{"id":25986,"date":"2025-08-19T15:00:00","date_gmt":"2025-08-19T12:00:00","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=25986"},"modified":"2025-08-19T15:43:31","modified_gmt":"2025-08-19T12:43:31","slug":"dijital-cagda-hikaye-anlaticisi-olmak-tedx-sahnesinden-deneyimler","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2025\/08\/19\/dijital-cagda-hikaye-anlaticisi-olmak-tedx-sahnesinden-deneyimler\/","title":{"rendered":"Dijital \u00c7a\u011fda Hik\u00e2ye Anlat\u0131c\u0131s\u0131 Olmak: TEDx Sahnesinden Deneyimler"},"content":{"rendered":"\n<p><strong>Haber: Ece \u00d6zdemir<\/strong><\/p>\n\n\n\n<p><strong>Foto\u011fraf: Berk Balc\u0131<\/strong><\/p>\n\n\n\n<p><strong>Edit\u00f6r: \u00d6zg\u00fcr Recep Kocao\u011flu<\/strong><\/p>\n\n\n\n<p><strong>\u0130stanbul \u2013 \u0130\u00dc Haber Merkezi<\/strong><\/p>\n\n\n\n<p><strong>\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Radyo, Televizyon ve Sinema B\u00f6l\u00fcm\u00fc \u00f6\u011fretim \u00fcyesi Do\u00e7. Dr. \u00d6zlem Arda, dijital \u00e7a\u011f\u0131n etkisiyle d\u00f6n\u00fc\u015fen hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 \u00fczerine deneyimlerini \u0130letim Gazetesi ile payla\u015ft\u0131.&nbsp;<\/strong><\/p>\n\n\n\n<p>Arda, TEDx sahnesinde yapt\u0131\u011f\u0131 konu\u015fmadan yola \u00e7\u0131karak anlat\u0131c\u0131l\u0131\u011f\u0131n yeni dinamiklerinden ve dinleyiciyle kurulan ili\u015fkinin nas\u0131l de\u011fi\u015fti\u011finden bahsederek dijital \u00e7a\u011fdaki anlat\u0131c\u0131l\u0131k hakk\u0131nda \u0130letim Gazetesi\u2019ne konu\u015ftu.<\/p>\n\n\n\n<p><strong>Gelenekten dijitale uzanan anlat\u0131 ser\u00fcveni<\/strong><\/p>\n\n\n\n<p>Hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131n\u0131n y\u00fczy\u0131llard\u0131r varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc hat\u0131rlatan Arda, geleneksel toplumlarda s\u00f6zl\u00fc anlat\u0131m\u0131n temel ileti\u015fim bi\u00e7imi oldu\u011funu s\u00f6yledi. Teknolojinin hayat\u0131n her alan\u0131na n\u00fcfuz etti\u011fini ve hik\u00e2yelerin art\u0131k sadece s\u00f6zc\u00fcklerle de\u011fil, g\u00f6rsel ve i\u015fitsel ara\u00e7larla da kuruldu\u011funu belirten Arda, \u201cEskiden bir hik\u00e2yeyi sadece ses tonunuzla, beden dilinizle anlat\u0131rd\u0131n\u0131z. \u015eimdi ise ses efektlerinden g\u00f6rsellere, sahne tasar\u0131m\u0131ndan sosyal medya etkile\u015fimine kadar pek \u00e7ok unsuru d\u00fc\u015f\u00fcnmek zorundas\u0131n\u0131z\u201d ifadelerini kulland\u0131.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6963-1024x683.jpg\" alt=\"\" class=\"wp-image-25988\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6963-1024x683.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6963-300x200.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6963-768x512.jpg 768w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6963-1536x1024.jpg 1536w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6963-2048x1365.jpg 2048w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6963-750x500.jpg 750w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6963-1140x760.