{"id":14928,"date":"2021-04-14T17:51:36","date_gmt":"2021-04-14T14:51:36","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=14928"},"modified":"2021-04-14T17:52:04","modified_gmt":"2021-04-14T14:52:04","slug":"istanbul-iletisim-konusmalarinin-konugu-irem-erdogan-iletisim-surecleri-pandemide-yeniden-sekillendi","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2021\/04\/14\/istanbul-iletisim-konusmalarinin-konugu-irem-erdogan-iletisim-surecleri-pandemide-yeniden-sekillendi\/","title":{"rendered":"\u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131\u2019n\u0131n Konu\u011fu \u0130rem Erdo\u011fan: \u0130leti\u015fim S\u00fcre\u00e7leri Pandemide Yeniden \u015eekillendi"},"content":{"rendered":"\n<p><strong>Pandemi s\u00fcrecinde e\u011fitim ve i\u015f d\u00fcnyas\u0131 yeni modeller \u00fczerinde \u00e7al\u0131\u015fmay\u0131 s\u00fcrd\u00fcr\u00fcyor. Mevcut modellerin ise yeniden yap\u0131land\u0131r\u0131lma s\u00fcreci devam ediyor. \u015eirketlerin bu anlamda en \u00e7ok yo\u011funla\u015ft\u0131\u011f\u0131 alanlar\u0131n ba\u015f\u0131nda kurumsal ileti\u015fim geliyor. \u0130leti\u015fim Konu\u015fmalar\u0131\u2019na bu hafta Nestl\u00e9 T\u00fcrkiye \u0130leti\u015fim ve Kurumsal \u0130li\u015fkiler M\u00fcd\u00fcr\u00fc \u0130rem Erdo\u011fan konuk oldu. Erdo\u011fan, pandemi s\u00fcrecinde ileti\u015fim y\u00f6netimine dair tecr\u00fcbelerini anlatt\u0131. &nbsp;<\/strong><\/p>\n\n\n\n<p>\u00d6\u011frencilerinin teorik ve uygulama bilgisine olan h\u00e2kimiyetinin fak\u00fclte s\u0131ralar\u0131nda ba\u015flamas\u0131 gerekti\u011fi d\u00fc\u015f\u00fcncesinden hareketle hayata ge\u00e7irilen \u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131\u2019nda \u201cPandemide \u0130leti\u015fimi Y\u00f6netmek\u201d ba\u015fl\u0131\u011f\u0131 \u00e7er\u00e7evesinde pandemi s\u00fcrecinde belirlenen ve uygulanan ileti\u015fim stratejilerin olu\u015fum s\u00fcre\u00e7leri ile mevcut sonu\u00e7lar\u0131 ele al\u0131nd\u0131.<\/p>\n\n\n\n<p>\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc\u2019nden \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu\u2019nun moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011fi etkinli\u011fe konuk olan Nestl\u00e9 T\u00fcrkiye \u0130leti\u015fim ve Kurumsal \u0130li\u015fkiler M\u00fcd\u00fcr\u00fc \u0130rem Erdo\u011fan, pandemi s\u00fcrecinin ileti\u015fim profesyonellerinin \u00e7al\u0131\u015fma bi\u00e7imine olan etkilerine dair \u00f6nemli detaylar payla\u015ft\u0131.<\/p>\n\n\n\n<p><strong>\u201cPandemi Olduk\u00e7a B\u00fcy\u00fck \u00d6l\u00e7ekli Bir Kriz\u201d<\/strong><\/p>\n\n\n\n<p>Her alan i\u00e7in oldu\u011fu gibi pandemi s\u00fcrecinin ileti\u015fim alan\u0131 \u00f6zelinde de b\u00fcy\u00fck bir krizi ve dolay\u0131s\u0131yla kriz y\u00f6netimini bar\u0131nd\u0131rd\u0131\u011f\u0131n\u0131 belirten Erdo\u011fan, s\u00fcre\u00e7te \u00f6ncelikli olarak tespit \u00e7al\u0131\u015fmalar\u0131na a\u011f\u0131rl\u0131k verildi\u011fini ifade etti. \u201cPandemiden hangi payda\u015flar\u0131m\u0131z\u0131n, do\u011frudan veya dolayl\u0131 temasta oldu\u011fumuz \u015firketlerin ve kurumlar\u0131n nas\u0131l etkilenmekte oldu\u011funu belirleyip buna g\u00f6re stratejiler geli\u015ftirmeye ba\u015flad\u0131k\u201d diyen Erdo\u011fan ileti\u015fim s\u00fcreci y\u00fcr\u00fctmenin \u00f6ncesinde yap\u0131lan ara\u015ft\u0131rma ile daha da sa\u011fl\u0131kl\u0131 hale getirildi\u011fine dikkat \u00e7ekti.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"628\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/3-20-1024x628.jpg\" alt=\"\" class=\"wp-image-14930\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/3-20-1024x628.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/3-20-300x184.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/3-20.jpg 1519w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>\u201cDinlemek Veri Toplamakt\u0131r\u201d<\/strong><\/p>\n\n\n\n<p>Veri kavram\u0131n\u0131n her alanda oldu\u011fu gibi ileti\u015fim alan\u0131nda da art\u0131k hayati \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131na vurgu yapan Erdo\u011fan veri toplaman\u0131n asl\u0131nda \u201cdinlemek\u201d eylemiyle e\u015f de\u011fer oldu\u011funu belirtti.