{"id":22140,"date":"2024-01-04T14:26:46","date_gmt":"2024-01-04T11:26:46","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=22140"},"modified":"2024-01-04T16:03:17","modified_gmt":"2024-01-04T13:03:17","slug":"saglik-gazeteciligine-dogru","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2024\/01\/04\/saglik-gazeteciligine-dogru\/","title":{"rendered":"Sa\u011fl\u0131k Gazetecili\u011fine Do\u011fru"},"content":{"rendered":"\n

Muhabir: Medine Yavuz<\/strong><\/p>\n\n\n\n

Edit\u00f6r: Hatice Beyza \u00c7akmak<\/strong><\/p>\n\n\n\n

Gazetecilik ve Yeni Medya Toplulu\u011fu arac\u0131l\u0131\u011f\u0131yla sa\u011fl\u0131k gazetecili\u011fi \u00fczerine yap\u0131lan etkinlik; Haber Muhabiri Yunus Emre \u015eahbendero\u011flu, Kurumsal \u0130leti\u015fim M\u00fcd\u00fcr\u00fc Seda Ayd\u0131n ve Dijital Pazarlama Uzman\u0131 Cengizhan Arguz\u2019un kat\u0131l\u0131mlar\u0131yla 28 Aral\u0131k Per\u015fembe g\u00fcn\u00fc saat 11.00\u2019de Derslik 4’te ger\u00e7ekle\u015fti.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

Yunus Emre \u015eahbendero\u011flu\u2019nun konu\u015fmas\u0131yla etkinlik ba\u015flad\u0131. \u015eahbendero\u011flu konu\u015fmas\u0131nda; gazetecili\u011fin zor bir meslek oldu\u011funu, g\u00f6rsel medya ile ilgilendi\u011fini s\u00f6yledi. Sa\u011fl\u0131k habercisinin nas\u0131l hareket etmesi gerekti\u011fini \u015f\u00f6yle anlatt\u0131: \u201dGazeteci g\u00fcndemi takip etmelidir. Alandaki yeni durumlar konusunda neler yap\u0131labilece\u011fini irdelemelidir. Vatanda\u015fa alandan g\u00fcncel haberler vermelidir. Bir uzman ayarlanmas\u0131 gereken zamanlar i\u00e7in irtibat a\u011f\u0131 kurmal\u0131 ve o uzman\u0131 haber s\u00fcrecinde y\u00f6nlendirmesi gerekir. Ayr\u0131ca sa\u011fl\u0131k habercili\u011finde dikkat etti\u011fimiz \u00f6nemli detaylardan biri de haberle sansasyonele s\u00fcr\u00fcklememek gerekti\u011fidir.\u2019\u2019<\/p>\n\n\n\n

Sava\u015f muhabirli\u011finden de s\u00f6z eden \u015eahbendero\u011flu, \u2018\u2019O zorlu b\u00f6lgede kendi yolunuzu kendi materyallerinizle aktarabilmelisiniz. Hem kendi g\u00fcvenli\u011finizi hem de arkada\u015flar\u0131n\u0131z\u0131n g\u00fcvenli\u011fini sa\u011flamal\u0131s\u0131n\u0131z\u2019\u2019 ifadelerini kulland\u0131.<\/p>\n\n\n\n

Ard\u0131ndan 8 y\u0131ld\u0131r sa\u011fl\u0131k sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fan Kurumsal \u0130leti\u015fim M\u00fcd\u00fcr\u00fc Seda Ayd\u0131n, kurumsal ileti\u015fim alan\u0131 hakk\u0131nda bilgi verdi. Ayd\u0131n, \u2018\u2019Kurumsal ileti\u015fim alan\u0131nda \u00e7al\u0131\u015fanlar\u0131n g\u00f6revi; o kurumun markas\u0131n\u0131 koruyup geli\u015ftirmek, marka de\u011ferini koruyup y\u00fckseltmek, hastanenin ihtiya\u00e7lar\u0131n\u0131 ve t\u00fcm markan\u0131n g\u00fcvenli\u011fini sa\u011flamakt\u0131r.\u2019\u2019 dedi.<\/p>\n\n\n\n

Ayd\u0131n, sa\u011fl\u0131k sekt\u00f6r\u00fcndeki bir kurumsal ileti\u015fimcinin; haber \u00e7al\u0131\u015fmalar\u0131na de\u011fi\u015fik ba\u015fl\u0131klar bulmas\u0131, o konuyla ilgilenen hekimlere ula\u015f\u0131p onlar\u0131n medya ile irtibat\u0131n\u0131 sa\u011flamas\u0131, hekimlerin konuk olarak g\u00f6nderilmesi, haber i\u00e7in sekt\u00f6rde \u00f6denmesi gereken b\u00fct\u00e7e ve bedel \u00fczerine g\u00f6r\u00fc\u015fmeler yapmas\u0131 gibi i\u015fleri oldu\u011funu da belirtti.<\/p>\n\n\n\n

