{"id":26502,"date":"2025-10-15T17:45:29","date_gmt":"2025-10-15T14:45:29","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=26502"},"modified":"2025-10-16T12:54:39","modified_gmt":"2025-10-16T09:54:39","slug":"iletisimin-gucu-yazim-teknikleri-dersinde-konusuldu","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2025\/10\/15\/iletisimin-gucu-yazim-teknikleri-dersinde-konusuldu\/","title":{"rendered":"\u0130leti\u015fimin G\u00fcc\u00fc Yaz\u0131m Teknikleri Dersinde Konu\u015fuldu"},"content":{"rendered":"\n

Haber: Merve Kutan <\/strong><\/p>\n\n\n\n

Foto\u011fraf: \u00d6zg\u00fcr Recep Kocao\u011flu <\/strong><\/p>\n\n\n\n

Edit\u00f6r: \u00d6zg\u00fcr Recep Kocao\u011flu<\/strong><\/p>\n\n\n\n

\u0130stanbul, (\u0130\u00dc Haber Merkezi) – \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. Asl\u0131 Yapar G\u00f6nen\u00e7\u2019in y\u00fcr\u00fctt\u00fc\u011f\u00fc Yaz\u0131m Teknikleri dersine Stratejik \u0130leti\u015fim Dan\u0131\u015fman\u0131<\/strong> G\u00fclten Karaca \u00c7oban konuk oldu. \u00c7oban, haber yaz\u0131m\u0131 ve kurumsal yaz\u0131\u015fma incelikleri hakk\u0131nda bilgi ve tecr\u00fcbelerini \u00f6\u011frencilere aktard\u0131.<\/strong><\/p>\n\n\n\n

\u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm\u00fc Ba\u015fkan\u0131 Prof. Dr. Asl\u0131 Yapar G\u00f6nen\u00e7\u2019in y\u00fcr\u00fctt\u00fc\u011f\u00fc Yaz\u0131m Teknikleri dersi kapsam\u0131nda bug\u00fcn Amfi A\u2019da ger\u00e7ekle\u015fen ders G\u00fclten Karaca \u00c7oban\u2018\u0131n kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fti. Derste ileti\u015fim becerileri, kurumsal ileti\u015fim ve haber yaz\u0131m teknikleri konu\u015fuldu. <\/p>\n\n\n\n

\u201cKendimizi ifade edebildi\u011fimiz kadar var\u0131z\u201d<\/strong><\/p>\n\n\n\n

\u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm\u00fc\u2019nden 2000 y\u0131l\u0131nda b\u00f6l\u00fcm birincili\u011fiyle mezun olan \u00c7oban, \u201c\u0130leti\u015fim b\u00fcy\u00fck bir g\u00fc\u00e7t\u00fcr. Kulland\u0131\u011f\u0131n\u0131z dil ve anlat\u0131m, kuraca\u011f\u0131n\u0131z ileti\u015fimde en etkili maddedir. Dilimiz bu konuda \u00e7ok zengin, bu avantajl\u0131 bir durum. Kuvvetli bir anlat\u0131m anla\u015f\u0131lmay\u0131 do\u011furur ve bu da etkili bir ileti\u015fim sa\u011flar\u201d dedi. <\/p>\n\n\n\n

Mesleki tecr\u00fcbenin \u00f6nemli oldu\u011funu vurgulayan \u00c7oban, \u201c\u00dcniversite y\u0131llar\u0131nda staj yapmak bireysel ve mesleki geli\u015fim a\u00e7\u0131s\u0131ndan \u00e7ok k\u0131ymetli. Staj yapt\u0131\u011f\u0131n\u0131z kurumlarda kurdu\u011funuz ili\u015fkiler sizi bir ad\u0131m \u00f6teye ta\u015f\u0131r. Sahip oldu\u011funuz diploma her ne kadar nitelikli de olsa kendini ifade edebilme becerisi size her kap\u0131y\u0131 aralar\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n

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\u201cGazetecilik, g\u00f6r\u00fcnmeyenin ard\u0131ndakini g\u00f6rmek ve aktarmakt\u0131r\u201d<\/strong><\/p>\n\n\n\n

Gazetecilik mesle\u011finin \u00f6nemli bir g\u00f6zlem yetene\u011fine dayal\u0131 oldu\u011funu ve farkl\u0131 okumalarla bu yetene\u011fin geli\u015ftirilebilece\u011fini s\u00f6yleyen \u00c7oban, \u201cGazete g\u00fcnl\u00fckt\u00fcr ve vakti \u00e7oktur. Televizyon habercili\u011findeyse tam tersi g\u00f6r\u00fcl\u00fcr. H\u0131zl\u0131 ve t\u00fcketimi kolayd\u0131r. Bu sebeple d\u0131\u015f dinamiklerle uyumlanabilirlik gazetecinin refleksi olmal\u0131d\u0131r. Haber sadece bilgi de\u011fil, anlamd\u0131r. \u0130yi bir haber do\u011fru, net ve anla\u015f\u0131l\u0131r olmal\u0131d\u0131r. Okura basit ama etkili bir anlat\u0131m sergilemelisiniz. Farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131 sunmal\u0131s\u0131n\u0131z\u201d ifadeleriyle iyi bir haber metninin nas\u0131l olmas\u0131 gerekti\u011fini anlatt\u0131.<\/p>\n\n\n\n

