{"id":23800,"date":"2024-11-02T19:51:10","date_gmt":"2024-11-02T16:51:10","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=23800"},"modified":"2024-11-02T19:52:52","modified_gmt":"2024-11-02T16:52:52","slug":"saglik-gazeteciligi-dersine-tecrubeli-iu-mezunlari-konuk-oldu","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2024\/11\/02\/saglik-gazeteciligi-dersine-tecrubeli-iu-mezunlari-konuk-oldu\/","title":{"rendered":"Sa\u011fl\u0131k Gazetecili\u011fi Dersine Tecr\u00fcbeli \u0130\u00dc Mezunlar\u0131 Konuk Oldu"},"content":{"rendered":"\n

Mubahir: Zeynep Kaplan<\/em><\/strong><\/p>\n\n\n\n

Foto\u011fraf: Zehra Nur Ta\u015fdemir<\/em><\/strong><\/p>\n\n\n\n

Edit\u00f6r: Cengizhan Y\u0131lmaz<\/em><\/strong><\/p>\n\n\n\n

\u0130stanbul-(\u0130\u00dc Haber Ajans\u0131)<\/em><\/strong><\/p>\n\n\n\n

1 Kas\u0131m Cuma g\u00fcn\u00fc, saat 11:00\u2019da \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Amfi B\u2019de Dr. \u00d6\u011fr. \u00dcyesi Ersin Turan\u2019\u0131n Sa\u011fl\u0131k Gazetecili\u011fi dersinde, Dijital \u0130leti\u015fim Kul\u00fcb\u00fc\u2019n\u00fcn Mezunlarla Sohbet etkinli\u011fi ger\u00e7ekle\u015ftirildi.<\/em><\/strong><\/p>\n\n\n\n

Program kapsam\u0131nda \u0130stanbul \u00dcniversitesi eski mezunlar\u0131ndan Dijital Pazarlama Uzman\u0131 Gaye S\u00fcl\u00fcn, \u015eef Edit\u00f6r Bahad\u0131r \u00c7olak ve \u0130leti\u015fim Dan\u0131\u015fman\u0131 Serap G\u00f6k\u00e7ebay konuk oldu.<\/p>\n\n\n\n

Sekt\u00f6rden gelen tecr\u00fcbeli mezunlar\u0131n deneyimlerini \u00f6\u011frencilerle payla\u015fmas\u0131 planlanan program, Dijital \u0130leti\u015fim Kul\u00fcb\u00fc Ba\u015fkan\u0131 Onurhan Metin\u2019in a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131yla ba\u015flad\u0131.<\/p>\n\n\n\n

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Konuklar\u0131n kendi alanlar\u0131ndaki tecr\u00fcbelerini ve tavsiyelerini payla\u015ft\u0131klar\u0131 bulu\u015fmada ilk konu\u015fmac\u0131 Techleef\u2019te Dijital Pazarlama Uzman\u0131 olarak \u00e7al\u0131\u015fan Gaye S\u00fcl\u00fcn oldu.S\u00fcl\u00fcn, sosyal medya uygulamalar\u0131n\u0131 tek tek ele alarak hangi uygulamadan nas\u0131l verim al\u0131nabilece\u011fini, hangi platformlar\u0131 neden kullanmam\u0131z gerekti\u011fini anlatt\u0131. Ge\u00e7ti\u011fimiz haftalarda Instagram\u2019\u0131n kapat\u0131lmas\u0131n\u0131 \u00f6rnek g\u00f6stererek i\u015fletmesi olan herkesin web sitesi de kurmas\u0131 gerekti\u011finden ve web sitelerinin sosyal medya mecralar\u0131ndan daha g\u00fcvenli olabilece\u011finden bahsetti.<\/p>\n\n\n\n

Konu\u015fmas\u0131yla birlikte sunum da yapan S\u00fcl\u00fcn, \u00f6\u011frencilere dijital pazarlama sekt\u00f6r\u00fcnde trendleri takip etmelerine yard\u0131mc\u0131 olabilecek siteler \u00f6nerdi. \u00c7al\u0131\u015fma teknikleri de \u00f6neren S\u00fcl\u00fcn Kanban Tekni\u011fi adl\u0131 \u00e7al\u0131\u015fma tekni\u011fini \u00f6\u011frencilerle payla\u015farak kendisinin de bu tekni\u011fi kulland\u0131\u011f\u0131n\u0131 ekledi. \u00d6\u011frencilerin sorular\u0131n\u0131 yan\u0131tlayan S\u00fcl\u00fcn, etkinli\u011fe kat\u0131lan \u00f6\u011frencilere belirlenecek olan bir pazarlama konusuyla ilgili online bir ders yapaca\u011f\u0131n\u0131 s\u00f6yleyerek konu\u015fmas\u0131n\u0131 noktalad\u0131.<\/p>\n\n\n\n

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\u0130kinci konu\u015fmac\u0131, hen\u00fcz \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nin kurulmad\u0131\u011f\u0131 y\u0131llarda \u00fcniversitemizin \u0130ktisat Fak\u00fcltesi\u2019nden mezun olmu\u015f olan ARPR \u0130leti\u015fim Dan\u0131\u015fmanl\u0131\u011f\u0131 Kurucu Orta\u011f\u0131 Serap G\u00f6k\u00e7ebay oldu. G\u00f6k\u00e7ebay, sekt\u00f6r\u00fcn  ge\u00e7mi\u015finden  ve ge\u00e7mi\u015fteki Kurumsal \u0130leti\u015fim uygulamar\u0131n\u0131n nas\u0131l oldu\u011fundan bahsedece\u011fini s\u00f6yleyerek konu\u015fmas\u0131na ba\u015flad\u0131.<\/p>\n\n\n\n