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>TEDx sahnesi yeni anlat\u0131m bi\u00e7imlerini g\u00f6sterdi<\/strong><\/p>\n\n\n\n<p>TEDx konu\u015fmas\u0131na haz\u0131rlan\u0131rken hik\u00e2yeyi sadele\u015ftirdi\u011fini ve \u00f6z\u00fcn\u00fc buldu\u011funu aktaran Arda, \u201cBir anlat\u0131y\u0131 in\u015fa etmek; yaln\u0131zca olaylar\u0131 s\u0131ralamak de\u011fil, duygusal bir ba\u011f kurmakt\u0131r\u201d diye konu\u015ftu.\u2028\u2028Haz\u0131rl\u0131k s\u00fcrecinde provalar yapt\u0131\u011f\u0131n\u0131 ve anlat\u0131n\u0131n ritmini olu\u015fturdu\u011funu s\u00f6yleyen Arda, ki\u015fisel bir deneyimle ba\u015flad\u0131\u011f\u0131n\u0131, ard\u0131ndan toplumsal bir noktaya uzanarak izleyiciyle daha derin bir ba\u011f kurdu\u011funu belirtti.<\/p>\n\n\n\n<p><strong>Dijital anlat\u0131c\u0131l\u0131\u011f\u0131n g\u00fcc\u00fc: Teknik bilgi&nbsp;<\/strong><\/p>\n\n\n\n<p>Arda, dijital \u00e7a\u011fda hik\u00e2ye anlat\u0131c\u0131s\u0131n\u0131n ayn\u0131 zamanda teknik bilgiye de sahip olmas\u0131 gerekti\u011fini vurgulad\u0131. Dijital platformlarda kullan\u0131lan ara\u00e7lar\u0131 tan\u0131yan ve do\u011fru kullanan anlat\u0131c\u0131n\u0131n daha etkili oldu\u011funu ifade eden Arda, \u201cHedef kitlenin dikkat s\u00fcresi k\u0131sald\u0131. Bu y\u00fczden anlat\u0131c\u0131 hem i\u00e7eri\u011fini hem de sunum bi\u00e7imini \u00e7ok iyi kurgulamal\u0131\u201d dedi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6944-1-1024x683.jpg\" alt=\"\" class=\"wp-image-25989\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6944-1-1024x683.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6944-1-300x200.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6944-1-768x512.jpg 768w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6944-1-1536x1024.jpg 1536w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6944-1-2048x1365.jpg 2048w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6944-1-750x500.jpg 750w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6944-1-1140x760.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Anlat\u0131m\u0131n anahtar\u0131: Hedef kitleyi tan\u0131mak&nbsp;<\/strong><\/p>\n\n\n\n<p>Dijital anlat\u0131mda dinleyiciyle kurulan ili\u015fkinin eskisine g\u00f6re farkl\u0131la\u015ft\u0131\u011f\u0131n\u0131 belirten Arda, \u201cArt\u0131k herkes \u00e7ok fazla i\u00e7eri\u011fe maruz kal\u0131yor. Bu y\u00fczden sade ama g\u00fc\u00e7l\u00fc bir anlat\u0131 kurmak gerekiyor\u201d dedi.\u2028\u2028\u0130zleyicinin ilgisini \u00e7ekmek i\u00e7in anlat\u0131n\u0131n ilk dakikalar\u0131n\u0131n kritik oldu\u011funu s\u00f6yleyen Arda, hik\u00e2yenin ak\u0131\u015f\u0131nda g\u00f6rsellerin, metaforlar\u0131n ve ki\u015fisel dokunu\u015flar\u0131n etkili oldu\u011funu anlatt\u0131.<\/p>\n\n\n\n<p><strong>\u201cHik\u00e2ye art\u0131k bir deneyime d\u00f6n\u00fc\u015ft\u00fc\u201d<\/strong><\/p>\n\n\n\n<p>Hik\u00e2ye anlat\u0131c\u0131s\u0131n\u0131n g\u00fcn\u00fcm\u00fczde sadece bir konu\u015fmac\u0131 olmad\u0131\u011f\u0131n\u0131, ayn\u0131 zamanda bir stratejist h\u00e2line geldi\u011fini ifade eden Arda; anlat\u0131c\u0131n\u0131n mesaj\u0131 kadar kulland\u0131\u011f\u0131 ara\u00e7lar\u0131n da izleyici \u00fczerinde iz b\u0131rakt\u0131\u011f\u0131n\u0131 vurgulayarak \u201cTEDx sahnesinde ya\u015fad\u0131\u011f\u0131m deneyim bana \u015funu g\u00f6sterdi: Anlat\u0131c\u0131l\u0131k, yaln\u0131zca s\u00f6zc\u00fcklerle de\u011fil, b\u00fct\u00fcnsel bir etkiyle kurulmal\u0131\u201d s\u00f6yleminde bulundu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6967-1024x683.jpg\" alt=\"\" class=\"wp-image-25990\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6967-1024x683.jpg 1024w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6967-300x200.