{"id":13217,"date":"2019-11-29T18:30:50","date_gmt":"2019-11-29T15:30:50","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=13217"},"modified":"2019-12-04T10:41:42","modified_gmt":"2019-12-04T07:41:42","slug":"yoneticilerden-altin-degerinde-tavsiyeler","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2019\/11\/29\/yoneticilerden-altin-degerinde-tavsiyeler\/","title":{"rendered":"Y\u00f6neticilerden Alt\u0131n De\u011ferinde Tavsiyeler"},"content":{"rendered":"

Aylin AY<\/strong><\/p>\n

\u0130stanbul \u00dcniversitesi Liderler Kul\u00fcb\u00fc taraf\u0131ndan bu y\u0131l 4\u2019\u00fcnc\u00fcs\u00fc d\u00fczenlenen Rota etkinli\u011fi \u0130stanbul \u00dcniversitesi Prof. Dr. Fuat Sezgin Kongre ve K\u00fclt\u00fcr Merkezinde ger\u00e7ekle\u015ftirildi. Rota\u2019da gelece\u011fe y\u00f6n veren Anadolu Efes, \u015ei\u015fecam, Vodefone, Allianz, B\/S\/H ve Garanti BBVA \u015firketlerinin temsilcileri,\u00a0 \u00f6\u011frencilere kariyer yolunda nas\u0131l ad\u0131mlar atmalar\u0131 gerekti\u011fini anlatt\u0131. Sat\u0131\u015f, insan kaynaklar\u0131 y\u00f6netimi, denetim ve pazarlama konular\u0131n\u0131n ele al\u0131nd\u0131\u011f\u0131 etkinlikte temsilciler \u00f6\u011frencilere markalar\u0131n\u0131n b\u00fcnyesinde olan staj faaliyetleri hakk\u0131nda bilgiler verdi.<\/p>\n

Kendini Ke\u015ffederek Yeteneklerinin Fark\u0131na Var <\/strong><\/p>\n

Anadolu Efes \u0130\u015fveren Markas\u0131 Y\u00f6neticisi Berkan Mifleh, \u0130nsan Kaynaklar\u0131 \u0130\u015f Orta\u011f\u0131 Sat\u0131\u015f ve Pazarlamac\u0131 \u00c7i\u011fdem G\u00f6rg\u00fcl\u00fc ve \u0130nsan Kaynaklar\u0131 Teknik \u0130\u015f Orta\u011f\u0131 \u00d6zn\u00fcr \u00d6zmen As\u0131lkazanc\u0131 Rota\u2019da Anadolu Efes\u2019in dinamik ve \u00e7a\u011fda\u015f yap\u0131s\u0131n\u0131 anlatt\u0131. G\u00f6rg\u00fcl\u00fc, insan kaynaklar\u0131nda olman\u0131n en \u00f6nemli yan\u0131n\u0131n insanlar\u0131n hayatlar\u0131na dokunmak oldu\u011funu ve bu sayede de insanlar\u0131n her an\u0131nda yan\u0131nda olarak fark yaratabilmek oldu\u011funun alt\u0131n\u0131 \u00e7izdi. G\u00f6rg\u00fcl\u00fc, i\u015fe al\u0131mlarda fark yaratman\u0131n, bu i\u015fi neden istedi\u011finizi do\u011fru ve net bir bi\u00e7imde kar\u015f\u0131n\u0131zdaki ki\u015fiye aktarabilmeniz gerekti\u011finin \u00f6nemli oldu\u011funu belirtti. \u00d6zmen As\u0131lkazanc\u0131, \u201cTeknik b\u00f6l\u00fcmler fabrika ve merkez k\u0131sm\u0131n\u0131 i\u00e7eriyor. Teknik b\u00f6l\u00fcmden mezunsunuz diye m\u00fchendislik k\u0131sm\u0131n\u0131 yapacaks\u0131n\u0131z diye bir durum yok. Merkezde farkl\u0131 rollere de ihtiya\u00e7 var.\u201d dedi. \u00a0Kendinizi ke\u015ffederek de\u011fi\u015fim ya\u015famaktan korkmamam\u0131z gerekti\u011fini vurgulayan Mifleh, \u201cEn iyi b\u00f6l\u00fcmde okuyup en iyi \u015firkete girmek d\u00f6ng\u00fcs\u00fcnde ilerlerken insanlar kendilerini tan\u0131ma f\u0131rsat\u0131 bulam\u0131yor. Ne istedi\u011finizi bilin ve hata yapmaktan korkmay\u0131n ki kar\u015f\u0131n\u0131za yeni f\u0131rsatlar \u00e7\u0131ks\u0131n.\u201d s\u00f6zlerini aktard\u0131.<\/p>\n

