{"id":16209,"date":"2021-11-30T17:07:59","date_gmt":"2021-11-30T14:07:59","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=16209"},"modified":"2021-11-30T17:08:01","modified_gmt":"2021-11-30T14:08:01","slug":"dr-deniz-saydam-pandemi-doneminde-iletisim-yonetiminin-degisen-dinamiklerini-anlatti","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2021\/11\/30\/dr-deniz-saydam-pandemi-doneminde-iletisim-yonetiminin-degisen-dinamiklerini-anlatti\/","title":{"rendered":"Dr. Deniz Saydam, Pandemi D\u00f6neminde \u0130leti\u015fim Y\u00f6netiminin De\u011fi\u015fen Dinamiklerini Anlatt\u0131"},"content":{"rendered":"\n<p><strong>\u00d6\u011frencilerimizin sekt\u00f6r\u00fcn deneyimli isimleri ile bir araya geldi\u011fi \u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131 devam ediyor. \u0130leti\u015fim y\u00f6netimi s\u00fcre\u00e7lerinde \u00f6nde gelen kurumlardan olan Bersay \u0130leti\u015fim Grubu \u0130cra Kurulu \u00dcyesi Dr. Deniz Saydam, \u0130leti\u015fim Konu\u015fmalar\u0131&#8217;nda \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu&#8217;nun sorular\u0131n\u0131 yan\u0131tlad\u0131.&nbsp;<\/strong><\/p>\n\n\n\n<p>\u0130leti\u015fim d\u00fcnyas\u0131n\u0131n birbirinden \u00f6nemli isimlerinin a\u011f\u0131rland\u0131\u011f\u0131 \u0130leti\u015fim Konu\u015fmalar\u0131, sekt\u00f6r\u00fcn nabz\u0131n\u0131 tutmay\u0131 s\u00fcrd\u00fcr\u00fcyor. T\u00fcrkiye&#8217;de ileti\u015fim y\u00f6netimi s\u00fcre\u00e7lerinde \u00f6nc\u00fc rol oynayan Bersay \u0130leti\u015fim Grubu, sekt\u00f6re yapt\u0131\u011f\u0131 katk\u0131lar yoluyla da y\u0131llard\u0131r \u00f6n planda olan bir kurum olarak \u00f6ne \u00e7\u0131k\u0131yor. Grubun \u0130cra Kurulu \u00dcyesi Dr. Deniz Saydam, Kovid-19 pandemi d\u00f6neminde ve i\u00e7inden ge\u00e7mekte olunan Kovid-19 sonras\u0131 s\u00fcre\u00e7te ileti\u015fim y\u00f6netiminin de\u011fi\u015fen dinamiklerini anlatt\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2021-11-30-at-16.24.48-1024x576.jpeg\" alt=\"\" class=\"wp-image-16214\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2021-11-30-at-16.24.48-1024x576.jpeg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2021-11-30-at-16.24.48-300x169.jpeg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2021-11-30-at-16.24.48-1536x864.jpeg 1536w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2021-11-30-at-16.24.48.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>&#8220;Hibrid Pazarlama Y\u00f6ntemlerini Kullanan Markalar Kazanacak&#8221;<\/strong><\/p>\n\n\n\n<p>Pandeminin dijitalle\u015fme s\u00fcrecinde gelece\u011fe dair yap\u0131lan \u00f6n g\u00f6r\u00fclerin \u00e7ok daha erken ya\u015fanmas\u0131 sonucunu do\u011furdu\u011funu belirten Dr. Deniz Saydam, markalar\u0131n bu ger\u00e7e\u011fi g\u00f6z \u00f6n\u00fcnde bulundurmas\u0131 gerekti\u011fine dikkat \u00e7ekti.\u00a0 &#8220;Art\u0131k halkla ili\u015fkiler ve reklam\u0131n elele oldu\u011fu ileti\u015fim modelleri \u00f6n planda olmal\u0131&#8221; diyerek mevcut modellerin pandeminin ard\u0131ndan g\u00fcncellenmesi gerekti\u011finin alt\u0131n\u0131 \u00e7izen Dr. Saydam &#8220;televizyon reklam\u0131, \u00fcr\u00fcn yerle\u015ftirme ve dijital s\u00fcre\u00e7lerin koordinasyonu art\u0131k bir arada y\u00fcr\u00fct\u00fclmeli&#8221; s\u00f6zleriyle s\u00fcre\u00e7 y\u00f6netiminin ald\u0131\u011f\u0131 yeni bi\u00e7ime vurgu yapt\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2021-11-30-at-16.24.47-1-1024x576.jpeg\" alt=\"\" class=\"wp-image-16215\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2021-11-30-at-16.24.47-1-1024x576.jpeg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2021-11-30-at-16.24.47-1-300x169.jpeg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2021-11-30-at-16.24.47-1-1536x864.jpeg 1536w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2021-11-30-at-16.24.47-1.