{"id":12849,"date":"2019-10-30T15:33:41","date_gmt":"2019-10-30T12:33:41","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=12849"},"modified":"2019-11-13T09:37:38","modified_gmt":"2019-11-13T06:37:38","slug":"banu-yaran-kilic-iletisim-fakultesinde","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2019\/10\/30\/banu-yaran-kilic-iletisim-fakultesinde\/","title":{"rendered":"Banu Yaran K\u0131l\u0131\u00e7 \u0130leti\u015fim Fak\u00fcltesinde"},"content":{"rendered":"<p><strong>I\u015f\u0131l SIP\u00c7IK <\/strong><br \/>\n<strong>Foto\u011fraf: Dicle G\u00dcNG\u00d6R, Hamza AKTAY<\/strong><\/p>\n<p>Lila Ka\u011f\u0131t Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Banu Yaran K\u0131l\u0131\u00e7, 30 Ekim \u00c7ar\u015famba g\u00fcn\u00fc \u0130leti\u015fim At\u00f6lyesi dersine konuk oldu. \u0130leti\u015fim Fak\u00fcltesi Konferans Salonu\u2019nda d\u00fczenlenen etkinlikte Yaran K\u0131l\u0131\u00e7, \u201cKriz Y\u00f6netiminde \u0130leti\u015fimin \u00d6nemi\u201d ba\u015fl\u0131kl\u0131 s\u00f6yle\u015fi ger\u00e7ekle\u015ftirdi.<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-12855 size-large\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6042-1024x631.jpg\" alt=\"\" width=\"702\" height=\"433\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6042-1024x631.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6042-300x185.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6042-768x473.jpg 768w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6042-103x65.jpg 103w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6042-163x102.jpg 163w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n<p>\u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi Dekan Yard\u0131mc\u0131s\u0131 Radyo Televizyon ve Sinema B\u00f6l\u00fcm\u00fc Dr. \u00d6\u011fr. \u00dcyesi \u00dcmit Sar\u0131, Gazetecilik B\u00f6l\u00fcm\u00fc Dr. \u00d6\u011fr. \u00dcyesi H\u00fclya Semiz T\u00fcrko\u011flu, Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu\u2019nun \u0130leti\u015fim At\u00f6lyesi dersine konuk olan Yaran K\u0131l\u0131\u00e7 s\u00f6yle\u015fisine kendini tan\u0131tarak ba\u015flad\u0131.<\/p>\n<p>\u201cKriz nedir?\u201d sorusunu ele alarak sunumuna ba\u015flayan Yaran K\u0131l\u0131\u00e7, bu tan\u0131m\u0131 kurumlar vas\u0131tas\u0131yla ele alaca\u011f\u0131ndan bahsederken ad\u0131na veya devaml\u0131l\u0131\u011f\u0131na zarar verecek t\u00fcm etkilerin kriz oldu\u011funu belirtti. Krizin beklenmedik oldu\u011funu s\u00f6yleyerek bu beklenmeyen durumlar\u0131n insanlar \u00fczerinde markaya duyulan g\u00fcveni azaltma etkisi oldu\u011funu ekledi.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12854 size-large\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6021-1024x607.jpg\" alt=\"\" width=\"702\" height=\"416\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6021-1024x607.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6021-300x178.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6021-768x456.jpg 768w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n<p>Yaran K\u0131l\u0131\u00e7 krizlerin \u201c\u00fcr\u00fcn, hizmet, tahrip, do\u011fal afet, pazarlama hatalar\u0131, insan davran\u0131\u015flar\u0131\u201d gibi etkilerle ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirterek, \u201cKriz y\u00f6netiminde h\u0131z \u00e7ok \u00f6nemli. Hemen m\u00fcdahale ederek durumun kontrol alt\u0131na al\u0131nmas\u0131 gerekiyor\u201d diyerek kriz y\u00f6netimi hakk\u0131nda bilgi verdi. Kriz y\u00f6netiminin en \u00f6nemli noktas\u0131n\u0131n krizle ilgilenecek bir ekip kurulmas\u0131 gerekti\u011fi oldu\u011funu s\u00f6yleyen Yaran K\u0131l\u0131\u00e7, \u201cKriz konular\u0131n\u0131n derecelendirilmesi ve bu derecelendirmeye g\u00f6re konuyla ilgili yetkililerin bilgilendirilmesi \u00e7ok \u00f6nemli\u201d dedi.<\/p>\n<p>Kriz senaryolar\u0131n\u0131n \u00f6nceden belirlenip haz\u0131rl\u0131k yap\u0131lmas\u0131, kriz \u00f6ncesi ve sonras\u0131 planlar\u0131n\u0131n haz\u0131r bulunmas\u0131n\u0131n \u00f6nemini vurgulayan Yaran K\u0131l\u0131\u00e7, olas\u0131 krizin markaya olan etkisinin \u00f6l\u00e7\u00fclmesi gerekti\u011fini kaydetti.<\/p>\n<p>Ya\u015fanm\u0131\u015f kriz olaylar\u0131ndan \u201cTavuksuz kalan KFC, H&amp;M\u2019in \u0131rk\u00e7\u0131l\u0131k ile su\u00e7lanmas\u0131, Keskino\u011flu\u2019nun ku\u015f gribi krizini f\u0131rsata \u00e7evirmesi, Johnson &amp; Johnson Tylenol krizi, Dominos Pizza \u00e7al\u0131\u015fanlar\u0131n video krizi, Orkid\u2019in yeni ambalaj \u00fcretimi\u201d gibi \u00f6rnekler sunan Yaran K\u0131l\u0131\u00e7, sunumunun ard\u0131ndan \u00f6\u011frencilerin sorular\u0131n\u0131 cevaplad\u0131.<\/p>\n<p>S\u00f6yle\u015fi sonras\u0131 Banu Yaran K\u0131l\u0131\u00e7\u2019a \u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm\u00fc \u00d6\u011fretim G\u00f6revlilerinden Prof. Dr. Ali Murat Vural taraf\u0131ndan te\u015fekk\u00fcr belgesi takdim edildi.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12858 size-large\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_4184-1024x662.jpg\" alt=\"\" width=\"702\" height=\"454\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_4184-1024x662.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_4184-300x194.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_4184-768x497.jpg 768w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n<div id='gallery_1' 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class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6015-150x150.jpg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_4154.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_4154-150x150.jpg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6021.jpg'><img loading=\"lazy\" decoding=\"async\" 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<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Lila Ka\u011f\u0131t Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Banu Yaran K\u0131l\u0131\u00e7, 30 Ekim \u00c7ar\u015famba g\u00fcn\u00fc \u0130leti\u015fim At\u00f6lyesi dersine konuk oldu. \u0130leti\u015fim Fak\u00fcltesi Konferans Salonu\u2019nda d\u00fczenlenen etkinlikte Yaran K\u0131l\u0131\u00e7, \u201cKriz Y\u00f6netiminde \u0130leti\u015fimin \u00d6nemi\u201d ba\u015fl\u0131kl\u0131 s\u00f6yle\u015fi ger\u00e7ekle\u015ftirdi.<\/p>\n","protected":false},"author":14,"featured_media":12860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[178],"tags":[1178,1127,1075],"class_list":["post-12849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden","tag-banu-yaran-kilic","tag-dr-ogr-gor-fatih-ozkoyuncu","tag-dr-ogr-uyesi-umit-sari"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/12849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=12849"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/12849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/12860"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=12849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=12849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=12849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}