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\u0130\u015fveren Markas\u0131 Y\u00f6neticisi Berkan Mifleh<\/figcaption><\/figure>\n

\u00a0Deneyimlerin Alt\u0131n Bilezi\u011fin Olsun <\/strong><\/p>\n

80 y\u0131l\u0131 a\u015fan ge\u00e7mi\u015fe sahip T\u00fcrkiye\u2019nin en k\u00f6kl\u00fc sanayi kurulu\u015flar\u0131ndan biri olan \u015ei\u015fecam\u2019\u0131n \u0130\u015fveren Markas\u0131 Uzman\u0131 Ebru Kahraman, staj programlar\u0131, kamp\u00fcs programlar\u0131 ve i\u015f hayat\u0131 hakk\u0131nda bilgiler verdi. Kahraman, i\u015finin bir k\u0131sm\u0131n\u0131n gen\u00e7 yetenekleri ke\u015ffetmek, \u00f6\u011frencilere i\u015f hayat\u0131na haz\u0131rlamak i\u00e7in staj programlar\u0131 haz\u0131rlamak ve bunlar\u0131 sosyal medyalar arac\u0131l\u0131\u011f\u0131yla duyurmak oldu\u011fundan bahsetti. Kahraman, \u201c\u00d6\u011frencilere \u00f6zel,\u00a0 fabrikalar\u0131m\u0131za teknik gezilerden tutun vaka \u00e7al\u0131\u015fmalar\u0131na ya da genel m\u00fcd\u00fcrl\u00fck ziyaretlerine kadar bir\u00e7ok etkinlik yap\u0131yoruz. Kamp\u00fcs projeleriyle de \u00f6\u011frenciler genel m\u00fcd\u00fcrl\u00fckte, fabrikada ve ARGE merkezinde staj f\u0131rsat\u0131 buluyor.\u00a0 Amac\u0131m\u0131z \u00e7e\u015fitli seminerler ve kariyer fuarlar\u0131yla sizleri bilgilendirmek ve i\u015f hayat\u0131na kendinizi haz\u0131rlarken nelere ihtiyac\u0131n\u0131z oldu\u011funa dair sizlere bir kap\u0131 aralamak.\u201d ifadelerini aktard\u0131. Bu s\u0131ralarda otururken ki\u015finin kendisine deneyimler katmas\u0131n\u0131n alt\u0131n bilezik oldu\u011funu vurgulayan Kahraman, bu deneyimlerin ki\u015finin g\u00fcvenini artt\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

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\u015ei\u015fecam \u0130\u015fveren Markas\u0131 Uzman\u0131 Ebru Kahraman<\/figcaption><\/figure>\n

Gelecek Heyecan Verici <\/strong><\/p>\n

Dijitalle\u015fmenin \u00f6nc\u00fc operat\u00f6r\u00fc olan Vodafone\u2019nun \u0130\u015fveren Markas\u0131 M\u00fcd\u00fcr\u00fc Gamze Ye\u015filbayrak, kat\u0131l\u0131mc\u0131lara Vodefone \u00e7al\u0131\u015fma ortam\u0131n\u0131 anlatan reklam filmi izleterek sunumuna ba\u015flad\u0131. Vodadone\u2019da esnek \u00e7al\u0131\u015fma saatlerinin oldu\u011fundan bahseden Ye\u015filbayrak, hiyerar\u015fik bir \u00e7al\u0131\u015fma ortam\u0131n\u0131n da\u00a0 bulunmad\u0131\u011f\u0131na dikkat \u00e7ekti. Ye\u015filbayrak, \u201cKad\u0131n odakl\u0131 \u00e7al\u0131\u015fmalara \u00f6nem veren Vodefone, teknoloji alan\u0131nda kad\u0131nlar\u0131n artmas\u0131na y\u00f6nelik \u00e7al\u0131\u015fmalar yap\u0131yor.\u201d dedi.\u00a0 Ye\u015filbayrak, \u00f6\u011frencilere staj olanaklar\u0131ndan bahsederek konu\u015fmas\u0131n\u0131 sonland\u0131rd\u0131.<\/p>\n

