011f\u0131 8 Saniyeye Kadar D\u00fc\u015ft\u00fc\u201d<\/strong><\/p>\n<p>G\u00fcn\u00fcm\u00fczde \u201cYeni Medya\u201d kavram\u0131n\u0131n yayg\u0131nla\u015fmas\u0131 ile birlikte medya sekt\u00f6r\u00fcnde g\u00f6rselin \u00e7ok \u00f6nemli bir unsur haline geldi\u011fine dikkat \u00e7eken Dr. \u00d6\u011fr. \u00dcyesi \u00c7etinkaya, \u201cYap\u0131lan ara\u015ft\u0131rmalara g\u00f6re art\u0131k t\u00fcketicilerin %63\u2019\u00fc haberleri yaz\u0131l\u0131 metin halinde okumak yerine g\u00f6rsel olarak takip etmeyi tercih ediyor. Zaten sosyal medyaya bakt\u0131\u011f\u0131n\u0131zda, g\u00f6rsel i\u00e7eriklerin daha fazla payla\u015f\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyorsunuz. Bu demek oluyor ki g\u00f6rseller metinlerden daha etkili. Yani siz altm\u0131\u015f bin kelimeyle anlatabilece\u011finiz olay\u0131 ya da durumu tek bir g\u00f6rselle anlatma \u015fans\u0131na sahip oluyorsunuz\u201d diyerek g\u00f6rselin yaz\u0131l\u0131 bas\u0131na oranla okur \u00fczerinde daha etkili oldu\u011funu dile getirdi. Dr. \u00d6\u011fr. \u00c7etinkaya, bu oranlar\u0131n belirlenmesinde en \u00f6nemli fakt\u00f6r\u00fcn toplum yap\u0131s\u0131ndaki de\u011fi\u015fmeler oldu\u011funu belirterek, \u201cAsl\u0131nda g\u00fcn i\u00e7inde bir\u00e7ok habere maruz kal\u0131yoruz ancak ona ne kadar ilgi g\u00f6sterece\u011fimize karar verme s\u00fcremiz \u00e7ok k\u0131salm\u0131\u015f durumda. G\u00fcn\u00fcm\u00fczde insanlar\u0131n dikkat aral\u0131\u011f\u0131 8 saniyeye kadar d\u00fc\u015ft\u00fc\u201d ifadelerini kulland\u0131.<\/p>\n<p><strong>&#8220;Etkile\u015fimi D\u00fc\u015f\u00fck Olan Hi\u00e7bir \u0130\u00e7erik Takip Edilmiyor&#8221;<\/strong><\/p>\n<p>Dr. \u00d6\u011fr. \u00dcyesi \u00c7etinkaya, yap\u0131lan anketlerin ve \u00e7\u0131kan sonu\u00e7lar\u0131n \u00f6nemine de\u011finerek, \u201cBu rakamlar bizlere, \u2018Gazetecilikte neden bu de\u011fi\u015fimi ya\u015f\u0131yoruz?\u2019 sorusunun yan\u0131t\u0131n\u0131 veriyor. Eskiden \u2018i\u00e7erik krald\u0131r\u2019 derdik \u015fimdi \u2018etkile\u015fim krald\u0131r\u2019 diyoruz. Bug\u00fcn etkile\u015fimi d\u00fc\u015f\u00fck olan hi\u00e7bir i\u00e7eri\u011fi takip etmiyoruz. \u0130\u015fte b\u00fct\u00fcn bunlar gazetecilikte payla\u015f\u0131lan i\u00e7eriklerin hangi formatta ve hangi uzunlukta olmas\u0131 gerekti\u011finin ipu\u00e7lar\u0131n\u0131 veriyor\u201d dedi. G\u00fcn\u00fcm\u00fczde sosyal medya platformlar\u0131n\u0131n i\u00e7eriklerin payla\u015f\u0131lmas\u0131 ve etkile\u015fimi hususunda b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131na de\u011finen Dr. \u00d6\u011fr. \u00dcyesi \u00c7etinkaya, \u201cBu noktada \u2018Dark Social\u2019 kavram\u0131 kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Yani insanlar g\u00fcn\u00fcm\u00fczde bilgi sahibi olmak i\u00e7in haber sitelerini ziyaret etmiyor. Art\u0131k Whatsapp \u00fczerinden ve kapal\u0131 sosyal a\u011flar \u00fczerinden haber payla\u015f\u0131yoruz\u201d diyerek bu durumun \u00f6zellikle medya sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fan kesim i\u00e7in endi\u015fe yaratt\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n<p><strong>&#8220;Gazetecilik ve \u00dcretilen \u0130\u00e7erikler De\u011fi\u015fiyor&#8221;<\/strong><\/p>\n<p>Son olarak de\u011fi\u015fen ve d\u00f6n\u00fc\u015fen medya sekt\u00f6r\u00fcne dair \u00f6\u011frencilere tavsiyelerde bulunan Dr. \u00d6\u011fr. \u00dcyesi \u00c7etinkaya, \u201cGazetecilik de\u011fi\u015fiyor. \u00dcretilen i\u00e7erikler de\u011fi\u015fiyor. Biz gazetecilik \u00f6\u011frencisiyiz ama gazetecilik biterse diye d\u00fc\u015f\u00fcnmeyin. Yeni medya baz\u0131 f\u0131rsatlar\u0131 da beraberinde getiriyor. Bunlar\u0131n fark\u0131nda olabilmek \u00f6nemli. Yeni medya ile birlikte istihdam alanlar\u0131 a\u00e7\u0131ld\u0131. Sadece sekt\u00f6r bir d\u00f6n\u00fc\u015f\u00fcm i\u00e7erisinde. E\u011fer siz g\u00fcnceli takip eder ve bu \u00f6zellikleri bar\u0131nd\u0131r\u0131rsan\u0131z i\u015f \u015fans\u0131n\u0131z da artm\u0131\u015f olur\u201d dedi<\/p>\n<div id='gallery_1' class='gallery galleryid-10536 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2019-04-29-at-15.54.05.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2019-04-29-at-15.54.05-150x150.jpeg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2019-04-29-at-15.54.05-3.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2019-04-29-at-15.54.05-3-150x150.jpeg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2019-04-29-at-15.54.04-2.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2019-04-29-at-15.54.04-2-150x150.jpeg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><br style=\"clear: both\" \/><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2019-04-29-at-15.54.04-1.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2019-04-29-at-15.54.04-1-150x150.jpeg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2019-04-29-at-15.54.05-2.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2019-04-29-at-15.54.05-2-150x150.jpeg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2019-04-29-at-15.54.05-1.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2019-04-29-at-15.54.05-1-150x150.jpeg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><br style=\"clear: both\" \/><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2019-04-29-at-15.54.04.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2019-04-29-at-15.54.04-150x150.jpeg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure>\n                <br style='clear: both' \/>\n            <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Kocaeli \u00dcniversitesi Gazetecilik B\u00f6l\u00fcm\u00fc Dr. \u00d6\u011fr. \u00dcyesi Aysel \u00c7etinkaya , 29 Nisan\u2019da \u0130stanbul \u00dcniversitesi Gazetecilik B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. Ceyda Ilgaz B\u00fcy\u00fckbaykal\u2019\u0131n Gazetecilik T\u00fcrleri dersine konuk oldu. Dr. \u00d6\u011fr. \u00dcyesi \u00c7etinkaya , \u00f6\u011frencilere son d\u00f6nemlerde yayg\u0131nl\u0131k kazanan \u201c \u00c7evrimi\u00e7i Gazetecilik ve Multimedya Gazetecili\u011fi\u201d hakk\u0131nda bilgiler verdi.<\/p>\n","protected":false},"author":14,"featured_media":10543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[34],"tags":[],"class_list":["post-10536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-universite"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/10536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=10536"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/10536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/10543"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=10536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=10536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=10536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}