Markalar\u0131n reklamlar\u0131ndan ziyade itibarlar\u0131 ve marka kimlikleri \u00fczerine \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 anlatan G\u00f6k\u00e7ebay, otomotiv sekt\u00f6r\u00fcnde bir markada y\u0131llarca Kurumsal \u0130leti\u015fim Uzmanl\u0131\u011f\u0131 yapt\u0131\u011f\u0131n\u0131, sonras\u0131nda g\u0131da sekt\u00f6r\u00fcnden gelen kurumsal ileti\u015fim teklifiyle beraber kendisini daha fazla geli\u015ftirmek amac\u0131yla g\u0131da sekt\u00f6r\u00fcne ge\u00e7i\u015f yapt\u0131\u011f\u0131n\u0131 aktard\u0131. Kriz y\u00f6netiminden, ajanslarda g\u00f6rev yapt\u0131\u011f\u0131 s\u0131rada ya\u015fad\u0131\u011f\u0131 kriz hallerinden \u00f6rnekler veren G\u00f6k\u00e7ebay, kriz durumlar\u0131n\u0131n fazla olmad\u0131\u011f\u0131n\u0131 da ekledi.\u00d6\u011frencilerden gelen sekt\u00f6r tecr\u00fcbelerine dair sorular\u0131 yan\u0131tlayan G\u00f6k\u00e7ebay, te\u015fekk\u00fcrlerini ileterek konu\u015fmas\u0131n\u0131 sonland\u0131rd\u0131.<\/p>\n\n\n\n

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Etkinli\u011fin son konu\u015fmac\u0131s\u0131, \u0130nternet Habercili\u011fi alan\u0131nda uzman Haberet \u015eef Edit\u00f6r\u00fc Bahad\u0131r \u00c7olak oldu.  \u00c7olak, \u0130nternet Habercili\u011finin en \u00f6nemli kavram\u0131n\u0131n \u2018h\u0131z\u2019 oldu\u011funu vurgulayarak ba\u015flad\u0131\u011f\u0131 konu\u015fmas\u0131nda \u0130nternet Habercili\u011fi ile ilgilenen \u00f6\u011frencilere tavsiyeler verdi. Klavye kullan\u0131m\u0131ndan \u00f6\u011frenilmesi gereken programlara kadar kapsaml\u0131 konu\u015fan \u00c7olak, \u201chavuz o kadar b\u00fcy\u00fck ki kimse i\u015fine yaramayacak ki\u015fiyi stajyer olarak almak istemiyor\u201d diyerek staj ba\u015fvurular\u0131n\u0131 nas\u0131l de\u011ferlendirdiklerini aktard\u0131. Bu ba\u011flamda \u00f6\u011frencilere sekt\u00f6rde yard\u0131mc\u0131 olabilecek noktalar\u0131 vurgulad\u0131. \u0130lk konu\u015fmac\u0131 Dijital Pazarlama Uzman\u0131 Gaye S\u00fcl\u00fcn\u2019\u00fcn de konu\u015fmas\u0131nda \u00f6neminden  bahsetti\u011fi \u201chikaye anlat\u0131c\u0131l\u0131\u011f\u0131\u201d ba\u015fl\u0131\u011f\u0131ndan al\u0131nt\u0131 yaparak habercilikte de hikaye anlat\u0131c\u0131l\u0131\u011f\u0131n\u0131n \u00f6nemli oldu\u011funu s\u00f6yledi. Bir haberin haber olmas\u0131 i\u00e7in bir hikaye i\u00e7ermesi gerekti\u011fini vurgulad\u0131. \u00c7olak, programa davet i\u00e7in te\u015fekk\u00fcrlerini ileterek s\u00f6zlerini noktalad\u0131.<\/p>\n\n\n\n

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Konu\u015fmac\u0131lar\u0131n s\u00f6zlerini bitirmesi akabinde Dijital \u0130leti\u015fim Kul\u00fcb\u00fc Ba\u015fkan\u0131 Onurhan Metin\u2019in t\u00fcm kat\u0131l\u0131mc\u0131lara ve konuklara te\u015fekk\u00fcrleriyle program sonland\u0131r\u0131ld\u0131.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Mubahir: Zeynep Kaplan Foto\u011fraf: Zehra Nur Ta\u015fdemir Edit\u00f6r: Cengizhan Y\u0131lmaz \u0130stanbul-(\u0130\u00dc Haber Ajans\u0131) 1 Kas\u0131m Cuma g\u00fcn\u00fc, saat 11:00\u2019da \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Amfi B\u2019de Dr. \u00d6\u011fr. \u00dcyesi Ersin Turan\u2019\u0131n Sa\u011fl\u0131k Gazetecili\u011fi dersinde, Dijital \u0130leti\u015fim Kul\u00fcb\u00fc\u2019n\u00fcn Mezunlarla Sohbet etkinli\u011fi ger\u00e7ekle\u015ftirildi. Program kapsam\u0131nda \u0130stanbul \u00dcniversitesi eski mezunlar\u0131ndan Dijital Pazarlama Uzman\u0131 Gaye S\u00fcl\u00fcn, \u015eef Edit\u00f6r Bahad\u0131r \u00c7olak […]<\/p>\n","protected":false},"author":14,"featured_media":23803,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"double-sidebar","sidebar":"single-left","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[25,27,1,159,28,34,2085,2348],"tags":[],"class_list":["post-23800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","category-foto-galeri","category-genel","category-sag-manset","category-istanbul","category-universite","category-manset-haber","category-manset-yani"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/23800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=23800"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/23800\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/23803"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=23800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=23800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=23800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}