{"id":23206,"date":"2024-05-27T13:28:43","date_gmt":"2024-05-27T10:28:43","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=23206"},"modified":"2024-05-28T16:32:24","modified_gmt":"2024-05-28T13:32:24","slug":"demir-karpat-polat-iletisim-fakultesine-konuk-oldu","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2024\/05\/27\/demir-karpat-polat-iletisim-fakultesine-konuk-oldu\/","title":{"rendered":"Demir Karpat Polat ve Buket \u00d6zbay \u0130leti\u015fim Fak\u00fcltesi\u2019ne Konuk Oldu"},"content":{"rendered":"\n

Haber: Hatice Beyza \u00c7akmak<\/em><\/strong><\/p>\n\n\n\n

KARPAT Ajans Ba\u015fkan\u0131 Demir Karpat Polat ve PASTAVILLA Kurumsal \u0130leti\u015fim Y\u00f6neticisi Buket \u00d6zbay, Reklamc\u0131l\u0131k Vakf\u0131’n\u0131n “ADforce \u00dcniversite Ziyaretleri” kapsam\u0131nda d\u00fczenlenen \u2018\u2019Hamurunda Reklamc\u0131l\u0131k Varsa\u2019\u2019 etkinli\u011fi ile \u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi\u2019ne konuk oldu. Etkinlik, 24 May\u0131s 2024 Cuma g\u00fcn\u00fc Amfi C\u2019de ger\u00e7ekle\u015ftirildi.<\/p>\n\n\n\n

Demir Karpat Polat, reklamc\u0131l\u0131k yapmak isteyen \u00f6\u011frencilerin i\u015f hayat\u0131na ba\u015flang\u0131\u00e7 a\u015famas\u0131 hakk\u0131nda tavsiyeler verdi. Bu tavsiyeler aras\u0131nda, ihtiya\u00e7 duyulan bir konuda ustala\u015fmak ve bir ak\u0131l hocas\u0131 bulmak konusunun \u00fczerinde duran Karpat Polat, kendisinin de bir zamanlar benzer \u015fekilde ileti\u015fim fak\u00fcltesinde \u00f6\u011frenci oldu\u011funu, \u00f6\u011frencileri anlamakta zorluk \u00e7ekmedi\u011fini ifade etti.<\/p>\n\n\n\n

\u00dcniversite y\u0131llar\u0131nda grafik tasar\u0131m alan\u0131nda ustala\u015fan Polat, yapt\u0131\u011f\u0131 \u00e7izimleri G\u0131rg\u0131r gibi mizah dergilerine g\u00f6nderdi\u011finden ve Sabah Gazetesi\u2019nde grafik tasar\u0131mc\u0131 olarak \u00e7al\u0131\u015ft\u0131\u011f\u0131 d\u00f6nemlerden bahsetti. Sonras\u0131nda daha yarat\u0131c\u0131 i\u00e7erikler \u00fcretmek i\u00e7in reklamc\u0131l\u0131k sekt\u00f6r\u00fcne girmek istedi\u011fini ve bu d\u00f6nemde Bay Ac\u0131man, yani Reklamc\u0131 Eli Ac\u0131man\u2019la tan\u0131\u015ft\u011f\u0131n\u0131 anlatt\u0131.  <\/p>\n\n\n\n

