{"id":15075,"date":"2021-06-09T15:11:02","date_gmt":"2021-06-09T12:11:02","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=15075"},"modified":"2021-06-09T15:11:04","modified_gmt":"2021-06-09T12:11:04","slug":"istanbul-universitesi-iletisim-fakultesi-akademisyenlerinden-esci-indeksli-dergide-uluslararasi-makale","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2021\/06\/09\/istanbul-universitesi-iletisim-fakultesi-akademisyenlerinden-esci-indeksli-dergide-uluslararasi-makale\/","title":{"rendered":"\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Akademisyenlerinden ESCI \u0130ndeksli Dergide Uluslararas\u0131 Makale"},"content":{"rendered":"\n<p>\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi \u00d6\u011fretim \u00dcyeleri Prof. Dr. Nil\u00fcfer Pembecio\u011flu ve Prof. Dr. U\u011fur G\u00fcnd\u00fcz\u2019\u00fcn yazarl\u0131\u011f\u0131n\u0131 yapt\u0131\u011f\u0131 \u201cMedia Literacy and Mobilizing Children: The Image of Child in Automobile Ads\u201d adl\u0131 makale Slovakya\u2019da bulunan Ss. Cyril and Methodius \u00dcniversitesi\u2019nin\u00a0 Emerging Sources Citation Index (ESCI)-Web of Science Core Collection bilimsel indeksinde taranan Media Literacy and Academic Research (MLAR) adl\u0131 dergisinde yay\u0131mland\u0131.\u00a0 \u00a0<\/p>\n\n\n\n<p>Makale \u00e7er\u00e7evesinde medya okuryazarl\u0131\u011f\u0131n\u0131n medyay\u0131 anlama, alg\u0131lama ve \u00e7\u00f6z\u00fcmleme gere\u011fi duyulan t\u00fcm disiplinler i\u00e7in gerekli bir beceriler b\u00fct\u00fcn\u00fc oldu\u011fu belirtilmektedir. G\u00fcn\u00fcm\u00fcz\u00fcn dijitalle\u015fen medyas\u0131nda \u00e7ocuk konusu ile medyadaki \u00e7ocuk g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve g\u00f6rsel iletilerde, \u00f6zellikle reklamlarda \u00e7ocu\u011fun varl\u0131\u011f\u0131 tart\u0131\u015f\u0131lmaktad\u0131r. Bu \u00e7al\u0131\u015fma, bir yandan e\u011flendirici ve bilgilendirici g\u00f6r\u00fcnen, bir di\u011fer yandan da \u00e7ocuklar\u0131n gere\u011finden h\u0131zl\u0131 yeti\u015fkinle\u015ftirildi\u011fi g\u00f6r\u00fcnt\u00fclerle otomobil reklamlar\u0131ndaki \u00e7ocuk imgesini ele almaktad\u0131r. \u00c7al\u0131\u015fmada, \u00e7ocu\u011fu ad\u0131m ad\u0131m <strong><em>yarat\u0131c\u0131 end\u00fcstriler<\/em><\/strong>in kuca\u011f\u0131na ta\u015f\u0131yan g\u00f6rselleri ile, bu t\u00fcr reklamlar\u0131n, \u00e7ocu\u011fun alg\u0131lar\u0131n\u0131, beklentilerini, ya\u015fama kendisini konumland\u0131rma bi\u00e7imini de etkilemekte oldu\u011fu vurgulanmaktad\u0131r. T\u00fcm \u00e7ocuklar\u0131n d\u00fc\u015flerini s\u00fcsleyen otomobil reklamlar\u0131, sosyo-k\u00fclt\u00fcrel ve ekonomik s\u0131n\u0131f farklar\u0131 ile birlikte daha se\u00e7ici, daha bilin\u00e7li ve y\u00fcksek medya okuryazarl\u0131\u011f\u0131 olan bir kitleye hitap eder g\u00f6r\u00fcnmektedir. Reklamlar\u0131n, yeti\u015fkinleri oldu\u011fu kadar \u00e7ocuklar\u0131 da \u2018<strong><em>hareketlilik<\/em><\/strong> (mobility)\u2019 konusunda uyarmas\u0131 ve onlar\u0131 potansiyel kullan\u0131c\u0131lar olarak hedeflemesi bir yandan s\u00fcrekli modelleri yenilenen ve her biri sekt\u00f6r\u00fcn lideri olmaya aday otomobilleri g\u00fcndeme getirmekte, bir di\u011fer yandan da reklamlardaki \u00e7ocuk imgesine belli bir ivme kazand\u0131rmaktad\u0131r. Makale kapsam\u0131nda \u00e7ocuk ve otomobil ili\u015fkisi betimlenirken, reklamlar\u0131n g\u00f6rselle\u015ftirmeleri \u00e7er\u00e7evesinde gelece\u011fin birey, aile tasar\u0131mlar\u0131 ile otomobil sat\u0131\u015flar\u0131n\u0131 nas\u0131l etkileyebilece\u011fi ele al\u0131nmaktad\u0131r.