{"id":28643,"date":"2026-04-02T17:12:57","date_gmt":"2026-04-02T14:12:57","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=28643"},"modified":"2026-04-02T17:12:58","modified_gmt":"2026-04-02T14:12:58","slug":"dergi-medyasi-dersinde-sektorun-nabzi-tutuldu","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2026\/04\/02\/dergi-medyasi-dersinde-sektorun-nabzi-tutuldu\/","title":{"rendered":"Dergi Medyas\u0131 Dersinde Sekt\u00f6r\u00fcn Nabz\u0131 Tutuldu"},"content":{"rendered":"\n

Haber: Ebrar S\u00fceda \u00dcnalan <\/strong><\/p>\n\n\n\n

Foto\u011fraf: \u00d6mer \u0130\u011frek<\/strong><\/p>\n\n\n\n

Edit\u00f6r: Ece \u00d6zdemir<\/strong><\/p>\n\n\n\n

\u0130stanbul, (\u0130\u00dc Haber Merkezi) – \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi’nde, Prof. Dr. Asl\u0131 Yapar G\u00f6nen\u00e7\u2019in verdi\u011fi Dergi Medyas\u0131 dersine Asl\u0131 Didari ve \u0130smail Polat konuk oldu. <\/strong><\/p>\n\n\n\n

\u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. Asl\u0131 Yapar G\u00f6nen\u00e7 taraf\u0131ndan Derslik 2\u2019de y\u00fcr\u00fct\u00fclen Dergi Medyas\u0131 dersine konuk olan Sekt\u00f6rel ve Kurumsal Dergi Uzman\u0131 Asl\u0131 Didari ile Yeni Gazete \u0130mtiyaz Sahibi ve Sorumlu Yaz\u0131 \u0130\u015fleri M\u00fcd\u00fcr\u00fc \u0130smail Polat dergicilik alan\u0131nda edindikleri deneyimleri \u00f6\u011frencilere aktard\u0131. <\/p>\n\n\n\n

Dergi t\u00fcrleri ayr\u0131m\u0131<\/strong><\/p>\n\n\n\n

Konu\u015fmas\u0131na dergi \u00e7e\u015fitlerini anlatmak ile ba\u015flayan Didari, \u201cBayide sat\u0131lan, sekt\u00f6rel ve kurumsal olmak \u00fczere 3 \u00e7e\u015fit dergi var\u201d diyerek piyasadaki dergi t\u00fcrlerinden bahsetti. Didari, bu dergilerin hedef kitleleri, da\u011f\u0131t\u0131m \u015fekilleri ve y\u00f6netim bi\u00e7imi konularda birbirinden ayr\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n

\u2018Sekt\u00f6rel dergi muhatab\u0131n\u0131 \u00f6nemser\u2019<\/strong><\/p>\n\n\n\n

Sekt\u00f6rel dergilerin yaz\u0131l\u0131, g\u00f6rsel i\u015fitsel ve elektronik olabilece\u011fine de\u011finen Didari, s\u00fcreli ve s\u00fcresiz olmak \u00fczere ikiye ayr\u0131ld\u0131\u011f\u0131n\u0131 anlatt\u0131. Sekt\u00f6r\u00fcn kimlere hitap etti\u011fini belirten Didari, s\u00f6zlerini \u015fu \u015fekilde s\u00fcrd\u00fcrd\u00fc:<\/p>\n\n\n\n

\u201cSekt\u00f6rler dergiler bir konfeksiyon diyelim. Konfeksiyon ne \u00f6nemser? Yeni makineleri, yeni diki\u015f tekni\u011fini, birlikte \u00e7al\u0131\u015facaklar\u0131 insanlar\u0131n mesleki e\u011fitimini \u00f6nemser.Fuarlar\u0131 \u00f6nemser ve m\u00fc\u015fterileri \u00f6nemser. Sekt\u00f6rel dergide tam olarak \u00f6yle, muhatab\u0131n\u0131 \u00f6nemser.\u201d <\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

Sekt\u00f6rel derginin ba\u015flang\u0131c\u0131 ve \u00e7al\u0131\u015fman\u0131n \u00f6nemi<\/strong><\/p>\n\n\n\n

