{"id":17509,"date":"2022-05-10T17:53:08","date_gmt":"2022-05-10T14:53:08","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=17509"},"modified":"2022-05-16T17:57:18","modified_gmt":"2022-05-16T14:57:18","slug":"dr-oguz-kus-ile-tiktok-uzerine-konustuk","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2022\/05\/10\/dr-oguz-kus-ile-tiktok-uzerine-konustuk\/","title":{"rendered":"Dr. O\u011fuz Ku\u015f ile TikTok \u00fczerine konu\u015ftuk"},"content":{"rendered":"\n<p> <strong>Haber: Ya\u011fmur Sertkaya<\/strong> <\/p>\n\n\n\n<p> \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi \u00d6\u011fretim \u00dcyeleri Do\u00e7. Dr. Derya G\u00fcl \u00dcnl\u00fc ve Dr. O\u011fuz Ku\u015f ile Gaziantep \u00dcniversitesi \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. O\u011fuz G\u00f6ksu \u2019nun kaleme ald\u0131\u011f\u0131 \u2018\u2019TikTok: Sosyal Medyada Bir Paradigma D\u00f6n\u00fc\u015f\u00fcm\u00fc\u2019\u2019 adl\u0131 kitap hakk\u0131nda Dr. O\u011fuz Ku\u015f ile konu\u015ftuk. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2022-05-05-at-20.45.22.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<p> <strong>TikTok ile ilgili kitap yazma fikri nas\u0131l ortaya \u00e7\u0131kt\u0131?<\/strong> <\/p>\n\n\n\n<p> \u2018\u2019Daha \u00f6nce bu konuda makale yay\u0131nlamak i\u00e7in Do\u00e7. Dr. Derya G\u00fcl \u00dcnl\u00fc ve Do\u00e7. Dr. O\u011fuz G\u00f6ksu ile bir araya geldik. Makaleyi yazd\u0131\u011f\u0131m\u0131z s\u00fcre\u00e7 i\u00e7erisinde TikTok ile ilgili alandaki bo\u015flu\u011fu tespit ettik. Spesifik olarak TikTok hakk\u0131nda \u00e7ok fazla kaynak veya \u00f6nceden yap\u0131lm\u0131\u015f \u00e7al\u0131\u015fma s\u00f6z konusu de\u011fildi. Biz de daha geni\u015f bir \u00e7al\u0131\u015fmaya ihtiya\u00e7 oldu\u011fu i\u00e7in bu sebeple bir kitap yazmaya karar verdik.\u2019\u2019 <\/p>\n\n\n\n<p> <strong>Kitab\u0131n\u0131z olu\u015fum s\u00fcreci nas\u0131l geli\u015fti ve ne kadar s\u00fcrd\u00fc?<\/strong> <\/p>\n\n\n\n<p> \u2018\u2019Makaleyi yazmaya ba\u015flad\u0131\u011f\u0131m\u0131zdan itibaren  ciddi bir okuma s\u00fcrecinin  i\u00e7erisindeydik ve  titiz bir \u015fekilde kaynaklar\u0131 g\u00f6zden ge\u00e7irmeye ba\u015flad\u0131k. Konu hakk\u0131nda birbirimizi s\u00fcrekli g\u00fcncel tutmaya \u00e7al\u0131\u015ft\u0131k. Zaman i\u00e7erisinde g\u00f6zden ge\u00e7irdi\u011fimiz \u00e7al\u0131\u015fmalar hangi konulara odaklanmam\u0131z gerekti\u011fine i\u015faret etti.\u2019\u2019 <\/p>\n\n\n\n<p>\u2018\u2019TikTok \u2019un  mikro \u00f6l\u00e7ekte ve makro \u00f6l\u00e7ekte etkileri s\u00f6z konusu. Biz \u00f6ncelikle bunu g\u00f6z \u00f6n\u00fcnde bulundurduk. Toplumsal anlamda nas\u0131l etkileri olabilece\u011fini tart\u0131\u015ft\u0131k. Bu etkileri objektif bir \u015fekilde  ele ald\u0131k.Bu ba\u011flamda TikTok \u2019un hem bireyler \u00fczerindeki, hem organizasyonlar \u00fczerindeki,hem de  toplum \u00fczerindeki etkilerini ara\u015ft\u0131rd\u0131k.\u2019\u2019 <\/p>\n\n\n\n<p> <strong>Ortaya \u00e7\u0131kan kitap daha \u00e7ok hangi kesime hitap ediyor?<\/strong> <\/p>\n\n\n\n<p> \u2018\u2019Genel okuyucu kitlesinin okuyabilece\u011fi bir kitap olmakla birlikte ileti\u015fim alan\u0131nda \u00e7al\u0131\u015fmalar ger\u00e7ekle\u015ftiren okuyucular\u0131 hedeflemektedir. Bu ba\u011flamda ileti\u015fim \u00f6\u011frencileri, y\u00fcksek lisans ve doktora \u00f6\u011frencileri, ileti\u015fim ve sosyal bilimlere ba\u011fl\u0131 alanlarda \u00e7al\u0131\u015fmalar ger\u00e7ekle\u015ftiren kesim ve daha da \u00f6ncelikli hedef kitlemiz sosyal medya ara\u015ft\u0131rmac\u0131lar\u0131d\u0131r diyebiliriz.