{"id":13469,"date":"2019-11-29T17:39:07","date_gmt":"2019-11-29T14:39:07","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=13469"},"modified":"2019-11-29T17:39:07","modified_gmt":"2019-11-29T14:39:07","slug":"dunya-degisiyor-toplumlar-donusuyor","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2019\/11\/29\/dunya-degisiyor-toplumlar-donusuyor\/","title":{"rendered":"D\u00fcnya De\u011fi\u015fiyor Toplumlar D\u00f6n\u00fc\u015f\u00fcyor"},"content":{"rendered":"

Merve TOKAZ<\/strong><\/p>\n

\u0130stanbul Kent \u00dcniversitesi Dr. \u00d6\u011fr. \u00dcyesi Duygu Ayd\u0131n Aslaner ‘K\u00fcreselle\u015fme ve Medya’ dersi kapsam\u0131nda Do\u00e7. Dr. Ceyda Ilgaz B\u00fcy\u00fckbaykal ve Prof. Dr. G\u00fcven B\u00fcy\u00fckbaykal\u2019\u0131n konu\u011fu oldu. \u201cDijital T\u00fcketim Toplumu ve Ku\u015faklar\u201d konulu sunumunu ger\u00e7ekle\u015ftiren Dr. \u00d6\u011fr \u00dcyesi Aslaner, ‘k\u00fcreselle\u015fmenin g\u00fcn\u00fcm\u00fczdeki etkileri, t\u00fcketim k\u00fclt\u00fcr\u00fcn\u00fcn bireyler \u00fczerinde yaratt\u0131\u011f\u0131 de\u011fi\u015fim ve ku\u015faklar aras\u0131nda olu\u015fan farkl\u0131l\u0131klar\u2019a ili\u015fkin bilgi ve de\u011ferlendirmelerde bulundu.<\/p>\n

D\u00f6nemsel S\u00fcre\u00e7ler Ku\u015faklar\u0131 Etkiliyor<\/strong><\/p>\n

T\u00fcrkiye\u2019de ya\u015fanan d\u00f6nemsel s\u00fcre\u00e7ler ve bu s\u00fcre\u00e7lerin ku\u015faklar \u00fczerindeki yans\u0131malar\u0131na dikkat \u00e7eken Dr. \u00d6\u011fr. \u00dcyesi Aslaner, \u201cT\u00fcrkiye\u2019ye bakt\u0131\u011f\u0131m\u0131zda be\u015f ayr\u0131 ku\u015fak oldu\u011funu g\u00f6r\u00fcyoruz. Bunlar; Geleneksel ku\u015fak, Bebek Patlamas\u0131 ku\u015fa\u011f\u0131, X ku\u015fa\u011f\u0131, Y ku\u015fa\u011f\u0131 ve Z ku\u015fa\u011f\u0131 ve son ku\u015fa\u011f\u0131m\u0131z Alfa ku\u015fa\u011f\u0131. \u0130lk ku\u015fa\u011f\u0131m\u0131z \u2018Sessiz ku\u015fak ve Cumhuriyet ku\u015fa\u011f\u0131\u2019 olarak da bilinen geleneksel ku\u015fak. O d\u00f6nem D\u00fcnya\u2019da ve T\u00fcrkiye\u2019de \u00f6nemli tarihsel olaylar\u0131n, bunal\u0131m ve sava\u015flar\u0131n ya\u015fand\u0131\u011f\u0131 bir d\u00f6nem. \u0130nsanlar\u0131n k\u0131t kanaat ge\u00e7indikleri, ihtiya\u00e7 merkezli bir t\u00fcketimin mevcut oldu\u011fu y\u0131llar. Bu insanlar ya\u011f kuyruklar\u0131nda beklemi\u015fler yani temel gereksinimlerini bile kar\u015f\u0131lamakta g\u00fc\u00e7l\u00fck \u00e7ekmi\u015fler. Teknolojik geli\u015fmelere bakt\u0131\u011f\u0131m\u0131zda yaln\u0131zca telgraf var. Bu sebeple insanlar\u0131n kendilerini ifade edemedikleri, sessiz kald\u0131klar\u0131 ve mevcut sisteme bir \u015fekilde adapte olduklar\u0131 bir d\u00f6nemi ifade ediyor.\u201d S\u00f6zleriyle ku\u015faklar\u0131n de\u011fi\u015fmesiyle birlikte ku\u015fa\u011f\u0131 olu\u015fturan \u00f6zelliklerin de de\u011fi\u015fim g\u00f6sterdi\u011fine vurgu yapt\u0131.<\/p>\n

