{"id":27793,"date":"2026-02-04T18:00:00","date_gmt":"2026-02-04T15:00:00","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=27793"},"modified":"2026-01-29T14:15:55","modified_gmt":"2026-01-29T11:15:55","slug":"playjoy-turkiyedeki-muzik-endustrisini-degerlendirdi","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2026\/02\/04\/playjoy-turkiyedeki-muzik-endustrisini-degerlendirdi\/","title":{"rendered":"Playjoy T\u00fcrkiye\u2019deki M\u00fczik End\u00fcstrisini De\u011ferlendirdi\u00a0"},"content":{"rendered":"\n

Haber: H\u00fcseyin Kontakay<\/strong><\/p>\n\n\n\n

Edit\u00f6r: \u00d6zg\u00fcr Recep Kocao\u011flu<\/strong><\/p>\n\n\n\n

\u0130stanbul, (\u0130\u00dc Haber Merkezi) – Playjoy, m\u00fczik end\u00fcstrisindeki alg\u0131 sorununu ve ba\u011f\u0131ms\u0131z \u00fcretimi anlatt\u0131.<\/strong><\/p>\n\n\n\n

Playjoy, pop\u00fcler m\u00fczi\u011fin tekd\u00fczeli\u011fini, pazarlama odakl\u0131 anlay\u0131\u015f\u0131 ve altyap\u0131 sorunlar\u0131n\u0131 de\u011ferlendirdi.<\/p>\n\n\n\n

Pop\u00fclerlik k\u0131skac\u0131nda m\u00fczikal yarat\u0131c\u0131l\u0131k<\/strong><\/p>\n\n\n\n

Playjoy, T\u00fcrkiye\u2019de m\u00fczik end\u00fcstrisinde \u00fcretimle g\u00f6r\u00fcn\u00fcrl\u00fck aras\u0131ndaki u\u00e7urumun, sistemi planlama ve altyap\u0131 eksikli\u011finden kaynakland\u0131\u011f\u0131n\u0131 \u201cSorun yetenekte de\u011fil; m\u00fchendislikte ve alg\u0131da\u201d s\u00f6zleriyle ifade etti.\u00a0<\/p>\n\n\n\n

\u00dcretim s\u00fcrd\u00fc\u011f\u00fcn\u00fc ancak kamuoyuna ula\u015famad\u0131\u011f\u0131n\u0131 vurgulayan Playjoy, \u201c\u0130yi i\u015fler yapan insanlar var ama onlar\u0131 g\u00f6remiyoruz. \u00c7\u00fcnk\u00fc g\u00fc\u00e7l\u00fc taraf kolaya ka\u00e7may\u0131 seviyor. Pop\u00fcler olan\u0131n arkas\u0131na reklam bas\u0131l\u0131yor ve hep ayn\u0131 sesleri duyuyoruz. Binalarda, vitrinlerde, m\u00fczikte her \u015fey tekd\u00fcze. \u00c7e\u015fitlilikten korkuluyor\u201d dedi.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

Duygudan pazarlamaya evrilen \u015fark\u0131lar<\/strong><\/p>\n\n\n\n

S\u00f6z ve m\u00fczi\u011fin art\u0131k pazarlama odakl\u0131 bir h\u00e2l ald\u0131\u011f\u0131n\u0131, duygudan \u00e7ok \u015fark\u0131n\u0131n geni\u015f kitlelere ula\u015fmas\u0131n\u0131n \u00f6nemsendi\u011fini s\u00f6yleyen Playjoy, \u201cM\u00fczik piyasas\u0131n\u0131n ba\u015f\u0131nda vasat ki\u015filer var ve bu durum kaliteyi d\u00fc\u015f\u00fcrd\u00fc. Pop\u00fcler olanlar biraz karma\u015f\u0131k \u015feyler yapmak istese ba\u015faramazlard\u0131. O y\u00fczden konfor alanlar\u0131nda kald\u0131lar; kolay, bilindik ve ticari m\u00fczikle devam ettiler\u201d s\u00f6zlerini kulland\u0131.<\/p>\n\n\n\n