Sekt\u00f6rel dergi tarihinden bahseden Didari, as\u0131l dergilerin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 zaman\u0131n 1980\u2019li y\u0131llarda oldu\u011funu aktard\u0131. Tekstil, in\u015faat ve turizm sekt\u00f6r\u00fcnde ilk dergilerin ba\u015flad\u0131\u011f\u0131n\u0131 anlatan Didari, amac\u0131n sekt\u00f6rde \u00f6ne \u00e7\u0131kmak ve hedef kitleye reklamlarla ula\u015fmak oldu\u011funu vurgulad\u0131. <\/p>\n\n\n\n

Kurumsal dergi ile sekt\u00f6rel dergi fark\u0131<\/strong><\/p>\n\n\n\n

Kurumsal dergilerin sekt\u00f6rel dergilerden fark\u0131na de\u011finen Didari, kurumsal dergilerin sorumlulu\u011funun daha fazla oldu\u011fundan bahsetti. Didari, \u201cKurumsal dergiler kar amac\u0131 g\u00fctmez, \u00fccretsiz da\u011f\u0131t\u0131l\u0131r ve sekt\u00f6rel dergilerden daha fazla sorumluluk ister. Kullan\u0131lacak bir foto\u011frafa bile d\u00f6n\u00fcp tekrar tekrar kontrol etmek gerekir. Ayr\u0131ca kurumsal dergilerde genellikle ba\u015fkan\u0131n foto\u011fraf\u0131 \u00e7ok kullan\u0131l\u0131r. Sekt\u00f6rel dergilerde ise foto\u011fraf i\u015fi biraz geri kalmakta, \u00f6zg\u00fcn foto\u011fraf kullan\u0131lmamaktad\u0131r\u201d dedi.<\/p>\n\n\n\n


<\/strong>
<\/strong>Sekt\u00f6rel derginin a\u015famalar\u0131<\/strong><\/p>\n\n\n\n

Sekt\u00f6rel derginin \u00e7\u0131kart\u0131lma a\u015famas\u0131n\u0131 aktaran Didari, ilk \u00f6nce zamanlama yap\u0131lmas\u0131 gerekti\u011fini belirtti. \u0130\u00e7erik tespiti i\u00e7in haber havuzunda biriken haberlere bak\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yleyen Didari, ilgili haberlerin yan yana verildi\u011fini vurgulad\u0131. Didari, son olarak grafikere teslim edilen derginin son d\u00fczeltmelerden sonra matbaaya teslim edildi\u011fini s\u00f6yledi.<\/p>\n\n\n\n

Yay\u0131nlanma plan\u0131na de\u011finen Didari, dergiyi yay\u0131nlamak i\u00e7in sekt\u00f6r tespiti yap\u0131ld\u0131\u011f\u0131n\u0131 anlatt\u0131. Mevkute Beyannamesi doldurularak Bas\u0131n Savc\u0131l\u0131\u011f\u0131\u2019na onaylat\u0131ld\u0131\u011f\u0131n\u0131 belirten Didari, dergi yay\u0131na ba\u015flamadan T\u00fcrk Patent ve Marka Kurumu\u2019na marka tescili yapt\u0131r\u0131lmas\u0131 gerekti\u011finden bahsetti.<\/p>\n\n\n\n

\u2018\u0130leti\u015fimci olarak ileti\u015fim kurmak zorunday\u0131z\u2019<\/strong><\/p>\n\n\n\n

Son olarak \u00f6\u011frencilere bu alanda \u00f6neriler veren Didari, ba\u015far\u0131l\u0131 olmak i\u00e7in T\u00fcrk\u00e7e bilgisinin ve i\u015f arkada\u015flar\u0131 aras\u0131ndaki ileti\u015fimin \u00f6nemine de\u011findi. \u0130leti\u015fim hakk\u0131nda konu\u015fan Didari, \u201cBiz bankac\u0131 de\u011fil, gazeteciyiz. \u0130leti\u015fimci olarak birbirimizle ileti\u015fim kurmak zorunday\u0131z\u201d dedi.<\/p>\n\n\n\n

