{"id":14714,"date":"2021-02-27T20:02:57","date_gmt":"2021-02-27T17:02:57","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=14714"},"modified":"2021-02-27T20:02:58","modified_gmt":"2021-02-27T17:02:58","slug":"iletisim-konusmalarinda-bu-hafta-reklamda-stratejik-planlama-neden-onemli","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2021\/02\/27\/iletisim-konusmalarinda-bu-hafta-reklamda-stratejik-planlama-neden-onemli\/","title":{"rendered":"\u0130leti\u015fim Konu\u015fmalar\u0131\u2019nda Bu Hafta: Reklamda Stratejik Planlama Neden \u00d6nemli?"},"content":{"rendered":"\n

\u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131 sekt\u00f6r\u00fcn \u00f6nde gelen deneyimli isimlerini akademi \u00e7at\u0131s\u0131 alt\u0131nda \u00f6\u011frenciler ile bulu\u015fturmaya devam ediyor. \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu moderat\u00f6rl\u00fc\u011f\u00fcndeki etkinli\u011fin konu\u011fu Fikret Ajans kurucu orta\u011f\u0131 ve stratejist G\u00f6ktu\u011f Y\u00fccekul olacak.<\/strong><\/p>\n\n\n\n

Reklam sekt\u00f6r\u00fcn\u00fcn de\u011fi\u015fen dinamikleri etkili bir planlama ve strateji belirleme s\u00fcrecini gerekli ve hatta vazge\u00e7ilmez k\u0131l\u0131yor. \u00d6\u011frenci odakl\u0131 bir etkinlik serisi olan \u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131 bu \u00f6nemli konuyu sahadan akademiye ta\u015f\u0131yor.<\/p>\n\n\n\n

\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu\u2019nun moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlenece\u011fi etkinli\u011fe konuk olacak G\u00f6ktu\u011f Y\u00fccekul, reklam ajanslar\u0131n\u0131n \u00e7al\u0131\u015fma dinamiklerine ili\u015fkin g\u00fcncel bilgileri anlatacak.<\/p>\n\n\n\n

Stratejik Ak\u0131l Reklamda Kendini G\u00f6stermeli<\/strong><\/p>\n\n\n\n

\u0130leti\u015fim s\u00fcre\u00e7lerinin vazge\u00e7ilmez unsuru olan stratejik planlama a\u015famas\u0131, reklam alan\u0131nda da belirgin bir \u015fekilde varl\u0131\u011f\u0131n\u0131 ve \u00f6nemini g\u00f6steriyor. Hem reklam verenler hem de ajanslar a\u00e7\u0131s\u0131ndan stratejik planlama enerji, b\u00fct\u00e7e ve zaman tasarrufu sa\u011flamas\u0131n\u0131n yan\u0131 s\u0131ra yap\u0131lan i\u015fe dair olumlu sonu\u00e7lar\u0131n do\u011fmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n

Sekt\u00f6rde \u00f6nemli \u00e7al\u0131\u015fmalara imza atan G\u00f6ktu\u011f Y\u00fccekul s\u00f6z konusu s\u00fcre\u00e7lere ili\u015fkin detayl\u0131 bilgi verecek ve \u0130leti\u015fim Fak\u00fcltesi \u00f6\u011frencilerinin sorular\u0131n\u0131 cevaplayacak.<\/p>\n\n\n\n

Zoom \u00fczerinden ger\u00e7ekle\u015fecek etkinlik ayn\u0131 zamanda \u0130\u00dcWEBTV \u00fczerinden de canl\u0131 olarak yay\u0131nlanacak.<\/p>\n\n\n\n

Etkinlik Ba\u015fl\u0131\u011f\u0131: Reklamda Stratejik Planlama<\/p>\n\n\n\n

Tarih\/Saat: 3 Mart 2021 \/ 14.00<\/p>\n\n\n\n

Moderat\u00f6r: \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu<\/p>\n\n\n\n

Konuk: G\u00f6ktu\u011f Y\u00fccekul \u2013 Fikret Ajans Kurucu Orta\u011f\u0131 ve Stratejist<\/p>\n\n\n\n

Canl\u0131 Yay\u0131n \u0130\u00e7in;<\/p>\n\n\n\n

Zoom Meeting ID: 964 7240 1583<\/p>\n\n\n\n

\u0130\u00fcwebtv Youtube Kanal\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131 sekt\u00f6r\u00fcn \u00f6nde gelen deneyimli isimlerini akademi \u00e7at\u0131s\u0131 alt\u0131nda \u00f6\u011frenciler ile bulu\u015fturmaya devam ediyor. \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu moderat\u00f6rl\u00fc\u011f\u00fcndeki etkinli\u011fin konu\u011fu Fikret Ajans kurucu orta\u011f\u0131 ve stratejist G\u00f6ktu\u011f Y\u00fccekul olacak. Reklam sekt\u00f6r\u00fcn\u00fcn de\u011fi\u015fen dinamikleri etkili bir planlama ve strateji belirleme s\u00fcrecini gerekli ve hatta vazge\u00e7ilmez k\u0131l\u0131yor. \u00d6\u011frenci odakl\u0131 bir etkinlik serisi olan \u0130stanbul […]<\/p>\n","protected":false},"author":14,"featured_media":14715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[178,35],"tags":[],"class_list":["post-14714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden","category-yasam"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/14714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=14714"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/14714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/14715"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=14714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=14714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=14714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}