<\/p>\n\n\n\n<p>\u00c7al\u0131\u015ft\u0131\u011f\u0131 kurumda \u00fc\u00e7 y\u0131lda bir d\u00fczenli olarak itibar alg\u0131s\u0131 ara\u015ft\u0131rmas\u0131 yapt\u0131klar\u0131n\u0131 ifade eden Erdo\u011fan, \u201cYeni bir olu\u015fum, de\u011fi\u015fim istedi\u011fimizde veya kar\u015f\u0131dan bir aksiyon bekledi\u011fimizde ileti\u015fime ge\u00e7iyoruz. Bunu bir kitleye en etkin ve net bir \u015fekilde nas\u0131l ula\u015ft\u0131rabiliriz ve kar\u015f\u0131dan do\u011fru geri d\u00f6n\u00fc\u015f alabiliriz? Dinlemediysek bunu yapamay\u0131z. Veri toplamak asl\u0131nda dinlemektir. \u0130leti\u015fim kuraca\u011f\u0131m taraf benden ne duymak istiyor? Bunu dinlemeliyiz. \u00c7al\u0131\u015ft\u0131\u011f\u0131m kurumda yapt\u0131\u011f\u0131m\u0131z itibar alg\u0131s\u0131 ara\u015ft\u0131rmalar\u0131n\u0131n sonucunda elde ettiklerimiz bizim i\u00e7in en \u00f6nemli verilerdir. Bu veriler nerede oldu\u011fumuzu anlat\u0131yor. Biz de oradan yola \u00e7\u0131karak \u201cnereye gidece\u011fiz?\u201d sorusunun cevab\u0131n\u0131 belirlemeye \u00e7al\u0131\u015f\u0131yoruz\u201d diyerek toplanan verinin de\u011ferlendirilme bi\u00e7imine de\u011findi.<\/p>\n\n\n\n<p><strong>\u201c\u0130leti\u015fim Hem Gelece\u011fin Hem De Bug\u00fcn\u00fcn Mesle\u011fi\u201d<\/strong><\/p>\n\n\n\n<p>Pandemi s\u00fcrecinin t\u00fcm profesyoneller i\u00e7in bir \u201cilk\u201d oldu\u011funu ancak bunun \u00e7ok \u00f6nemli bir f\u0131rsat\u0131 da beraberinde getirdi\u011fini ifade eden Erdo\u011fan \u201c\u00f6zellikle \u00f6\u011frenciler i\u00e7in b\u00fcy\u00fck bir kazan\u0131m s\u00fcreci, \u00e7\u00fcnk\u00fc ileti\u015fim \u00e7al\u0131\u015fmalar\u0131 bu s\u00fcre\u00e7te \u00f6n\u00fcm\u00fczdeki birka\u00e7 y\u0131lda alabilece\u011fi yoldan daha ileri ta\u015f\u0131nd\u0131\u201d diyerek bu durumun alanda bug\u00fcn ve gelecekte \u00e7al\u0131\u015facak i\u015f g\u00fcc\u00fc ihtiyac\u0131n\u0131 do\u011furdu\u011funu belirtti.<\/p>\n\n\n\n<p>\u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131 her \u00c7ar\u015famba sekt\u00f6r temsilcilerini \u0130leti\u015fim Fak\u00fcltesi \u00f6\u011frencileri ile bulu\u015fturmaya devam edecek. Zoom \u00fczerinden ger\u00e7ekle\u015fecek etkinlikler ayn\u0131 zamanda \u0130\u00dcWEBTV \u00fczerinden de canl\u0131 olarak yay\u0131nlanacak.<\/p>\n\n\n\n<p>Etkinli\u011fin tamam\u0131n\u0131 a\u015fa\u011f\u0131dan izleyebilirsiniz:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=-Z0-yUHhzgw\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Pandemi s\u00fcrecinde e\u011fitim ve i\u015f d\u00fcnyas\u0131 yeni modeller \u00fczerinde \u00e7al\u0131\u015fmay\u0131 s\u00fcrd\u00fcr\u00fcyor. Mevcut modellerin ise yeniden yap\u0131land\u0131r\u0131lma s\u00fcreci devam ediyor. \u015eirketlerin bu anlamda en \u00e7ok yo\u011funla\u015ft\u0131\u011f\u0131 alanlar\u0131n ba\u015f\u0131nda kurumsal ileti\u015fim geliyor. \u0130leti\u015fim Konu\u015fmalar\u0131\u2019na bu hafta Nestl\u00e9 T\u00fcrkiye \u0130leti\u015fim ve Kurumsal \u0130li\u015fkiler M\u00fcd\u00fcr\u00fc \u0130rem Erdo\u011fan konuk oldu. Erdo\u011fan, pandemi s\u00fcrecinde ileti\u015fim y\u00f6netimine dair tecr\u00fcbelerini anlatt\u0131. &nbsp; \u00d6\u011frencilerinin [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":14932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[178,35],"tags":[],"class_list":["post-14928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden","category-yasam"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/14928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=14928"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/14928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/14932"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=14928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=14928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=14928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}