{"id":13341,"date":"2019-12-04T12:41:13","date_gmt":"2019-12-04T09:41:13","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=13341"},"modified":"2019-12-19T14:40:40","modified_gmt":"2019-12-19T11:40:40","slug":"bugunden-yarina-radyo","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2019\/12\/04\/bugunden-yarina-radyo\/","title":{"rendered":"Bug\u00fcnden Yar\u0131na Radyo"},"content":{"rendered":"

Aylin AY,\u00a0<\/strong>Bilgehan AYDIN<\/strong><\/p>\n

Her ge\u00e7en g\u00fcn dinleyici say\u0131s\u0131 artan radyo, ge\u00e7mi\u015ften g\u00fcn\u00fcm\u00fcze insanlar\u0131n en g\u00fcvendi\u011fi ileti\u015fim arac\u0131 oldu. Radyo haber, e\u011fitim, k\u00fclt\u00fcr-sanat programlar\u0131yla dinleyicileri bilgilendirirken m\u00fczik programlar\u0131yla da e\u011flendirdi. \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Dr. \u00d6\u011fr. \u00dcyesi F\u0131rat Tufan,\u00a0 radyonun geli\u015fimini, kullan\u0131m\u0131n\u0131 ve\u00a0g\u00f6z ard\u0131 edilen potansiyelini \u0130letim\u2019e anlatt\u0131.<\/p>\n

\"\"<\/p>\n

Radyo \u0130leti\u015fim Sekt\u00f6rden \u00d6nceki Durak <\/strong><\/p>\n

Dr. Tufan, radyoculu\u011fa ad\u0131m att\u0131\u011f\u0131 Radyo \u0130leti\u015fim\u2019de Prof. Dr. Suat Gezgin\u2019in deste\u011fiyle \u00e7al\u0131\u015fmaya ba\u015flad\u0131\u011f\u0131ndan bahsederek \u00a0\u201cHocam\u0131n deste\u011fiyle ba\u015flad\u0131\u011f\u0131m radyoda 1. s\u0131n\u0131ftan y\u00fcksek lisansa kadar \u00e7al\u0131\u015ft\u0131m. \u0130lk radyo program\u0131m, \u00f6nemli ki\u015filerin ya\u015fam \u00f6yk\u00fclerini anlatt\u0131\u011f\u0131m \u201c\u00c7a\u011f A\u00e7an \u0130nsanlar\u201d adl\u0131 biyografi program\u0131yd\u0131.\u00a0 Profesyonel radyoculu\u011fa ilk ad\u0131mlar\u0131m Show Radyo ve Radyo Viva\u2019da oldu. Radyo \u0130leti\u015fim\u2019de yapt\u0131\u011f\u0131m program\u0131, profesyonel i\u015f hayat\u0131mda da m\u00fczik alan\u0131nda \u00f6nemli ki\u015filerin ya\u015fam \u00f6yk\u00fclerinin anlat\u0131ld\u0131\u011f\u0131 program olarak devam ettirdim.\u201d dedi. \u00a0Dr. Tufan, \u00f6\u011frenciler taraf\u0131ndan radyoya talebin giderek artt\u0131\u011f\u0131na de\u011finerek \u201cRadyo \u0130leti\u015fim\u2019e olan ilgi beni \u00e7ok mutlu ediyor. Burada \u00f6\u011frenciler tecr\u00fcbe ediniyor.\u00a0 Radyoda, \u00f6\u011frencilerin \u00f6zg\u00fcn i\u00e7eriklere ula\u015f\u0131p program yapmalar\u0131 i\u00e7in ekstra \u00e7aba harcamalar\u0131 gerekebiliyor.\u201d ifadelerini s\u00f6zlerine ekledi.<\/p>\n

