{"id":16577,"date":"2021-12-28T16:41:57","date_gmt":"2021-12-28T13:41:57","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=16577"},"modified":"2021-12-28T16:41:59","modified_gmt":"2021-12-28T13:41:59","slug":"kurumsal-iletisimciler-dernegi-baskani-sule-yucebiyik-iletisimciler-iyi-bir-hikaye-anlaticisi-olmali","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2021\/12\/28\/kurumsal-iletisimciler-dernegi-baskani-sule-yucebiyik-iletisimciler-iyi-bir-hikaye-anlaticisi-olmali\/","title":{"rendered":"Kurumsal \u0130leti\u015fimciler Derne\u011fi Ba\u015fkan\u0131 \u015eule Y\u00fcceb\u0131y\u0131k: \u0130leti\u015fimciler, \u0130yi Bir Hikaye Anlat\u0131c\u0131s\u0131 Olmal\u0131"},"content":{"rendered":"\n

\u00d6\u011frencilerimizin sekt\u00f6r\u00fcn deneyimli isimleri ile bir araya geldi\u011fi\n\u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131\u2019nda 2021 y\u0131l\u0131n\u0131n son s\u00f6yle\u015fisi ger\u00e7ekle\u015fti.\nKurumsal \u0130leti\u015fimciler Derne\u011fi Ba\u015fkan\u0131 \u015eule Y\u00fcceb\u0131y\u0131k, \u0130leti\u015fim Konu\u015fmalar\u0131’nda\n\u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu’nun sorular\u0131n\u0131 yan\u0131tlad\u0131. <\/strong><\/p>\n\n\n\n

\u0130leti\u015fim d\u00fcnyas\u0131n\u0131n birbirinden \u00f6nemli isimlerinin a\u011f\u0131rland\u0131\u011f\u0131 \u0130leti\u015fim Konu\u015fmalar\u0131, sekt\u00f6r\u00fcn nabz\u0131n\u0131 tutmay\u0131 s\u00fcrd\u00fcr\u00fcyor. 2021 y\u0131l\u0131n\u0131n son s\u00f6yle\u015fisinde kurumsal ileti\u015fim alan\u0131nda T\u00fcrkiye\u2019nin \u00f6nde gelen isimlerinden olan ve ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fmalara imza atan Kurumsal \u0130leti\u015fimciler Derne\u011fi Ba\u015fkan\u0131 \u015eule Y\u00fcceb\u0131y\u0131k, kurumsal ileti\u015fim alan\u0131na dair \u00f6nemli a\u00e7\u0131klamalar yapt\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cAnlam Arama S\u00fcrecine Girildi\u201d<\/strong><\/p>\n\n\n\n

Anlam\naray\u0131\u015f\u0131n\u0131n her zaman oldu\u011funu ancak pandemi ile birlikte insanlar\u0131n \u201cben bu i\u015fi\nneden yap\u0131yorum, neden hayat\u0131 bu \u015fekilde ya\u015f\u0131yorum, ba\u015fka bir ya\u015fam \u015fekli\nm\u00fcmk\u00fcn m\u00fc?\u201d sorular\u0131n\u0131 kendilerine daha s\u0131k sormaya ba\u015flad\u0131klar\u0131n\u0131 belirten\nY\u00fcceb\u0131y\u0131k, ABD\u2019de b\u00fcy\u00fck bir istifa dalgas\u0131n\u0131n ba\u015flad\u0131\u011f\u0131n\u0131 belirtti. Ba\u015fta\ndan\u0131\u015fmanlar olmak \u00fczere \u00e7e\u015fitli i\u015f alanlar\u0131ndan e\u011fitimli insanlar\u0131n istifa\nederek serbest \u00e7al\u0131\u015fma (freelance) modeline ge\u00e7tiklerini belirtti.<\/p>\n\n\n\n

\u201cSpektrum Halinde D\u00fc\u015f\u00fcnme Noktas\u0131nday\u0131z\u201d<\/strong><\/p>\n\n\n\n

