{"id":25153,"date":"2025-05-09T15:18:23","date_gmt":"2025-05-09T12:18:23","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=25153"},"modified":"2025-05-09T15:51:57","modified_gmt":"2025-05-09T12:51:57","slug":"dergi-medyasi-dersine-asli-didari-ve-ayse-dural-konuk-oldu","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2025\/05\/09\/dergi-medyasi-dersine-asli-didari-ve-ayse-dural-konuk-oldu\/","title":{"rendered":"\u201cDergi Medyas\u0131\u201d Dersine Asl\u0131 Didari ve Ay\u015fe Dural Konuk Oldu"},"content":{"rendered":"\n

<\/a>Muhabir: Sena Sand\u0131k\u00e7\u0131 <\/strong><\/p>\n\n\n\n

Foto\u011fraf: Buse Sever<\/strong><\/p>\n\n\n\n

Edit\u00f6r: Hatice Beyza \u00c7akmak<\/strong><\/p>\n\n\n\n

\u0130stanbul-(\u0130\u00dc Haber Ajans\u0131) <\/strong><\/p>\n\n\n\n

Sekt\u00f6rel ve Kurumsal Yay\u0131n Uzman\u0131 Asl\u0131 Didari ve Gazeteci\/K\u00fclt\u00fcr Sanat Edit\u00f6r\u00fc Ay\u015fe Dural, \u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi\u2019ne konuk oldu. Dergi yay\u0131nc\u0131l\u0131\u011f\u0131 alan\u0131nda uzun y\u0131llard\u0131r faaliyet g\u00f6steren medya uzmanlar\u0131, \u00f6\u011frencilerle bir araya gelerek sekt\u00f6rel ve kurumsal dergicili\u011fin i\u00e7 y\u00fcz\u00fcn\u00fc anlatt\u0131.<\/strong><\/p>\n\n\n\n

\u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. Asl\u0131 G\u00f6nen\u00e7\u2019in y\u00fcr\u00fctt\u00fc\u011f\u00fc \u201cDergi Medyas\u0131\u201d dersi kapsam\u0131nda, 8 May\u0131s Per\u015fembe g\u00fcn\u00fc Derslik 2\u2019de ger\u00e7ekle\u015fen etkinlikte Didari ve Dural, \u00f6\u011frencilere sekt\u00f6rde edindikleri deneyimleri aktard\u0131. Etkinlikte, dergicili\u011fin ge\u00e7irdi\u011fi d\u00f6n\u00fc\u015f\u00fcm, etik sorunlar, reklam bask\u0131s\u0131, dijitalle\u015fme ve mesleki zorluklar t\u00fcm y\u00f6nleriyle tart\u0131\u015f\u0131ld\u0131.<\/p>\n\n\n\n

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Sekt\u00f6rel Dergiler: Say\u0131dan \u00c7ok Etki \u00d6nemli<\/strong> <\/p>\n\n\n\n

Asl\u0131 Didari, sekt\u00f6rel yay\u0131nlar\u0131n do\u011frudan hedef kitleye hitap etti\u011fini, bu nedenle y\u00fcksek tiraj kayg\u0131s\u0131 ta\u015f\u0131mad\u0131\u011f\u0131n\u0131; herkesin bakt\u0131\u011f\u0131 yere bakmaman\u0131n ve herkesin bakt\u0131\u011f\u0131 yerden bak\u0131lmamas\u0131n\u0131n \u00f6nemine vurgu yapt\u0131. Didari, \u201c1500 adet basmak yeterli olabilir \u00e7\u00fcnk\u00fc o dergi sadece lojistik sekt\u00f6r\u00fcne, sadece ihracat\u00e7\u0131ya gidiyor. \u00d6nemli olan, do\u011fru ki\u015fiye ula\u015fmak\u201d dedi.<\/p>\n\n\n

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\u201cHabercilikle reklamc\u0131l\u0131k ayn\u0131 masada oturuyor.\u201d diyen Didari, \u00e7o\u011funlukla reklamla finanse edilen dergilerde i\u00e7eriklerin genellikle reklamverenin taleplerine g\u00f6re \u015fekillendi\u011fini anlatt\u0131. Bu ili\u015fkinin gazetecilik eti\u011fini zaman zaman zorlad\u0131\u011f\u0131n\u0131 ifade eden Didari, meslek eti\u011finin sekt\u00f6rel ger\u00e7ekliklerle \u00e7ak\u0131\u015ft\u0131\u011f\u0131na vurgu yapt\u0131.<\/p>\n\n\n\n