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Vodafone \u0130\u015fveren Markas\u0131 M\u00fcd\u00fcr\u00fc Gamze Ye\u015filbayrak<\/figcaption><\/figure>\n

Gen\u00e7 Yetenekler \u0130\u00e7in \u00d6zel Program<\/strong><\/p>\n

D\u00fcnyan\u0131n en b\u00fcy\u00fck sigorta ve varl\u0131k y\u00f6netimi \u015firketlerinden Allianz\u2019\u0131n Akademi Ve \u0130nsan Kaynaklar\u0131 \u0130\u015f Ortakl\u0131\u011f\u0131 M\u00fcd\u00fcr\u00fc \u00d6zlem Yanmaz Ate\u015f, \u015firketi tan\u0131tarak konu\u015fmas\u0131na ba\u015flad\u0131. \u00a0\u0130nsanlar\u0131n sadece iyi g\u00fcnlerini de\u011fil ba\u015far\u0131s\u0131zl\u0131klar\u0131n\u0131, hastal\u0131klar\u0131n\u0131 ve kazalar\u0131n\u0131 da g\u00fcvence alt\u0131na ald\u0131klar\u0131na de\u011finen Yanmaz Ate\u015f, \u201cSigorta insanlar i\u00e7in bir l\u00fcks de\u011fil. Bunu onlara anlatmak zor olsa da sigorta insanlar i\u00e7in bir ihtiya\u00e7.\u201d dedi.\u00a0 Yanmaz Ate\u015f, hem kendisi geli\u015fen hem de i\u00e7indeki bulundu\u011fu ekosistemle birlikte m\u00fc\u015fterilerini dahi geli\u015ftiren bir \u015firket olmay\u0131 da kendilerine misyon edindiklerini s\u00f6yledi. \u00a0Geli\u015fim f\u0131rsatlar\u0131 \u00e7ok y\u00fcksek ve hiyerar\u015fiden uzak bir \u015firket olduklar\u0131ndan bahseden Yanmaz Ate\u015f, \u201cGen\u00e7 yeteneklerin ve y\u00fcksek potansiyelli oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz k\u0131demli \u00e7al\u0131\u015fma arkada\u015flar\u0131m\u0131z i\u00e7in Allianz Discovery Program\u0131 yap\u0131yoruz. Bu yetenek y\u00f6netimi s\u00fcrecinde kat\u0131l\u0131mc\u0131lar yeteneklerinin fark\u0131na var\u0131yor ve kendilerini ke\u015ffederek nas\u0131l ba\u015far\u0131l\u0131 projeler yapabileceklerini anl\u0131yorlar\u201d ifadelerini aktard\u0131.<\/p>\n

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Allianz Akademi Ve \u0130nsan Kaynaklar\u0131 \u0130\u015f Ortakl\u0131\u011f\u0131 M\u00fcd\u00fcr\u00fc \u00d6zlem Yanmaz Ate\u015f<\/figcaption><\/figure>\n

Sat\u0131\u015f Personellerine Alt\u0131n De\u011ferinde \u00d6\u011f\u00fctler<\/strong><\/p>\n