M\u00fczikte m\u00fchendislik ve alg\u0131 sorunu<\/strong><\/p>\n\n\n\n

T\u00fcrkiye\u2019de m\u00fczi\u011fin altyap\u0131 eksikli\u011fine sahip oldu\u011funu vurgulayan Playjoy, \u201cBat\u0131\u2019da her detay m\u00fchendislik \u00fczerine kuruluyor. Konser, st\u00fcdyo, kay\u0131t her \u015fey planl\u0131. Bizde net sistem yok. Altyap\u0131 vasatsa m\u00fczik de vasatla\u015f\u0131r\u201d s\u00f6zlerini kaydetti. <\/p>\n\n\n\n

Bu konu hakk\u0131nda \u00e7\u00f6z\u00fcm \u00f6nerisinde bulunan Playjoy, e\u011fitim kadar alg\u0131 de\u011fi\u015fiminin de \u00f6nemli oldu\u011funu aktard\u0131. Playjoy, toplumun alg\u0131s\u0131 de\u011fi\u015fmedik\u00e7e m\u00fczikteki vasatl\u0131\u011f\u0131n bitmeyece\u011fini, insanlar\u0131n merak etmedi\u011fini ve ara\u015ft\u0131rmad\u0131\u011f\u0131n\u0131 vurgulad\u0131. Empati ve \u00fcretim k\u00fclt\u00fcr\u00fc olmadan iyi m\u00fczi\u011fin geli\u015femeyece\u011fini belirten Playjoy, ayr\u0131ca, sanat\u00e7\u0131lar\u0131n kendi yollar\u0131n\u0131 do\u011frudan \u00e7izebilme e\u011filimini olumlu buldu\u011funu ve ger\u00e7ek bir d\u00f6n\u00fc\u015f\u00fcm\u00fcn ancak bu \u015fekilde m\u00fcmk\u00fcn olaca\u011f\u0131na inand\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n

M\u00fczikteki \u00e7e\u015fitlili\u011fin az olmas\u0131n\u0131n yaln\u0131zca m\u00fczisyenlerden kaynaklanmad\u0131\u011f\u0131n\u0131, dinleyicilerin de buna katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 vurgulayan Playjoy, toplumun beklentilerinin ve be\u011fenilerinin \u00fcretimi \u015fekillendirdi\u011fini belirtti.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

Bireysel \u00fcretimle m\u00fcmk\u00fcn olan d\u00f6n\u00fc\u015f\u00fcm<\/strong><\/p>\n\n\n\n

B\u00fcy\u00fck \u015firketlerin h\u00e2kimiyetinin k\u0131r\u0131lmaya ba\u015flad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnen Playjoy, bu durumun f\u0131rsatlar sundu\u011funu s\u00f6yledi. Playjoy, \u201cHer \u00fcretici kendi art\u0131k st\u00fcdyosunu kuruyor. Bu, sanat\u0131n \u00f6zg\u00fcrle\u015fmesi i\u00e7in \u00f6nemli bir ad\u0131m. Yeter ki \u00e7e\u015fitlilik arts\u0131n\u201d dedi.<\/p>\n\n\n\n

\u00dcretim, duygusall\u0131k ve \u00f6zg\u00fcrl\u00fc\u011f\u00fcn var oldu\u011funu ancak sistemsel t\u0131kanmalar\u0131n engel olu\u015fturdu\u011funu vurgulayan Playjoy, \u00e7\u00f6z\u00fcm\u00fcn ise altyap\u0131 planlamas\u0131, alg\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc ve destekleyici sistemlerde yatt\u0131\u011f\u0131n\u0131 belirterek konu\u015fmas\u0131n\u0131 sonland\u0131rd\u0131.<\/p>\n\n\n\n