Haber yazma kurallar\u0131na ili\u015fkin konu\u015fan \u00c7oban, \u201cHaberde spot ve ba\u015fl\u0131klar gibi unsurlar vard\u0131r. Bu unsurlar tamamlay\u0131c\u0131 unsurlard\u0131r. Ben 5N1K sorular\u0131na ek olarak \u2018Neye fayda sa\u011flayaca\u011f\u0131m, bir \u015feyi nas\u0131l s\u00f6ylersem etki mekanizmas\u0131 yaratabilirim?\u2019 sorular\u0131n\u0131 da soruyorum\u201d s\u00f6zlerini kaydetti.<\/p>\n\n\n\n

\u0130leti\u015fim fak\u00fcltesi mezunu olman\u0131n \u00e7ok y\u00f6nl\u00fc bir durum oldu\u011funu belirten \u00c7oban, \u201cStratejik ileti\u015fim, dijital medya, reklamc\u0131l\u0131k, yay\u0131nc\u0131l\u0131k ve marka y\u00f6netimi gibi pek \u00e7ok alanda faaliyet g\u00f6sterebiliyorsunuz\u201d dedi.  <\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

Dijital ortamlarda zarafet sanat\u0131: Netiket<\/strong><\/p>\n\n\n\n

Medya ve dijital d\u00fcnyan\u0131n \u00e7ok h\u0131zl\u0131 ilerleme kaydetti\u011fini ve bu de\u011fi\u015fimle beraber hayat\u0131m\u0131za yeni kavramlar\u0131n girdi\u011fini anlatan \u00c7oban, \u201cnetiket\u201d kavram\u0131ndan bahsetti. Netiket kavram\u0131n\u0131 \u201c\u0130nternet \u00fczerinde sayg\u0131l\u0131 bir ileti\u015fim kurmak i\u00e7in gerekli olan davran\u0131\u015f kurallar\u0131d\u0131r\u201d s\u00f6z\u00fcyle tan\u0131mlayan \u00c7oban, bu kavram\u0131n ileti\u015fimciler i\u00e7in \u00f6nemli bir kavram oldu\u011funu, mail ve mesaj dilinde kullan\u0131ld\u0131\u011f\u0131n\u0131 aktard\u0131. <\/p>\n\n\n

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\"\"
\u0130leti\u015fim Stratejisi Uzman\u0131 G\u00fclten Karaca \u00c7oban ve Prof. Dr. Asl\u0131 Yapar G\u00f6nen\u00e7<\/figcaption><\/figure><\/div>\n\n\n

Ders, toplu foto\u011fraf \u00e7ekimiyle son buldu.<\/p>\n\n\n

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\"\"
\u00c7oban, \u00f6\u011frencilerle hat\u0131ra foto\u011fraf\u0131 \u00e7ektirdi<\/figcaption><\/figure><\/div>","protected":false},"excerpt":{"rendered":"

Haber: Merve Kutan  Foto\u011fraf: \u00d6zg\u00fcr Recep Kocao\u011flu  Edit\u00f6r: \u00d6zg\u00fcr Recep Kocao\u011flu \u0130stanbul, (\u0130\u00dc Haber Merkezi) – \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. Asl\u0131 Yapar G\u00f6nen\u00e7\u2019in y\u00fcr\u00fctt\u00fc\u011f\u00fc Yaz\u0131m Teknikleri dersine Stratejik \u0130leti\u015fim Dan\u0131\u015fman\u0131 G\u00fclten Karaca \u00c7oban konuk oldu. \u00c7oban, haber yaz\u0131m\u0131 ve kurumsal yaz\u0131\u015fma incelikleri hakk\u0131nda bilgi ve tecr\u00fcbelerini \u00f6\u011frencilere aktard\u0131. \u0130stanbul \u00dcniversitesi […]<\/p>\n","protected":false},"author":14,"featured_media":26503,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[25,1,159,28,34,178,2085,2348,35],"tags":[377,3555,161,40,43,148,52,3471,3218],"class_list":["post-26502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","category-genel","category-sag-manset","category-istanbul","category-universite","category-fakultemizden","category-manset-haber","category-manset-yani","category-yasam","tag-asli-yapar-gonenc","tag-gulten-karaca-coban","tag-iletisim","tag-iletisim-fakultesi","tag-istanbul-universitesi","tag-istanbul-universitesi-iletisim-fakultesi","tag-iu-iletisim-fakultesi","tag-merve-kutan","tag-ozgur-recep-kocaoglu"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/26502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=26502"}],"version-history":[{"count":2,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/26502\/revisions"}],"predecessor-version":[{"id":26536,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/26502\/revisions\/26536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/26503"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=26502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=26502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=26502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}