{"id":14851,"date":"2021-03-24T21:56:50","date_gmt":"2021-03-24T18:56:50","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=14851"},"modified":"2021-03-24T21:56:52","modified_gmt":"2021-03-24T18:56:52","slug":"iletisimciler-veriyi-dogru-kullanmali","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2021\/03\/24\/iletisimciler-veriyi-dogru-kullanmali\/","title":{"rendered":"&#8220;\u0130leti\u015fimciler Veriyi Do\u011fru Kullanmal\u0131&#8221;"},"content":{"rendered":"\n<p>\u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131\u2019nda bu hafta teknolojinin ve ileti\u015fimin gelece\u011fi masaya yat\u0131r\u0131ld\u0131. \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu moderat\u00f6rl\u00fc\u011f\u00fcndeki etkinli\u011fin konu\u011fu Unusual Enterprise Kurucusu Se\u00e7kin Canan oldu.<\/p>\n\n\n\n<p>\u0130leti\u015fim ve teknoloji ili\u015fkisi hayat\u0131m\u0131z\u0131n her alan\u0131nda kendini derinden hissettiriyor. \u0130leti\u015fimin teknolojik geli\u015fmelerin do\u011frudan etkiledi\u011fi alanlar\u0131n ba\u015f\u0131nda gelmesi ileti\u015fimcileri bu alanda donan\u0131ml\u0131 olmak zorunda k\u0131l\u0131yor.<\/p>\n\n\n\n<p>\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu\u2019nun moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011fi etkinli\u011fe konuk olan Se\u00e7kin Canan teknoloji ve ileti\u015fim ili\u015fkisi ba\u011flam\u0131nda hem g\u00fcn\u00fcm\u00fcz ko\u015fullar\u0131n\u0131 hem de gelece\u011fe y\u00f6nelik sekt\u00f6rel \u00f6ng\u00f6r\u00fcleri anlatt\u0131.<\/p>\n\n\n\n<p>&nbsp;Sosyal medya uzmanl\u0131\u011f\u0131n\u0131n yaln\u0131zca haber girmek, \u00e7e\u015fitli alanlarda i\u015f yapan \u015firketler i\u00e7in sosyal mecralarda i\u00e7erik \u00fcretmek olmad\u0131\u011f\u0131n\u0131 belirten Se\u00e7kin Canan &#8220;\u0130leti\u015fimcinin makine kurmaya ihtiyac\u0131 yok. Her \u015feyden \u00f6nemlisi de biz kiminle etkile\u015fim halinde olaca\u011f\u0131m\u0131z\u0131 biliyoruz. Dolay\u0131s\u0131yla ileti\u015fimi y\u00f6netmek tabiri de do\u011fru de\u011fil. \u0130leti\u015fimcinin i\u015fi veriyledir.&#8221; diyerek verinin \u00f6nemine vurgu yapt\u0131.<\/p>\n\n\n\n<p>\u0130leti\u015fimcilerde olmas\u0131 gereken \u00f6zelliklere dikkat \u00e7eken Se\u00e7kin Canan, ileti\u015fimin \u00f6z\u00fcnde b\u00fct\u00fcn meslekleri bar\u0131nd\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yledi. Yabanc\u0131 dilin olmazsa olmazlar aras\u0131nda ilk s\u0131ralarda oldu\u011funu belirten Canan, temel d\u00fczeyde dahi olsa matematik e\u011fitiminin olmas\u0131 gerekti\u011fi \u00fczerinde durdu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/2-9-1024x552.png\" alt=\"\" class=\"wp-image-14854\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/2-9-1024x552.png 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/2-9-300x162.png 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/2-9.png 1533w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>&#8220;Marketing Kavram\u0131 Yeniden \u015eekillendi&#8221;<\/strong><\/p>\n\n\n\n<p>Marketing kelimesinin art\u0131k yaln\u0131zca &#8220;pazarlama&#8221; anlam\u0131na gelmedi\u011fini belirten Canan, ileti\u015fim ve reklam\u0131 da kapsad\u0131\u011f\u0131n\u0131 belirtti. &#8220;Pazarda ileti\u015fim kurmak tek ba\u015f\u0131na yeterli de\u011fil, pazar\u0131 kurmak ve y\u00f6netmek de gerekiyor&#8221; diyerek ileti\u015fimcilerin birden fazla s\u00fcrece ayn\u0131 anda hakim olabilecek donan\u0131mda olmas\u0131 gerekti\u011fini ifade etti.<\/p>\n\n\n\n<p>\u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131 her \u00e7ar\u015famba sekt\u00f6r\u00fcn \u00f6nemli isimlerini \u00f6\u011frencilerle bulu\u015fturuyor. Zoom \u00fczerinden ger\u00e7ekle\u015fen etkinlik \u0130\u00dcWEB TV Youtube hesab\u0131ndan canl\u0131 olarak yay\u0131nlan\u0131yor.<\/p>\n\n\n\n<p>Etkinli\u011fin tamam\u0131n\u0131 a\u015fa\u011f\u0131dan izleyebilirsiniz:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=PDU4gd7URPA\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131\u2019nda bu hafta teknolojinin ve ileti\u015fimin gelece\u011fi masaya yat\u0131r\u0131ld\u0131. \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu moderat\u00f6rl\u00fc\u011f\u00fcndeki etkinli\u011fin konu\u011fu Unusual Enterprise Kurucusu Se\u00e7kin Canan oldu. \u0130leti\u015fim ve teknoloji ili\u015fkisi hayat\u0131m\u0131z\u0131n her alan\u0131nda kendini derinden hissettiriyor. \u0130leti\u015fimin teknolojik geli\u015fmelerin do\u011frudan etkiledi\u011fi alanlar\u0131n ba\u015f\u0131nda gelmesi ileti\u015fimcileri bu alanda donan\u0131ml\u0131 olmak zorunda k\u0131l\u0131yor. \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":14852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[178,31],"tags":[],"class_list":["post-14851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/14851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=14851"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/14851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/14852"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=14851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=14851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=14851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}