\"\"<\/p>\n

Ku\u015faklaras\u0131 Farklar \u00c7at\u0131\u015fmay\u0131 Beraberinde Getiriyor<\/strong><\/p>\n

T\u00fcrkiye\u2019nin \u00f6zellikle siyasi anlamda ciddi kar\u0131\u015f\u0131klar i\u00e7erisinde bulundu\u011fu d\u00f6nemi temsil eden 68 ku\u015fa\u011f\u0131n\u0131n T\u00fcrkiye n\u00fcfusunun %16,5\u2019ini olu\u015fturdu\u011funu dile getiren Dr. \u00d6\u011fr. \u00dcyesi Aslaner, \u015fu ifadelere yer verdi: \u201cBu d\u00f6nem \u2018Baby Boomer\u2019**<\/strong> olarak adland\u0131r\u0131lan bir d\u00f6nem. Bu ku\u015fa\u011f\u0131n en b\u00fcy\u00fck fark\u0131 bar\u0131\u015f\u00e7\u0131l, sava\u015f g\u00f6rmek istemeyen ve bunun u\u011fruna \u00e7abalayan bir ku\u015fak olmas\u0131. \u00d6zellikle sa\u011f-sol \u00e7at\u0131\u015fmalar\u0131n\u0131n yo\u011fun olarak ya\u015fand\u0131\u011f\u0131 d\u00f6nem. Onlar\u0131n son derece \u00f6zg\u00fcrl\u00fck\u00e7\u00fc, disiplinli ve idealist insanlar oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcn.\u201d Dedi. Bu durumun ku\u015faklar aras\u0131 anla\u015fmazl\u0131klar\u0131 da beraberinde getirdi\u011fini belirten Dr. \u00d6\u011fr. \u00dcyesi Aslaner, \u201c\u0130\u015f ya\u015fam\u0131na at\u0131ld\u0131\u011f\u0131n\u0131zda bu ku\u015fa\u011f\u0131n insanlar\u0131yla \u00e7al\u0131\u015fmak durumunda kalabilirsiniz. Siz dijital bir nesilsiniz. Fakat \u015funu iyi kavray\u0131n dijital sizin i\u00e7in bir ihtiya\u00e7 iken onlar i\u00e7in bir ihtiya\u00e7 de\u011fil. Onlar radyonun alt\u0131n \u00e7a\u011f\u0131n\u0131 ya\u015fad\u0131\u011f\u0131 bir d\u00f6nemden geldikleri i\u00e7in \u00e7ok iyi hikaye anlat\u0131c\u0131d\u0131rlar. Onlarla \u00e7at\u0131\u015fmay\u0131n ve onlar\u0131 iyi dinleyin\u201d diyerek \u00f6\u011frencilere tavsiyelerde bulundu.<\/p>\n

