{"id":14717,"date":"2021-03-01T22:09:09","date_gmt":"2021-03-01T19:09:09","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=14717"},"modified":"2021-03-01T22:09:11","modified_gmt":"2021-03-01T19:09:11","slug":"dijital-dunyada-iletisim-yonetimine-stratejik-bakis-dijital-iletisim-yonetimi","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2021\/03\/01\/dijital-dunyada-iletisim-yonetimine-stratejik-bakis-dijital-iletisim-yonetimi\/","title":{"rendered":"Dijital D\u00fcnyada \u0130leti\u015fim Y\u00f6netimine Stratejik Bak\u0131\u015f: \u201cDijital \u0130leti\u015fim Y\u00f6netimi\u201d"},"content":{"rendered":"\n

\u0130stanbul \u00a0\u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Prof. Dr. Seda Meng\u00fc, \u00dcsk\u00fcdar \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Dekan Yard\u0131mc\u0131s\u0131 Do\u00e7. Dr. P\u0131nar Aslan ve \u0130\u00dc Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fretim G\u00f6revlisi Fatih \u00d6zkoyuncu, ortak yazarl\u0131\u011f\u0131n\u0131 yapt\u0131klar\u0131 \u201cDijital \u0130leti\u015fim Y\u00f6netimi Teori ve Uygulamalar\u201d kitab\u0131 hakk\u0131nda de\u011ferlendirmelerde bulundu. Kitap, ileti\u015fim teknolojilerindeki d\u00f6n\u00fc\u015f\u00fcm\u00fcn kurumsal ileti\u015fimdeki etkilerini ortaya koyuyor.<\/strong><\/p>\n\n\n\n

Son y\u0131llarda dijital medyan\u0131n geli\u015fimine ba\u011fl\u0131 olarak halkla ili\u015fkiler  teori ve uygulamalar\u0131n\u0131n da buna paralel do\u011frultuda geli\u015fim g\u00f6sterdi\u011fini belirterek s\u00f6zlerine ba\u015flayan Prof. Dr. Meng\u00fc, \u201cEnformasyon \u00fcretme ve t\u00fcketme bi\u00e7imlerimiz, \u00f6rg\u00fctsel yap\u0131lar\u0131m\u0131z, payda\u015f ili\u015fkilerimiz, hedef kitle tan\u0131mlar\u0131m\u0131z ve sosyal medyan\u0131n  reklam, pazarlama ve kurumsal ileti\u015fim ba\u011flam\u0131nda kullan\u0131m bi\u00e7imleri de\u011fi\u015fmi\u015ftir\u201d dedi.<\/p>\n\n\n\n

\u201cKurumsal \u0130leti\u015fim \u00c7al\u0131\u015fmalar\u0131n\u0131n Dijital D\u00f6n\u00fc\u015f\u00fcme Nas\u0131l Cevap Verebilece\u011fi Farkl\u0131 Boyutlar \u0130le Ele Al\u0131nd\u0131\u201d<\/strong><\/p>\n\n\n\n

