{"id":27215,"date":"2025-12-05T15:59:26","date_gmt":"2025-12-05T12:59:26","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=27215"},"modified":"2025-12-05T15:59:27","modified_gmt":"2025-12-05T12:59:27","slug":"turkiye-halkla-iliskiler-derneginden-istanbul-universitesine-odul","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2025\/12\/05\/turkiye-halkla-iliskiler-derneginden-istanbul-universitesine-odul\/","title":{"rendered":"T\u00fcrkiye Halkla \u0130li\u015fkiler Derne\u011fi\u2019nden \u0130stanbul \u00dcniversitesi\u2019ne \u00d6d\u00fcl"},"content":{"rendered":"\n

Haber: \u00d6zg\u00fcr Recep Kocao\u011flu <\/strong><\/p>\n\n\n\n

\u0130stanbul, (\u0130\u00dc Haber Merkezi) – \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00f6\u011frencileri \u00d6m\u00fcr Ercenik, Fahriye Safarova, Fatma Nur Tekya\u015far ve B\u00fc\u015franur \u015een; 23. Alt\u0131n Pusula T\u00fcrkiye Halkla \u0130li\u015fkiler \u00d6d\u00fclleri\u2019nde Gen\u00e7 \u0130leti\u015fimciler kategorisinde \u00f6d\u00fcl kazand\u0131.<\/strong><\/p>\n\n\n\n

T\u00fcrkiye Halkla \u0130li\u015fkiler Derne\u011fi (T\u00dcH\u0130D) taraf\u0131ndan bu y\u0131l 23\u2019\u00fcnc\u00fcs\u00fc d\u00fczenlenen Alt\u0131n Pusula T\u00fcrkiye Halkla \u0130li\u015fkiler \u00d6d\u00fclleri, Zorlu PSM’de ger\u00e7ekle\u015fen t\u00f6renle sahiplerini buldu. 300’den fazla kurum ve gen\u00e7 ileti\u015fimci projesinin yar\u0131\u015ft\u0131\u011f\u0131 organizasyona T\u00dcH\u0130D Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u0130pek \u00d6zg\u00fcden \u00d6zen, Uluslararas\u0131 Halkla \u0130li\u015fkiler Derne\u011fi (IPRA) 2026 D\u00fcnya Ba\u015fkan\u0131 Esther Cobbah, \u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc (H\u0130T) B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. Emine Yava\u015fgel ve \u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi H\u0130T B\u00f6l\u00fcm Ba\u015fkan Yard\u0131mc\u0131s\u0131 Prof. Dr. Ece Karado\u011fan Doruk kat\u0131ld\u0131.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

\u00d6d\u00fcll\u00fc projenin arkas\u0131ndaki ekip<\/strong><\/p>\n\n\n\n

\u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi H\u0130T \u00f6\u011frencileri \u00d6m\u00fcr Ercenik, Fahriye Safarova, Fatma Nur Tekya\u015far ve B\u00fc\u015franur \u015een; H\u0130T B\u00f6l\u00fcm\u00fc \u00d6\u011fr. G\u00f6r. Dr. Fatih \u00d6zkoyuncu dan\u0131\u015fmanl\u0131\u011f\u0131nda haz\u0131rlad\u0131klar\u0131 “\u015e\u0130RKETTE-\u0130Z” projesiyle, T\u00dcH\u0130D taraf\u0131ndan d\u00fczenlenen 23. Alt\u0131n Pusula T\u00fcrkiye Halkla \u0130li\u015fkiler \u00d6d\u00fclleri’nde Gen\u00e7 \u0130leti\u015fimciler kategorisinde Alt\u0131n Pusula \u00f6d\u00fcl\u00fc kazand\u0131. \u00d6\u011frenciler projelerini ve duygular\u0131n\u0131 \u0130letim Gazetesi\u2019ne anlatt\u0131.<\/p>\n\n\n

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\"\"
\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Alt\u0131n Pusula \u00d6d\u00fcl T\u00f6reni’nde<\/figcaption><\/figure><\/div>\n\n\n

\u00d6m\u00fcr Ercenik, \u201cProjemizle halkla ili\u015fkiler birimi \u2018\u015e\u0130RKETTE-\u0130Z\u2019 b\u0131rak\u0131r dedik ve halkla ili\u015fkiler mesle\u011finin stratejik \u00f6nemini birincil hedef kitlemiz olan y\u00f6neticilere ve ikincil hedef kitlemiz olan kamuoyuna anlatabilece\u011fimiz farkl\u0131 fikirler haz\u0131rlad\u0131k\u201d ifadeleriyle \u00f6d\u00fcl ald\u0131klar\u0131 projelerini anlatt\u0131. Ercenik, proje dan\u0131\u015fman\u0131 \u00d6\u011fr. G\u00f6r. Dr. Fatih \u00d6zkoyuncu’ya ve s\u00fcre\u00e7teki t\u00fcm deste\u011fi i\u00e7in \u00d6\u011fr. G\u00f6r. Selma Serdaro\u011flu’na te\u015fekk\u00fcrlerini iletti.<\/p>\n\n\n

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\"\"
\u00d6m\u00fcr Ercenik<\/figcaption><\/figure><\/div>\n\n\n

