{"id":22113,"date":"2023-12-27T15:40:17","date_gmt":"2023-12-27T12:40:17","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=22113"},"modified":"2023-12-27T15:40:17","modified_gmt":"2023-12-27T12:40:17","slug":"alp-met-ile-hikaye-anlaticiligi","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2023\/12\/27\/alp-met-ile-hikaye-anlaticiligi\/","title":{"rendered":"Alp Met \u0130le Hikaye Anlat\u0131c\u0131l\u0131\u011f\u0131"},"content":{"rendered":"\n

Haber: Medine Yavuz<\/strong><\/p>\n\n\n\n

Edit\u00f6r: Sevgi \u015eahin<\/strong><\/p>\n\n\n\n

\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k Kul\u00fcb\u00fc i\u015f birli\u011fiyle, Kid YK \u00dcyesi Alp Met 25 Aral\u0131k Pazartesi g\u00fcn\u00fc gen\u00e7 giri\u015fimciler ile bulu\u015ftu.<\/p>\n\n\n\n

\u00d6l\u00fcm Korkusu ile \u00d6zde\u015f<\/strong><\/p>\n\n\n\n

Hikaye anlat\u0131c\u0131s\u0131 Alp Met konu\u015fmas\u0131nda, yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re topluluk \u00f6n\u00fcnde konu\u015fma korkusunun \u00f6l\u00fcm korkusu ile \u00f6zde\u015f oldu\u011funu, en yayg\u0131n fobilerden birinin sosyal d\u0131\u015flanma korkusu oldu\u011funu vurgulad\u0131.<\/p>\n\n\n

\n
\"\"
Alp Met<\/figcaption><\/figure><\/div>\n\n\n

Alp Met, 1976 y\u0131l\u0131ndan beri \u00e7ocukluktan kalma topluluk \u00f6n\u00fcnde konu\u015famama fobisi oldu\u011funu, hayat\u0131 boyunca bu sorundan  ka\u00e7t\u0131\u011f\u0131n\u0131 belirtti. 1996 y\u0131l\u0131nda girdi\u011fi Ko\u00e7 Toplulu\u011fu\u2019nda, gen\u00e7 bir y\u00f6neticiyken konu\u015fmaya \u00e7\u0131kart\u0131ld\u0131\u011f\u0131nda ya\u015fad\u0131\u011f\u0131 sorundan \u00f6t\u00fcr\u00fc bu duruma son vermesi gerekti\u011fini d\u00fc\u015f\u00fcnen Met, bu sorunu \u00e7\u00f6zmek i\u00e7in yard\u0131m istedi. Esin Payz\u0131n\u2019\u0131n ona bu durum i\u00e7in yard\u0131mda bulundu\u011funu s\u00f6yleyen Met, 2016 y\u0131l\u0131ndan beri korktu\u011fu \u015feyin mesle\u011fi haline geldi\u011fini dile getirdi.<\/p>\n\n\n\n

Met, topluluk \u00f6n\u00fcnde konu\u015fma yapman\u0131n sosyal bir beceri ve do\u011fu\u015ftan gelen bir yetenek oldu\u011fu \u00f6nermesinin tamamen yanl\u0131\u015f oldu\u011funu belirterek, Steve Jobs \u00f6rne\u011fini verdi.<\/p>\n\n\n\n

G\u00fc\u00e7l\u00fc bir ileti\u015fimin, duygusal bir  hikaye bar\u0131nd\u0131rmas\u0131 gerekti\u011fini dile getiren Met, bunun nedenini; beynin anlamak ve hat\u0131rlamak i\u00e7in duygusal ba\u011f kurmas\u0131 gerekti\u011fini bunu da hikaye ile yapt\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n\n\n\n

