{"id":13203,"date":"2019-11-22T13:25:11","date_gmt":"2019-11-22T10:25:11","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=13203"},"modified":"2019-11-22T13:25:11","modified_gmt":"2019-11-22T10:25:11","slug":"sibel-helva-iletisim-atolyesinde","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2019\/11\/22\/sibel-helva-iletisim-atolyesinde\/","title":{"rendered":"Sibel Helva \u0130leti\u015fim At\u00f6lyesinde"},"content":{"rendered":"<p><strong>I\u015f\u0131l SIP\u00c7IK, Nisan Bahar \u00d6ZEL<\/strong><br \/>\n<strong>Foto\u011fraf: Dicle G\u00dcNG\u00d6R<\/strong><\/p>\n<p>Bereket Enerji Grubu Kurumsal \u0130leti\u015fim Grup M\u00fcd\u00fcr\u00fc Sibel Helva, 20 Kas\u0131m \u00c7ar\u015famba g\u00fcn\u00fc \u0130leti\u015fim At\u00f6lyesi dersine konuk oldu. \u0130leti\u015fim Fak\u00fcltesi Konferans Salonu\u2019nda d\u00fczenlenen etkinlikte Sibel Helva, \u201cKriz Y\u00f6netiminde Kritik Ba\u015far\u0131 Fakt\u00f6rleri\u201d ba\u015fl\u0131kl\u0131 s\u00f6yle\u015fi ger\u00e7ekle\u015ftirdi.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-13211 aligncenter\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6438.jpg\" alt=\"\" width=\"660\" height=\"438\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6438.jpg 4288w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6438-300x199.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6438-768x510.jpg 768w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6438-1024x680.jpg 1024w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n<p>\u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi Dekan Yard\u0131mc\u0131s\u0131 Radyo Televizyon ve Sinema B\u00f6l\u00fcm\u00fc Dr. \u00d6\u011fr. \u00dcyesi \u00dcmit Sar\u0131, Gazetecilik B\u00f6l\u00fcm\u00fc Dr. \u00d6\u011fr. \u00dcyesi H\u00fclya Semiz T\u00fcrko\u011flu, Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu\u2019nun \u0130leti\u015fim At\u00f6lyesi dersine konuk olan Helva, konu\u015fmas\u0131na kendini ve mesleki deneyimlerini a\u00e7\u0131klayarak ba\u015flad\u0131.<\/p>\n<p>Krizin kurumun itibar\u0131na herhangi bir y\u00f6nden zarar verecek olaylar b\u00fct\u00fcn\u00fc oldu\u011funu aktaran Helva, krize nelerin yol a\u00e7t\u0131\u011f\u0131n\u0131 \u00f6rneklerle a\u00e7\u0131klad\u0131. Helva, as\u0131l marifetin krizi y\u00f6netmek de\u011fil krizi engellemek oldu\u011funu belirtirken, \u201cSiz haz\u0131rl\u0131\u011f\u0131n\u0131z\u0131 ne kadar iyi yaparsan\u0131z kriz olu\u015fumunu da o kadar iyi engelleyebilirsiniz\u201d diyerek haz\u0131rl\u0131k s\u00fcreci hakk\u0131nda dinleyicileri bilgilendirdi.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-13204 aligncenter\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6366.jpg\" alt=\"\" width=\"660\" height=\"429\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6366.jpg 4279w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6366-300x195.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6366-768x498.jpg 768w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6366-1024x665.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6366-214x140.jpg 214w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n<p>Proaktif kriz ileti\u015fimi bile\u015fenlerinin \u201cara\u015ft\u0131rma, planlama, programlama, uygulama ve tepki \u00f6l\u00e7\u00fcm analizi\u201d oldu\u011funu belirten Helva, konu\u015fmas\u0131n\u0131n devam\u0131nda kriz ileti\u015fiminin ana prensiplerini a\u00e7\u0131klad\u0131. Helva, kriz y\u00f6netiminde ileti\u015fimin planlanmas\u0131n\u0131n a\u015famalar\u0131n\u0131 detayland\u0131rmas\u0131n\u0131n ard\u0131ndan s\u00f6zlerine, \u201c\u0130leti\u015fimde krizin \u00f6n\u00fcn\u00fc tam olarak kesmek genellikle m\u00fcmk\u00fcn de\u011fildir ama negatif etkilerinin belli \u00f6l\u00e7\u00fcde azalt\u0131lmas\u0131 m\u00fcmk\u00fcnd\u00fcr. Bu olay ayn\u0131 sekt\u00f6rde olmasa dahi ba\u015fka bir benzeri vakada y\u0131llar sonra dahi alevlenip, yeniden g\u00fcndeme gelebilir. \u0130leti\u015fim s\u00fcrecinde bu ihtimal her zaman g\u00f6z \u00f6n\u00fcnde bulundurularak, \u00e7al\u0131\u015fmalar bu y\u00f6nde kurgulanmal\u0131d\u0131r\u201d \u015feklinde devam etti.