Ayd\u0131n, \u00f6nemli olan\u0131n \u2018\u2019haber i\u00e7in hangi hekimin se\u00e7ilece\u011fi\u2019\u2019 oldu\u011funu s\u00f6yledi. S\u00fcre\u00e7te g\u00f6nderilecek hekime baz\u0131 sorular sorulmas\u0131 gerekti\u011finin \u00fczerinde duran Ayd\u0131n, \u00f6rnek olarak \u201cMedyada yer almak istiyor musunuz?\u201d sorusunu y\u00f6nelttiklerini ve bu soruya g\u00f6re hekimleri se\u00e7tiklerini belirtti. Ayr\u0131ca, “H\u0131zl\u0131 olabilmek ad\u0131na kime ilk ula\u015fabiliyorsam ilk o doktoru y\u00f6nlendiriyorum.\u201d dedi.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

Kurumsal ileti\u015fimin, ana ak\u0131m medyada hangi \u00e7al\u0131\u015fmalar\u0131 kulland\u0131\u011f\u0131n\u0131 belirtmeyi unutmayan Ayd\u0131n; g\u00fcndeme y\u00f6nelik haber \u00e7al\u0131\u015fmalar\u0131, canl\u0131 telefon ba\u011flant\u0131lar\u0131, \u00f6zel haber \u00e7al\u0131\u015fmalar\u0131, bas\u0131n b\u00fcltenleri\/yaz\u0131l\u0131 i\u00e7eriklerden yararland\u0131klar\u0131n\u0131 anlatt\u0131.<\/p>\n\n\n\n

Dijital Pazarlama Uzman\u0131 Cengizhan Arguz ise dijital ortamda nelerin yap\u0131labilece\u011fini, nas\u0131l s\u00fcrd\u00fcr\u00fclebilir olunabilece\u011fine de\u011findi. Sa\u011fl\u0131k turizminin b\u00fcy\u00fck bir alan oldu\u011funu ve pazarlama tekniklerini burada aktif kullanabildiklerini iletti. Dijital pazarlamada s\u0131k kullan\u0131lan \u00f6nemli birka\u00e7 c\u00fcmleye yer verdi. Sa\u011fl\u0131k sekt\u00f6r\u00fcnde pazarlama yapmak i\u00e7in en \u00f6nemli alanlar\u0131n; kad\u0131n do\u011fum, onkoloji, kardiyoloji ve plastik cerrahi oldu\u011funu belirten Arguz, en zor alan\u0131n onkoloji b\u00f6l\u00fcm\u00fc oldu\u011funu dile getirdi.<\/p>\n\n\n\n

Arguz, “Sa\u011fl\u0131k sekt\u00f6r\u00fcn\u00fcn pazarlamas\u0131 genel olarak zor. T\u00fcrkiye\u2019de sa\u011fl\u0131k turizmi gittik\u00e7e art\u0131yor. Burada ilerlemek i\u00e7in hangi marketlerde olmal\u0131y\u0131z? Bunlar\u0131 belirliyoruz. Orada ka\u00e7 hastane var? Sa\u011fl\u0131kla alakal\u0131 \u015feylere eri\u015febiliyor muyuz? Nas\u0131l bir \u00e7al\u0131\u015fma yapmal\u0131y\u0131z? Hangi hizmette daha iyiyiz? Hangi hekim daha iyi gibi sorularla \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 devam ettirmeye \u00e7al\u0131\u015f\u0131yoruz.\u201d ifadelerinde bulundu. Ayr\u0131ca Arguz, dijital pazarlamada en \u00f6nemli \u015feyin rakip analizi ve potansiyel m\u00fc\u015fteri bulmak oldu\u011funun \u00fczerinde durdu. Dijital pazarlaman\u0131n geleneksel pazarlamaya g\u00f6re daha avantajl\u0131 oldu\u011funu vurgulad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Muhabir: Medine Yavuz Edit\u00f6r: Hatice Beyza \u00c7akmak Gazetecilik ve Yeni Medya Toplulu\u011fu arac\u0131l\u0131\u011f\u0131yla sa\u011fl\u0131k gazetecili\u011fi \u00fczerine yap\u0131lan etkinlik; Haber Muhabiri Yunus Emre \u015eahbendero\u011flu, Kurumsal \u0130leti\u015fim M\u00fcd\u00fcr\u00fc Seda Ayd\u0131n ve Dijital Pazarlama Uzman\u0131 Cengizhan Arguz\u2019un kat\u0131l\u0131mlar\u0131yla 28 Aral\u0131k Per\u015fembe g\u00fcn\u00fc saat 11.00\u2019de Derslik 4’te ger\u00e7ekle\u015fti. Yunus Emre \u015eahbendero\u011flu\u2019nun konu\u015fmas\u0131yla etkinlik ba\u015flad\u0131. \u015eahbendero\u011flu konu\u015fmas\u0131nda; gazetecili\u011fin zor bir […]<\/p>\n","protected":false},"author":14,"featured_media":22172,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"double-sidebar","sidebar":"single-left","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[25,1,2085,32],"tags":[2834,40,43,1646,2833,2832],"class_list":["post-22140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","category-genel","category-manset-haber","category-saglik","tag-cengizhan-arguz","tag-iletisim-fakultesi","tag-istanbul-universitesi","tag-saglik-gazeteciligi","tag-seda-aydin","tag-yunus-emre-sahbenderoglu"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/22140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=22140"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/22140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/22172"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=22140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=22140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=22140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}