Y\u00fcceb\u0131y\u0131k,\nkurumsal ileti\u015fim y\u00f6netiminin g\u00fcn\u00fcm\u00fczde geldi\u011fi noktay\u0131 \u201cspektrum halinde\nd\u00fc\u015f\u00fcnmek\u201d olarak a\u00e7\u0131kl\u0131yor. Kavram\u0131 \u015firkette \u00e7al\u0131\u015fan herkes ad\u0131na d\u00fc\u015f\u00fcnmeyi, Z\nku\u015fa\u011f\u0131n\u0131, t\u00fcketicinin \u00fcr\u00fcne rafta elinin de\u011fdi\u011fi andaki memnuniyeti, do\u011fay\u0131 ve s\u00fcrd\u00fcr\u00fclebilirli\u011fi\noda\u011fa almay\u0131, sosyal etkiyi ve dijital uygulamalar\u0131 insani boyutta incelemeyi\nbar\u0131nd\u0131ran bir s\u00fcre\u00e7 olarak tan\u0131mlayan Y\u00fcceb\u0131y\u0131k, alanda \u00e7al\u0131\u015fan ve \u00e7al\u0131\u015fmak\nisteyen t\u00fcm ileti\u015fimcilerin buna uyum sa\u011flamas\u0131 gerekti\u011fine vurgu yapt\u0131.<\/p>\n\n\n\n

\u201cSamimiyet ve Hik\u00e2ye Anlat\u0131c\u0131l\u0131\u011f\u0131\nAnahtar Konumda\u201d<\/strong><\/p>\n\n\n\n

Kurumsal\nileti\u015fim alan\u0131nda \u00e7al\u0131\u015fmak isteyen ileti\u015fimcilerin kendilerini iyi bir hik\u00e2ye\nanlat\u0131c\u0131s\u0131 olarak yeti\u015ftirmeleri gerekti\u011fini belirten Y\u00fcceb\u0131y\u0131k, bununla\nbirlikte \u201csamimiyet\u201d kavram\u0131n\u0131n g\u00fcn\u00fcm\u00fczde hala anahtar konumda oldu\u011funu ve her\nya\u015ftan bireye ula\u015fmada \u00f6nc\u00fc rol oynad\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi.<\/p>\n\n\n\n

\u0130stanbul\n\u0130leti\u015fim Konu\u015fmalar\u0131 her Sal\u0131 sekt\u00f6r temsilcilerini \u0130leti\u015fim Fak\u00fcltesi\n\u00f6\u011frencileri ile bulu\u015fturmaya devam edecek. Zoom \u00fczerinden ger\u00e7ekle\u015fecek\netkinlikler ayn\u0131 zamanda \u0130\u00dcWEBTV \u00fczerinden de canl\u0131 olarak yay\u0131nlanacak.<\/p>\n\n\n\n

Etkinli\u011fin tamam\u0131n\u0131 a\u015fa\u011f\u0131daki linke t\u0131klayarak\nizleyebilirsiniz:\u0130stanbul \u0130leti\u015fim\nKonu\u015fmalar\u0131 – Kurumsal \u0130leti\u015fimciler Derne\u011fi Ba\u015fkan\u0131 \u015eule Y\u00fcceb\u0131y\u0131k – YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00d6\u011frencilerimizin sekt\u00f6r\u00fcn deneyimli isimleri ile bir araya geldi\u011fi \u0130stanbul \u0130leti\u015fim Konu\u015fmalar\u0131\u2019nda 2021 y\u0131l\u0131n\u0131n son s\u00f6yle\u015fisi ger\u00e7ekle\u015fti. Kurumsal \u0130leti\u015fimciler Derne\u011fi Ba\u015fkan\u0131 \u015eule Y\u00fcceb\u0131y\u0131k, \u0130leti\u015fim Konu\u015fmalar\u0131’nda \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu’nun sorular\u0131n\u0131 yan\u0131tlad\u0131.  \u0130leti\u015fim d\u00fcnyas\u0131n\u0131n birbirinden \u00f6nemli isimlerinin a\u011f\u0131rland\u0131\u011f\u0131 \u0130leti\u015fim Konu\u015fmalar\u0131, sekt\u00f6r\u00fcn nabz\u0131n\u0131 tutmay\u0131 s\u00fcrd\u00fcr\u00fcyor. 2021 y\u0131l\u0131n\u0131n son s\u00f6yle\u015fisinde kurumsal ileti\u015fim alan\u0131nda T\u00fcrkiye\u2019nin \u00f6nde gelen isimlerinden olan ve […]<\/p>\n","protected":false},"author":14,"featured_media":16579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[1],"tags":[1492,1158],"class_list":["post-16577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-istanbul-iletisim-konusmalari","tag-sule-yucebiyik"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/16577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=16577"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/16577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/16579"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=16577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=16577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=16577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}