Playjoy kimdir?<\/strong><\/p>\n\n\n\n

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\"\"<\/figure><\/div>\n\n\n

Caner Anar (Playjoy) m\u00fczisyen, prod\u00fckt\u00f6r ve bestecidir. M\u00fczik kariyerine 1990’larda \u0130zmir Dokuz Eyl\u00fcl \u00dcniversitesi Devlet Konservatuvar\u0131’nda \u00e7ello e\u011fitimi alarak ba\u015flam\u0131\u015f, ard\u0131ndan kompozisyon ve orkestrasyon alanlar\u0131nda da e\u011fitimini s\u00fcrd\u00fcrm\u00fc\u015ft\u00fcr. Kariyerinde G\u00f6khan T\u00fcrkmen, Sertab Erener, \u0130stemihan Tavilo\u011flu, Ekin Beril gibi \u00f6nemli sanat\u00e7\u0131larla \u00e7al\u0131\u015fm\u0131\u015f ve \u00e7e\u015fitli projelere imza atm\u0131\u015ft\u0131r.<\/p>\n<\/div>\n\n\n\n

Ayr\u0131ca elektronik m\u00fczik ve deneysel ses tasar\u0131mlar\u0131yla dikkat \u00e7eken Playjoy, kendi projelerinde modern ve \u00f6zg\u00fcn bir yakla\u015f\u0131m benimsiyor. Sanat\u00e7\u0131n\u0131n \u00e7al\u0131\u015fmalar\u0131, klasik e\u011fitimle edindi\u011fi teknik altyap\u0131y\u0131 \u00e7a\u011fda\u015f m\u00fczik \u00fcretimiyle birle\u015ftiriyor ve hem sahnede hem de st\u00fcdyo \u00e7al\u0131\u015fmalar\u0131nda geni\u015f bir yelpazede kendini g\u00f6steriyor.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Haber: H\u00fcseyin Kontakay Edit\u00f6r: \u00d6zg\u00fcr Recep Kocao\u011flu \u0130stanbul, (\u0130\u00dc Haber Merkezi) – Playjoy, m\u00fczik end\u00fcstrisindeki alg\u0131 sorununu ve ba\u011f\u0131ms\u0131z \u00fcretimi anlatt\u0131. Playjoy, pop\u00fcler m\u00fczi\u011fin tekd\u00fczeli\u011fini, pazarlama odakl\u0131 anlay\u0131\u015f\u0131 ve altyap\u0131 sorunlar\u0131n\u0131 de\u011ferlendirdi. Pop\u00fclerlik k\u0131skac\u0131nda m\u00fczikal yarat\u0131c\u0131l\u0131k Playjoy, T\u00fcrkiye\u2019de m\u00fczik end\u00fcstrisinde \u00fcretimle g\u00f6r\u00fcn\u00fcrl\u00fck aras\u0131ndaki u\u00e7urumun, sistemi planlama ve altyap\u0131 eksikli\u011finden kaynakland\u0131\u011f\u0131n\u0131 \u201cSorun yetenekte de\u011fil; m\u00fchendislikte ve […]<\/p>\n","protected":false},"author":14,"featured_media":27794,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[1,159,28,29,30,2085,2348,35],"tags":[3859,3851,2893,3857,3218,3858,3855,3856],"class_list":["post-27793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-sag-manset","category-istanbul","category-iuwebtv","category-kultur-sanat","category-manset-haber","category-manset-yani","category-yasam","tag-caner-anar","tag-huseyin-kontakay-2","tag-muzik","tag-muzik-endustrisi","tag-ozgur-recep-kocaoglu","tag-pazarlama","tag-playjoy","tag-populer"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/27793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=27793"}],"version-history":[{"count":4,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/27793\/revisions"}],"predecessor-version":[{"id":27803,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/27793\/revisions\/27803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/27794"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=27793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=27793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=27793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}