Gizemli Kutu Art\u0131k G\u00f6r\u00fcn\u00fcr Oldu<\/strong><\/p>\n

Y\u0131llar \u00f6nce etkile\u015fimli bir medya olmamas\u0131yla ele\u015ftirilen radyonun, \u00a0sosyal medya etkisi ile etkile\u015fimli bir ortam haline geldi\u011fini s\u00f6yleyen Dr.Tufan, sosyal medya sayesinde dinleyici ve yay\u0131nc\u0131 aras\u0131ndaki etkile\u015fimin g\u00fc\u00e7lendi\u011fini belirtti. Dr. Tufan, radyoculu\u011fa g\u00f6rsel boyut katman\u0131n \u00e7o\u011fu a\u00e7\u0131dan bak\u0131ld\u0131\u011f\u0131nda ticari bir ama\u00e7 olarak g\u00f6r\u00fclmesine neden oldu\u011funa de\u011finerek \u201cRadyo ses \u00fczerine kurulu i\u015fitsel bir medyad\u0131r. Bu i\u015fe g\u00f6rsel boyut kat\u0131lmas\u0131ndaki ama\u00e7 sosyal medya ile d\u00fcnyada yeni bir pazarlama mecras\u0131 ortaya \u00e7\u0131karmak.\u201d s\u00f6zlerini s\u00f6yledi. Dr. Tufan, dinleyici ile yay\u0131nc\u0131 aras\u0131ndaki mesafenin daha da daralmas\u0131 ile hiyerar\u015fik yap\u0131n\u0131n yok oldu\u011funu ve bu durumun radyonun samimi, bireysel bir ara\u00e7 olmas\u0131na yard\u0131m eden unsur haline geldi\u011fini a\u00e7\u0131klad\u0131. Dr. Tufan, \u201cRadyo yay\u0131nc\u0131lar\u0131, bu etkile\u015fimi s\u0131rf yay\u0131n\u0131 doldurmak u\u011fruna kullanmamal\u0131. Sadece sosyal medya hesaplar\u0131 \u00fczerinden bir program i\u00e7eri\u011fi \u00fcretip yay\u0131n\u0131 devam ettirme \u00e7abas\u0131 ho\u015f de\u011fil. Bu gibi durumlarda i\u00e7erik \u00fcretme konusunda tembellikler ortaya \u00e7\u0131k\u0131yor\u201d s\u00f6zleriyle \u00f6zg\u00fcn i\u00e7erik konusunun \u00f6nemine de\u011findi.<\/p>\n

\"\"<\/p>\n

\u0130nternet \u0130le Geli\u015fen Radyo<\/strong><\/p>\n

Dr. Tufan, radyonun san\u0131ld\u0131\u011f\u0131 \u00fczere sadece otomobillerde dinlenmedi\u011fine dikkat \u00e7ekerek, \u201c10 y\u0131l \u00f6nce yapt\u0131\u011f\u0131m \u00e7al\u0131\u015fmada en b\u00fcy\u00fck pay\u0131n arabada dinleme oldu\u011fu sonucuna vard\u0131m. Fakat inan\u0131lmaz bir bi\u00e7imde internet \u00fczerinden, mobil cihazlardan ve ofisten dinlenme oranlar\u0131 da \u00e7ok h\u0131zl\u0131 bi\u00e7imde art\u0131yordu. Ger\u00e7ek \u015fu ki dijital ve mobil dinleme bi\u00e7imleri \u00e7ok h\u0131zl\u0131 art\u0131p y\u00fckseldi\u011finden radyo sadece ara\u00e7larda dinlenen bir mecra de\u011fil. T\u00fcrkiye foto\u011fraf\u0131na bakt\u0131\u011f\u0131m\u0131zda radyonun pasif bir bi\u00e7imde belli bir i\u015f yaparken arka fonda dinleniyormu\u015f gibi bir g\u00f6r\u00fcnt\u00fc \u00e7\u0131kabilir. Fakat \u00f6yle bir durum yok. Radyo etkin bi\u00e7imde dinleniyor\u201d s\u00f6zlerini s\u00f6yledi. Dr. Tufan, \u2018\u2019Ge\u00e7mi\u015fte sadece karasal radyolar varken bug\u00fcn web radyolar\u0131 ve Spotify, Apple Music gibi radyoya benzer uygulamalar sunan programlar mevcut. Tamam\u0131yla radyo teknolojisiyle ortaya \u00e7\u0131km\u0131\u015f podcastler ise hi\u00e7 olmad\u0131\u011f\u0131 kadar yayg\u0131n.\u2019\u2019 diyerek radyonun d\u00fcnyada her zamankinden daha fazla \u00f6nemsenmesi gereken bir pozisyonda yer ald\u0131\u011f\u0131n\u0131 ekledi.<\/p>\n

\u00a0<\/strong>Yeni \u0130stihdam Alanlar\u0131 \u0130\u00e7in Yeni Radyolar <\/strong><\/p>\n