Fatma Nur Tekya\u015far, \u00fcrettikleri projenin hem fikir altyap\u0131s\u0131yla hem de sosyal fayda y\u00f6n\u00fcyle onlar\u0131 \u00e7ok heyecanland\u0131ran bir \u00e7al\u0131\u015fma oldu\u011funu belirtti. Projeyi geli\u015ftirirken t\u00fcm ekibin en g\u00fc\u00e7l\u00fc yan\u0131n\u0131 ortaya koydu\u011funu dile getiren Tekya\u015far, \u201cAra\u015ft\u0131rma, strateji, i\u00e7erik, tasar\u0131m ve uygulama s\u00fcre\u00e7lerinde tam bir uyumu yakalad\u0131k. Asl\u0131nda bu \u00f6d\u00fcl projemizin de\u011fil ekip olma k\u00fclt\u00fcr\u00fcm\u00fcz\u00fcn ba\u015far\u0131s\u0131n\u0131n bir kar\u015f\u0131l\u0131\u011f\u0131d\u0131r\u201d c\u00fcmlelerini kulland\u0131.<\/p>\n\n\n

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Fatma Nur Tekya\u015far<\/figcaption><\/figure><\/div>\n\n\n

Kamuoyunda halkla ili\u015fkiler mesle\u011fine kar\u015f\u0131 olumsuz tepkiler alabildiklerini anlatan Fahriye Safarova, \u201cProjemiz kurumlarda halkla ili\u015fkilerin \u00f6nemini vurgulayan ve bunun yan\u0131nda kamuoyunda halkla ili\u015fkiler konusundaki yanl\u0131\u015f anla\u015f\u0131lmalar\u0131 a\u00e7\u0131klayan bir proje. Bu projeyle kurumlarda kriz anlar\u0131nda halkla ili\u015fkilerin \u00f6nemini vurgulad\u0131k\u201d s\u00f6zlerini kaydetti.<\/p>\n\n\n

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Fahriye Safarova<\/figcaption><\/figure><\/div>\n\n\n

\u00d6d\u00fcl\u00fc alman\u0131n b\u00fcy\u00fck bir gurur oldu\u011funu s\u00f6yleyen B\u00fc\u015franur \u015een, \u201cBu \u00f6d\u00fcl, ileti\u015fim alan\u0131nda daha fazla \u00fcretmek, \u00f6\u011frenmek ve \u00f6\u011frendiklerimizi ger\u00e7ek projelere ta\u015f\u0131mak i\u00e7in hepimiz ad\u0131na g\u00fc\u00e7l\u00fc bir motivasyon kayna\u011f\u0131 oldu\u201d s\u00f6zlerini kulland\u0131. \u015een, \u201cPR\u2019\u0131n PR\u2019\u0131 \u00fczerine \u00e7al\u0131\u015fmak, meslek hayatlar\u0131m\u0131zda uzun y\u0131llar boyunca edinece\u011fimiz deneyimlerin k\u00fc\u00e7\u00fck bir provas\u0131 niteli\u011findeydi. Birlikte kurdu\u011fumuz ekip ise zamanla bir ekip olman\u0131n \u00f6tesine ge\u00e7erek g\u00fc\u00e7l\u00fc bir dostlu\u011fa d\u00f6n\u00fc\u015ft\u00fc\u201d ifadeleriyle ekip olman\u0131n \u00f6nemini vurgulad\u0131.<\/p>\n\n\n

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B\u00fc\u015franur \u015een<\/figcaption><\/figure><\/div>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Haber: \u00d6zg\u00fcr Recep Kocao\u011flu  \u0130stanbul, (\u0130\u00dc Haber Merkezi) – \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc \u00f6\u011frencileri \u00d6m\u00fcr Ercenik, Fahriye Safarova, Fatma Nur Tekya\u015far ve B\u00fc\u015franur \u015een; 23. Alt\u0131n Pusula T\u00fcrkiye Halkla \u0130li\u015fkiler \u00d6d\u00fclleri\u2019nde Gen\u00e7 \u0130leti\u015fimciler kategorisinde \u00f6d\u00fcl kazand\u0131. T\u00fcrkiye Halkla \u0130li\u015fkiler Derne\u011fi (T\u00dcH\u0130D) taraf\u0131ndan bu y\u0131l 23\u2019\u00fcnc\u00fcs\u00fc d\u00fczenlenen Alt\u0131n Pusula T\u00fcrkiye Halkla […]<\/p>\n","protected":false},"author":14,"featured_media":27225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[25,1,159,28,34,178,29,2085,2348,35],"tags":[3716,3711,3714,1471,3712,3709,3715,3710,40,3713,43,148,52,3708,3218],"class_list":["post-27215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","category-genel","category-sag-manset","category-istanbul","category-universite","category-fakultemizden","category-iuwebtv","category-manset-haber","category-manset-yani","category-yasam","tag-altin-pusula-turkiye-halkla-iliskiler-odulleri","tag-busranur-sen","tag-ece-karadogan-doruk","tag-emine-yavasgel","tag-esther-cobbah","tag-fahriye-safarova","tag-fatih-ozkoyuncu","tag-fatma-nur-tekyasar","tag-iletisim-fakultesi","tag-ipek-ozguden-ozen","tag-istanbul-universitesi","tag-istanbul-universitesi-iletisim-fakultesi","tag-iu-iletisim-fakultesi","tag-omur-ercenik","tag-ozgur-recep-kocaoglu"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/27215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=27215"}],"version-history":[{"count":3,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/27215\/revisions"}],"predecessor-version":[{"id":27226,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/27215\/revisions\/27226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/27225"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=27215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=27215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=27215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}