Klavyede h\u0131zl\u0131 olmak gerekti\u011finden bahseden Didari, bol bol kitap okuman\u0131n \u00f6nemini vurgulad\u0131. <\/p>\n\n\n\n

Dergi ve gazete aras\u0131ndaki farklar<\/strong><\/p>\n\n\n\n

Dergi ile gazete aras\u0131ndaki farklar\u0131 vurgulayan Gazeteci \u0130smail Polat, derginin gazeteden daha dolu ve geni\u015f kapsaml\u0131 oldu\u011funu ifade etti. Ge\u00e7mi\u015fteki tecr\u00fcbelerinden bahseden Polat, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: <\/p>\n\n\n\n

\u201cBen bundan \u00f6nce H\u00fcrriyet gazetesinde \u00e7al\u0131\u015f\u0131yordum polis adliye muhabiri olarak. Bir tane haberim var, k\u00f6t\u00fc bir olay. Bir gen\u00e7 k\u0131z g\u00f6lde \u00f6l\u00fc bulundu. Ve k\u0131z\u0131n kimli\u011fi boynundaki muskadan \u00e7\u00f6z\u00fcld\u00fc. Benim bu haberim H\u00fcrriyet’te \u00e7ok k\u0131sa yay\u0131nlan\u0131rken H\u00fcrriyet’in dergisi olan Tempo dergisinde 4 sayfa olarak yay\u0131nland\u0131.\u201d<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

Ekonomik zorluklar ve dijitalle\u015fme<\/strong><\/p>\n\n\n\n

Dergi ve gazetelerin tiraj\u0131n\u0131n ge\u00e7mi\u015ften bug\u00fcne d\u00fc\u015f\u00fc\u015f\u00fcn\u00fc belirten Polat, ekonomik sorunlara ve dijitalle\u015fmeye de de\u011findi. Dergilerin \u00e7\u0131k\u0131\u015f maliyetinin fazlal\u0131\u011f\u0131n\u0131 ifade eden Polat, tiraj\u0131n\u0131n d\u00fc\u015f\u00fckl\u00fc\u011f\u00fcn\u00fcn maliyeti kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 anlatt\u0131. <\/p>\n\n\n\n

Dijitalle\u015fme ile beraber gazete ve dergilerin al\u0131nmas\u0131n\u0131n da d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ifade eden Polat, genel kitlenin art\u0131k sosyal mecralardan okudu\u011funu s\u00f6yledi. <\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Haber: Ebrar S\u00fceda \u00dcnalan  Foto\u011fraf: \u00d6mer \u0130\u011frek Edit\u00f6r: Ece \u00d6zdemir \u0130stanbul, (\u0130\u00dc Haber Merkezi) – \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi’nde, Prof. Dr. Asl\u0131 Yapar G\u00f6nen\u00e7\u2019in verdi\u011fi Dergi Medyas\u0131 dersine Asl\u0131 Didari ve \u0130smail Polat konuk oldu.  \u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi Gazetecilik B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. Asl\u0131 Yapar G\u00f6nen\u00e7 taraf\u0131ndan Derslik 2\u2019de y\u00fcr\u00fct\u00fclen Dergi Medyas\u0131 dersine […]<\/p>\n","protected":false},"author":14,"featured_media":28644,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[24,25,159,28,34,178,2085,2348,35],"tags":[377,3353,300,40,410,43,148,52],"class_list":["post-28643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilim","category-egitim","category-sag-manset","category-istanbul","category-universite","category-fakultemizden","category-manset-haber","category-manset-yani","category-yasam","tag-asli-yapar-gonenc","tag-ece-ozdemir","tag-iletim","tag-iletisim-fakultesi","tag-istanbul","tag-istanbul-universitesi","tag-istanbul-universitesi-iletisim-fakultesi","tag-iu-iletisim-fakultesi"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/28643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=28643"}],"version-history":[{"count":1,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/28643\/revisions"}],"predecessor-version":[{"id":28648,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/28643\/revisions\/28648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/28644"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=28643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=28643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=28643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}