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>&#8220;Gen\u00e7ler Multi-Disipliner Olmal\u0131&#8221;<\/strong><\/p>\n\n\n\n<p>Gen\u00e7 ileti\u015fimcilerin yeni d\u00f6nemin kodlar\u0131na uyum sa\u011flama s\u00fcrecinin daha rahat oldu\u011funu ifade eden Dr. Saydam, iyi bir ileti\u015fimci olabilmeleri i\u00e7in multi-disipliner bir mant\u0131kta \u00e7al\u0131\u015fmalar\u0131 gerekti\u011fini belirtti.\u00a0 Merakl\u0131 olman\u0131n, \u00e7ok okuman\u0131n, dili do\u011fru kullanman\u0131n, teknolojiyi iyi anlamak ve bunu yetkin bir \u015fekilde birle\u015ftirmenin gen\u00e7 ileti\u015fimcileri farkl\u0131 k\u0131larak \u00f6ne \u00e7\u0131kmalar\u0131n\u0131 sa\u011flayaca\u011f\u0131n\u0131 dile getiren Dr. Saydam, an\u0131ndal\u0131k ve h\u0131z konusunda kendilerini geli\u015ftirmeleri gerekti\u011finin alt\u0131n\u0131 \u00e7izdi. <\/p>\n\n\n\n<p>\u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131 her Sal\u0131 sekt\u00f6r temsilcilerini \u0130leti\u015fim Fak\u00fcltesi \u00f6\u011frencileri ile bulu\u015fturmaya devam edecek. Zoom \u00fczerinden ger\u00e7ekle\u015fecek etkinlikler ayn\u0131 zamanda \u0130\u00dcWEBTV \u00fczerinden de canl\u0131 olarak yay\u0131nlanacak.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00d6\u011frencilerimizin sekt\u00f6r\u00fcn deneyimli isimleri ile bir araya geldi\u011fi \u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131 devam ediyor. \u0130leti\u015fim y\u00f6netimi s\u00fcre\u00e7lerinde \u00f6nde gelen kurumlardan olan Bersay \u0130leti\u015fim Grubu \u0130cra Kurulu \u00dcyesi Dr. Deniz Saydam, \u0130leti\u015fim Konu\u015fmalar\u0131&#8217;nda \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu&#8217;nun sorular\u0131n\u0131 yan\u0131tlad\u0131.&nbsp; \u0130leti\u015fim d\u00fcnyas\u0131n\u0131n birbirinden \u00f6nemli isimlerinin a\u011f\u0131rland\u0131\u011f\u0131 \u0130leti\u015fim Konu\u015fmalar\u0131, sekt\u00f6r\u00fcn nabz\u0131n\u0131 tutmay\u0131 s\u00fcrd\u00fcr\u00fcyor. T\u00fcrkiye&#8217;de ileti\u015fim y\u00f6netimi s\u00fcre\u00e7lerinde \u00f6nc\u00fc rol [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":16213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[25,159,34],"tags":[1852,1375],"class_list":["post-16209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","category-sag-manset","category-universite","tag-deniz-saydam","tag-istanbul-universitesi-2"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/16209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=16209"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/16209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/16213"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=16209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=16209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=16209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}