\u201cDergicilik Bir Hik\u00e2ye Anlatma Sanat\u0131d\u0131r\u201d<\/strong> <\/p>\n\n\n\n

Geli\u015fim Yay\u0131nlar\u0131, Marie Claire, Bizden Haberler ve The Gate gibi \u00e7e\u015fitli yay\u0131nlarda g\u00f6rev alan Ay\u015fe Duran, \u201cGazeteci ba\u015fka, dergici ba\u015fkad\u0131r. Dergicilik; foto\u011fraf, hik\u00e2ye, duygu ve kurgu b\u00fct\u00fcnl\u00fc\u011f\u00fc gerektirir. En \u00f6nemli unsur ise g\u00f6rsellik ve do\u011fru hik\u00e2yedir\u201d dedi.<\/p>\n\n\n\n

Duran ayr\u0131ca T\u00fcrkiye\u2019de foto\u011fraf edit\u00f6rl\u00fc\u011f\u00fc gibi \u00f6nemli rollerin eksikli\u011fine dikkat \u00e7ekerek, dergicilikte estetik ve anlat\u0131m g\u00fcc\u00fcn\u00fcn ayr\u0131lmaz oldu\u011funu belirtti.<\/p>\n\n\n

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Dijital Dergicilik Geli\u015fiyor Ama Eksikler Var<\/strong><\/p>\n\n\n\n

Dergicili\u011fin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcne de\u011finilen etkinlikte, art\u0131k PDF ve web sitesi payla\u015f\u0131m\u0131 yayg\u0131nla\u015fsa da mobil uygulama ve video i\u00e7erik \u00fcretiminin yetersiz oldu\u011fu belirtildi. Etkinlikte ger\u00e7ekle\u015ftirilen konu\u015fmalar sonucunda \u2018Dijitalle\u015fme dergicili\u011fi d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor ancak sekt\u00f6r hala tam anlam\u0131yla adapte olabilmi\u015f de\u011fil\u2019 g\u00f6r\u00fc\u015f\u00fc \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n\n\n\n

Yapay zekan\u0131n haber yaz\u0131m s\u00fcre\u00e7lerine katk\u0131s\u0131 g\u00fcndeme geldi. Ba\u015fl\u0131k \u00fcretme, yaz\u0131m hatas\u0131 d\u00fczeltme, i\u00e7erik \u00f6nerme gibi \u00f6zelliklerin zaman kazand\u0131rd\u0131\u011f\u0131 fakat i\u00e7eriklerin mutlaka insan s\u00fczgecinden ge\u00e7mesi gerekti\u011fi vurguland\u0131.<\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Muhabir: Sena Sand\u0131k\u00e7\u0131  Foto\u011fraf: Buse Sever Edit\u00f6r: Hatice Beyza \u00c7akmak \u0130stanbul-(\u0130\u00dc Haber Ajans\u0131)  Sekt\u00f6rel ve Kurumsal Yay\u0131n Uzman\u0131 Asl\u0131 Didari ve Gazeteci\/K\u00fclt\u00fcr Sanat Edit\u00f6r\u00fc Ay\u015fe Dural, \u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi\u2019ne konuk oldu. Dergi yay\u0131nc\u0131l\u0131\u011f\u0131 alan\u0131nda uzun y\u0131llard\u0131r faaliyet g\u00f6steren medya uzmanlar\u0131, \u00f6\u011frencilerle bir araya gelerek sekt\u00f6rel ve kurumsal dergicili\u011fin i\u00e7 y\u00fcz\u00fcn\u00fc anlatt\u0131. \u0130\u00dc \u0130leti\u015fim […]<\/p>\n","protected":false},"author":14,"featured_media":25154,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[1,34,178,2085,2348],"tags":[379,3094,2696,40,43,252],"class_list":["post-25153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-universite","category-fakultemizden","category-manset-haber","category-manset-yani","tag-dergi","tag-editor","tag-gazete","tag-iletisim-fakultesi","tag-istanbul-universitesi","tag-medya"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/25153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=25153"}],"version-history":[{"count":7,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/25153\/revisions"}],"predecessor-version":[{"id":25178,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/25153\/revisions\/25178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/25154"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=25153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=25153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=25153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}