<\/p>\n<p>Helva kriz ileti\u015fimindeki \u201cAlt\u0131n Kurallar\u201d\u0131 bas\u0131nla ili\u015fkiler \u00e7evresinde aktar\u0131rken, \u201cKriz y\u00f6netiminde sessiz kalmamak gerekiyor. Bas\u0131na \u2018yorum yok\u2019 gibi bir tabirle cevap vermemelisiniz\u201d diyerek bas\u0131na do\u011frulu\u011fu kan\u0131tlanmam\u0131\u015f verilerle bilgi verilmemesi ve sosyal payda\u015flardan gelen sorulara duyars\u0131z davran\u0131lmamas\u0131 gerekti\u011finin de alt\u0131n\u0131 \u00e7izdi.<\/p>\n<p>Kriz y\u00f6netimi bilgilendirmesinin ard\u0131ndan g\u00fcncel kriz vaka incelemesi yapan Helva; T\u00fcrk Telekom, Orkid ve PEAK Games\u2019in ya\u015fad\u0131\u011f\u0131 olaylardan \u00f6rnekler sundu.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-13208 aligncenter\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6412.jpg\" alt=\"\" width=\"599\" height=\"320\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6412.jpg 4057w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6412-300x160.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6412-768x410.jpg 768w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6412-1024x547.jpg 1024w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/p>\n<p>S\u00f6yle\u015fi devam\u0131nda soru-cevap k\u0131sm\u0131n\u0131 takiben Sibel Helva\u2019ya \u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm\u00fc \u00d6\u011fretim G\u00f6revlilerinden Prof. Dr. Ali Murat Vural taraf\u0131ndan te\u015fekk\u00fcr belgesi takdim edildi.<\/p>\n<div id='gallery_1' class='gallery galleryid-13203 gallery-columns-4 gallery-size-thumbnail'><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6366.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6366-150x150.jpg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6367.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6367-150x150.jpg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6382.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6382-150x150.jpg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6399.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6399-150x150.jpg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><br style=\"clear: both\" \/><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6412.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6412-150x150.jpg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6416.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6416-150x150.jpg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6428.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6428-150x150.jpg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6438.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC_6438-150x150.jpg\" data-sizes=\"auto\" data-srcset=\"\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><br style=\"clear: both\" \/>\n            <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Bereket Enerji Grubu Kurumsal \u0130leti\u015fim Grup M\u00fcd\u00fcr\u00fc Sibel Helva, 20 Kas\u0131m \u00c7ar\u015famba g\u00fcn\u00fc \u0130leti\u015fim At\u00f6lyesi dersine konuk oldu. \u0130leti\u015fim Fak\u00fcltesi Konferans Salonu\u2019nda d\u00fczenlenen etkinlikte Sibel Helva, \u201cKriz Y\u00f6netiminde Kritik Ba\u015far\u0131 Fakt\u00f6rleri\u201d ba\u015fl\u0131kl\u0131 s\u00f6yle\u015fi ger\u00e7ekle\u015ftirdi.<\/p>\n","protected":false},"author":14,"featured_media":13212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[178],"tags":[1230,1127,1075,1074,1231,1228,1229],"class_list":["post-13203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden","tag-bereket-enerji-grubu","tag-dr-ogr-gor-fatih-ozkoyuncu","tag-dr-ogr-uyesi-umit-sari","tag-iletisim-atolyesi","tag-kriz-yonetimi","tag-prof-dr-ali-murat-vural","tag-sibel-helva"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/13203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=13203"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/13203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/13212"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=13203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=13203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=13203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}