{"id":24384,"date":"2024-12-14T16:54:14","date_gmt":"2024-12-14T13:54:14","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=24384"},"modified":"2024-12-14T16:54:14","modified_gmt":"2024-12-14T13:54:14","slug":"adforce-etkinligi-kapsaminda-happiness-is-your-colorful-ideas-atolyesi-gerceklesti","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2024\/12\/14\/adforce-etkinligi-kapsaminda-happiness-is-your-colorful-ideas-atolyesi-gerceklesti\/","title":{"rendered":"ADforce Etkinli\u011fi Kapsam\u0131nda \u201cHappiness is Your Colorful Ideas\u201d At\u00f6lyesi Ger\u00e7ekle\u015fti"},"content":{"rendered":"\n

Muhabir \/ Foto\u011fraf : R\u00fcmeysa Kocaman<\/em><\/strong><\/p>\n\n\n\n

Edit\u00f6r: Buse Sever<\/em><\/strong><\/p>\n\n\n\n

\u0130stanbul – (\u0130\u00dc Haber Merkezi)<\/em><\/strong><\/p>\n\n\n\n

Reklamc\u0131l\u0131k Vakf\u0131, ADforce etkinli\u011fi kapsam\u0131nda \u201cHappiness is Your Colorful Ideas\u201d ba\u015fl\u0131kl\u0131 at\u00f6lye d\u00fczenledi.<\/em><\/strong><\/p>\n\n\n\n

Ajans \u0130stanbul \u0130leti\u015fim ve Reklamc\u0131l\u0131k Kul\u00fcb\u00fc i\u015f birli\u011fiyle 6 Kas\u0131m Cuma g\u00fcn\u00fc  ger\u00e7ekle\u015ftirilen etkinlikte, reklam sekt\u00f6r\u00fcnden Bur\u00e7ak Be\u015flio\u011flu \u00f6\u011frencilerle bir araya geldi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Reklamc\u0131l\u0131kta Yarat\u0131c\u0131l\u0131k ve Deneyim Payla\u015f\u0131m\u0131<\/strong><\/p>\n\n\n\n

Reklamc\u0131l\u0131k alan\u0131nda 23 y\u0131ll\u0131k birikime sahip olan Be\u015flio\u011flu, Mimar Sinan G\u00fczel Sanatlar \u00dcniversitesi mezunu oldu\u011funu belirterek meslek hayat\u0131na dair detaylar\u0131 aktard\u0131. Reklamc\u0131l\u0131\u011f\u0131 fikir \u00fcretmek ve bu fikirleri tasar\u0131mla hayata ge\u00e7irmek olarak tan\u0131mlayan Be\u015flio\u011flu, sekt\u00f6rde etkili ve ak\u0131lda kal\u0131c\u0131 i\u015fler yapman\u0131n \u00f6nemine dikkat \u00e7ekti. <\/p>\n\n\n\n

Be\u015flio\u011flu, sekt\u00f6re ilk ad\u0131m att\u0131\u011f\u0131nda kar\u015f\u0131la\u015ft\u0131\u011f\u0131 zorluklardan da bahsederek \u015funlar\u0131 s\u00f6yledi: <\/p>\n\n\n\n

\u201cSekt\u00f6r\u00fcn ba\u015f\u0131nda ciddiye al\u0131nmamak gibi zorluklar ya\u015fad\u0131m. Ancak disiplin ve sab\u0131rla bu sorunlar\u0131n \u00fcstesinden geldim.\u201d<\/p>\n\n\n\n

\u00d6\u011frencilerin Sorular\u0131 ve \u201cEmpati\u201d Projesi<\/strong><\/p>\n\n\n\n

Etkinlikte \u00f6\u011frencilerin sorular\u0131n\u0131 yan\u0131tlayan Be\u015flio\u011flu, m\u00fc\u015fteri talepleri ile ki\u015fisel fikirler aras\u0131nda denge kurman\u0131n \u00f6nemini vurgulad\u0131. \u201cM\u00fc\u015fteriyle birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z\u0131 hissettirmek ve sakin kalmak bu dengeyi sa\u011flamak i\u00e7in \u00f6nemli,\u201d diyen Be\u015flio\u011flu, projelere duygusal ba\u011flanmamay\u0131 da tavsiye etti. Ayr\u0131ca, Hay\u0131rs\u0131z Ada Katliam\u0131\u2019na dikkat \u00e7ekmek i\u00e7in hayata ge\u00e7irdi\u011fi \u201cEmpati\u201d adl\u0131 sosyal sorumluluk projesini tan\u0131tt\u0131. Be\u015flio\u011flu, bu projede, hayvanlara tak\u0131lan k\u00fcpeleri bro\u015f veya aksesuar haline getirerek toplumsal fark\u0131ndal\u0131k olu\u015fturmay\u0131 hedefledi\u011fini belirtti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Reklam Kampanyas\u0131 Yar\u0131\u015fmas\u0131 ve \u00d6d\u00fcller<\/strong><\/p>\n\n\n\n