Bu de\u011fi\u015fime ayak uydurabilmek i\u00e7in dijitalle\u015fmeyi, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc ve buna ili\u015fkin kavramlar\u0131 anlamak, bunlar\u0131 halkla ili\u015fkiler mesle\u011fine uygun bi\u00e7imde kullanabilmenin zorunlu hale geldi\u011fini s\u00f6yleyen Prof. Dr. Meng\u00fc, \u201cBu anlamda bu kitapta; Stratejik ileti\u015fimi dijital d\u00fcnyaya g\u00f6re d\u00fc\u015f\u00fcnebilmek ve buna ili\u015fkin uygulamalar\u0131 ortaya koymak ama\u00e7lanm\u0131\u015ft\u0131r. \u0130\u00e7eri\u011fe bakt\u0131\u011f\u0131n\u0131zda, dijitalle\u015fme, dijital d\u00f6n\u00fc\u015f\u00fcm ile ilgili ana kavramlar aktar\u0131lm\u0131\u015f daha sonra hedef kitlelerin, m\u00fc\u015fterilerin, yat\u0131r\u0131mc\u0131lar\u0131n, \u00e7al\u0131\u015fanlar\u0131n ve liderlerin gelecekteki \u00f6zellikleri ve gereksinimleri aktar\u0131lmaya \u00e7al\u0131\u015f\u0131larak bunlara ili\u015fkin ne t\u00fcr ara\u015ft\u0131rmalar ve stratejiler geli\u015ftirilebilece\u011fi ortaya konmaya \u00e7al\u0131\u015f\u0131lm\u0131\u015ft\u0131r. K\u0131saca kurumsal ileti\u015fim \u00e7al\u0131\u015fmalar\u0131n\u0131n dijital d\u00f6n\u00fc\u015f\u00fcme nas\u0131l cevap verebilece\u011fi farkl\u0131 boyutlar ile ele al\u0131nm\u0131\u015ft\u0131r\u201d dedi.<\/p>\n\n\n\n

Kitab\u0131n dijital ileti\u015fim uygulamalar\u0131n\u0131 geni\u015f bir perspektifle ele ald\u0131\u011f\u0131n\u0131 ve ilgili konular\u0131 sadece kuramsal a\u00e7\u0131dan de\u011fil ayn\u0131 zamanda \u00f6rnekler ile destekledi\u011fi i\u00e7in literat\u00fcre katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 s\u00f6yleyen Prof. Dr. Meng\u00fc, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cAB taraf\u0131ndan desteklenen, d\u00f6rt \u00fclke ortakl\u0131\u011f\u0131nda ger\u00e7ekle\u015ftirilen 2018 y\u0131l\u0131nda ba\u015flayan ve halen devam etmekte olan \u2018MicroMasters\u2019 projesi kapsam\u0131nda geli\u015ftirilen bir e\u011fitim program\u0131 T\u00fcrkiye\u2019den ve Avrupa\u2019n\u0131n \u00e7e\u015fitli \u00fclkelerinden 81 \u00f6\u011frenciye verilmektedir. \u201cGiri\u015fimcilik Ekosistemi ve \u0130novasyon Stratejileri\u201d alan\u0131nda e\u011fitimler tamamland\u0131. 2. Ad\u0131m olarak \u201c Dijital \u0130leti\u015fim ve Pazarlama\u201d\u00a0 program\u0131 ba\u015flat\u0131ld\u0131. Buna ili\u015fkin ara\u015ft\u0131rmalar da yap\u0131ld\u0131. Bu ara\u015ft\u0131rmalar\u0131n sonu\u00e7lar\u0131ndan biri de kurumlar\u0131n dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc ile ilgiliydi. Buna g\u00f6re dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn kurumlar taraf\u0131ndan anla\u015f\u0131lmas\u0131 ve i\u015f model ve s\u00fcre\u00e7lerin bu ba\u011flamda ger\u00e7ekle\u015ftirilmesinin \u00f6nemi ortaya \u00e7\u0131km\u0131\u015ft\u0131. \u0130\u015fte kitab\u0131n haz\u0131rl\u0131k s\u00fcreci bu \u015fekilde geli\u015fti.\u201d<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u201c\u00c7al\u0131\u015fmam\u0131z T\u00fcrk\u00e7ede G\u00fcncel Bir Teorik \u00c7er\u00e7eve \u00c7izmeyi Ama\u00e7l\u0131yor\u201d<\/strong><\/p>\n\n\n\n

