{"id":14729,"date":"2021-03-03T16:53:34","date_gmt":"2021-03-03T13:53:34","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=14729"},"modified":"2021-03-03T16:53:36","modified_gmt":"2021-03-03T13:53:36","slug":"reklamcilikta-stratejik-planlamanin-onemi-istanbul-iletisimde-konusuldu","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2021\/03\/03\/reklamcilikta-stratejik-planlamanin-onemi-istanbul-iletisimde-konusuldu\/","title":{"rendered":"Reklamc\u0131l\u0131kta Stratejik Planlaman\u0131n \u00d6nemi \u0130stanbul \u0130leti\u015fim\u2019de Konu\u015fuldu"},"content":{"rendered":"\n<p><strong>\u0130leti\u015fim Fak\u00fcltesi \u00f6\u011frencilerinin sekt\u00f6r\u00fcn tecr\u00fcbeli isimleri ile bulu\u015ftu\u011fu \u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131 devam ediyor. Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m b\u00f6l\u00fcm\u00fcnden \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen \u201cReklamda Stratejik Planlama\u201d ba\u015fl\u0131kl\u0131 etkinlikte sekt\u00f6re dair \u00f6nemli detaylar konu\u015fuldu.<\/strong><\/p>\n\n\n\n<p>\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nin \u00f6\u011frencilerin mesleki geli\u015fimine odaklanan vizyonunun bir yans\u0131mas\u0131 olan \u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131 sekt\u00f6r\u00fcn g\u00fcncel durumunu ve \u00f6nemli temsilcilerini \u00f6\u011frencilere ula\u015ft\u0131rmay\u0131 s\u00fcrd\u00fcr\u00fcyor. Etkinli\u011fe bu hafta Fikret Ajans Kurucu Orta\u011f\u0131 ve Stratejist G\u00f6ktu\u011f Y\u00fccekul konuk oldu.<\/p>\n\n\n\n<p>Moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m b\u00f6l\u00fcm\u00fcnden \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu\u2019nun \u00fcstlendi\u011fi etkinlikte G\u00f6ktu\u011f Y\u00fccekul, stratejik planlaman\u0131n reklam s\u00fcre\u00e7lerinde kullan\u0131m\u0131na dair \u00f6nemli bilgiler payla\u015ft\u0131.<\/p>\n\n\n\n<p>Y\u00fccekul, hedef kitleye rahat bir \u015fekilde dokunacak medya plan\u0131n\u0131n olu\u015fturulmas\u0131 ve ileti\u015fimcinin i\u015f hedeflerini do\u011fru \u015fekillendirmesi gerekti\u011fini belirtti. \u0130leti\u015fimin tonunu markan\u0131n karakterini g\u00f6z \u00f6n\u00fcnde bulundurarak belirlemenin alt\u0131n\u0131 \u00e7izen Y\u00fccekul, pazarlama ve ileti\u015fim hedefinin vaadde bulu\u015ftu\u011funu s\u00f6yledi. \u201cPazar pay\u0131 b\u00fcy\u00fctmek ileti\u015fim hedefi de\u011fil , as\u0131l hedef ileti\u015fim dilini d\u00f6n\u00fc\u015ft\u00fcrmek.\u00a0 Biz etki \u00fcretiyoruz, bu ileti\u015fim etkisi sat\u0131\u015f ya da Pazar pay\u0131 gibi ba\u015fl\u0131klarla s\u0131n\u0131rl\u0131 de\u011fil\u201d diyerek konunun yaln\u0131zca sat\u0131\u015f rakamlar\u0131 ba\u011flam\u0131nda de\u011ferlendirilmemesi gerekti\u011fine vurgu yapt\u0131.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/5-2-1024x658.png\" alt=\"\" class=\"wp-image-14730\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/5-2-1024x658.png 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/5-2-300x193.png 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/5-2.png 1509w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><strong>\u201c\u0130nsanlar Anla\u015f\u0131ld\u0131klar\u0131n\u0131 Hissetmek \u0130ster\u201d<\/strong><\/p>\n\n\n\n<p>Y\u00fccekul, online ortamda t\u00fcketilebilir