{"id":18474,"date":"2022-10-19T16:55:42","date_gmt":"2022-10-19T13:55:42","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=18474"},"modified":"2022-10-19T16:55:43","modified_gmt":"2022-10-19T13:55:43","slug":"ajans-dijital-kalemin-baskani-ve-kurucu-ortagi-kagan-demirgil-fakultemize-konuk-oldu","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2022\/10\/19\/ajans-dijital-kalemin-baskani-ve-kurucu-ortagi-kagan-demirgil-fakultemize-konuk-oldu\/","title":{"rendered":"Ajans Dijital Kalem\u2019in Ba\u015fkan\u0131 ve Kurucu Orta\u011f\u0131 Ka\u011fan Demirgil Fak\u00fcltemize Konuk Oldu"},"content":{"rendered":"\n

Haber: Zeynep Kaplan<\/strong><\/p>\n\n\n\n

Ajans Dijital Kalem’in Ba\u015fkan\u0131 ve Kurucu Orta\u011f\u0131 Ka\u011fan Demirgil “\u0130leti\u015fim At\u00f6lyesi” dersi kapsam\u0131nda Do\u00e7. Dr. H\u00fclya Semiz T\u00fcrko\u011flu, \u00d6\u011fr. G\u00f6r. Dr. Esma Sancar ve \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu\u2019nun konu\u011fu oldu. Ajans Dijital Kalem b\u00fcnyesinde pek \u00e7ok ba\u015far\u0131l\u0131 i\u015fe imza atan Demirgil, \u00f6\u011frencilere halkla ili\u015fkiler ve ileti\u015fim uzmanl\u0131\u011f\u0131 hakk\u0131nda bilgi verdi.<\/strong><\/p>\n\n\n\n

\u0130stanbul \u00dcniversitesi mezunu olarak “\u0130leti\u015fim At\u00f6lyesi” dersi kapsam\u0131nda fak\u00fcltede bulunmaktan heyecan duydu\u011funu s\u00f6yleyen Demirgil, kendisini ve kariyerini anlatarak s\u00f6yle\u015fiye ba\u015flad\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2018\u2019Bir Doktor Gibi\u2026\u2019\u2019<\/strong><\/p>\n\n\n\n

Markalara nas\u0131l yard\u0131mc\u0131 olduklar\u0131n\u0131 ve nas\u0131l \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 anlatan Demirgil, \u2018\u2019Bir doktor gibi \u00f6nce markan\u0131n nabz\u0131 \u00f6l\u00e7\u00fcl\u00fcr, problem tespiti yap\u0131l\u0131r, sonra tedaviye ba\u015flan\u0131r. Tabii marka alg\u0131s\u0131 ani i\u015fleyen bir durum de\u011fildir, k\u0131sa zamanda d\u00f6n\u00fc\u015f al\u0131namaz\u2019\u2019 diye konu\u015ftu.<\/p>\n\n\n\n

Herhangi bir halkla ili\u015fkiler ajans\u0131n\u0131n markalar\u0131n imajlar\u0131n\u0131 nas\u0131l olu\u015fturduklar\u0131 hakk\u0131nda \u2018\u2019Markalar\u0131n bir hedef kitlesi, olu\u015fturmak istedi\u011fi alg\u0131lar\u0131 gibi hedefleri var ve biz markalar\u0131 o hedeflere ula\u015ft\u0131rmaya \u00e7al\u0131\u015f\u0131yoruz\u2019\u2019 diyen Demirgil, bir Halkla \u0130li\u015fkiler Uzman\u0131\u2019n\u0131n s\u00fcrekli yarat\u0131c\u0131, atik, 24 saat ula\u015f\u0131labilir, \u00f6\u011frenmeye a\u00e7\u0131k, geni\u015f network sahibi, giri\u015fken ve entelekt\u00fcel olmas\u0131 gibi \u00f6zelliklere sahip olmas\u0131n\u0131n \u00f6nemini anlatt\u0131.<\/p>\n\n\n\n

Pandemi \u00f6ncesi ve sonras\u0131 m\u00fc\u015fteri ili\u015fkileri konusuna de\u011finen Demirgil, “Pandemide i\u015f tan\u0131m\u0131 ya da i\u015f yerleri de\u011fil; insan\u0131n d\u00fc\u015f\u00fcnce yap\u0131s\u0131 ve bak\u0131\u015f a\u00e7\u0131s\u0131 da de\u011fi\u015fti\u011fi i\u00e7in var olan baz\u0131 bilgilerimizi yenilememiz gerekti” dedi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2018\u2019Bilgiye A\u00e7 Olmak \u00c7ok \u00d6nemli\u2019\u2019<\/strong><\/p>\n\n\n\n

\u00d6\u011frencilere tavsiyelerde bulunan Demirgil, devaml\u0131 tetikte olman\u0131n, birden fazla i\u015fi ayn\u0131 anda yapabiliyor olman\u0131n, reklamc\u0131l\u0131k ve pazarlama alan\u0131nda merak\u0131n, her \u015feyi \u00f6\u011frenmek i\u00e7in \u00e7abalaman\u0131n ve her bilgiye a\u00e7 olman\u0131n \u00e7ok \u00f6nemli oldu\u011funu vurgulad\u0131.<\/p>\n\n\n\n

S\u00f6yle\u015fi sonunda Ka\u011fan Demirgil\u2019e Do\u00e7. Dr. H\u00fclya Semiz T\u00fcrko\u011flu, \u00d6\u011fr. G\u00f6r. Dr. Esma Sancar ve \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu taraf\u0131ndan te\u015fekk\u00fcr belgesi takdim edildi.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Haber: Zeynep Kaplan Ajans Dijital Kalem’in Ba\u015fkan\u0131 ve Kurucu Orta\u011f\u0131 Ka\u011fan Demirgil “\u0130leti\u015fim At\u00f6lyesi” dersi kapsam\u0131nda Do\u00e7. Dr. H\u00fclya Semiz T\u00fcrko\u011flu, \u00d6\u011fr. G\u00f6r. Dr. Esma Sancar ve \u00d6\u011fr. G\u00f6r. Fatih \u00d6zkoyuncu\u2019nun konu\u011fu oldu. Ajans Dijital Kalem b\u00fcnyesinde pek \u00e7ok ba\u015far\u0131l\u0131 i\u015fe imza atan Demirgil, \u00f6\u011frencilere halkla ili\u015fkiler ve ileti\u015fim uzmanl\u0131\u011f\u0131 hakk\u0131nda bilgi verdi. \u0130stanbul \u00dcniversitesi […]<\/p>\n","protected":false},"author":14,"featured_media":18482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"double-sidebar","sidebar":"single-left","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[1,178,2085],"tags":[2144,1074,2145],"class_list":["post-18474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-fakultemizden","category-manset-haber","tag-ajans-dijital-kalem","tag-iletisim-atolyesi","tag-kagan-demirgil"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/18474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=18474"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/18474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/18482"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=18474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=18474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=18474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}