2017 y\u0131l\u0131nda Avustralya\u2019ya gidip radyo sekt\u00f6r\u00fcn\u00fc inceleyen Dr. Tufan,\u00a0 d\u00fcnyada radyo yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n \u00e7ok yayg\u0131nla\u015ft\u0131\u011f\u0131n\u0131 ve \u00f6nemsendi\u011fini anlatt\u0131. Dr. Tufan, uzun y\u0131llard\u0131r var olan Ohal ve Afet radyolar\u0131n\u0131n yan\u0131 s\u0131ra d\u00fcnyada hapishane radyolar\u0131, hastane radyolar\u0131, ma\u011faza radyolar\u0131 gibi yeni modellerin de ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 aktard\u0131. Dr. Tufan, \u201cHastane radyolar\u0131 \u0130ngiltere\u2019de yayg\u0131nla\u015farak dernekle\u015fmi\u015f durumda. Hapishane radyolar\u0131 d\u00fcnyaya yava\u015f yava\u015f yay\u0131l\u0131yor. Buna ek olarak \u0130ngiltere\u2019den d\u00fcnyaya yay\u0131lan yay\u0131nc\u0131l\u0131k bi\u00e7imi ma\u011faza radyoculu\u011fu da ticari taraf\u0131 olan perakende sekt\u00f6r\u00fcn\u00fcn \u00fcr\u00fcnlerini \u00f6n plana \u00e7\u0131karmak ve kurumsal kimliklerini g\u00fc\u00e7lendirmek ad\u0131na yapt\u0131klar\u0131 bir uygulama.\u00a0T\u00fcrkiye\u2019de radyolara yat\u0131r\u0131m yap\u0131lmas\u0131 halinde yeni istihdam alanlar\u0131 ortaya \u00e7\u0131kar ve insanlar radyolar\u0131n devaml\u0131l\u0131\u011f\u0131n\u0131 sa\u011flar.\u00a0\u0130leti\u015fim e\u011fitimi alm\u0131\u015f \u00f6\u011frenciler desteklenerek d\u00fcnyadaki radyo \u00f6rnekleri iyi bir bi\u00e7imde\u00a0 uyarlanabilinirse T\u00fcrkiye\u2019de radyo geli\u015fir.\u201d dedi. T\u00fcrkiye\u2019deki topluluk radyolar\u0131n\u0131n azl\u0131\u011f\u0131na dikkat \u00e7eken Dr. Tufan, \u201cT\u00fcrkiye\u2019de radyolar\u0131n ticari ama\u00e7la y\u00fcr\u00fct\u00fcl\u00fcyor olmas\u0131ndan dolay\u0131 birbirine benzer formatlar, m\u00fczik, ve e\u011flence unsuruyla yay\u0131n yapan radyolar \u00e7o\u011funlukta. T\u00fcrkiye\u2019de topluluk radyolar\u0131n\u0131n yayg\u0131nla\u015fmas\u0131 ve \u00f6nemsenmesi i\u00e7in daha zamana ihtiya\u00e7 var gibi g\u00f6r\u00fcn\u00fcyor.\u201d \u015feklinde konu\u015ftu.<\/span><\/p>\n

\"\"<\/p>\n

Hayati \u0130\u015flevi G\u00f6z Ard\u0131 Edilmemeli<\/strong><\/p>\n

Radyonun, \u00a0ge\u00e7mi\u015ften bug\u00fcne kadar en g\u00fcvenilir kitle ileti\u015fim arac\u0131 oldu\u011funu aktaran Dr. Tufan, \u00a0\u201cAltyap\u0131s\u0131 di\u011fer ileti\u015fim ara\u00e7lar\u0131na oranla daha sa\u011flam olan radyo, afet \u00e7antalar\u0131m\u0131z\u0131n olmazsa olmaz\u0131d\u0131r. Deprem sonras\u0131nda bile ileti\u015fim a\u011f\u0131n\u0131 sa\u011flayabilecek \u00f6nemli bir unsurdur. Her an her yerde ula\u015f\u0131labilir olmas\u0131na ra\u011fmen bu hayati i\u015flev g\u00f6z ard\u0131 edilebiliyor.\u2019\u2019 diyerek s\u00f6zlerini sonland\u0131rd\u0131.<\/p>\n

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Her ge\u00e7en g\u00fcn dinleyici say\u0131s\u0131 artan radyo, ge\u00e7mi\u015ften g\u00fcn\u00fcm\u00fcze insanlar\u0131n en g\u00fcvendi\u011fi ileti\u015fim arac\u0131 oldu. Radyo haber, e\u011fitim, k\u00fclt\u00fcr-sanat programlar\u0131yla dinleyicileri bilgilendirirken m\u00fczik programlar\u0131yla da e\u011flendirdi. \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Dr. \u00d6\u011fr. \u00dcyesi F\u0131rat Tufan,\u00a0 radyonun geli\u015fimini, kullan\u0131m\u0131n\u0131 ve\u00a0g\u00f6z ard\u0131 edilen potansiyelini \u0130letim\u2019e anlatt\u0131.<\/p>\n","protected":false},"author":14,"featured_media":13338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[178],"tags":[],"class_list":["post-13341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/13341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=13341"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/13341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/13338"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=13341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=13341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=13341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}