{"id":14870,"date":"2021-03-29T09:51:45","date_gmt":"2021-03-29T06:51:45","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=14870"},"modified":"2021-03-29T09:51:47","modified_gmt":"2021-03-29T06:51:47","slug":"istanbul-iletisimden-yeni-bir-arastirma-dijital-platform-izleyici-aliskanliklari-arastirmasi","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2021\/03\/29\/istanbul-iletisimden-yeni-bir-arastirma-dijital-platform-izleyici-aliskanliklari-arastirmasi\/","title":{"rendered":"\u0130stanbul \u0130leti\u015fim\u2019den Yeni Bir Ara\u015ft\u0131rma: Dijital Platform \u0130zleyici Al\u0131\u015fkanl\u0131klar\u0131 Ara\u015ft\u0131rmas\u0131"},"content":{"rendered":"\n<p><strong>\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Radyo, Televizyon ve Sinema B\u00f6l\u00fcm\u00fc akademisyenleri Do\u00e7. Dr. \u00dcmit Sar\u0131 ve Ar\u015f. G\u00f6r. Halil T\u00fcrker\u2019in y\u00fcr\u00fctt\u00fckleri dijital platform izleyici al\u0131\u015fkanl\u0131klar\u0131na y\u00f6nelik ara\u015ft\u0131rma makalesi Anadolu \u00dcniversitesi Sosyal Bilimler Dergisi\u2019nin Mart ay\u0131 say\u0131s\u0131nda yay\u0131mland\u0131. Ara\u015ft\u0131rma verileri izleme al\u0131\u015fkanl\u0131klar\u0131n\u0131n dijital platformlar \u00e7er\u00e7evesinde yeniden \u015fekillenme nedenlerine dair \u00f6nemli detaylar sunuyor.<\/strong><\/p>\n\n\n\n<p>Dijital platformlar\u0131n t\u00fcm d\u00fcnya ile birlikte T\u00fcrkiye\u2019de kazand\u0131\u011f\u0131 ivme yay\u0131nc\u0131l\u0131k d\u00fcnyas\u0131na dair son y\u0131llar\u0131n en \u00f6nemli geli\u015fmelerinden biri olma \u00f6zelli\u011fini ta\u015f\u0131yor. Bilgisayar, tablet, ak\u0131ll\u0131 telefonlar ba\u015fta olmak \u00fczere \u00e7e\u015fitli mobil cihazlardan eri\u015filebiliyor olmas\u0131 ve sundu\u011fu ayr\u0131cal\u0131klarla geride b\u0131rak\u0131lan yar\u0131m as\u0131rdan farkl\u0131 bir izleme deneyimi ya\u015fatmas\u0131 dijital platformlar\u0131 ileti\u015fimcilerin de en \u00f6nemli \u00e7al\u0131\u015fma alanlar\u0131ndan biri haline getirdi.<\/p>\n\n\n\n<p>\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Radyo, Televizyon ve Sinema B\u00f6l\u00fcm\u00fc akademisyenlerinden Do\u00e7. Dr. \u00dcmit Sar\u0131 ile Ar\u015f. G\u00f6r. Halil T\u00fcrker\u2019in bireylerin izleme al\u0131\u015fkanl\u0131klar\u0131n\u0131 belirleme amac\u0131yla y\u00fcr\u00fctt\u00fckleri \u201cDijital Platform Kullan\u0131c\u0131lar\u0131n\u0131n \u0130zleme Al\u0131\u015fkanl\u0131klar\u0131na Y\u00f6nelik Bir Ara\u015ft\u0131rma: Netflix \u00d6rne\u011fi\u201d ba\u015fl\u0131kl\u0131 \u00e7al\u0131\u015fma ayn\u0131 zamanda dijital platformlara y\u00f6nelme nedenlerini irdelemesi a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131yor.<\/p>\n\n\n\n<p>T\u00fcrkiye genelinde ger\u00e7ekle\u015ftirilen ve Amaca G\u00f6re \u00d6rneklem tekni\u011finin kullan\u0131ld\u0131\u011f\u0131 ara\u015ft\u0131rma \u00f6zel bir \u00f6rneklem olarak se\u00e7ilen Netflix kullan\u0131c\u0131lar\u0131 \u00fczerinde yap\u0131ld\u0131.