{"id":28649,"date":"2026-04-02T17:23:12","date_gmt":"2026-04-02T14:23:12","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=28649"},"modified":"2026-04-02T17:23:13","modified_gmt":"2026-04-02T14:23:13","slug":"sosyal-medya-haberciliginin-donusumu-ele-alindi","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2026\/04\/02\/sosyal-medya-haberciliginin-donusumu-ele-alindi\/","title":{"rendered":"Sosyal Medya Habercili\u011finin D\u00f6n\u00fc\u015f\u00fcm\u00fc Ele Al\u0131nd\u0131"},"content":{"rendered":"\n

Haber: Merve Arkan<\/strong><\/p>\n\n\n\n

Foto\u011fraf: Melek Bet\u00fcl Kalkan<\/strong><\/p>\n\n\n\n

Edit\u00f6r: Ece \u00d6zdemir<\/strong><\/p>\n\n\n\n

\u0130stanbul, (\u0130\u00dc Haber Merkezi) \u2013 \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nde Prof. Dr. Asl\u0131 Yapar G\u00f6nen\u00e7\u2019in verdi\u011fi Sosyal Medya Habercili\u011fi dersine Asl\u0131 Didari ve \u0130smail Polat konuk oldu.<\/strong><\/p>\n\n\n\n

\u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi\u2019nde Gazetecilik B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Prof. Dr. Asl\u0131 Yapar G\u00f6nen\u00e7\u2019in verdi\u011fi Sosyal Medya Habercili\u011fi dersine  Ensonhaber.com Ekonomi edit\u00f6r\u00fc ve Yaz\u0131 \u0130\u015fleri M\u00fcd\u00fcr Asl\u0131 Didari ile Belek \u00dcniversitesi M\u00fctevelli Heyeti \u00dcyesi ve Gazeteci \u0130smail Polat sosyal medya gazetecili\u011fi \u00fczerine bilgilerini ve tecr\u00fcbelerini \u00f6\u011frencilere aktard\u0131.<\/p>\n\n\n\n

Sosyal medya kullan\u0131m\u0131nda T\u00fcrkiye ba\u015f\u0131 \u00e7ekiyor<\/strong><\/p>\n\n\n\n

Didari, konu\u015fmas\u0131n\u0131n ba\u015f\u0131nda hem geleneksel medyaya hem de dijital medyaya hakimiyetini 25 y\u0131ll\u0131k meslek tecr\u00fcbesiyle temellendirdi. Sosyal medya metinlerinin yazarl\u0131\u011f\u0131n\u0131 yapt\u0131\u011f\u0131n\u0131 belirten Didari, sosyal medya kullan\u0131m\u0131yla ilgili \u2018\u2019Son yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re d\u00fcnya genelinde 33 saati a\u015fk\u0131n haftal\u0131k kullan\u0131m var. Fakat T\u00fcrkiye’deki kullan\u0131m 41 saati a\u015f\u0131yor. Yani T\u00fcrkiye’deki kullan\u0131m d\u00fcnya kullan\u0131m\u0131n\u0131n \u00fczerine \u00e7\u0131km\u0131\u015f durumda\u2019\u2019 s\u00f6zlerini kulland\u0131.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

Sosyal medya i\u015fleyi\u015finde kategoriler<\/strong><\/p>\n\n\n\n

Gazetecili\u011fin art\u0131k sosyal medyada ve internette kendine yer buldu\u011funu belirten Didari, sosyal medyac\u0131l\u0131\u011f\u0131 \u00fc\u00e7e ay\u0131rd\u0131\u011f\u0131n\u0131 aktard\u0131 ve \u015fu s\u00f6zleri kulland\u0131:<\/p>\n\n\n\n

\u2018\u2019Sosyal medyac\u0131lar\u0131 ben \u00fc\u00e7 kategoriye ay\u0131r\u0131yorum. \u015eirket ve kurumlar\u0131n sosyal medyas\u0131n\u0131 y\u00f6netenler, kendi sosyal medyas\u0131n\u0131 y\u00f6netenler yani influencerlar ve  medya kurulu\u015flar\u0131nda sosyal medyay\u0131 y\u00f6netenler. Hepsinin kulland\u0131\u011f\u0131 dil, medyaya bak\u0131\u015f a\u00e7\u0131s\u0131, faydaland\u0131\u011f\u0131 ara\u00e7lar farkl\u0131.\u2019\u2019<\/p>\n\n\n\n

\u2018\u2019Her haber yapan sosyal medya habercili\u011fi yapamaz\u2019\u2019<\/strong><\/p>\n\n\n\n

Didari sosyal medya platformlar\u0131n\u0131n platform bazl\u0131 habercili\u011fin i\u00e7erisine girdi\u011fini aktararak bu t\u00fcrdeki haberlerin tan\u0131m\u0131n\u0131 \u2018\u2019Sosyal medya habercili\u011finde haberin tan\u0131m\u0131n\u0131 bilip bunun \u00fczerine bir altyap\u0131 in\u015fa ediyorsunuz ve bunu olu\u015fturduktan sonra iyi bir sosyal medyac\u0131 olabilirsiniz. Her haber yapan sosyal medya habercili\u011fi yapamaz ama sosyal medya habercili\u011fini icra eden herkes haberi de do\u011fru yapmak zorunda\u2019\u2019 c\u00fcmleleriyle a\u00e7\u0131klad\u0131.<\/p>\n\n\n\n

