{"id":25479,"date":"2025-05-23T15:55:18","date_gmt":"2025-05-23T12:55:18","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=25479"},"modified":"2025-05-23T15:55:18","modified_gmt":"2025-05-23T12:55:18","slug":"iletisim-sektorunun-dinamikleri-soylesisinin-ikincisi-gerceklestirildi","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2025\/05\/23\/iletisim-sektorunun-dinamikleri-soylesisinin-ikincisi-gerceklestirildi\/","title":{"rendered":"\u0130leti\u015fim Sekt\u00f6r\u00fcn\u00fcn Dinamikleri S\u00f6yle\u015fisinin \u0130kincisi Ger\u00e7ekle\u015ftirildi"},"content":{"rendered":"\n

Muhabir: Emir Uygur<\/strong><\/p>\n\n\n\n

Foto\u011fraf: \u00d6zg\u00fcr Recep Kocao\u011flu<\/strong><\/p>\n\n\n\n

\u0130stanbul \u2013 (\u0130\u00dc Haber Merkezi)<\/strong><\/p>\n\n\n\n

\u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc ile Ajans \u0130stanbul \u0130leti\u015fim koordinat\u00f6rl\u00fc\u011f\u00fcnde organize edilen \u2018\u2019\u0130leti\u015fim Sekt\u00f6r\u00fcn\u00fcn Dinamikleri\u201d s\u00f6yle\u015fisi d\u00fczenlendi.<\/strong><\/p>\n\n\n\n

\u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi Amfi B\u2019de 22 May\u0131s g\u00fcn\u00fc Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc ile Ajans \u0130stanbul \u0130leti\u015fim ortakl\u0131\u011f\u0131nda ger\u00e7ekle\u015fen \u0130leti\u015fim Sekt\u00f6r\u00fcn\u00fcn Dinamikleri s\u00f6yle\u015fisine MTM Medya Takip Merkezi Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve Genel M\u00fcd\u00fcr\u00fc Halef Remzi Vay\u0131s ile Bando Dijital Kurucu Orta\u011f\u0131 ve Genel M\u00fcd\u00fcr\u00fc G\u00f6ksel Balaban konuk oldu.<\/p>\n\n\n\n

\u201c\u00dcretenle t\u00fcketen ki\u015fi ayn\u0131 oldu\u201d<\/strong><\/p>\n\n\n\n

Medyan\u0131n istenilen mesaj\u0131 vermek i\u00e7in en g\u00fc\u00e7l\u00fc ara\u00e7 oldu\u011funu belirterek s\u00f6zlerine ba\u015flayan Halef Remzi Vay\u0131s, medya takibi s\u00fcrecinin medyan\u0131n ayr\u0131lmaz bir par\u00e7as\u0131 oldu\u011funun alt\u0131n\u0131 \u00e7izdi. Vay\u0131s, medya takibinin tarih\u00e7esine de\u011finerek medya takibinin ilk gazetenin yay\u0131mlanmas\u0131ndan yakla\u015f\u0131k \u00fc\u00e7 as\u0131r sonra bir giri\u015fimci taraf\u0131ndan ba\u015flat\u0131ld\u0131\u011f\u0131n\u0131 belirtti. G\u00fcn\u00fcm\u00fcz dijital \u00e7a\u011fda art\u0131k \u00fcretenle t\u00fcketenin bir oldu\u011funu aktaran Vay\u0131s, bu durumun \u00fcreticilerin i\u00e7eriklerine ne kadar iyi d\u00f6n\u00fc\u015f alacaklar\u0131 konusunda \u00fcreticileri merakland\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n

Vay\u0131s, medya \u00e7al\u0131\u015fan\u0131 olman\u0131n ilgi meselesi oldu\u011funu ve merakl\u0131 olman\u0131n \u00f6nemini vurgulad\u0131. Sekt\u00f6r hakk\u0131nda tavsiyeler verirken ileti\u015fim fak\u00fcltesi \u00f6\u011frencilerinin medyaya ilgili olmas\u0131 gerekti\u011finin alt\u0131n\u0131 \u00e7izdi.  <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Dijital stratejide verinin ve ger\u00e7ekli\u011fin g\u00fcc\u00fc<\/strong><\/p>\n\n\n\n