<\/p>\n\n\n\n<p><strong>\u201c\u0130zleyici \u00d6nemsendi\u011fini Hissetmek \u0130stiyor\u201d<\/strong><\/p>\n\n\n\n<p>Tercih sebeplerine y\u00f6nelik verilerin ara\u015ft\u0131rmada detayl\u0131 bir \u015fekilde i\u015flendi\u011fini belirten Do\u00e7. Dr. \u00dcmit Sar\u0131 \u201cBu verilere bakt\u0131\u011f\u0131m\u0131zda dijital platformlar\u0131n izleyiciye sundu\u011fu konfor alan\u0131n\u0131n tahmin edilenden \u00e7ok daha \u00f6nemli oldu\u011funu g\u00f6r\u00fcyoruz. \u0130zleyici, \u00f6nemsendi\u011fini hissetmek istiyor. Dijital platformlar ki\u015fiselle\u015ftirilmi\u015f \u00f6zelliklerini geli\u015ftirdik\u00e7e kullan\u0131mlar\u0131 daha da artacak\u201d diyerek bireylerin izleme deneyiminin konfor alan\u0131 \u00e7er\u00e7evesinde \u015fekillendi\u011fini belirtti.<\/p>\n\n\n\n<p><strong>\u201cAra\u015ft\u0131rma Dijital Platform \u0130\u00e7erik \u00dcreticileri \u0130\u00e7in Gelece\u011fe Dair Referanslar Sunuyor\u201d<\/strong><\/p>\n\n\n\n<p>\u0130zleyici ara\u015ft\u0131rmalar\u0131 \u00f6zelindeki ileti\u015fim \u00e7al\u0131\u015fmalar\u0131n\u0131n g\u00fcn\u00fcm\u00fcz\u00fcn foto\u011fraf\u0131n\u0131 \u00e7ekerken gelece\u011fe dair de temellendirilmi\u015f \u00f6n g\u00f6r\u00fclerde bulunmas\u0131 gerekti\u011fini belirten Ar\u015f. G\u00f6r. Halil T\u00fcrker, ara\u015ft\u0131rmay\u0131 tasarlarken bu noktay\u0131 g\u00f6z \u00f6n\u00fcnde bulundurduklar\u0131n\u0131 ve elde ettikleri sonu\u00e7lar\u0131n dijital platform y\u00f6neticilerine ve i\u00e7erik \u00fcretici ekiplere yak\u0131n gelece\u011fe dair \u00f6n g\u00f6r\u00fclerde bulunmalar\u0131n\u0131 sa\u011flayacak \u00f6zellikler ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n\n\n\n<p>Anadolu \u00dcniversitesi Sosyal Bilimler Dergisi\u2019nin Mart ay\u0131 say\u0131s\u0131nda yay\u0131mlanan makalenin tam metnine a\u015fa\u011f\u0131daki linke t\u0131klayarak ula\u015fabilirsiniz:<\/p>\n\n\n\n<p><a href=\"https:\/\/dergipark.org.tr\/tr\/download\/article-file\/1659926\">https:\/\/dergipark.org.tr\/tr\/download\/article-file\/1659926<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Radyo, Televizyon ve Sinema B\u00f6l\u00fcm\u00fc akademisyenleri Do\u00e7. Dr. \u00dcmit Sar\u0131 ve Ar\u015f. G\u00f6r. Halil T\u00fcrker\u2019in y\u00fcr\u00fctt\u00fckleri dijital platform izleyici al\u0131\u015fkanl\u0131klar\u0131na y\u00f6nelik ara\u015ft\u0131rma makalesi Anadolu \u00dcniversitesi Sosyal Bilimler Dergisi\u2019nin Mart ay\u0131 say\u0131s\u0131nda yay\u0131mland\u0131. Ara\u015ft\u0131rma verileri izleme al\u0131\u015fkanl\u0131klar\u0131n\u0131n dijital platformlar \u00e7er\u00e7evesinde yeniden \u015fekillenme nedenlerine dair \u00f6nemli detaylar sunuyor. Dijital platformlar\u0131n t\u00fcm d\u00fcnya ile [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":14871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[24,178],"tags":[],"class_list":["post-14870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilim","category-fakultemizden"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/14870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=14870"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/14870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/14871"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=14870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=14870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=14870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}