T\u00fcrkiye\u2019nin yabanc\u0131 yat\u0131r\u0131ml\u0131 en b\u00fcy\u00fck beyaz e\u015fya \u00fcreticisi B\/S\/H\u2019\u0131n Sat\u0131\u015f Koordinasyon M\u00fcd\u00fcr\u00fc Nuri Oktay, sat\u0131\u015f stratejilerini ve planlamalar\u0131n\u0131 \u00f6\u011frencilerle payla\u015ft\u0131. Oktay, \u201cSadece bekleyerek bir \u015feyler olmaz. S\u00fcrekli denemeli ve \u00e7abalamal\u0131s\u0131n\u0131z. Merak duygunuz olmal\u0131. Farkl\u0131 alanlarda dahi bilgiler edinmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Bug\u00fcn ben hi\u00e7 sat\u0131\u015f ruhu olmayan biriyim diyebilirsiniz ama yar\u0131n ne olaca\u011f\u0131n\u0131z\u0131 bilemezsiniz. \u0130\u015finizi severek yapt\u0131\u011f\u0131n\u0131z zaman geli\u015fiyorsunuz.\u201d dedi. Veriler arac\u0131l\u0131\u011f\u0131yla ma\u011fazalar\u0131n performanslar\u0131n\u0131n ve hedeflerinin incelendi\u011fini belirten Oktay, \u201cSat\u0131\u015f yapacak arkada\u015f bu verileri iyi analiz edip sonu\u00e7lara varabilmeli. Bu i\u015f i\u00e7in sadece iyi ileti\u015fim \u00f6nemli de\u011fil t\u00fcm\u00fcyle bir b\u00fct\u00fcn olarak bilgisiyle de yeterli olmal\u0131.\u201d s\u00f6zlerinde bulundu. Oktay, stajlarda \u00f6\u011frencilerin sat\u0131\u015f g\u00f6revlileriyle ayn\u0131 ortamlarda bulunarak i\u015fleri inceleme f\u0131rsatlar\u0131n\u0131n oldu\u011funu a\u00e7\u0131klad\u0131.<\/p>\n

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B\/S\/H Sat\u0131\u015f Koordinasyon M\u00fcd\u00fcr\u00fc Nuri Oktay<\/figcaption><\/figure>\n

“Y\u00f6netici i\u015fi do\u011fru yapar.\u00a0 Lider ise do\u011fru i\u015fi yapar”<\/strong><\/p>\n

T\u00fcrkiye\u2019nin en b\u00fcy\u00fck 2\u2019nci \u00f6zel bankas\u0131 Garanti BBVA\u2019n\u0131n Bireysel Bankac\u0131l\u0131k Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Mahmut Akten, bankac\u0131l\u0131k \u00fczerine merak edilenleri cevapland\u0131rd\u0131. Akten, bankac\u0131l\u0131\u011f\u0131n yat\u0131r\u0131m yap\u0131lacak en iyi sekt\u00f6rlerden birisi oldu\u011funu ve sermayenin kar\u015f\u0131l\u0131\u011f\u0131n\u0131n al\u0131nabilece\u011finin alt\u0131n\u0131 \u00e7izdi. GarantiBBVA\u2019n\u0131n teknolojiye en \u00e7ok yat\u0131r\u0131m yapan bankalardan biri oldu\u011funu belirten Akten, \u201cGeli\u015fime \u00e7ok a\u00e7\u0131k biz bankay\u0131z. Dijitalle\u015fmeye ve dijital bankac\u0131l\u0131\u011fa \u00f6nem veriyoruz.\u201d dedi. Y\u00f6neticilik ve liderlik aras\u0131ndaki farka de\u011finen Akten, \u201cY\u00f6netici i\u015fi do\u011fru yapar.\u00a0 Lider ise do\u011fru i\u015fi yapar. Y\u00f6netici i\u015fi yapt\u0131rmak i\u00e7in daha otoriterdir lider ise y\u00f6n g\u00f6sterir. Biz ekip arkada\u015flar\u0131m\u0131zla fikir al\u0131\u015fveri\u015fi i\u00e7inde \u00e7al\u0131\u015f\u0131yoruz. Y\u00f6n g\u00f6stericiyiz.\u201d ifadelerinde bulundu. Gen\u00e7leri bankac\u0131l\u0131\u011fa y\u00f6nlendirerek s\u00f6zlerini sonland\u0131rd\u0131.<\/p>\n

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Garanti BBVA Bireysel Bankac\u0131l\u0131k Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Mahmut Akten<\/figcaption><\/figure>\n

Konu\u015fmac\u0131lara plaketlerinin takdim edilmesinin ard\u0131ndan hediye \u00e7ekili\u015fleri yap\u0131larak etkinlik sonland\u0131r\u0131ld\u0131.<\/p>\n