{"id":25335,"date":"2025-05-16T11:46:40","date_gmt":"2025-05-16T08:46:40","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=25335"},"modified":"2025-05-16T11:46:41","modified_gmt":"2025-05-16T08:46:41","slug":"atakan-demirci-programatik-reklamciligi-anlatti","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2025\/05\/16\/atakan-demirci-programatik-reklamciligi-anlatti\/","title":{"rendered":"Atakan Demirci Programatik Reklamc\u0131l\u0131\u011f\u0131 Anlatt\u0131"},"content":{"rendered":"\n

Haber: Elif Naz Y\u00fccel<\/strong><\/p>\n\n\n\n

Edit\u00f6r: \u00d6zg\u00fcr Recep Kocao\u011flu<\/strong><\/p>\n\n\n\n

\u0130stanbul \u2013 \u0130\u00dc Haber Merkezi<\/strong><\/p>\n\n\n\n

\u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi\u2019nde Do\u00e7. Dr. Burcu Zeybek\u2019in Medya Planlamas\u0131 dersine 14 May\u0131s \u00c7ar\u015famba g\u00fcn\u00fc Omnicom Medya Grup\u2019tan Atakan Demirci konuk oldu.<\/strong><\/p>\n\n\n\n

\n

\u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. Burcu Zeybek taraf\u0131ndan 14 May\u0131s \u00c7ar\u015famba g\u00fcn\u00fc \u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi Amfi B\u2019de i\u015flenen Medya Planlamas\u0131 dersinde \u201cProgramatik Reklamc\u0131l\u0131k\u201d konusunda Omnicom Medya Grup\u2019tan Atakan Demirci deneyimlerini aktard\u0131. Demirci, dersin i\u00e7eri\u011finde programatik reklamc\u0131l\u0131k, b\u00fcy\u00fck markalar\u0131n reklam stratejileri ve sosyal medyan\u0131n halkla ili\u015fkilerdeki \u00f6nemini anlatt\u0131. <\/p>\n<\/div>\n\n\n\n

\u0130stanbul \u00dcniversitesi Radyo, Televizyon ve Sinema mezunu olup meslek hayat\u0131na Kanal D\u2019de y\u00f6netmen yard\u0131mc\u0131l\u0131\u011f\u0131yla ba\u015flayan Atakan Demirci, s\u00f6zlerine 18 senedir dijital reklam ve pazarlama alan\u0131nda \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yleyerek ba\u015flad\u0131.<\/p>\n\n\n\n

\u201cMedya End\u00fcstrisi, Halkla \u0130li\u015fkilerden Daha Etkili Hale Geldi\u201d<\/strong><\/p>\n\n\n\n

\n

D\u00fcnyan\u0131n en b\u00fcy\u00fck \u015firketlerinin bile reklamla u\u011fra\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yleyen Demirci, bu durumun medya planlama ile ilgili oldu\u011funu \u201cMedya end\u00fcstrisi, halkla ili\u015fkiler end\u00fcstrisine g\u00f6re daha \u00f6nemli bir hale geliyor.\u201d c\u00fcmlesiyle belirtti. Demirci, \u201cHalka ili\u015fkiler ihtiya\u00e7lar\u0131n\u0131 gidermek i\u00e7in \u00e7ok iyi sosyal medya \u00e7\u00f6z\u00fcmleri sunan bireyler olman\u0131z laz\u0131m.\u201d diyerek sosyal medyan\u0131n ileti\u015fim sekt\u00f6r\u00fc \u00fczerindeki \u00f6nemini vurgulad\u0131.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

\u201cHi\u00e7 Kimseye \u0130htiyac\u0131m\u0131z Yok\u201d<\/strong><\/p>\n\n\n\n

 \u201cDijital performans pazarlama \u00fcr\u00fcnlerine h\u00e2kim olursan\u0131z \u00fclkemiz T\u00fcrkiye\u2019den t\u00fcm d\u00fcnyaya i\u015f yapabilirsiniz.\u201d ifadesini kullanan Demirci, \u201cG\u00f6z\u00fcn\u00fcz\u00fc buraya dikin. Hi\u00e7 kimseye ihtiyac\u0131m\u0131z yok.\u201d diyerek T\u00fcrk insan\u0131n\u0131n kendine yetece\u011fini vurgulad\u0131.<\/p>\n\n\n\n

Markalar Aras\u0131ndaki B\u00fcy\u00fck Kavga<\/strong><\/p>\n\n\n\n

Atakan Demirci televizyon sekt\u00f6r\u00fcndeki reklamlar hakk\u0131nda bilgi verdi. T\u00fcrkiye\u2019de seyircisi fazla olan dizilerde b\u00fcy\u00fck markalar\u0131n reklamlar\u0131n\u0131n daha \u00e7ok g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc s\u00f6yleyen Demirci, \u201cG\u00f6rd\u00fc\u011f\u00fcn\u00fcz o b\u00fcy\u00fck markalar aras\u0131nda y\u00fcksek reytingli dizilere reklam verebilmek i\u00e7in b\u00fcy\u00fck kavgalar d\u00f6ner.\u201d s\u00f6yleminde bulundu.<\/p>\n\n\n\n

Gazetecili\u011fin de\u011fi\u015fimi hakk\u0131nda da konu\u015fan Atakan Demirci, gazetelerin geli\u015fen teknoloji ile beraber evrimle\u015fti\u011fini ama gazetecili\u011fin hi\u00e7bir zaman bitmeyece\u011fini ifade etti.<\/p>\n\n\n\n

Ders, \u00fczerine konu\u015fulan konular hakk\u0131nda yap\u0131lan uygulama ile sona erdi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Haber: Elif Naz Y\u00fccel Edit\u00f6r: \u00d6zg\u00fcr Recep Kocao\u011flu \u0130stanbul \u2013 \u0130\u00dc Haber Merkezi \u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi\u2019nde Do\u00e7. Dr. Burcu Zeybek\u2019in Medya Planlamas\u0131 dersine 14 May\u0131s \u00c7ar\u015famba g\u00fcn\u00fc Omnicom Medya Grup\u2019tan Atakan Demirci konuk oldu. \u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. Burcu Zeybek taraf\u0131ndan 14 May\u0131s \u00c7ar\u015famba g\u00fcn\u00fc […]<\/p>\n","protected":false},"author":14,"featured_media":25336,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[1,159,28,34,178,2085,2348],"tags":[3360,3363,300,40,410,43,148,52,3361,3218],"class_list":["post-25335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-sag-manset","category-istanbul","category-universite","category-fakultemizden","category-manset-haber","category-manset-yani","tag-atakan-demirci","tag-elif-naz-yucel","tag-iletim","tag-iletisim-fakultesi","tag-istanbul","tag-istanbul-universitesi","tag-istanbul-universitesi-iletisim-fakultesi","tag-iu-iletisim-fakultesi","tag-omnicom-medya-grup","tag-ozgur-recep-kocaoglu"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/25335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=25335"}],"version-history":[{"count":5,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/25335\/revisions"}],"predecessor-version":[{"id":25346,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/25335\/revisions\/25346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/25336"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=25335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=25335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=25335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}