\u2019\u2019 <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/WhatsApp-Image-2022-05-05-at-20.45.22-1-1.jpeg\" alt=\"Bu g\u00f6rsel bo\u015f bir alt niteli\u011fe sahip; dosya ad\u0131 WhatsApp-Image-2022-05-05-at-20.45.22-1-1.jpeg\"\/><\/figure>\n\n\n\n<p><strong>TikTok \u2019u di\u011fer sosyal medya mecralar\u0131ndan ay\u0131ran \u00f6zellik nedir?<\/strong><\/p>\n\n\n\n<p>\u2018\u2019TikTok \u2019ta i\u00e7erik t\u00fcketimi di\u011fer mecralara g\u00f6re \u00e7ok daha h\u0131zl\u0131 ve kolay, di\u011fer &nbsp;taraftan samimiyet duygusunun di\u011fer sosyal medya platformlar\u0131na g\u00f6re s\u00fcrecin i\u00e7ine \u00e7ok daha dahil ediyormu\u015f izlenimini bize veriyor. Ayn\u0131 zamanda pek \u00e7ok farkl\u0131 demografik \u00f6zelliklere sahip kullan\u0131c\u0131lar burada bir arada bulunuyor.\u2019\u2019<\/p>\n\n\n\n<p><strong>TikTok ne gibi bir paradigma de\u011fi\u015fikli\u011fine yol a\u00e7t\u0131?<\/strong><\/p>\n\n\n\n<p>\u2018\u2019En b\u00fcy\u00fck paradigma de\u011fi\u015fikli\u011fi sosyal medyaya yeniden \u00e7e\u015fitlili\u011fi getirmesidir.Samimiyet \u00f6\u011fesinin asl\u0131nda tekrardan sahaya dahil edilmi\u015f olmas\u0131 bu noktada sunmu\u015f oldu\u011fu paradigma de\u011fi\u015fikliklerinden bir tanesidir.Bu durum TikTok&#8217;u gen\u00e7lik k\u00fclt\u00fcr\u00fcn\u00fcn dijital yans\u0131malar\u0131n\u0131 ara\u015ft\u0131rabilmek i\u00e7in bir saha haline de geliyor.&#8221; <\/p>\n\n\n\n<p><strong>Stratejik ileti\u015fim kavram\u0131, sosyal medya ve \u00f6zellikle TikTok ile farkl\u0131 bir tan\u0131ma ya da uygulamaya kavu\u015fmu\u015f mudur?<\/strong> <\/p>\n\n\n\n<p> \u2018\u2019Platformdaki i\u00e7eriklerin h\u0131zl\u0131 t\u00fcketilebilir bir do\u011fas\u0131 var, etkile\u015fim de\u011fi\u015fkeni buradaki kullan\u0131c\u0131 ekosisteminin \u00f6nemli metriklerinden ve kullan\u0131c\u0131lar\u0131 birbirine ba\u011flayan i\u00e7erik \u00fcretim s\u00fcre\u00e7leri s\u00f6z konusu (mesela d\u00fcet). Stratejik ileti\u015fim noktas\u0131nda yaratabilece\u011fi potansiyel katma de\u011ferin temelinde de bu de\u011fi\u015fkenler var diyebiliriz.\u2019\u2019 <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Haber: Ya\u011fmur Sertkaya \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi \u00d6\u011fretim \u00dcyeleri Do\u00e7. Dr. Derya G\u00fcl \u00dcnl\u00fc ve Dr. O\u011fuz Ku\u015f ile Gaziantep \u00dcniversitesi \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. O\u011fuz G\u00f6ksu \u2019nun kaleme ald\u0131\u011f\u0131 \u2018\u2019TikTok: Sosyal Medyada Bir Paradigma D\u00f6n\u00fc\u015f\u00fcm\u00fc\u2019\u2019 adl\u0131 kitap hakk\u0131nda Dr. O\u011fuz Ku\u015f ile konu\u015ftuk. TikTok ile ilgili kitap yazma fikri nas\u0131l ortaya \u00e7\u0131kt\u0131? \u2018\u2019Daha \u00f6nce [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":17523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"double-sidebar","sidebar":"single-left","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[178],"tags":[],"class_list":["post-17509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/17509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=17509"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/17509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/17523"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=17509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=17509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=17509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}