Kitab\u0131n, \u0130leti\u015fim Y\u00f6netimi kavram\u0131n\u0131 dijitalle\u015fme oda\u011f\u0131nda ele ald\u0131\u011f\u0131n\u0131 dile getirerek s\u00f6zlerine ba\u015flayan \u00dcsk\u00fcdar \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Dekan Yard\u0131mc\u0131s\u0131 Do\u00e7. Dr. P\u0131nar Aslan, \u201c\u00c7al\u0131\u015fmam\u0131z T\u00fcrk\u00e7ede g\u00fcncel bir teorik \u00e7er\u00e7eve \u00e7izmeyi ama\u00e7lamaktad\u0131r. T\u00fcrk alanyaz\u0131n\u0131nda \u00e7eviri kokmayan, bizzat T\u00fcrk akademisyenler taraf\u0131ndan ger\u00e7ekle\u015ftirilmi\u015f nitelikli \u00e7al\u0131\u015fmalara her alanda oldu\u011fu gibi ileti\u015fim bilimleri alan\u0131nda da ihtiya\u00e7 vard\u0131r. Bu noktadan hareketle Say\u0131n Prof. Dr. Seda Meng\u00fc liderli\u011finde ba\u015flayan \u00e7al\u0131\u015fma s\u00fcrecimizde \u00f6nceden imza att\u0131\u011f\u0131m\u0131z ortak \u00e7al\u0131\u015fmalar\u0131n getirdi\u011fi tecr\u00fcbe ve memnuniyet sonucu \u00fc\u00e7 yazarl\u0131 b\u00fct\u00fcnc\u00fcl, ak\u0131c\u0131 ve g\u00fcncel bir \u00e7al\u0131\u015fmaya imza att\u0131\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyorum\u201d dedi. Kitab\u0131n literat\u00fcre en b\u00fcy\u00fck katk\u0131s\u0131n\u0131n \u0130leti\u015fim Y\u00f6netimi’ni dijital bir a\u00e7\u0131dan ele al\u0131rken bunu uzatmadan ve okuyucuyu s\u0131kmadan yapmak oldu\u011fu s\u00f6yleyen Do\u00e7. Dr. Aslan, \u201cAlanyaz\u0131ndaki mevcut \u00e7al\u0131\u015fmalar bazen gere\u011finden fazla uzun olabiliyor. Bu da dijital ileti\u015fim teknolojilerinin bizlerde tetikledi\u011fi bir davran\u0131\u015f olarak “en do\u011fru bilgiye en k\u0131sa zamanda ula\u015fma” amac\u0131na hizmet etmeyebiliyor\u201d dedi. \u00dc\u00e7 yazarl\u0131 \u00e7al\u0131\u015fman\u0131n kolay bir s\u00fcre\u00e7 olmad\u0131\u011f\u0131n\u0131 ifade eden Do\u00e7. Dr. Aslan, \u201cBizler birimizin bahsetti\u011fi bir konudan bir di\u011ferimizin bahsetmemesi noktas\u0131nda hassasiyet g\u00f6sterdik. Kitab\u0131 okunmaya de\u011fer k\u0131lmaya \u00e7al\u0131\u015f\u0131rken bir yandan da okunabilir k\u0131lmay\u0131 ama\u00e7lad\u0131k\u201d dedi. Do\u00e7. Dr. Aslan, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cDijital \u0130leti\u015fim Y\u00f6netimi teorisini uygulanabilir bir bak\u0131\u015f a\u00e7\u0131s\u0131yla sunmay\u0131, bu nedenle ileti\u015fim \u00f6\u011frencileri kadar ileti\u015fim uzmanlar\u0131na da yard\u0131mc\u0131 olacak bir \u00e7al\u0131\u015fma ger\u00e7ekle\u015ftirmeyi ama\u00e7layarak yola \u00e7\u0131km\u0131\u015ft\u0131k. Bu amac\u0131m\u0131za ula\u015ft\u0131\u011f\u0131m\u0131z\u0131 g\u00f6rmek bizleri yeni \u00e7al\u0131\u015fmalar i\u00e7in te\u015fvik etmektedir.\u201d<\/p>\n\n\n\n

\u201c\u0130leti\u015fim Teknolojilerindeki D\u00f6n\u00fc\u015f\u00fcm\u00fcn Kurumsal \u0130leti\u015fim Alan\u0131na Etkilerini \u0130nceleyerek Dijital \u0130\u00e7eri\u011fin \u00dcretimine De\u011findik<\/strong>\u201d<\/p>\n\n\n\n

