{"id":21025,"date":"2023-07-14T16:03:56","date_gmt":"2023-07-14T13:03:56","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=21025"},"modified":"2023-07-14T16:06:30","modified_gmt":"2023-07-14T13:06:30","slug":"doc-dr-oguz-kus-ve-doc-dr-derya-gul-unlu-2023-cumhurbaskanligi-secimlerini-tiktok-uzerinden-inceledi","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2023\/07\/14\/doc-dr-oguz-kus-ve-doc-dr-derya-gul-unlu-2023-cumhurbaskanligi-secimlerini-tiktok-uzerinden-inceledi\/","title":{"rendered":"Do\u00e7. Dr. O\u011fuz Ku\u015f ve Do\u00e7. Dr. Derya G\u00fcl \u00dcnl\u00fc, 2023 Cumhurba\u015fkanl\u0131\u011f\u0131 Se\u00e7imlerini TikTok \u00dczerinden \u0130nceledi"},"content":{"rendered":"\n

\u0130stanbul \u00dcniversitesi Haber Merkezi<\/em><\/strong><\/p>\n\n\n\n

\u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyeleri Do\u00e7. Dr. O\u011fuz Ku\u015f ve Do\u00e7. Dr. Derya G\u00fcl \u00dcnl\u00fc, “TikTok: Siyasal \u0130leti\u015fimde Yeni Bir Yar\u0131\u015f Alan\u0131” ba\u015fl\u0131kl\u0131 raporlar\u0131nda, TikTok’un, 2023 Cumhurba\u015fkanl\u0131\u011f\u0131 Se\u00e7imlerine kat\u0131lan liderler ve ittifaklar\u0131n t\u00fcm\u00fc i\u00e7in se\u00e7menle ba\u011f kurma ve g\u00fc\u00e7l\u00fc bir lider imaj\u0131 in\u015fa edebilmede m\u00fccadele sahas\u0131na d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ortaya koydu.<\/strong><\/em><\/p>\n\n\n\n

\u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc’nden Do\u00e7. Dr. O\u011fuz Ku\u015f ve Do\u00e7. Dr. Derya G\u00fcl \u00dcnl\u00fc, “TikTok: Siyasal \u0130leti\u015fimde Yeni Bir Yar\u0131\u015f Alan\u0131” ba\u015fl\u0131kl\u0131 bir rapor yay\u0131mlad\u0131. Liderlerin mitinglerinden kesitler payla\u015farak ve se\u00e7menleriyle kurduklar\u0131 etkile\u015fimi i\u00e7eren videolar yay\u0131nlayarak yar\u0131\u015fa dahil oldu\u011funu g\u00f6steren bulgular\u0131n yer ald\u0131\u011f\u0131 rapor, 2023 Cumhurba\u015fkanl\u0131\u011f\u0131 Se\u00e7imlerinin TikTok cephesine y\u00f6nelik ipu\u00e7lar\u0131 veriyor.<\/p>\n\n\n\n

Cumhur \u0130ttifak\u0131\u2019n\u0131n Dijital Stratejisinin Kodlar\u0131: Yerli-Y\u00fcksek Teknoloji, G\u00fc\u00e7l\u00fc Lider<\/strong><\/p>\n\n\n\n

Cumhur\u00a0\u0130ttifak\u0131\u2019n\u0131n\u00a0en \u00f6nemli TikTok hamlelerinden birinin, son y\u0131llarda y\u00fcksek teknoloji alan\u0131nda at\u0131lan ad\u0131mlar\u0131n, yerlilik ve millilik vurgusu ile se\u00e7mene duygusal a\u00e7\u0131dan da hitap eden bir formatta aktar\u0131labilmesi oldu\u011funu ifade eden Do\u00e7. Dr. Ku\u015f ve Do\u00e7. Dr. G\u00fcl \u00dcnl\u00fc, TikTok\u2019taki i\u00e7erik \u00fcretim s\u00fcrecinde duygusal \u00a0ba\u011f\u00a0 kurmay\u0131\u00a0 kolayla\u015ft\u0131ran\u00a0 efekt\u00a0 ve\u00a0 m\u00fcziklerin\u00a0 Cumhur\u00a0 \u0130ttifak\u0131\u00a0 taraf\u0131ndan etkin bir \u015fekilde kullan\u0131ld\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi. Yerlilik ve millilik ile sanayi ve teknoloji alan\u0131nda Cumhur \u0130ttifak\u0131 taraf\u0131nda geli\u015ftirilen i\u00e7eri\u011fin Millet \u0130ttifak\u0131 taraf\u0131nda \u00fcretilen i\u00e7eri\u011fe k\u0131yasla daha dominant bir y\u00f6n\u00fc oldu\u011funu belirten uzmanlar, \u201cBu i\u00e7erikler g\u00fc\u00e7l\u00fc lider ve istikrar s\u00f6ylemleri ile desteklenerek se\u00e7mene birbirini tamamlayan, ge\u00e7mi\u015fteki faaliyetleri gelecek i\u00e7in sa\u011flam referans noktalar\u0131 olarak konumland\u0131ran, b\u00fct\u00fcnc\u00fcl mesajlar iletti\u201d dedi.<\/p>\n\n\n\n

