{"id":17472,"date":"2022-04-25T18:53:15","date_gmt":"2022-04-25T15:53:15","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=17472"},"modified":"2022-04-25T18:53:21","modified_gmt":"2022-04-25T15:53:21","slug":"iletisim-fakultesi-ogrencileri-dijital-pazarlama-yarismasi-digital-upta-odul-aldi","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2022\/04\/25\/iletisim-fakultesi-ogrencileri-dijital-pazarlama-yarismasi-digital-upta-odul-aldi\/","title":{"rendered":"\u0130leti\u015fim Fak\u00fcltesi \u00d6\u011frencileri,  Dijital Pazarlama Yar\u0131\u015fmas\u0131 Digital Up\u2019ta \u00f6d\u00fcl ald\u0131"},"content":{"rendered":"\n<p><strong>Haber: Mutlu Bilge<\/strong><\/p>\n\n\n\n<p>\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00f6\u011frencileri Bar\u0131\u015f \u015eahin, Zeynep Sude Y\u0131lmaz ve Melisa \u015eahin, Bo\u011fazi\u00e7i \u00dcniversitesi\u2019nin dijital pazarlama yar\u0131\u015fmas\u0131 Digital Up\u2019ta 4.\u2019l\u00fck \u00f6d\u00fcl\u00fc ald\u0131.  <\/p>\n\n\n\n<p>\u00c7e\u015fitli \u00fcniversitelerden 220 grubun kat\u0131ld\u0131\u011f\u0131 yar\u0131\u015fmada, \u0130leti\u015fim Fak\u00fcltesi \u00f6\u011frencileri, \u201cKullanmad\u0131\u011f\u0131n K\u0131yafetlerini Loop\u2019lad\u0131n M\u0131?\u201d kampanyas\u0131yla \u00f6d\u00fcl kazand\u0131. H&amp;M ve M\u00f6venpick\u2019in sponsorlu\u011funda yakla\u015f\u0131k 1,5 ay s\u00fcren yar\u0131\u015fman\u0131n \u00f6n eleme, yar\u0131 final ve final etaplar\u0131n\u0131 ba\u015far\u0131yla tamamlayan Bar\u0131\u015f \u015eahin, Zeynep Sude Y\u0131lmaz ve Melisa \u015eahin, staj imk\u00e2n\u0131, hediye \u00e7eki ve \u00fcst\u00fcn ba\u015far\u0131 sertifikas\u0131yla \u00f6d\u00fcllendirildi.<\/p>\n\n\n\n<p>Yar\u0131\u015fmada t\u00fcm\nadaylar, yarat\u0131c\u0131 fikirlerini dijital ortamlarda etkili \u015fekilde ifade etmeyi\nama\u00e7lad\u0131klar\u0131 \u00e7al\u0131\u015fmalar\u0131nda, \u201cs\u00fcrd\u00fcr\u00fclebilirlik\u201d temas\u0131yla \u201ck\u0131yafet geri\nd\u00f6n\u00fc\u015f\u00fcm\u00fc\u201dn\u00fc ele ald\u0131. Yar\u0131\u015fmac\u0131lar, \u00f6n elemede verilen dijital pazarlama\nvakas\u0131n\u0131&nbsp;\u00e7\u00f6zecek fikirlerini sunarken, yar\u0131 final etab\u0131nda H&amp;M\u2019in\nverdi\u011fi proje \u00fczerinden dijital pazarlama kampanyas\u0131 olu\u015fturarak \u201clanding page\u201d\nhaz\u0131rlad\u0131. Final etab\u0131nda ise ayn\u0131 projeyle ilgili olarak Youtube\ni\u00e7in 10-15 saniyelik k\u0131sa reklam videolar\u0131, Instagram i\u00e7in de belli say\u0131da post\ntasarlad\u0131lar. &nbsp;<\/p>\n\n\n\n<p>Bo\u011fazi\u00e7i \u00dcniversitesi\n\u0130\u015fletme ve Ekonomi Kul\u00fcb\u00fc taraf\u0131ndan d\u00fczenlenen Digital Up, yar\u0131\u015fmac\u0131lara,\ndijital pazarlama ara\u00e7lar\u0131n\u0131 yarat\u0131c\u0131 fikirler e\u015fli\u011finde etkin \u015fekilde\nkulland\u0131rarak, dijital pazarlama deneyimi kazand\u0131rmay\u0131 ama\u00e7l\u0131yor. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Haber: Mutlu Bilge \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00f6\u011frencileri Bar\u0131\u015f \u015eahin, Zeynep Sude Y\u0131lmaz ve Melisa \u015eahin, Bo\u011fazi\u00e7i \u00dcniversitesi\u2019nin dijital pazarlama yar\u0131\u015fmas\u0131 Digital Up\u2019ta 4.\u2019l\u00fck \u00f6d\u00fcl\u00fc ald\u0131. \u00c7e\u015fitli \u00fcniversitelerden 220 grubun kat\u0131ld\u0131\u011f\u0131 yar\u0131\u015fmada, \u0130leti\u015fim Fak\u00fcltesi \u00f6\u011frencileri, \u201cKullanmad\u0131\u011f\u0131n K\u0131yafetlerini Loop\u2019lad\u0131n M\u0131?\u201d kampanyas\u0131yla \u00f6d\u00fcl kazand\u0131. H&amp;M ve M\u00f6venpick\u2019in sponsorlu\u011funda yakla\u015f\u0131k 1,5 ay s\u00fcren [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":17474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[178],"tags":[],"class_list":["post-17472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/17472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=17472"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/17472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/17474"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=17472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=17472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=17472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}