“Reklamc\u0131l\u0131k yazarl\u0131kt\u0131r.”<\/strong><\/p>\n\n\n\n

Reklamc\u0131 Karpat Polat, Ac\u0131man ile ya\u015fad\u0131\u011f\u0131 bir an\u0131s\u0131n\u0131 \u015f\u00f6yle anlatt\u0131; \u201cEli Ac\u0131man\u2019\u0131n benimle g\u00f6r\u00fc\u015fmek istedi\u011fini duydum. Heyecanla yan\u0131na gittim. Bana \u2019Ka\u00e7 senedir edebiyatla ilgileniyorsun?\u2019 diye sordu. Ben de \u2018Ben tasar\u0131m yap\u0131yorum benim edebiyatla o kadar ba\u011flant\u0131m yok.\u2019 dedim. Bana, \u2018Ne diyorsun senin yazman laz\u0131m, ne tasar\u0131m\u0131 allah a\u015fk\u0131na. Reklamc\u0131l\u0131k yazarl\u0131kt\u0131r.\u2019 demi\u015fti. Sonras\u0131nda Bay Ac\u0131man konu\u015fmas\u0131na, \u2018\u0130yi peki, madem ileti\u015fim okuyorsun s\u00f6yle bakal\u0131m sabah kalkt\u0131n. Kar\u015f\u0131 apartmana biri sat\u0131l\u0131k veya kiral\u0131k diye yazm\u0131\u015f. Ne d\u00fc\u015f\u00fcn\u00fcrs\u00fcn?\u2018 diye sordu. Bense \u2018Kafas\u0131 kar\u0131\u015f\u0131k herhalde.\u2019 diye cevap verdim. Bunun \u00fczerine Bay Ac\u0131man\u2019\u0131n g\u00f6zleri parlad\u0131 ve yurtd\u0131\u015f\u0131 deneyimlerinden bahsettikten sonra \u2018Evet\u2019 dedi. \u2019Sen gel yazar olarak ba\u015fla.\u2019 demi\u015fti. O zamana kadar yazarlar\u0131n varl\u0131\u011f\u0131ndan haberdar bile de\u011filim. Ac\u0131man bana \u2018K\u00fc\u00e7\u00fck\u2019 derdi. Herhalde en k\u00fc\u00e7\u00fck ben oldu\u011fumdan b\u00f6yle s\u00f6ylerdi.\u201d 1-2 senede kendisine dair ticari y\u00f6nlerinin de oldu\u011fu, \u00e7ok ilgin\u00e7 bilgiler ve deneyimler \u00f6\u011frendi\u011fini ifade etti. <\/p>\n\n\n\n

“Ekonomide \u00e7ok \u00f6nemli bir rol\u00fcm\u00fcz var.”<\/strong><\/p>\n\n\n\n

T\u00fcrkiye\u2019de ve uluslararas\u0131 alanlarda, Cannes da dahil olmak \u00fczere, bir\u00e7ok konuda \u00f6d\u00fcl alan Polat, reklamc\u0131l\u0131k mesle\u011fi i\u00e7in \u2018\u2019Reklamc\u0131l\u0131k iyi yap\u0131ld\u0131\u011f\u0131 zaman \u00f6d\u00fclleri b\u00fcy\u00fck, ge\u00e7irdi\u011finiz her an\u0131n tad\u0131n\u0131 \u00e7\u0131karaca\u011f\u0131n\u0131z bir meslek. Reklamc\u0131l\u0131k da herkes i\u00e7in bir meslek de\u011fil ama \u015f\u00f6yle bir yan\u0131 var ki seven, tutkuyla yapan insan i\u00e7in harika bir meslek. Bazen bir markan\u0131n logosunun neden b\u00fcy\u00fck ve k\u00fc\u00e7\u00fck olmas\u0131 gerekti\u011fi \u00fczerine tart\u0131\u015f\u0131yoruz. Kimilerine g\u00f6re bu sa\u00e7ma ama biz bunda bir de\u011fer g\u00f6r\u00fcyoruz. Ekonomide \u00e7ok \u00f6nemli bir rol\u00fcm\u00fcz var. Do\u011fal bir \u015fekilde ekonomik ak\u0131\u015f\u0131n y\u00fcr\u00fcmesini sa\u011fl\u0131yoruz. Yapt\u0131\u011f\u0131m\u0131z reklamlarla iyi \u00fcr\u00fcn ve hizmetlerinin tercih edilmesi i\u00e7in t\u00fcketici i\u00e7in taraf\u0131ndan kullan\u0131lmas\u0131 i\u00e7in yani ekonominin canl\u0131l\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrebilmesi i\u00e7in \u00e7ok \u00f6nemli bir fonksiyon \u00fcstleniyoruz. O bak\u0131mdan \u00e7ok k\u00fc\u00e7\u00fcmsenecek bir i\u015f gibi gelmiyor bana ama \u00e7ok ciddiye almasan\u0131z da ba\u015far\u0131l\u0131 olabilece\u011finiz i\u015f de\u011fil.\u2019\u2019 dedi.<\/p>\n\n\n\n