<\/p>\n\n\n\n<p>Derginin ana sayfas\u0131na ula\u015fmak i\u00e7in link: <a href=\"https:\/\/www.mlar.sk\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.mlar.sk\/<\/a><\/p>\n\n\n\n<p>Makalenin tam metnine ula\u015fmak i\u00e7in link: <a href=\"https:\/\/www.mlar.sk\/wp-content\/uploads\/2021\/04\/10_Pembecioglu_Gunduz.pdf\">https:\/\/www.mlar.sk\/wp-content\/uploads\/2021\/04\/10_Pembecioglu_Gunduz.pdf<\/a><\/p>\n\n\n\n<p><strong>\u00c7al\u0131\u015fma hakk\u0131nda g\u00f6rseller:<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"721\" height=\"1024\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Picture1-721x1024.jpg\" alt=\"\" class=\"wp-image-15076\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Picture1-721x1024.jpg 721w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Picture1-211x300.jpg 211w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Picture1-1082x1536.jpg 1082w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Picture1.jpg 1390w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"721\" height=\"1024\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Picturejb1-721x1024.jpg\" alt=\"\" class=\"wp-image-15077\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Picturejb1-721x1024.jpg 721w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Picturejb1-211x300.jpg 211w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Picturejb1-1082x1536.jpg 1082w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Picturejb1.jpg 1390w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"721\" height=\"1024\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Pictureh1-721x1024.jpg\" alt=\"\" data-id=\"15078\" data-full-url=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Pictureh1.jpg\" data-link=\"https:\/\/iletim.istanbul.edu.tr\/?attachment_id=15078\" class=\"wp-image-15078\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Pictureh1-721x1024.jpg 721w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Pictureh1-211x300.jpg 211w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Pictureh1-1082x1536.jpg 1082w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Pictureh1.jpg 1390w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"721\" height=\"1024\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Picturejvh1-1-721x1024.jpg\" alt=\"\" class=\"wp-image-15080\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Picturejvh1-1-721x1024.jpg 721w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Picturejvh1-1-211x300.jpg 211w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Picturejvh1-1-1081x1536.jpg 1081w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/Picturejvh1-1.jpg 1263w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi \u00d6\u011fretim \u00dcyeleri Prof. Dr. Nil\u00fcfer Pembecio\u011flu ve Prof. Dr. U\u011fur G\u00fcnd\u00fcz\u2019\u00fcn yazarl\u0131\u011f\u0131n\u0131 yapt\u0131\u011f\u0131 \u201cMedia Literacy and Mobilizing Children: The Image of Child in Automobile Ads\u201d adl\u0131 makale Slovakya\u2019da bulunan Ss. Cyril and Methodius \u00dcniversitesi\u2019nin\u00a0 Emerging Sources Citation Index (ESCI)-Web of Science Core Collection bilimsel indeksinde taranan Media Literacy and Academic Research [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":15081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[25],"tags":[1556,492,1555],"class_list":["post-15075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","tag-media-literacy-and-academic-research","tag-nilufer-pembecioglu","tag-ugur-gunduz"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/15075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=15075"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/15075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/15081"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=15075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=15075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=15075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}