{"id":15060,"date":"2021-06-03T10:56:30","date_gmt":"2021-06-03T07:56:30","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=15060"},"modified":"2021-06-03T10:56:32","modified_gmt":"2021-06-03T07:56:32","slug":"shell-kurumsal-iletisim-direktoru-istanbul-iletisimde-konustu","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2021\/06\/03\/shell-kurumsal-iletisim-direktoru-istanbul-iletisimde-konustu\/","title":{"rendered":"Shell Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc \u0130stanbul \u0130leti\u015fim’de Konu\u015ftu"},"content":{"rendered":"\n

\u201c\u0130stanbul ileti\u015fim konu\u015fmalar\u0131\u201dn\u0131n bu haftaki konu\u011fu Shell Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Meltem Okyar Perdeci idi. Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc\u2019nden \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen \u201cSosyal Yat\u0131r\u0131m ve S\u00fcrd\u00fcr\u00fclebilirlik\u201d ba\u015fl\u0131kl\u0131 etkinlikte Shell \u00f6rne\u011fi \u00fczerinden \u00f6nemli detaylar konu\u015fuldu.<\/strong><\/p>\n\n\n\n

\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nin \u00f6\u011frencilerin mesleki geli\u015fimine odaklanan vizyonunun bir yans\u0131mas\u0131 olan \u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131 sekt\u00f6r\u00fcn g\u00fcncel durumunu ve \u00f6nemli temsilcilerini \u00f6\u011frencilere ula\u015ft\u0131rmay\u0131 s\u00fcrd\u00fcr\u00fcyor. Etkinli\u011fe bu hafta Shell Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Meltem Okyar Perdeci konuk oldu.<\/p>\n\n\n\n

Moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc <\/strong>Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc\u2019nden \u00d6\u011fr. G\u00f6r. Fatih\u00d6zkoyuncu\u2019nun \u00fcstlendi\u011fi etkinlikte Meltem Okyar Perdeci sosyal yat\u0131r\u0131m ve s\u00fcrd\u00fcr\u00fclebilirlik kavram\u0131na dair kendi deneyimleri ba\u015fta olmak \u00fczere alana dair \u00f6nemli bilgiler payla\u015ft\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cS\u00fcrd\u00fcr\u00fclebilirlik i\u00e7in de\u011fi\u015fime a\u00e7\u0131k olunmal\u0131\u201d<\/strong><\/p>\n\n\n\n

Perdeci, 90\u2019l\u0131 y\u0131llarda \u015firketlerin, kurumlar\u0131n ve mal varl\u0131\u011f\u0131 y\u00fcksek olan bireylerin toplumdan ald\u0131\u011f\u0131n\u0131 topluma geri kazand\u0131rma arzusu duymalar\u0131 \u00fczerine ba\u011f\u0131\u015f yapma davran\u0131\u015flar\u0131n\u0131n toplumdaki dinamikler de\u011fi\u015ftik\u00e7e sistematikle\u015fmesinden ve 2000\u2019li y\u0131llarda sosyal sorumluluk bilincinin y\u00fckseldi\u011fini dile getirdi.<\/p>\n\n\n\n

Bug\u00fcne yakla\u015ft\u0131\u011f\u0131m\u0131zda g\u00f6r\u00fclen tablo ile ilgili Perdeci, \u015firketlerin s\u00fcre\u00e7 i\u00e7inde sorumluluk bilincinde olurken, kendi operasyonel faaliyet alanlar\u0131n\u0131 korumalar\u0131, toplumun ihtiyac\u0131na y\u00f6nelik davran\u0131\u015f sergilemeleri yan\u0131nda m\u00fc\u015fteri ve \u00e7al\u0131\u015fan\u0131n da s\u00fcrece dahil olarak, geri bildirime y\u00f6nelik de\u011fi\u015fime a\u00e7\u0131k olmalar\u0131 gerekti\u011finin at\u0131n\u0131 \u00e7izdi. Perdeci \u201cs\u00fcrd\u00fcr\u00fclebilirlik i\u00e7in de\u011fi\u015fime a\u00e7\u0131k olunmal\u0131\u201d dedi.<\/p>\n\n\n\n

\u201c\u015eirketler ayn\u0131 hedef i\u00e7in \u00fcretilen projeleri birlikte yapabilme yetkinli\u011fi kazand\u0131\u201d<\/strong><\/p>\n\n\n\n

Perdeci, pandemi s\u00fcreci ile birlikte \u015firketlerin ticari ama\u00e7lar\u0131n\u0131 ve markalar\u0131n\u0131, ayn\u0131 ama\u00e7 ve ayn\u0131 hedef i\u00e7in bir kenara koyarak \u00fcretilen projeleri di\u011fer \u015firket ve markalar ile birlikte y\u00fcr\u00fctebilme yetkinli\u011fi g\u00f6stermeye ba\u015flad\u0131klar\u0131n\u0131 dile getirdi. Daha sonra Perdeci, \u00e7al\u0131\u015fmakta oldu\u011fu global \u015firket olan Shell\u2019in faaliyetlerinden ve T\u00fcrkiye\u2019de yap\u0131lan sosyal yat\u0131r\u0131m \u00e7al\u0131\u015fmalar\u0131ndan bahsetti. Son d\u00f6nemde s\u0131k\u00e7a \u00fczerinde durulan \u00e7e\u015fitlilik ile kapsay\u0131c\u0131l\u0131k kavramlar\u0131na ve Shell\u2019in global prensiplerinden s\u00fcrd\u00fcr\u00fclebilir kalk\u0131nma hedeflerine de\u011findi.<\/p>\n\n\n\n

\u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131 her \u00c7ar\u015famba sekt\u00f6r temsilcilerini \u0130leti\u015fim Fak\u00fcltesi \u00f6\u011frencileri ile bulu\u015fturmaya devam edecek. Zoom \u00fczerinden ger\u00e7ekle\u015fecek etkinlikler ayn\u0131 zamanda \u0130\u00dcWEBTV \u00fczerinden de canl\u0131 olarak yay\u0131nlanacak.<\/p>\n\n\n\n

Etkinli\u011fin tamam\u0131n\u0131 a\u015fa\u011f\u0131dan izleyebilirsiniz:<\/p>\n\n\n\n

\nhttps:\/\/www.youtube.com\/watch?v=Ta3gMOYCMpc\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"

\u201c\u0130stanbul ileti\u015fim konu\u015fmalar\u0131\u201dn\u0131n bu haftaki konu\u011fu Shell Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Meltem Okyar Perdeci idi. Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc\u2019nden \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen \u201cSosyal Yat\u0131r\u0131m ve S\u00fcrd\u00fcr\u00fclebilirlik\u201d ba\u015fl\u0131kl\u0131 etkinlikte Shell \u00f6rne\u011fi \u00fczerinden \u00f6nemli detaylar konu\u015fuldu. \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nin \u00f6\u011frencilerin mesleki geli\u015fimine odaklanan vizyonunun bir yans\u0131mas\u0131 olan \u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131 sekt\u00f6r\u00fcn g\u00fcncel durumunu […]<\/p>\n","protected":false},"author":14,"featured_media":15062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[178],"tags":[],"class_list":["post-15060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/15060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=15060"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/15060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/15062"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=15060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=15060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=15060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}