{"id":10722,"date":"2019-05-10T12:13:11","date_gmt":"2019-05-10T09:13:11","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=10722"},"modified":"2019-05-10T12:13:46","modified_gmt":"2019-05-10T09:13:46","slug":"ogrenciler-yeni-medyayi-cok-iyi-ogrenmeliler","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2019\/05\/10\/ogrenciler-yeni-medyayi-cok-iyi-ogrenmeliler\/","title":{"rendered":"\u201c\u00d6\u011frenciler Yeni Medyay\u0131 \u00c7ok \u0130yi \u00d6\u011frenmeliler\u201d"},"content":{"rendered":"<p><strong>Halil SA\u00c7<\/strong><\/p>\n<p><strong>Uzun y\u0131llar yat dergicili\u011fi sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fan Y\u0131lmaz \u00d6zt\u00fcrk, Prof. Dr. Asl\u0131 Yapar G\u00f6nen\u00e7&#8217;in Dergi Medyas\u0131 dersine konuk oldu. \u00d6zt\u00fcrk, ilgi alan\u0131 dergileri hakk\u0131nda bilgi verip yat dergicili\u011fini ve dijitale d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc sosyal ve ekonomik ba\u011flamlar\u0131yla anlatt\u0131.<\/strong><\/p>\n<p>\u0130lgi alan\u0131 dergilerinin \u00e7e\u015fitli sosyo-ekonomik gruplar\u0131n sahip olduklar\u0131 ya da sonradan edindikleri \u00f6zel ve bireysel zevklere hitap etmek i\u00e7in ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirten \u00d6zt\u00fcrk, \u201c\u0130lgi alan\u0131 dergilerinin varl\u0131k ko\u015fulu ekonomik ko\u015fullara entegrasyonda ba\u015far\u0131l\u0131 olmas\u0131na ba\u011fl\u0131d\u0131r ve geli\u015fmesi ekonomik sistemler uyumla\u015fmas\u0131na ba\u011fl\u0131d\u0131r\u201d dedi.<\/p>\n<p>\u00d6zt\u00fcrk, yat sekt\u00f6r\u00fcn\u00fcn ana malzemesinin tekneler oldu\u011funu ifade edip, \u201cYat\u00e7\u0131l\u0131k sadece bir hobi de\u011fildir. Ayn\u0131 zamanda bir sekt\u00f6rd\u00fcr. Tekneler in\u015fa edilir ama bu da yetmez. Teknenin in\u015fa edildi\u011fi g\u00fcnden itibaren sa\u011fl\u0131kl\u0131 ve g\u00fcvenli bir \u015fekilde suyun \u00fczerinde bulunmas\u0131 i\u00e7in pek \u00e7ok bile\u015fenin birlikte \u00e7al\u0131\u015fmas\u0131 gerekir. Yat\u00e7\u0131l\u0131\u011fa ba\u011fl\u0131 olarak marina, liman gibi talepler de olu\u015fur. Yani bir ilgi alan\u0131 koca bir sekt\u00f6r halini alabilmekte\u201d dedi.<\/p>\n<p><strong>Oda\u011fa Yat\u00e7\u0131l\u0131k Konulmal\u0131<\/strong><\/p>\n<p>\u0130lgi alan\u0131 dergilerinin t\u00fcketici dergilerinin life-style kategorisinde yer ald\u0131\u011f\u0131na vurgu yapan \u00d6zt\u00fcrk, \u201cBir ilgi alan\u0131 dergisinin i\u00e7erik belirlemedeki en \u00f6nemli \u00f6zelli\u011fi odaklanmakt\u0131r. Odaklanmak, i\u00e7eri\u011fin s\u0131n\u0131rlar\u0131n\u0131 belirler. \u00d6rne\u011fin, bir yat dergisinin b\u00fct\u00fcn deniz ve denizcilik konular\u0131n\u0131 ele almas\u0131 odaktan sapmakt\u0131r. Bu y\u00fczden bir yat dergisi oda\u011f\u0131na yat\u00e7\u0131l\u0131\u011f\u0131 koyarak i\u00e7eriklerini i\u015flemeli\u201d s\u00f6zlerini sarf etti.<\/p>\n<p><strong>Taklitten Ka\u00e7\u0131n\u0131lmal\u0131, Hedef Kitle \u0130yi Belirlenmeli<\/strong><\/p>\n<p>\u00d6zt\u00fcrk, \u201c\u0130lgi alan\u0131 dergilerinde g\u00fcn\u00fcm\u00fczde kar\u015f\u0131la\u015f\u0131lan en b\u00fcy\u00fck problemlerinden biri de ba\u015far\u0131l\u0131 yabanc\u0131 bir dergiyi taklit etmektir. Bu durum saman alevi dergiler yaratmaktad\u0131r. Yabanc\u0131 dergiler taklit edilirken hem hedef kitlenin hem de yerel \u00f6zelliklerin hesaba kat\u0131lmamas\u0131 ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 getirmekte\u201d s\u00f6zleriyle \u00f6zg\u00fcnl\u00fc\u011fe ve yerel ko\u015fullar\u0131n dikkate al\u0131nmas\u0131 gerekti\u011fine vurgu yapt\u0131.<\/p>\n<p><strong>Sekt\u00f6rde Yeni Medyay\u0131 Bilmek \u00d6nemli<\/strong><\/p>\n<p>G\u00fcn\u00fcm\u00fczde bas\u0131l\u0131 yat dergilerinin okuyucu say\u0131s\u0131n\u0131n azald\u0131\u011f\u0131n\u0131 belirten \u00d6zt\u00fcrk, \u201cD\u00fcnya\u2019da bas\u0131l\u0131 yat dergilerinin okur say\u0131s\u0131n\u0131n d\u00fc\u015fmesi bas\u0131l\u0131 dergilerin yerini dijital yay\u0131nc\u0131l\u0131\u011fa b\u0131rakmas\u0131ndan kaynakl\u0131. Dijital yay\u0131nc\u0131l\u0131k, an\u0131nda haber iletimine olanak sa\u011flamakta, zaman ve mekan s\u0131n\u0131r\u0131n\u0131 ortadan kald\u0131rmaktad\u0131r. Bu durum, ka\u011f\u0131da bas\u0131lan dergilerin bir prestij unsuru olarak ortaya \u00e7\u0131kmas\u0131n\u0131 sa\u011fl\u0131yor. Reklam veren somut bir \u015fekilde dergiyi g\u00f6rmek isteyebiliyor\u201d ifadelerine yer verdi.