Program\u0131n ikinci b\u00f6l\u00fcm\u00fcnde Pastavilla Kurumsal \u0130leti\u015fim Y\u00f6neticisi Buket \u00d6zbay, markay\u0131 tan\u0131t\u0131p etkinlik s\u0131ras\u0131nda yap\u0131lacak at\u00f6lye \u00e7al\u0131\u015fmas\u0131 i\u00e7in \u00f6\u011frencilere, Pastavilla\u2019n\u0131n Mac&Cheese \u00fcr\u00fcn\u00fc hakk\u0131nda brief verdi. At\u00f6lyeye kat\u0131lan \u00f6\u011frenciler, verilen bilgiler do\u011frultusunda haz\u0131rlad\u0131klar\u0131 reklam fikirlerini sundu. Sunumlar, Karpat Ajans Ba\u015fkan\u0131 Demir Karpat Polat, Karpat Ajans Kurumsal \u0130leti\u015fim Asistan\u0131 Tuba Nebio\u011flu ve Pastavilla Kurumsal \u0130leti\u015fim Y\u00f6neticisi Buket \u00d6zbay taraf\u0131ndan de\u011ferlendirildi. De\u011ferlendirme sonucunda, \u00d6m\u00fcr Ercenik, \u00d6zg\u00fcr Deniz Ceyhan, Bar\u0131\u015f \u015eahin, Leyli Murtuzali ve Mustafa Engin Sinano\u011flu, Reklamc\u0131l\u0131k Vakf\u0131\u2019n\u0131n \u201cADcampus\u201d ve \u201c\u00c7aylak Kamp\u0131\u201d e\u011fitimlerine \u00fccretsiz kat\u0131l\u0131m hakk\u0131 kazand\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Haber: Hatice Beyza \u00c7akmak KARPAT Ajans Ba\u015fkan\u0131 Demir Karpat Polat ve PASTAVILLA Kurumsal \u0130leti\u015fim Y\u00f6neticisi Buket \u00d6zbay, Reklamc\u0131l\u0131k Vakf\u0131’n\u0131n “ADforce \u00dcniversite Ziyaretleri” kapsam\u0131nda d\u00fczenlenen \u2018\u2019Hamurunda Reklamc\u0131l\u0131k Varsa\u2019\u2019 etkinli\u011fi ile \u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi\u2019ne konuk oldu. Etkinlik, 24 May\u0131s 2024 Cuma g\u00fcn\u00fc Amfi C\u2019de ger\u00e7ekle\u015ftirildi. Demir Karpat Polat, reklamc\u0131l\u0131k yapmak isteyen \u00f6\u011frencilerin i\u015f hayat\u0131na ba\u015flang\u0131\u00e7 […]<\/p>\n","protected":false},"author":14,"featured_media":23207,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"double-sidebar","sidebar":"single-left","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[25,34,178,2085,2348],"tags":[3121,40,43,52],"class_list":["post-23206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","category-universite","category-fakultemizden","category-manset-haber","category-manset-yani","tag-demir-karpat-polat","tag-iletisim-fakultesi","tag-istanbul-universitesi","tag-iu-iletisim-fakultesi"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/23206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=23206"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/23206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/23207"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=23206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=23206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=23206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}