\u0130leti\u015fim ara\u00e7lar\u0131nda s\u00fcrekli olarak g\u00f6r\u00fclen inovatif \u00e7al\u0131\u015fmalar\u0131n (yeni medya, yeni aplikasyonlar, yeni sosyal platformlar vb.) hayat\u0131m\u0131z\u0131n de\u011fi\u015fmez bir par\u00e7as\u0131 haline geldi\u011fini ifade ederek s\u00f6zlerine ba\u015flayan \u0130stanbul \u00dcniversitesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fretim G\u00f6revlisi Fatih \u00d6zkoyuncu, \u201cDijital ortam, blog kurarak fikirlerini bir grup insanla payla\u015fmak isteyen ki\u015filerden, yeni pazar aray\u0131\u015f\u0131ndaki global \u015firketlere kadar herkese birka\u00e7 on y\u0131l \u00f6nce hayali bile kurulamayan f\u0131rsatlar sunarken, do\u011fal olarak ileti\u015fime dair bir grup riski de beraberinde getirdi. \u00d6rne\u011fin, sat\u0131n ald\u0131\u011f\u0131 \u00fcr\u00fcnden memnun olmayan bir ki\u015finin bu durumu sosyal medyadan binlerce ki\u015fiye duyurabilmesi, \u00e7ok k\u0131sa s\u00fcrede ger\u00e7ekle\u015febilecek basit bir \u015fey haline geldi\u201d dedi. Bu nedenle, sosyal medya ve dijital d\u00fcnyan\u0131n, zorunlu olarak profesyonel ileti\u015fimin ana konular\u0131ndan biri oldu\u011funu kaydeden \u00d6\u011fr, G\u00f6r. \u00d6zkoyuncu, \u201cBuna ko\u015fut olarak akademik literat\u00fcrde, dijital medyan\u0131n, halkla ili\u015fkilerin de\u011fi\u015fen yap\u0131ya uyumlanmaya \u00e7al\u0131\u015fan do\u011fas\u0131n\u0131 uygulamalara yans\u0131tmaya imk\u00e2n sa\u011flayaca\u011f\u0131na dair \u00e7ok \u00f6rnek var. Bu s\u00fcre\u00e7te halkla ili\u015fkiler teriminin bile farkl\u0131 \u015fekillerde telaffuz edildi\u011fi \u00f6rnekler, son y\u0131llarda g\u00f6r\u00fclmeye ba\u015fland\u0131. Tabii ki bu durum geleneksel halkla ili\u015fkiler \u00e7al\u0131\u015fmalar\u0131n\u0131 tamamen rafa kald\u0131rmad\u0131 ama \u015f\u00fcphesiz mutlaka uyumlanmas\u0131 gereken bir mecra oldu\u011funu da g\u00f6z ard\u0131 etmek imk\u00e2ns\u0131z hale geldi\u201d dedi.<\/p>\n\n\n\n