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6967-768x512.jpg 768w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6967-1536x1024.jpg 1536w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6967-2048x1365.jpg 2048w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6967-750x500.jpg 750w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/IMG_6967-1140x760.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>\u201c\u0130\u00e7eri\u011finiz g\u00fc\u00e7l\u00fc de\u011filse, dijital ara\u00e7lar yetersiz kal\u0131r\u201d<\/strong><\/p>\n\n\n\n<p>Gen\u00e7 anlat\u0131c\u0131lara da \u00f6nerilerde bulunan Arda, \u00f6zg\u00fcnl\u00fckten \u00f6d\u00fcn verilmemesi gerekti\u011fini s\u00f6yledi. Arda, \u201cHer anlat\u0131c\u0131 \u00f6nce neyi neden anlatt\u0131\u011f\u0131n\u0131 bilmeli. Dijital ara\u00e7lar sizi zenginle\u015ftirir ama i\u00e7eri\u011finiz g\u00fc\u00e7l\u00fc de\u011filse iz b\u0131rakmazs\u0131n\u0131z\u201d diyerek s\u00f6zlerini tamamlad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Haber: Ece \u00d6zdemir Foto\u011fraf: Berk Balc\u0131 Edit\u00f6r: \u00d6zg\u00fcr Recep Kocao\u011flu \u0130stanbul \u2013 \u0130\u00dc Haber Merkezi \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Radyo, Televizyon ve Sinema B\u00f6l\u00fcm\u00fc \u00f6\u011fretim \u00fcyesi Do\u00e7. Dr. \u00d6zlem Arda, dijital \u00e7a\u011f\u0131n etkisiyle d\u00f6n\u00fc\u015fen hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 \u00fczerine deneyimlerini \u0130letim Gazetesi ile payla\u015ft\u0131.&nbsp; Arda, TEDx sahnesinde yapt\u0131\u011f\u0131 konu\u015fmadan yola \u00e7\u0131karak anlat\u0131c\u0131l\u0131\u011f\u0131n yeni dinamiklerinden ve dinleyiciyle kurulan [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":25987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[1,159,34,178,2085,2348,35],"tags":[3271,3469,3353,300,40,410,43,148,52,3218],"class_list":["post-25986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-sag-manset","category-universite","category-fakultemizden","category-manset-haber","category-manset-yani","category-yasam","tag-berk-balci","tag-doc-dr-ozlem-arda","tag-ece-ozdemir","tag-iletim","tag-iletisim-fakultesi","tag-istanbul","tag-istanbul-universitesi","tag-istanbul-universitesi-iletisim-fakultesi","tag-iu-iletisim-fakultesi","tag-ozgur-recep-kocaoglu"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/25986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=25986"}],"version-history":[{"count":2,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/25986\/revisions"}],"predecessor-version":[{"id":25997,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/25986\/revisions\/25997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/25987"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=25986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=25986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=25986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}