Mant\u0131k biliminin kurucusu olan Aristoteles\u2018in olu\u015fturdu\u011fu, pazarlama ve reklamc\u0131l\u0131k sekt\u00f6rlerinde \u00e7ok kullan\u0131lan iknan\u0131n \u00fc\u00e7 temel unsurunun \u00f6nemine de\u011finen Met, bunlardan ethos, logos ve pathos olarak bahsetti. En \u00f6nemli k\u0131sm\u0131n\u0131n pathos\u2019a yani duygu y\u00fckl\u00fc bir konu\u015fmaya ayr\u0131ld\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Hedef Kitle Ne \u0130ster?<\/strong><\/p>\n\n\n\n

Alp Met yapt\u0131\u011f\u0131 konu\u015fman\u0131n devam\u0131nda, “Hedef kitle, hikaye anlat\u0131c\u0131l\u0131\u011f\u0131ndan ilham al\u0131p hikayeye dahil olmak ister. \u00d6zellikle kahramanl\u0131k hikayesi ister.\u201d dedi.<\/p>\n\n\n\n

Hikaye anlat\u0131c\u0131l\u0131\u011f\u0131n\u0131n, yedi temel olay \u00f6rg\u00fcs\u00fc oldu\u011funu s\u00f6yleyerek, bunlar\u0131; canavar\u0131 alt etme, macera, seyahat ve geri d\u00f6n\u00fc\u015f, komedi, trajedi, yeniden do\u011fu\u015f ve fakirle\u015ftirerek zenginle\u015ftirme olarak s\u0131ralad\u0131.<\/p>\n\n\n\n

\u201c\u0130yi Hikaye Anlat\u0131c\u0131lar\u0131 \u0130yi Sunum Yapanlard\u0131r\u201d<\/strong><\/p>\n\n\n\n

Konu\u015fmas\u0131n\u0131n sonunda gen\u00e7 giri\u015fimcilere ve giri\u015fimci ruhu ta\u015f\u0131yan herkese hikaye anlat\u0131c\u0131l\u0131\u011f\u0131n\u0131n ipu\u00e7lar\u0131n\u0131 veren Met; ki\u015finin kendi hikayelerini olu\u015fturmas\u0131n\u0131, s\u00fcrekli ayn\u0131 hikayelerin anlat\u0131lmamas\u0131 gerekti\u011fini, bol pratik yap\u0131l\u0131p, ana fikir ile iyi ba\u011flant\u0131 kurulmas\u0131n\u0131, hikayelerin en fazla 1 dakika uzunlukta olup detayl\u0131 yaz\u0131lmamas\u0131 gerekti\u011finin alt\u0131n\u0131 \u00e7izdi. Ayr\u0131ca iyi hik\u00e2ye anlat\u0131c\u0131lar\u0131n\u0131n iyi sunum yapanlar oldu\u011funa de\u011findi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Haber: Medine Yavuz Edit\u00f6r: Sevgi \u015eahin \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k Kul\u00fcb\u00fc i\u015f birli\u011fiyle, Kid YK \u00dcyesi Alp Met 25 Aral\u0131k Pazartesi g\u00fcn\u00fc gen\u00e7 giri\u015fimciler ile bulu\u015ftu. \u00d6l\u00fcm Korkusu ile \u00d6zde\u015f Hikaye anlat\u0131c\u0131s\u0131 Alp Met konu\u015fmas\u0131nda, yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re topluluk \u00f6n\u00fcnde konu\u015fma korkusunun \u00f6l\u00fcm korkusu ile \u00f6zde\u015f oldu\u011funu, en yayg\u0131n fobilerden birinin sosyal d\u0131\u015flanma […]<\/p>\n","protected":false},"author":14,"featured_media":22115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"double-sidebar","sidebar":"single-left","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[25,34,178],"tags":[211,2825,40,2104,43,52,2218,2103],"class_list":["post-22113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","category-universite","category-fakultemizden","tag-alp-met","tag-hikaye-anlatciligi","tag-iletisim-fakultesi","tag-iletisim-fakultesi-reklamcilik-kulubu","tag-istanbul-universitesi","tag-iu-iletisim-fakultesi","tag-iu-reklamcilik-kulubu","tag-reklamcilik-kulubu"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/22113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=22113"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/22113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/22115"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=22113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=22113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=22113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}