Millet \u0130ttifak\u0131 Gen\u00e7 Se\u00e7mene Odakland\u0131<\/strong><\/p>\n\n\n\n

Do\u00e7. Dr. Ku\u015f ve Do\u00e7. Dr. G\u00fcl \u00dcnl\u00fc, K\u0131l\u0131\u00e7daro\u011flu\u2019nun i\u00e7eriklerinin yo\u011fun \u015fekilde gen\u00e7leri ve kad\u0131nlar\u0131 ilgilendiren hususlara odakland\u0131\u011f\u0131n\u0131, bu durumun ilk tur se\u00e7imine kadar olan i\u00e7eriklerde yo\u011fun \u015fekilde hissedilmesine ra\u011fmen ikinci turda ter\u00f6r ve g\u00f6\u00e7men konular\u0131na odaklanan milli g\u00fcvenlik s\u00f6ylemlerine d\u00f6n\u00fcld\u00fc\u011f\u00fcn\u00fcn TikTok videolar\u0131nda da g\u00f6zlemlendi\u011fini dile getirerek, \u201c\u0130kinci\u00a0tur\u00a0se\u00e7iminde\u00a0Cumhur\u00a0\u0130ttifak\u0131\u2019n\u0131n gen\u00e7lere ve kad\u0131nlara y\u00f6nelik i\u00e7eriklerinin artmas\u0131yla Millet \u0130ttifak\u0131\u2019n\u0131n ba\u015flang\u0131\u00e7taki vurgusu yakaland\u0131\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n

\u0130ttifaklardaki Yeni Partilerin TikTok Karnesi<\/strong><\/p>\n\n\n\n

Her se\u00e7men segmentine seslenebilmek ve kapsay\u0131c\u0131 bir s\u00f6ylem geli\u015ftirebilmek i\u00e7in ittifaklardaki daha k\u00fc\u00e7\u00fck oy oran\u0131na sahip partilere TikTok i\u00e7erik \u00fcretim s\u00fcrecinde b\u00fcy\u00fck rol d\u00fc\u015ft\u00fc\u011f\u00fcne i\u015faret eden Do\u00e7. Dr. Ku\u015f ve Do\u00e7. Dr. G\u00fcl \u00dcnl\u00fc, Yeniden\u00a0Refah Partisi\u2019nin, se\u00e7im s\u00fcrecinde Cumhur\u00a0\u0130ttifak\u0131\u2019na\u00a0\u00a0 158\u00a0\u00a0 video\u00a0\u00a0 ile\u00a0\u00a0 katk\u0131 sundu\u011funa;\u00a0 DEVA, \u0130Y\u0130P ve Saadet Partisi\u2019nin toplam \u00fcretti\u011fi video say\u0131s\u0131n\u0131n ise 196 oldu\u011funa dikkat \u00e7ekti.\u00a0 Ara\u015ft\u0131rmac\u0131lar ittifaklarda\u00a0 en\u00a0 \u00e7ok\u00a0 oy\u00a0 alan\u00a0 partilerin\u00a0 d\u0131\u015f\u0131ndaki\u00a0 partilerin\u00a0 katk\u0131s\u0131\u00a0 g\u00f6z\u00a0 \u00f6n\u00fcnde bulunduruldu\u011funda,\u00a0Millet\u00a0\u0130ttifak\u0131 bile\u015fenleri\u00a0aras\u0131nda\u00a0 CHP\u00a0 d\u0131\u015f\u0131ndaki\u00a0akt\u00f6rlerin\u00a0TikTok\u2019taki katk\u0131s\u0131n\u0131n s\u0131n\u0131rl\u0131 oldu\u011funu belirtti.<\/p>\n\n\n\n

\n
\"\"
Do\u00e7. Dr. O\u011fuz Ku\u015f<\/figcaption><\/figure>\n\n\n\n
\"\"
Do\u00e7. Dr. Derya G\u00fcl \u00dcnl\u00fc<\/figcaption><\/figure>\n<\/figure>\n\n\n\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130stanbul \u00dcniversitesi Haber Merkezi \u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyeleri Do\u00e7. Dr. O\u011fuz Ku\u015f ve Do\u00e7. Dr. Derya G\u00fcl \u00dcnl\u00fc, “TikTok: Siyasal \u0130leti\u015fimde Yeni Bir Yar\u0131\u015f Alan\u0131” ba\u015fl\u0131kl\u0131 raporlar\u0131nda, TikTok’un, 2023 Cumhurba\u015fkanl\u0131\u011f\u0131 Se\u00e7imlerine kat\u0131lan liderler ve ittifaklar\u0131n t\u00fcm\u00fc i\u00e7in se\u00e7menle ba\u011f kurma ve g\u00fc\u00e7l\u00fc bir lider imaj\u0131 in\u015fa edebilmede […]<\/p>\n","protected":false},"author":14,"featured_media":21032,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"double-sidebar","sidebar":"single-left","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[24,178,2085],"tags":[2668,2669,2670],"class_list":["post-21025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilim","category-fakultemizden","category-manset-haber","tag-2023-cumhurbaskanligi-secimleri-arastirmasi","tag-2023-cumhurbaskanligi-secimleri-tiktok","tag-cumhurbaskanligi-secimleri-tiktok"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/21025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=21025"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/21025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/21032"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=21025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=21025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=21025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}