{"id":16285,"date":"2021-12-03T16:09:57","date_gmt":"2021-12-03T13:09:57","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=16285"},"modified":"2021-12-03T16:09:59","modified_gmt":"2021-12-03T13:09:59","slug":"iletisim-fakultesinde-z-kusagi-ve-reklam-egilimleri-konusuldu","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2021\/12\/03\/iletisim-fakultesinde-z-kusagi-ve-reklam-egilimleri-konusuldu\/","title":{"rendered":"\u0130leti\u015fim Fak\u00fcltesi\u2019nde \u201cZ Ku\u015fa\u011f\u0131 ve Reklam E\u011filimleri\u201d konu\u015fuldu"},"content":{"rendered":"\n

Haber:<\/strong> Kas\u0131m Sars\u0131lmaz<\/p>\n\n\n\n

\u0130stanbul \u00dcniversitesi \u0130statistik Uygulama ve Ara\u015ft\u0131rma Merkezi (\u0130STARMER) M\u00fcd\u00fcr\u00fc Prof. Dr. Haluk Z\u00fclfikar, \u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi\u2019nin konu\u011fu oldu.<\/p>\n\n\n\n

\u201cZ Ku\u015fa\u011f\u0131 ve Reklam E\u011filimleri\u201dnin konu\u015fuldu\u011fu etkinlik, Prof. Dr. Nil\u00fcfer Pembecio\u011flu\u2019nun moderat\u00f6rl\u00fc\u011f\u00fcnde \u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi, amfi A\u2019da ger\u00e7ekle\u015ftirildi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0130STARMER\u2019in faaliyetleri \u00fczerine konu\u015fmas\u0131na ba\u015flayan Prof. Z\u00fclfikar, sahada 6 farkl\u0131 alanda \u00e7al\u0131\u015fmalar yapt\u0131klar\u0131n\u0131, bu \u00e7al\u0131\u015fmalar sonucu toplanan verilerin ise reklam, sa\u011fl\u0131k, e\u011fitim gibi sekt\u00f6rlere sa\u011flad\u0131klar\u0131n\u0131 belirtti.<\/p>\n\n\n\n

Herkes Z Ku\u015fa\u011f\u0131\u2019yla \u0130lgileniyor                <\/strong><\/p>\n\n\n\n

G\u00fcn\u00fcm\u00fczde ilgi oda\u011f\u0131n\u0131n Z Ku\u015fa\u011f\u0131\u2019na kayd\u0131\u011f\u0131n\u0131 belirten Prof. Z\u00fclfikar, \u201creklamc\u0131lar, politikac\u0131lar, \u015firket ceolar\u0131 art\u0131k Z Ku\u015fa\u011f\u0131 ile ilgileniyor\u201d diye konu\u015ftu.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Z\u00fclf\u00fckar; T\u00fcrkiye\u2019deki Z Ku\u015fa\u011f\u0131 D\u00fcnya\u2019dakinden Farkl\u0131<\/strong><\/p>\n\n\n\n

T\u00fcrkiye\u2019deki Z Ku\u015fa\u011f\u0131\u2019n\u0131n olu\u015fum d\u00f6nemine dikkat \u00e7eken ve 1997-2002 y\u0131llar\u0131 aras\u0131ndaki d\u00f6nemi \u201cZ K\u0131r\u0131lmas\u0131\u201d olarak tan\u0131mlayan Prof. Dr. Z\u00fclfikar, bu s\u00fcre\u00e7te yeti\u015fen yeni nesilin fikri \u00f6nderlerden etkilendi\u011fini belirtti.<\/p>\n\n\n\n

Konu\u015fmas\u0131na ya\u015fan\u0131lan mekan\u0131n Z Ku\u015fa\u011f\u0131\u2019n\u0131n geli\u015fiminde b\u00fcy\u00fck bir etkide bulundu\u011funu a\u00e7\u0131klayarak \u00a0devam eden Prof. Z\u00fclfikar; \u201c2002 sonras\u0131 ku\u015fa\u011f\u0131n ya\u015fam\u0131nda anne fakt\u00f6r\u00fc baba fakt\u00f6r\u00fcne g\u00f6re olduk\u00e7a a\u011f\u0131r basmakta, bu hem erkek \u00e7ocuklarda hem de k\u0131z \u00e7ocuklarda ge\u00e7erli bir durum\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Konsantrasyon S\u00fcresi \u00c7ok K\u0131sa<\/strong><\/p>\n\n\n\n

Z Ku\u015fa\u011f\u0131 gen\u00e7lerin ortalama konsantrasyon s\u00fcrelerinin 8 saniyeyle s\u0131n\u0131rl\u0131 kald\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Prof. Z\u00fclfikar, gen\u00e7lerin birebir ili\u015fkiye muhta\u00e7 olduklar\u0131n\u0131, b\u00fct\u00fcn uyar\u0131lara a\u00e7\u0131k olduklar\u0131ndan se\u00e7eneklerinin \u00e7ok oldu\u011fu yan\u0131lsamas\u0131na d\u00fc\u015ft\u00fcklerini belirtti.<\/p>\n\n\n\n

Soru-cevap \u015feklinde devam eden etkinlikte, \u201c8 saniyeyi nas\u0131l y\u00fckseltebiliriz?\u201d sorusuna, Maslow\u2019un ‘\u0130htiya\u00e7lar Hiyerar\u015fisi’ \u00fczerinden a\u00e7\u0131kl\u0131k getiren Prof. Dr. Z\u00fclfikar; \u201cFark\u0131ndal\u0131\u011f\u0131m\u0131z\u0131n s\u00fcreklili\u011fini sa\u011flamal\u0131y\u0131z, \u015fuurlu ya\u015famay\u0131 \u00f6\u011frenip bizim i\u00e7in \u00f6nceliklerin neler oldu\u011funu belirlemeliyiz\u201d cevab\u0131n\u0131 verdi.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Haber: Kas\u0131m Sars\u0131lmaz \u0130stanbul \u00dcniversitesi \u0130statistik Uygulama ve Ara\u015ft\u0131rma Merkezi (\u0130STARMER) M\u00fcd\u00fcr\u00fc Prof. Dr. Haluk Z\u00fclfikar, \u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi\u2019nin konu\u011fu oldu. \u201cZ Ku\u015fa\u011f\u0131 ve Reklam E\u011filimleri\u201dnin konu\u015fuldu\u011fu etkinlik, Prof. Dr. Nil\u00fcfer Pembecio\u011flu\u2019nun moderat\u00f6rl\u00fc\u011f\u00fcnde \u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi, amfi A\u2019da ger\u00e7ekle\u015ftirildi. \u0130STARMER\u2019in faaliyetleri \u00fczerine konu\u015fmas\u0131na ba\u015flayan Prof. Z\u00fclfikar, sahada 6 farkl\u0131 alanda \u00e7al\u0131\u015fmalar yapt\u0131klar\u0131n\u0131, bu \u00e7al\u0131\u015fmalar sonucu […]<\/p>\n","protected":false},"author":14,"featured_media":16286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[1,178],"tags":[43,1314,52,1859,1686],"class_list":["post-16285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-fakultemizden","tag-istanbul-universitesi","tag-istarmer","tag-iu-iletisim-fakultesi","tag-prof-dr-haluk-zulfikar","tag-z-kusagi"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/16285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=16285"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/16285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/16286"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=16285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=16285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=16285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}