{"id":25469,"date":"2025-05-23T14:40:26","date_gmt":"2025-05-23T11:40:26","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=25469"},"modified":"2025-05-23T14:40:27","modified_gmt":"2025-05-23T11:40:27","slug":"kurumsal-iletisimde-yapay-zeka-kullanimi-oturumu-gerceklesti","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2025\/05\/23\/kurumsal-iletisimde-yapay-zeka-kullanimi-oturumu-gerceklesti\/","title":{"rendered":"Kurumsal \u0130leti\u015fimde Yapay Zek\u00e2 Kullan\u0131m\u0131 Oturumu Ger\u00e7ekle\u015fti"},"content":{"rendered":"\n

Muhabir: Sena Sand\u0131k\u00e7\u0131 <\/strong><\/p>\n\n\n\n

Foto\u011fraf: Berk Balc\u0131<\/strong><\/p>\n\n\n\n

Edit\u00f6r: Hatice Beyza \u00c7akmak<\/strong><\/p>\n\n\n\n

\u0130stanbul-(\u0130\u00dc Haber Ajans\u0131) <\/strong><\/p>\n\n\n\n

\u0130stanbul \u00dcniversitesi(\u0130\u00dc) Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc ve Ajans \u0130stanbul \u0130leti\u015fim\u2019in d\u00fczenledi\u011fi \u201c\u0130leti\u015fim ve Yapay Zek\u00e2(A\u0130) Uygulamalar\u0131 At\u00f6lyesi\u201dnin d\u00f6rd\u00fcnc\u00fc oturumu olan Kurumsal \u0130leti\u015fimde Yapay Zek\u00e2 ger\u00e7ekle\u015fti. <\/strong><\/p>\n\n\n\n

\u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi\u2019nde 21 May\u0131s 2025 tarihinde Amfi B\u2019de saat 17.00\u2019de ba\u015flayan etkinli\u011fin konu\u011fu, Albayrak Grubu Kurumsal \u0130leti\u015fim Koordinat\u00f6r\u00fc Esad Sivri oldu.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

“Her marka, her sekt\u00f6r art\u0131k ileti\u015fimle var oluyor”<\/strong><\/p>\n\n\n\n

Albayrak Grubu\u2019nun 20 farkl\u0131 sekt\u00f6rde 40\u2019tan fazla markaya sahip olduklar\u0131n\u0131 belirten Esad Sivri, ileti\u015fimin art\u0131k sadece medya ve ya halkla ili\u015fkilerle de\u011fil; lojistikten tar\u0131ma, limanc\u0131l\u0131ktan teknolojiye kadar t\u00fcm sekt\u00f6rleri kapsayan bir alan haline geldi\u011fini s\u00f6yledi. Sivri, \u201cT\u0131r \u015fof\u00f6r\u00fcn\u00fc de anlamal\u0131s\u0131n\u0131z, bir liman armat\u00f6r\u00fcn\u00fc de. \u0130yi bir ileti\u015fimci her rol\u00fcn empatisini kurabilmeli\u201d dedi.<\/p>\n\n\n\n

3 ay \u00f6nceki g\u00f6rsel eski say\u0131l\u0131yor<\/strong><\/p>\n\n\n\n

Konu\u015fmas\u0131nda teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fcn h\u0131z\u0131na da dikkat \u00e7eken Sivri, \u201c\u00dc\u00e7 ay \u00f6nce \u00fcretilmi\u015f bir g\u00f6rselin bug\u00fcn \u2018eski\u2019 say\u0131ld\u0131\u011f\u0131 bir d\u00f6nemdeyiz. \u0130\u00e7erik \u00fcretiminde h\u0131z, nitelikten \u00f6d\u00fcn vermeden ilerlemeli\u201d diyerek dijital medya \u00fcretim s\u00fcre\u00e7lerinin ne kadar h\u0131zl\u0131 evrildi\u011fini anlatt\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Yapay Zek\u00e2 i\u00e7erik \u00fcretiminde oyun de\u011fi\u015ftirici<\/strong><\/p>\n\n\n\n