<\/p>\n<p>\u00d6zt\u00fcrk, sekt\u00f6r\u00fcn her gecen g\u00fcn daha da dijital hale geldi\u011fini ve ko\u015fullara ayak uydurulmas\u0131 gerekti\u011fini belirtip, \u201c\u0130leti\u015fim fak\u00fcltesi \u00f6\u011frencileri sekt\u00f6rde tutunmak i\u00e7in yeni medyay\u0131 iyi \u00f6\u011frenmeli\u201d dedi.<\/p>\n<div id='gallery_1' class='gallery galleryid-10722 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3701.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"\" class=\"attachment-large size-large lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3701-1024x680.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3701-1024x680.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3701-300x199.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3701-768x510.jpg 768w\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3686.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"\" class=\"attachment-large size-large lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3686-1024x680.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3686-1024x680.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3686-300x199.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3686-768x510.jpg 768w\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3688.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"\" class=\"attachment-large size-large lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3688-1024x680.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3688-1024x680.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3688-300x199.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3688-768x510.jpg 768w\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><br style=\"clear: both\" \/><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3689.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"\" class=\"attachment-large size-large lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3689-1024x680.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3689-1024x680.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3689-300x199.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3689-768x510.jpg 768w\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3698.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"\" class=\"attachment-large size-large lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3698-1024x680.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3698-1024x680.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3698-300x199.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC3698-768x510.jpg 768w\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure>\n                <br style='clear: both' \/>\n            <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Uzun y\u0131llar yat dergicili\u011fi sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fan Y\u0131lmaz \u00d6zt\u00fcrk, Prof. Dr. Asl\u0131 Yapar G\u00f6nen\u00e7&#8217;in Dergi Medyas\u0131 dersine konuk oldu. \u00d6zt\u00fcrk, ilgi alan\u0131 dergileri hakk\u0131nda bilgi verip yat dergicili\u011fini ve dijitale d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc sosyal ve ekonomik ba\u011flamlar\u0131yla anlatt\u0131.<\/p>\n","protected":false},"author":14,"featured_media":10726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[178],"tags":[852,423,910,909],"class_list":["post-10722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden","tag-dergicilik","tag-prof-dr-asli-yapar-gonenc","tag-yat","tag-yilmaz-ozturk"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/10722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=10722"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/10722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/10726"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=10722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=10722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=10722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}