\"\"**<\/strong>Baby Boomer- Bebek Patlamas\u0131: \u00d6zellikle Amerika\u2019da II. D\u00fcnya sava\u015f\u0131n\u0131n bitiminde ba\u015flay\u0131p 1960 y\u0131l\u0131 ba\u015flar\u0131na kadar s\u00fcren, y\u0131ll\u0131k do\u011fum h\u0131z\u0131nda b\u00fcy\u00fck art\u0131\u015f anlam\u0131na gelir. Amerika\u2019da bu d\u00f6nemde\u00a0geli\u015fen ekonomiye de paralel olarak 78,2 milyon ki\u015fi do\u011fmu\u015f ve bu d\u00f6nem do\u011fum art\u0131\u015f h\u0131z\u0131n\u0131n tepe yapt\u0131\u011f\u0131 y\u0131l olmu\u015ftur. Bu olay, \u2018baby boom\u2019, bu d\u00f6nemde do\u011fanlar da\u00a0\u00a0\u2018baby boomer\u2019 olarak adland\u0131r\u0131l\u0131yor.<\/em><\/p>\n

\"\"<\/p>\n

\u201cY Ku\u015fa\u011f\u0131 \u2018T\u00fcketiyorum \u00d6yleyse Var\u0131m\u2019 Anlay\u0131\u015f\u0131na Sahip\u201d<\/strong><\/p>\n

X ve Y ku\u015faklar\u0131na de\u011finmeden \u00f6nce bu d\u00f6nemin en \u00f6nemli ger\u00e7ekli\u011fi olan k\u00fcreselle\u015fme ve etkileri \u00fczerinde duran Dr. \u00d6\u011fr. \u00dcyesi Aslaner, 1980 sonras\u0131 d\u00f6nemde ya\u015fanan de\u011fi\u015fimlerin toplumu yepyeni bir forma b\u00fcr\u00fcnd\u00fcrd\u00fc\u011f\u00fcn\u00fc dile getirerek, \u201cBu d\u00f6nemde k\u00fcreselle\u015fmenin etkisini t\u00fcm toplum yap\u0131lar\u0131nda g\u00f6rmeye ba\u015fl\u0131yoruz. Ekonominin serbestle\u015fmesi ile birlikte T\u00fcrkiye, bat\u0131 k\u00fclt\u00fcr\u00fc ile tan\u0131\u015f\u0131yor. Reklamlar, Amerikan yap\u0131m\u0131 dizi ve filmler arac\u0131l\u0131\u011f\u0131yla bat\u0131l\u0131 ya\u015fam tarz\u0131 \u00f6zendiriliyor ve yayg\u0131nla\u015ft\u0131r\u0131l\u0131yor. Bireylere ileti\u015fim ara\u00e7lar\u0131 yoluyla nas\u0131l g\u00f6r\u00fcnd\u00fckleri de\u011fil, nas\u0131l g\u00f6r\u00fcnmeleri gerekti\u011fi kabul ettiriliyor. X ve Y ku\u015faklar\u0131 bu \u00f6zellikleri g\u00f6rmeye ba\u015flad\u0131\u011f\u0131m\u0131z bir ku\u015fak olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.\u201d \u0130fadelerine yer verdi. X ku\u015fa\u011f\u0131n\u0131n arada kalm\u0131\u015f, yeni ve eski aras\u0131nda bocalayan bir ku\u015fak olmas\u0131na kar\u015f\u0131n Y ku\u015fa\u011f\u0131nda pop\u00fcler k\u00fclt\u00fcr\u00fcn etkilerinin yo\u011fun olarak g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc vurgulayan Dr. \u00d6\u011fr. \u00dcyesi Aslaner, \u201cY ku\u015fa\u011f\u0131 tamamen teknoloji ile i\u00e7 i\u00e7e ge\u00e7mi\u015f bir ku\u015fak. Hayatlar\u0131n\u0131n merkezini t\u00fcketim olu\u015fturuyor. Anl\u0131k hazlar\u0131n pe\u015findeler. Y ku\u015fa\u011f\u0131 mutlulu\u011fu t\u00fcketimle \u00f6zde\u015fle\u015ftiriyor. \u2018T\u00fcketiyorum \u00f6yleyse var\u0131m\u2019 gibi bir anlay\u0131\u015fa sahipler.\u201d De\u011ferlendirmesinde bulundu.<\/p>\n