G\u00f6ksel Balaban yapt\u0131klar\u0131 i\u015fin firmalara veya \u015fah\u0131slara dijital strateji \u00f6nermek oldu\u011funu ve bunu yaparken de medya takibinden fazlaca yararland\u0131klar\u0131n\u0131 belirtti. Balaban, \u2018\u2019Yap\u0131lan reklama geri d\u00f6n\u00fc\u015fler iyiyse reklam i\u00e7in harcanan para 2 kat\u0131na \u00e7\u0131kar. Bu sebeple herkes i\u00e7in veri \u00e7ok \u00f6nemli\u2019\u2019 diyerek verinin sekt\u00f6rde kilit rol edindi\u011fini anlatt\u0131.<\/p>\n\n\n\n

Dijital ileti\u015fimde ger\u00e7ekli\u011fin mi yoksa s\u00fcslemenin mi daha etkili olaca\u011f\u0131 konusuna y\u00f6nelik de\u011ferlendirmede bulunan Balaban, \u2018\u2019S\u00fcs\u00fcn pulu hemen d\u00fc\u015fer. Hik\u00e2ye fakt\u00f6r\u00fc sadece ger\u00e7ek\u00e7i oldu\u011fu s\u00fcrece \u00f6nemlidir\u2019\u2019 ifadesini kullanarak s\u00fcs\u00fcn ve hik\u00e2yenin k\u00f6t\u00fc bir \u015fey olmad\u0131\u011f\u0131n\u0131 ama ger\u00e7ek\u00e7i olmas\u0131 gerekti\u011fini savundu.<\/p>\n\n\n\n

Sekt\u00f6rde \u00e7evre olu\u015fturman\u0131n \u00f6neminden bahseden Balaban, \u201cGen\u00e7 ya\u015flarda \u00e7o\u011fu zaman batars\u0131n\u0131z ama pes etmeyin. \u00c7\u00fcnk\u00fc batmak ve ba\u015far\u0131s\u0131zl\u0131k \u00e7ok b\u00fcy\u00fck deneyim kazand\u0131r\u0131r\u201d diyerek ba\u015far\u0131s\u0131zl\u0131ktan ders \u00e7\u0131karmak gerekti\u011fine dikkat \u00e7ekti.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

S\u00f6yle\u015fi, hediye ve sertifika takdimiyle sona erdi.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n
\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

\u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc ile Ajans \u0130stanbul \u0130leti\u015fim koordinat\u00f6rl\u00fc\u011f\u00fcnde organize edilen \u2018\u2019\u0130leti\u015fim Sekt\u00f6r\u00fcn\u00fcn Dinamikleri\u201d s\u00f6yle\u015fisi d\u00fczenlendi.<\/p>\n","protected":false},"author":14,"featured_media":25480,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[25,1,159,28,34,178,2085,2348],"tags":[3393,3272,3395,3394,300,40,410,43,148,52,3392],"class_list":["post-25479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","category-genel","category-sag-manset","category-istanbul","category-universite","category-fakultemizden","category-manset-haber","category-manset-yani","tag-bando-dijital-kurucu-ortagi","tag-emir-uygur","tag-goksel-balaban","tag-halef-remzi-vayis","tag-iletim","tag-iletisim-fakultesi","tag-istanbul","tag-istanbul-universitesi","tag-istanbul-universitesi-iletisim-fakultesi","tag-iu-iletisim-fakultesi","tag-medya-takip-merkezi"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/25479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=25479"}],"version-history":[{"count":1,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/25479\/revisions"}],"predecessor-version":[{"id":25486,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/25479\/revisions\/25486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/25480"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=25479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=25479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=25479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}