i\u00e7erik olu\u015fturman\u0131n \u00f6nemini vurgulad\u0131. \u0130\u00e7 g\u00f6r\u00fcn\u00fcn reklam ileti\u015fiminde pusula i\u015flevi g\u00f6rd\u00fc\u011f\u00fcn\u00fc ve ileti\u015fimci olarak ilk hedefin duygulara dokunabilmek oldu\u011funu belirtti. Stratejik planlama evreninin \u00f6z\u00fcn\u00fcn ileti\u015fim oldu\u011funu ifade eden Y\u00fccekul \u201creklam ileti\u015fiminde ezbere dayal\u0131 hi\u00e7bir \u015fey olmamal\u0131, insan anla\u015f\u0131ld\u0131\u011f\u0131n\u0131 hissetmek ister bu sa\u011flan\u0131nca da ileti\u015fimcinin mesajlar\u0131 iletilmi\u015f olur\u201d diyerek anla\u015f\u0131labilirli\u011fin \u00f6nemine dikkat \u00e7ekti.<\/p>\n\n\n\n<p>Reklamc\u0131 olarak s\u0131ra d\u0131\u015f\u0131 fikri ortaya koyarken insanlar \u00fczerinde b\u0131rakaca\u011f\u0131 etkiyi d\u00fc\u015f\u00fcnmenin \u00f6nemli oldu\u011funu belirten Y\u00fccekul, hedef kitlenin her zaman odak nokta olmas\u0131 gerekti\u011fini dile getirdi. \u0130\u00e7 g\u00f6r\u00fcn\u00fcn de reklam ve strateji olu\u015fturma s\u00fcrecinin ayr\u0131lmaz bir par\u00e7as\u0131 oldu\u011funa de\u011finen Y\u00fccekul, pazarlama hedeflerinin ileti\u015fim hedeflerine d\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc\u011f\u00fcn\u00fc, i\u00e7 g\u00f6r\u00fcn\u00fcn bunu ger\u00e7ekle\u015ftirecek yarat\u0131c\u0131 fikrin besini oldu\u011funu ifade etti.<\/p>\n\n\n\n<p>\u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131 her \u00c7ar\u015famba sekt\u00f6r temsilcilerini \u0130leti\u015fim Fak\u00fcltesi \u00f6\u011frencileri ile bulu\u015fturmaya devam edecek. Zoom \u00fczerinden ger\u00e7ekle\u015fecek etkinlikler ayn\u0131 zamanda \u0130\u00dcWEBTV \u00fczerinden de canl\u0131 olarak yay\u0131nlanacak.<\/p>\n\n\n\n<p>Etkinli\u011fin tamam\u0131n\u0131 a\u015fa\u011f\u0131daki linke t\u0131klayarak izleyebilirsiniz:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=1w6YK4PTGCY\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u0130leti\u015fim Fak\u00fcltesi \u00f6\u011frencilerinin sekt\u00f6r\u00fcn tecr\u00fcbeli isimleri ile bulu\u015ftu\u011fu \u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131 devam ediyor. Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m b\u00f6l\u00fcm\u00fcnden \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen \u201cReklamda Stratejik Planlama\u201d ba\u015fl\u0131kl\u0131 etkinlikte sekt\u00f6re dair \u00f6nemli detaylar konu\u015fuldu. \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nin \u00f6\u011frencilerin mesleki geli\u015fimine odaklanan vizyonunun bir yans\u0131mas\u0131 olan \u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131 sekt\u00f6r\u00fcn g\u00fcncel durumunu ve \u00f6nemli temsilcilerini [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":14731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[178],"tags":[],"class_list":["post-14729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/14729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=14729"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/14729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/14731"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=14729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=14729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=14729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}