{"id":25393,"date":"2025-05-16T18:22:10","date_gmt":"2025-05-16T15:22:10","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=25393"},"modified":"2025-05-20T16:20:32","modified_gmt":"2025-05-20T13:20:32","slug":"dergicilik-uygulamalari-kapsaminda-sektorel-deneyim-paylasildi","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2025\/05\/16\/dergicilik-uygulamalari-kapsaminda-sektorel-deneyim-paylasildi\/","title":{"rendered":"Dergi Medyas\u0131 Dersinde Yay\u0131nc\u0131l\u0131k Deneyimleri Aktar\u0131ld\u0131"},"content":{"rendered":"\n

Muhabir: Merve Kutan<\/strong><\/p>\n\n\n\n

Foto\u011fraf: Zehra Nur Altun<\/strong><\/p>\n\n\n\n

Edit\u00f6r: Hatice Beyza \u00c7akmak<\/strong><\/p>\n\n\n\n

\u0130STANBUL \u2013(\u0130\u00dc Haber Merkezi)<\/strong><\/p>\n\n\n\n

\u0130stanbul \u00dcniversitesi(\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. Asl\u0131 G\u00f6nen\u00e7\u2019in y\u00fcr\u00fctt\u00fc\u011f\u00fc Dergi Medyas\u0131 dersine \u0130stinye \u00dcniversitesi\u2019nden \u00d6\u011fr. G\u00f6r. Zuhal S\u00f6nmezer, Branding T\u00fcrkiye kurucusu ve \u0130stanbul K\u00fclt\u00fcr \u00dcniversitesi \u00d6\u011fr. G\u00f6r. M\u00fcrsel Ferhat Sa\u011flam konuk oldu.<\/strong><\/p>\n\n\n\n

Dergicilik uygulamalar\u0131 \u00e7er\u00e7evesinde dergi d\u00fcnyas\u0131, dergicilik uygulamalar\u0131 ve dijitalle\u015fmenin alana etkisi konu\u015fuldu. Etkinlik 15 May\u0131s Per\u015fembe g\u00fcn\u00fc Derslik 2\u2019de saat 11.00\u2019 de ger\u00e7ekle\u015fti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Dergicilikte bi\u00e7im de\u011fi\u015fikli\u011fi ve yazma s\u00fcreci<\/strong><\/p>\n\n\n\n

Ders kapsam\u0131nda dergi yay\u0131nc\u0131l\u0131\u011f\u0131, uygulama alanlar\u0131 ve dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn etkileri ele al\u0131nd\u0131. \u00d6\u011fr. G\u00f6r. Zuhal S\u00f6nmezer, geleneksel dergicili\u011fin s\u00fcrd\u00fc\u011f\u00fcn\u00fc ve dijitalle\u015fme ile sadece bi\u00e7im de\u011fi\u015ftirdi\u011fini ifade etti. Dergilerin yaz\u0131l\u0131 anlat\u0131m alan\u0131 sundu\u011funu belirten S\u00f6nmezer, yazma s\u00fcrecinin bilgi edinmeye katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Ayr\u0131ca dilin kullan\u0131m\u0131 ve i\u00e7erik yap\u0131s\u0131n\u0131n okuyucuyla kurulan ili\u015fkiye etkisi \u00fczerinde durdu.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Gazetecilik ile dergicilik aras\u0131ndaki yap\u0131sal farklar<\/strong><\/p>\n\n\n\n

Gazetecilik ile dergicilik aras\u0131nda i\u00e7erik, bi\u00e7imi ve sunum a\u00e7\u0131s\u0131ndan farklar bulundu\u011funu belirten S\u00f6nmezer, \u201cDergi, yazar\u0131na daha \u00e7ok alan sa\u011fl\u0131yor. Daha fazla konu\u015fma serbesti tan\u0131yor. Yazarak ifade etme alan\u0131 tan\u0131yan dergiler ayn\u0131 zamanda bireye \u00e7ok daha fazla \u015fey \u00f6\u011fretiyor \u00e7\u00fcnk\u00fc insan en \u00e7ok yazarak \u00f6\u011freniyor\u201d dedi.<\/p>\n\n\n\n

Dilin iyi ve do\u011fru kullan\u0131m\u0131n\u0131n derginin keyifli bir okuma sa\u011flamas\u0131 ad\u0131na \u00e7ok etkili oldu\u011funu vurgulayan S\u00f6nmezer, dergicilik ve gazetecili\u011fin birbirinden farkl\u0131 oldu\u011funun da alt\u0131n\u0131 \u00e7izdi. G\u00fcn\u00fcm\u00fczde gazetecili\u011fin art\u0131k hap bilgilere, anl\u0131k de\u011ferlere ve h\u0131zl\u0131 ula\u015f\u0131labilir haberlere evirildi\u011fini fakat dergi yaz\u0131lar\u0131n\u0131n \u00e7ok daha uzun, anla\u015f\u0131labilir ve yorumlanabilir oldu\u011funu belirtti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Gazetecilik ile dergicilik aras\u0131ndaki yap\u0131sal farklar<\/strong><\/p>\n\n\n\n

