{"id":16285,"date":"2021-12-03T16:09:57","date_gmt":"2021-12-03T13:09:57","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=16285"},"modified":"2021-12-03T16:09:59","modified_gmt":"2021-12-03T13:09:59","slug":"iletisim-fakultesinde-z-kusagi-ve-reklam-egilimleri-konusuldu","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2021\/12\/03\/iletisim-fakultesinde-z-kusagi-ve-reklam-egilimleri-konusuldu\/","title":{"rendered":"\u0130leti\u015fim Fak\u00fcltesi\u2019nde \u201cZ Ku\u015fa\u011f\u0131 ve Reklam E\u011filimleri\u201d konu\u015fuldu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Haber:<\/strong> Kas\u0131m Sars\u0131lmaz<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130stanbul \u00dcniversitesi \u0130statistik Uygulama ve Ara\u015ft\u0131rma Merkezi (\u0130STARMER) M\u00fcd\u00fcr\u00fc Prof. Dr. Haluk Z\u00fclfikar, \u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi\u2019nin konu\u011fu oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cZ Ku\u015fa\u011f\u0131 ve Reklam E\u011filimleri\u201dnin konu\u015fuldu\u011fu etkinlik, Prof. Dr. Nil\u00fcfer Pembecio\u011flu\u2019nun moderat\u00f6rl\u00fc\u011f\u00fcnde \u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi, amfi A\u2019da ger\u00e7ekle\u015ftirildi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"749\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/1-24-1024x749.jpg\" alt=\"\" class=\"wp-image-16287\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/1-24-1024x749.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/1-24-300x219.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/1-24-1536x1124.jpg 1536w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/1-24-2048x1498.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130STARMER\u2019in faaliyetleri \u00fczerine konu\u015fmas\u0131na ba\u015flayan Prof. Z\u00fclfikar, sahada 6 farkl\u0131 alanda \u00e7al\u0131\u015fmalar yapt\u0131klar\u0131n\u0131, bu \u00e7al\u0131\u015fmalar sonucu toplanan verilerin ise reklam, sa\u011fl\u0131k, e\u011fitim gibi sekt\u00f6rlere sa\u011flad\u0131klar\u0131n\u0131 belirtti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Herkes Z Ku\u015fa\u011f\u0131\u2019yla \u0130lgileniyor&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00fcn\u00fcm\u00fczde ilgi oda\u011f\u0131n\u0131n Z Ku\u015fa\u011f\u0131\u2019na kayd\u0131\u011f\u0131n\u0131 belirten Prof. Z\u00fclfikar, \u201creklamc\u0131lar, politikac\u0131lar, \u015firket ceolar\u0131 art\u0131k Z Ku\u015fa\u011f\u0131 ile ilgileniyor\u201d diye konu\u015ftu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/3-22-1024x527.jpg\" alt=\"\" class=\"wp-image-16289\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/3-22-1024x527.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/3-22-300x154.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/3-22-1536x791.jpg 1536w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/3-22-2048x1054.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00fclf\u00fckar; T\u00fcrkiye\u2019deki Z Ku\u015fa\u011f\u0131 D\u00fcnya\u2019dakinden Farkl\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcrkiye\u2019deki Z Ku\u015fa\u011f\u0131\u2019n\u0131n olu\u015fum d\u00f6nemine dikkat \u00e7eken ve 1997-2002 y\u0131llar\u0131 aras\u0131ndaki d\u00f6nemi \u201cZ K\u0131r\u0131lmas\u0131\u201d olarak tan\u0131mlayan Prof. Dr. Z\u00fclfikar, bu s\u00fcre\u00e7te yeti\u015fen yeni nesilin fikri \u00f6nderlerden etkilendi\u011fini belirtti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konu\u015fmas\u0131na ya\u015fan\u0131lan mekan\u0131n Z Ku\u015fa\u011f\u0131\u2019n\u0131n geli\u015fiminde b\u00fcy\u00fck bir etkide bulundu\u011funu a\u00e7\u0131klayarak \u00a0devam eden Prof. Z\u00fclfikar; \u201c2002 sonras\u0131 ku\u015fa\u011f\u0131n ya\u015fam\u0131nda anne fakt\u00f6r\u00fc baba fakt\u00f6r\u00fcne g\u00f6re olduk\u00e7a a\u011f\u0131r basmakta, bu hem erkek \u00e7ocuklarda hem de k\u0131z \u00e7ocuklarda ge\u00e7erli bir durum\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"743\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/4-19-1024x743.jpg\" alt=\"\" class=\"wp-image-16291\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/4-19-1024x743.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/4-19-300x218.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/4-19-1536x1114.jpg 1536w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/4-19-2048x1485.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Konsantrasyon S\u00fcresi \u00c7ok K\u0131sa<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z Ku\u015fa\u011f\u0131 gen\u00e7lerin ortalama konsantrasyon s\u00fcrelerinin 8 saniyeyle s\u0131n\u0131rl\u0131 kald\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Prof. Z\u00fclfikar, gen\u00e7lerin birebir ili\u015fkiye muhta\u00e7 olduklar\u0131n\u0131, b\u00fct\u00fcn uyar\u0131lara a\u00e7\u0131k olduklar\u0131ndan se\u00e7eneklerinin \u00e7ok oldu\u011fu yan\u0131lsamas\u0131na d\u00fc\u015ft\u00fcklerini belirtti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soru-cevap \u015feklinde devam eden etkinlikte, \u201c8 saniyeyi nas\u0131l y\u00fckseltebiliriz?\u201d sorusuna, Maslow\u2019un &#8216;\u0130htiya\u00e7lar Hiyerar\u015fisi&#8217; \u00fczerinden a\u00e7\u0131kl\u0131k getiren Prof. Dr. Z\u00fclfikar; \u201cFark\u0131ndal\u0131\u011f\u0131m\u0131z\u0131n s\u00fcreklili\u011fini sa\u011flamal\u0131y\u0131z, \u015fuurlu ya\u015famay\u0131 \u00f6\u011frenip bizim i\u00e7in \u00f6nceliklerin neler oldu\u011funu belirlemeliyiz\u201d cevab\u0131n\u0131 verdi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/gg-1024x607.jpg\" alt=\"\" class=\"wp-image-16297\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/gg-1024x607.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/gg-300x178.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/gg-1536x910.jpg 1536w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/gg-2048x1214.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Haber: Kas\u0131m Sars\u0131lmaz \u0130stanbul \u00dcniversitesi \u0130statistik Uygulama&#46;&#46;&#46;<\/p>\n","protected":false},"author":14,"featured_media":16286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_pushai_skip_autoshare":false,"footnotes":""},"categories":[1,178],"tags":[43,1314,52,1859,1686],"manset":[],"bilesen":[],"class_list":["post-16285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-fakultemizden","tag-istanbul-universitesi","tag-istarmer","tag-iu-iletisim-fakultesi","tag-prof-dr-haluk-zulfikar","tag-z-kusagi"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/16285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=16285"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/16285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/16286"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=16285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=16285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=16285"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/manset?post=16285"},{"taxonomy":"bilesen","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/bilesen?post=16285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}