Kitapta halkla ili\u015fkiler, kurumsal ileti\u015fim ve pazarlama ileti\u015fimindeki izd\u00fc\u015f\u00fcm\u00fcn\u00fc ayr\u0131nt\u0131lar\u0131yla ele almaya \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 s\u00f6yleyen \u00d6\u011fr. G\u00f6r. \u00d6zkoyuncu, \u201cHalkla ili\u015fkilerde dijital d\u00fc\u015f\u00fcnmenin getirilerini ve kullan\u0131lan dijital halkla ili\u015fkiler ara\u00e7lar\u0131n\u0131 ayr\u0131nt\u0131land\u0131rd\u0131k. \u0130leti\u015fim teknolojilerindeki d\u00f6n\u00fc\u015f\u00fcm\u00fcn kurumsal ileti\u015fim alan\u0131na etkilerini inceleyerek dijital i\u00e7eri\u011fin \u00fcretimine de\u011findik. Kitab\u0131m\u0131zda, tabii ki dijital ileti\u015fim taraf\u0131na bakarken, bir kurulu\u015f i\u00e7inde dijital alandaki d\u00fc\u015f\u00fcnce ve i\u015f yap\u0131\u015f bi\u00e7iminin de bu ileti\u015fim alan\u0131na uyumlanmas\u0131 gerekti\u011finin de alt\u0131n\u0131n \u00e7izilmesi gerekiyordu\u201d dedi. Yani, ileti\u015fimin dijital taraf\u0131n\u0131 ele al\u0131rken, kurulu\u015flar i\u00e7inde bu alan\u0131 \u00e7evreleyen y\u00f6netsel ve d\u00fc\u015f\u00fcnsel iklimi de ortaya koymaya \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 dile getiren \u00d6\u011fr. G\u00f6r. \u00d6zkoyuncu, \u201cBu kapsamda, s\u0131kl\u0131kla birbirleri yerine kullan\u0131lan dijitalle\u015fme ve dijitalizasyon kavramlar\u0131n\u0131 netle\u015ftirerek, ayr\u0131nt\u0131lar\u0131yla dijital d\u00f6n\u00fc\u015f\u00fcm ve dijital liderlik kavramlar\u0131n\u0131n alt\u0131n\u0131 \u00e7izmeye \u00e7al\u0131\u015ft\u0131k. Bu noktadan, i\u015f zekas\u0131, dijital y\u00f6neti\u015fim, dijital okuryazarl\u0131k, dijital geli\u015fmenin a\u015famalar\u0131, liderlik \u00fczerinde teknolojinin etkileri ve gelecekte dijital liderli\u011fin bile\u015fenlerine uzanan k\u0131sa ama kapsay\u0131c\u0131 bir ufuk turu yapmay\u0131 hedefledik\u201d dedi.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u201cKurumsal Hik\u00e2ye Anlat\u0131m\u0131 Ve Dijital Hik\u00e2ye Anlat\u0131m\u0131n\u0131n Alt K\u0131r\u0131l\u0131mlar\u0131n\u0131 Ele Ald\u0131k\u201d<\/strong><\/p>\n\n\n\n

\u00d6te yandan geleneksel mecralar\u0131n yan\u0131na eklenen dijital mecralar ve ara\u00e7lar\u0131n b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015ftirdi\u011fi pazarlama ileti\u015fimini de kitapta konu edildi\u011fi anlatan \u00d6\u011fr. G\u00f6r. \u00d6zkoyuncu, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cModern  pazarlaman\u0131n kurucusu Kotler, Kartajaya ve Setiawan ile ortakla\u015fa haz\u0131rlad\u0131\u011f\u0131 Pazarlama 3.0 kitab\u0131nda (2010); son 60 y\u0131lda pazarlaman\u0131n, \u00fcr\u00fcn-merkezli (Pazarlama 1.0) olmaktan t\u00fcketici-merkezli (Pazarlama 2.0) olmaya y\u00f6nelerek son olarak \u015firketlerin odak noktalar\u0131n\u0131 \u00fcr\u00fcnlerden t\u00fcketicilere ve insanl\u0131\u011f\u0131n kar\u015f\u0131 kar\u015f\u0131ya kald\u0131\u011f\u0131 sorunlara do\u011fru \u015fekillendirmeye ba\u015flad\u0131\u011f\u0131n\u0131 vurgulam\u0131\u015ft\u0131r. Yazarlar, \u015firketlerin t\u00fcketici-merkezli olmaktan insan-merkezli olmaya do\u011fru kayd\u0131klar\u0131n\u0131n alt\u0131n\u0131 \u00e7izerek, pazarlamac\u0131lar\u0131n insanlar\u0131 sadece t\u00fcketici olarak g\u00f6rmek yerine, onlara akl\u0131, kalbi ve ruhu olan insanlar olarak yakla\u015fmas\u0131 gerekti\u011finin alt\u0131n\u0131 \u00e7izer. Bu kapsamda, firmalar ve ajanslar a\u00e7\u0131s\u0131ndan yeni bir d\u00f6nemin ba\u015flad\u0131\u011f\u0131na \u015fahitlik ediyoruz. Art\u0131k devasa b\u00fct\u00e7eler gerektiren televizyon ve yaz\u0131l\u0131 bas\u0131n reklamlar\u0131n\u0131n yan\u0131 s\u0131ra, daha m\u00fctevaz\u0131 b\u00fct\u00e7elerle daha etkili sonu\u00e7lar yaratabilecek dijital \u00e7al\u0131\u015fmalar\u0131 bir arada daha s\u0131k g\u00f6r\u00fcyoruz. \u0130nternetten \u00f6nce pazarlama; markalama ve reklam a\u011f\u0131rl\u0131kl\u0131 geli\u015fen, fark edilmeye ba\u011fl\u0131, tek y\u00f6nl\u00fc ve sadece \u00fcr\u00fcn satmaya y\u00f6nelikti. \u0130leti\u015fim, medya ve planlamac\u0131larla yap\u0131lmaktayd\u0131 ve pazara do\u011frudan ula\u015fmak m\u00fcmk\u00fcn de\u011fildi. Art\u0131k hedef kitlenin duymak istedi\u011fi mesajlar\u0131, pazar\u0131n en k\u00fc\u00e7\u00fck dilimine bile ula\u015ft\u0131rmak m\u00fcmk\u00fcn hale geldi.\u201d<\/p>\n\n\n\n