\u00d6\u011fr. G\u00f6r. M\u00fcrsel Ferhat Sa\u011flam konu\u015fmas\u0131na “Branding T\u00fcrkiye”nin kurulu\u015fundan bahsederek ba\u015flad\u0131. Sa\u011flam, \u201c22 ya\u015f\u0131ndaki bir gen\u00e7 i\u00e7in sermaye bulmak ve i\u015f kurmak \u00e7ok zordu. \u00c7evremde bana g\u00fcvenen ve cesaret veren insanlar azd\u0131. Engeller \u00e7oktu ve risk almam gerekiyordu. Her \u015feye ra\u011fmen bu riski al\u0131p yola \u00e7\u0131kt\u0131m. Bug\u00fcn de sekt\u00f6re at\u0131lan bir\u00e7ok gen\u00e7 arkada\u015f\u0131m\u0131zda engellerle kar\u015f\u0131la\u015f\u0131yor ama size tavsiyem bu engeller kar\u015f\u0131s\u0131nda m\u00fccadele etmenizdir \u00e7\u00fcnk\u00fc hayatta hi\u00e7bir \u015fey sonsuza kadar s\u00fcrmez\u201d dedi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Dijitalle\u015fme, tan\u0131t\u0131m ve ileti\u015fim a\u011flar\u0131n\u0131n rol\u00fc<\/strong><\/p>\n\n\n\n

Sa\u011flam, \u201cT\u00fcrkiye\u2018de 1 milyona yak\u0131n medya kurulu\u015fu var fakat biz bunlar\u0131n \u00e7ok az\u0131n\u0131 biliyoruz. Buradan reklam\u0131n ve tan\u0131t\u0131m\u0131n ne kadar \u00f6nemli oldu\u011funu g\u00f6rebilirsiniz\u201d ve \u201cNetwork olu\u015fturmak dergi d\u00fcnyas\u0131nda \u00f6nemli bir husus hatta bu alanda ilerlemek i\u00e7in birincil \u015fart\u201d ifadelerini kulland\u0131<\/p>\n\n\n\n

Yaz\u0131l\u0131 bas\u0131n ara\u00e7lar\u0131n\u0131n art\u0131k dijitalle\u015fti\u011fini belirten Sa\u011flam, b\u00f6ylece yaz\u0131l\u0131 bas\u0131n\u0131n farkl\u0131 bir de\u011fer kazand\u0131\u011f\u0131n\u0131 vurgulad\u0131. Medyan\u0131n yeni \u015feyler s\u00f6yleme ve ya\u015fama alan\u0131 oldu\u011funu da vurgulayan Sa\u011flam, \u201cdijital d\u00fcnyada her \u015fey m\u00fcmk\u00fcnd\u00fcr, imkans\u0131za yer yoktur\u201d dedi. <\/p>\n\n\n\n

Sa\u011flam ayn\u0131 zamanda yapt\u0131\u011f\u0131n i\u015fi sevmenin ve onun i\u00e7in \u00e7aba g\u00f6stermenin sonucunda ba\u015far\u0131y\u0131 ka\u00e7\u0131n\u0131lmaz k\u0131laca\u011f\u0131n\u0131 belirtti.<\/p>\n\n\n\n

Etkinlik, foto\u011fraf \u00e7ekimi ile sona erdi.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Muhabir: Merve Kutan Foto\u011fraf: Zehra Nur Altun Edit\u00f6r: Hatice Beyza \u00c7akmak \u0130STANBUL \u2013(\u0130\u00dc Haber Merkezi) \u0130stanbul \u00dcniversitesi(\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. Asl\u0131 G\u00f6nen\u00e7\u2019in y\u00fcr\u00fctt\u00fc\u011f\u00fc Dergi Medyas\u0131 dersine \u0130stinye \u00dcniversitesi\u2019nden \u00d6\u011fr. G\u00f6r. Zuhal S\u00f6nmezer, Branding T\u00fcrkiye kurucusu ve \u0130stanbul K\u00fclt\u00fcr \u00dcniversitesi \u00d6\u011fr. G\u00f6r. M\u00fcrsel Ferhat Sa\u011flam konuk oldu. Dergicilik uygulamalar\u0131 \u00e7er\u00e7evesinde dergi d\u00fcnyas\u0131, […]<\/p>\n","protected":false},"author":14,"featured_media":25394,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[1,34,178,2085,2348],"tags":[852,3373,3372,40,43,3374],"class_list":["post-25393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-universite","category-fakultemizden","category-manset-haber","category-manset-yani","tag-dergicilik","tag-dergimedyasi","tag-deri","tag-iletisim-fakultesi","tag-istanbul-universitesi","tag-yazilibasin"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/25393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=25393"}],"version-history":[{"count":4,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/25393\/revisions"}],"predecessor-version":[{"id":25438,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/25393\/revisions\/25438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/25394"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=25393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=25393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=25393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}