\"\"<\/p>\n

\u201cSiz Siz Olun Dijital Ad\u0131mlar\u0131n\u0131z\u0131 \u0130yi At\u0131n\u201d<\/strong><\/p>\n

Z ku\u015fa\u011f\u0131 ve Alfa ku\u015fa\u011f\u0131 olarak adland\u0131r\u0131lan ku\u015faklarda \u00f6zellikle dijitalle\u015fmenin etkilerinin ka\u00e7\u0131n\u0131lmaz oldu\u011funa dikkat \u00e7eken Dr. \u00d6\u011fr. \u00dcyesi Aslaner, Dan Brown\u2019\u0131n \u201cBazen\u00a0ba\u015fka birinin ger\u00e7e\u011fini anlamak i\u00e7in tek\u00a0yapman\u00a0gereken\u00a0bak\u0131\u015f a\u00e7\u0131n\u0131 de\u011fi\u015ftirmektir.\u201d S\u00f6z\u00fcnden hareketle \u00f6\u011frencilere \u015fu tavsiyelerde bulundu: \u201cBu s\u00f6z\u00fc bir ileti\u015fimci olarak akl\u0131n\u0131za yaz\u0131n. \u00c7\u00fcnk\u00fc her t\u00fcrl\u00fc ku\u015fakla \u00e7al\u0131\u015fmak durumunda kalacaks\u0131n\u0131z. O y\u00fczden bak\u0131\u015f a\u00e7\u0131n\u0131z\u0131 de\u011fi\u015ftirin. Ciddi bir d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecindeyiz. Siz siz olun dijital ad\u0131mlar\u0131n\u0131z\u0131 iyi at\u0131n. Ve \u015funu da asla unutmay\u0131n. \u0130yi bir ileti\u015fimci \u00f6ncelikle iyi bir insan olmal\u0131d\u0131r. \u00d6nyarg\u0131lardan s\u0131yr\u0131l\u0131n. Kendinize inan\u0131n ve g\u00fcvenin.\u201d S\u00f6zleriyle konu\u015fmas\u0131n\u0131 noktalad\u0131.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130stanbul Kent \u00dcniversitesi Dr. \u00d6\u011fr. \u00dcyesi Duygu Ayd\u0131n Aslaner ‘K\u00fcreselle\u015fme ve Medya’ dersi kapsam\u0131nda Do\u00e7. Dr. Ceyda Ilgaz B\u00fcy\u00fckbaykal ve Prof. Dr. G\u00fcven B\u00fcy\u00fckbaykal\u2019\u0131n konu\u011fu oldu. \u201cDijital T\u00fcketim Toplumu ve Ku\u015faklar\u201d konulu sunumunu ger\u00e7ekle\u015ftiren Dr. \u00d6\u011fr \u00dcyesi Aslaner, ‘k\u00fcreselle\u015fmenin g\u00fcn\u00fcm\u00fczdeki etkileri, t\u00fcketim k\u00fclt\u00fcr\u00fcn\u00fcn bireyler \u00fczerinde yaratt\u0131\u011f\u0131 de\u011fi\u015fim ve ku\u015faklar aras\u0131nda olu\u015fan farkl\u0131l\u0131klar\u2019a ili\u015fkin bilgi ve de\u011ferlendirmelerde bulundu.<\/p>\n","protected":false},"author":14,"featured_media":13483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[34],"tags":[427,1269,40,43,1270,342],"class_list":["post-13469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-universite","tag-doc-dr-ceyda-ilgaz-buyukbaykal","tag-duyguaydinaslaner","tag-iletisim-fakultesi","tag-istanbul-universitesi","tag-medya-ve-kuresellesme","tag-prof-dr-guven-buyukbaykal"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/13469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=13469"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/13469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/13483"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=13469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=13469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=13469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}