Bu durumun firmalar\u0131 onmichannel pazarlama gibi t\u00fcketiciyi merkeze alan pazarlama tekniklerine y\u00f6neltmeye ba\u015flad\u0131\u011f\u0131na dikkat \u00e7eken \u00d6\u011fr. G\u00f6r. \u00d6zkoyuncu,  kitapta \u00f6nemli mecralar aras\u0131nda dijital kanallar\u0131 da bulunan omnichannel pazarlama ve b\u00fcy\u00fcme odakl\u0131 pazarlama alanlar\u0131n\u0131 da ana hatlar\u0131yla incelediklerini belirtti. \u00d6\u011fr. G\u00f6r. \u00d6zkoyuncu, \u201cBu kapsamda ana hatlar\u0131yla, omni-channel pazarlaman\u0131n segmentasyonu ve ara\u00e7lar\u0131na, \u00e7ok kanall\u0131 pazarlama ile farklar\u0131na, b\u00fcy\u00fcme odakl\u0131 pazarlama eklenen teknolojilere, veri tabanl\u0131 katmanlara ve b\u00fcy\u00fcme odakl\u0131 pazarlaman\u0131n a\u015famalar\u0131na mercek tuttuk. Bunlara ek olarak, kurumsal hik\u00e2ye anlat\u0131m\u0131 ve dijital hik\u00e2ye anlat\u0131m\u0131n\u0131n alt k\u0131r\u0131l\u0131mlar\u0131n\u0131 ele ald\u0131k\u201d dedi.<\/p>\n\n\n\n

Haber: Hande Nur Ocak<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130stanbul \u00a0\u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Prof. Dr. Seda Meng\u00fc, \u00dcsk\u00fcdar \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Dekan Yard\u0131mc\u0131s\u0131 Do\u00e7. Dr. P\u0131nar Aslan ve \u0130\u00dc Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fretim G\u00f6revlisi Fatih \u00d6zkoyuncu, ortak yazarl\u0131\u011f\u0131n\u0131 yapt\u0131klar\u0131 \u201cDijital \u0130leti\u015fim Y\u00f6netimi Teori ve Uygulamalar\u201d kitab\u0131 hakk\u0131nda de\u011ferlendirmelerde bulundu. Kitap, ileti\u015fim teknolojilerindeki d\u00f6n\u00fc\u015f\u00fcm\u00fcn kurumsal […]<\/p>\n","protected":false},"author":14,"featured_media":14718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/14717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=14717"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/14717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/14718"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=14717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=14717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=14717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}