Etkinli\u011fin devam\u0131nda, \u00f6\u011frenciler bir reklam kampanyas\u0131 haz\u0131rlayarak yarat\u0131c\u0131l\u0131klar\u0131n\u0131 ortaya koyma f\u0131rsat\u0131 buldu. Kat\u0131l\u0131mc\u0131lar, 16-24 ya\u015f hedef kitlesine y\u00f6nelik bir makyaj \u00fcr\u00fcn\u00fc i\u00e7in \u201cAkdeniz tatili\u201d temal\u0131 kampanyalar tasarlad\u0131. Aralar\u0131nda en iyi reklam kampanyas\u0131n\u0131 haz\u0131rlayan ekibe, markan\u0131n \u00f6zel olarak haz\u0131rlad\u0131\u011f\u0131 hediye kutusu verildi. Yar\u0131\u015fmada bireysel ve ekip olarak toplam 33 kat\u0131l\u0131mc\u0131 yar\u0131\u015ft\u0131. Etkinlik, reklamc\u0131l\u0131k alan\u0131nda pratik deneyim kazand\u0131rmay\u0131 ve \u00f6\u011frencilerin sekt\u00f6re y\u00f6nelik vizyonunu geni\u015fletmeyi ama\u00e7lad\u0131.<\/p>\n\n\n\n

Reklamc\u0131l\u0131k Vakf\u0131 ADforce 2024  kazananlar\u0131 aras\u0131nda yazd\u0131klar\u0131 reklam videosu senaryosuyla birinci olan \u201cBeyaz G\u00f6mlekliler\u201d ekibi ; Esma T\u0131r\u0131mo\u011flu, \u0130layda G\u00fcn, \u0130rem Nisa Ba\u015ft\u00fcrk, Ya\u011fmur \u015eahin, Yusuf Y\u0131ld\u0131z ve Zeynep G\u00fcl Yay\u0131k\u00e7\u0131 \u00f6d\u00fcl\u00fcn sahibi oldu. Ayr\u0131ca Feray Koral, Aleyna Bozkurt, PR Tayfa ; Ebrar \u00c7akar, Ay\u015fenur Ba\u015f, Dilek \u00c7etinaslan, Beren \u00c7ivili ve Ceyda Y\u0131lmaz ile \u00d6m\u00fcr Ercenik \u00f6d\u00fcl kazanan di\u011fer isimler aras\u0131nda yer ald\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Muhabir \/ Foto\u011fraf : R\u00fcmeysa Kocaman Edit\u00f6r: Buse Sever \u0130stanbul – (\u0130\u00dc Haber Merkezi) Reklamc\u0131l\u0131k Vakf\u0131, ADforce etkinli\u011fi kapsam\u0131nda \u201cHappiness is Your Colorful Ideas\u201d ba\u015fl\u0131kl\u0131 at\u00f6lye d\u00fczenledi. Ajans \u0130stanbul \u0130leti\u015fim ve Reklamc\u0131l\u0131k Kul\u00fcb\u00fc i\u015f birli\u011fiyle 6 Kas\u0131m Cuma g\u00fcn\u00fc  ger\u00e7ekle\u015ftirilen etkinlikte, reklam sekt\u00f6r\u00fcnden Bur\u00e7ak Be\u015flio\u011flu \u00f6\u011frencilerle bir araya geldi. Reklamc\u0131l\u0131kta Yarat\u0131c\u0131l\u0131k ve Deneyim Payla\u015f\u0131m\u0131 Reklamc\u0131l\u0131k […]<\/p>\n","protected":false},"author":14,"featured_media":24385,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[1,34,2085,35],"tags":[3220,2092],"class_list":["post-24384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-universite","category-manset-haber","category-yasam","tag-adforce","tag-ajans-istanbul"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/24384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=24384"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/24384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/24385"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=24384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=24384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=24384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}