Yapay zek\u00e2 ara\u00e7lar\u0131n\u0131n i\u00e7erik \u00fcretimindeki katk\u0131lar\u0131n\u0131 \u00f6rneklerle a\u00e7\u0131klayan Sivri, kampanya metinlerinden reklamlara kadar bir\u00e7ok yarat\u0131c\u0131 s\u00fcrecin art\u0131k birka\u00e7 dakika i\u00e7inde \u00fcretilebildi\u011fini vurgulad\u0131 ancak yapay zek\u00e2n\u0131n her \u015feye ra\u011fmen \u201ctam kontrol\u201d sunmad\u0131\u011f\u0131n\u0131 hat\u0131rlatt\u0131:<\/p>\n\n\n\n

\u201cBayra\u011f\u0131 yanl\u0131\u015f y\u0131ld\u0131zla \u00e7izersen, kriz \u00e7\u0131kar. G\u00f6zden ka\u00e7arsa, kamuoyu affetmez. Yapay zek\u00e2 h\u0131z kazand\u0131r\u0131r ama nihai kontrol her zaman insanda olmal\u0131.\u201d<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

\u0130leti\u015fimin kalbi: Empati<\/strong><\/p>\n\n\n\n

\u0130leti\u015fimin merkezinde empati ve insan ili\u015fkilerinin yer ald\u0131\u011f\u0131n\u0131 vurgulayan Sivri, ileti\u015fimcilerin sadece iyi yaz\u0131 yazmakla de\u011fil; sat\u0131\u015f ekipleriyle, CEO\u2019larla, insan kaynaklar\u0131yla g\u00fc\u00e7l\u00fc diyaloglar kurmakla da y\u00fck\u00fcml\u00fc oldu\u011funu ifade etti. Sivri, \u201cMetin yazmak i\u015fin %20\u2019si, kalan %80 ileti\u015fim becerisi. Sat\u0131n alma ekibiyle iyi ili\u015fki kuramazsan, kampanya yapamazs\u0131n\u201d dedi.<\/p>\n\n\n\n

At\u00f6lye, Prof. Dr. Emine Yava\u015fgel ve Do\u00e7. Dr. Derya G\u00fcl\u2019\u00fcn Esad Sivri\u2019ye te\u015fekk\u00fcr belgesi ve hediye takdim etmesiyle sona erdi.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Muhabir: Sena Sand\u0131k\u00e7\u0131  Foto\u011fraf: Berk Balc\u0131 Edit\u00f6r: Hatice Beyza \u00c7akmak \u0130stanbul-(\u0130\u00dc Haber Ajans\u0131)  \u0130stanbul \u00dcniversitesi(\u0130\u00dc) Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc ve Ajans \u0130stanbul \u0130leti\u015fim\u2019in d\u00fczenledi\u011fi \u201c\u0130leti\u015fim ve Yapay Zek\u00e2(A\u0130) Uygulamalar\u0131 At\u00f6lyesi\u201dnin d\u00f6rd\u00fcnc\u00fc oturumu olan Kurumsal \u0130leti\u015fimde Yapay Zek\u00e2 ger\u00e7ekle\u015fti.  \u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi\u2019nde 21 May\u0131s 2025 tarihinde Amfi B\u2019de saat 17.00\u2019de ba\u015flayan etkinli\u011fin konu\u011fu, Albayrak Grubu […]<\/p>\n","protected":false},"author":14,"featured_media":25470,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[25,1,34,178,2085,2348,31],"tags":[3328,3390,3391,3307,40,43,3170],"class_list":["post-25469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","category-genel","category-universite","category-fakultemizden","category-manset-haber","category-manset-yani","category-teknoloji","tag-ai","tag-ai-2","tag-albayrakgrup","tag-hit","tag-iletisim-fakultesi","tag-istanbul-universitesi","tag-yapayzeka"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/25469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=25469"}],"version-history":[{"count":2,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/25469\/revisions"}],"predecessor-version":[{"id":25478,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/25469\/revisions\/25478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/25470"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=25469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=25469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=25469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}