Sosyal medya haberlerinin \u00f6zellikleri<\/strong><\/p>\n\n\n\n

Sosyal medyan\u0131n haberi \u00fcretti\u011fini ayn\u0131 zamanda haberin kayna\u011f\u0131 da oldu\u011funu s\u00f6yleyen Didari, sosyal medya haberlerinin \u00f6zelliklerini aktard\u0131 ve bu haberlerin en \u00f6nemli \u00f6zelli\u011fini \u015f\u00f6yle ifade etti:<\/p>\n\n\n\n

\u2018\u2019Sosyal medya habercili\u011finde \u00f6ne \u00e7\u0131kan \u00f6zellik interaktif olmas\u0131d\u0131r. Haberlere yorum yap\u0131labilmesi sosyal medya haberlerini interaktif h\u00e2le getiriyor. Bir sosyal medya habercisi iletilerini yoruma kapatt\u0131k\u00e7a reva\u00e7ta olmaz ve takip edilmez. \u00c7\u00fcnk\u00fc orada okur kendini ifade etmek istiyor. Bizim haberlerimize de yorumlar gelir ve bu da okurun benimle ilgilendi\u011fini, habere de\u011fer verdi\u011fini  g\u00f6steriyor.\u2019\u2019<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

\u2018\u2019Ba\u015fl\u0131k her \u015feydir\u2019\u2019<\/strong><\/p>\n\n\n\n

Didari, sosyal medya habercili\u011finde haber ba\u015fl\u0131klar\u0131n\u0131n b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131, k\u0131sa ve dikkat \u00e7ekici ba\u015fl\u0131klar kullan\u0131lmas\u0131 gerekti\u011fini aktararak \u2018\u2019Ba\u015fl\u0131k her \u015feydir\u2019\u2019 s\u00f6z\u00fcyle alt\u0131n\u0131 \u00e7izdi ve \u2018\u2019Sosyal medyada o haberi ilk kez atan kazan\u0131r. Sahada h\u0131z her \u015feyden \u00f6nce gelir\u2019\u2019 \u015feklinde ifade etti.<\/p>\n\n\n\n

\u0130yi bir payla\u015f\u0131m\u0131n anahtar\u0131<\/strong><\/p>\n\n\n\n

Didari sosyal medya payla\u015f\u0131mlar\u0131n\u0131n nas\u0131l olmas\u0131 gerekti\u011fini, \u2018\u2019\u0130nternet habercili\u011finde de sosyal medyada da bir hesab\u0131n profili ve kurgulanmas\u0131 \u00e7ok \u00f6nemli. K\u00fclt\u00fcr sanat hesab\u0131n\u0131z varsa geni\u015f anlat\u0131ml\u0131 hik\u00e2yeler, uzun tutabilece\u011finiz metinler verebilirsiniz. Sosyal medya payla\u015f\u0131mlar\u0131n\u0131n iyi bir tasar\u0131m\u0131 olmal\u0131 ve g\u00f6rselli\u011fi \u00e7ok \u00e7ok kaliteli olmal\u0131d\u0131r. A\u00e7\u0131klama k\u0131sm\u0131 ise m\u00fcmk\u00fcn oldu\u011funca uzun tutulmal\u0131, ayd\u0131nlat\u0131c\u0131 olmal\u0131, m\u00fczik ve alt yaz\u0131 kullan\u0131lmal\u0131. \u0130lk 3 saniye hepimizin bildi\u011fi gibi \u00e7ok kritik. Bir payla\u015f\u0131m 30-60 saniye aras\u0131 olmal\u0131\u2019\u2019 \u015feklinde a\u00e7\u0131klad\u0131 ve konu\u015fmas\u0131n\u0131 tamamlad\u0131.<\/p>\n\n\n\n

Bask\u0131dan dijitale gazetecilik<\/strong><\/p>\n\n\n\n

Gazeteci Polat ise gazetecili\u011fin k\u00e2\u011f\u0131t bask\u0131dan dijitale ge\u00e7i\u015finden bahsetti. Gazetelerin tirajlar\u0131n\u0131n bir hayli d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc aktararak gazetecilikte dijitale ge\u00e7i\u015fi \u015fu s\u00f6zlerle anlatt\u0131:<\/p>\n\n\n\n

\u2018\u2018\u0130nternetin T\u00fcrkiye’ye yay\u0131lmas\u0131yla birlikte 2000’li y\u0131llarda dijital gazeteler yayg\u0131nla\u015ft\u0131. Art\u0131k dijital gazetecilik sayesinde haberi an\u0131nda okuyabiliyoruz ve bas\u0131l\u0131 gazete almam\u0131za gerek kalm\u0131yor.\u2019\u2019<\/p>\n\n\n\n

Gazetecilikte dijitalle\u015fmenin interaktifle\u015fmeyi de beraberinde getirdi\u011fini ifade eden Polat, interaktifle\u015fmenin okurlar\u0131n yorum yapmas\u0131 oldu\u011funu s\u00f6yledi ve bunu \u2018\u2019okurun habere katk\u0131s\u0131\u2019\u2019 olarak tan\u0131mlad\u0131.<\/p>\n\n\n\n

Polat, gazetecilikte dijitalle\u015fmenin ilk ad\u0131m\u0131 olarak gazete sayfalar\u0131n\u0131n internete konulmas\u0131 \u015feklinde y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fc s\u00f6yleyerek bunun devam\u0131nda haberlerin internet ve sosyal medya yaz\u0131lmaya ba\u015flad\u0131\u011f\u0131n\u0131 anlatt\u0131.<\/p>\n\n\n\n

Polat sosyal medya habercili\u011fi konusunda \u015fu s\u00f6zlerle konu\u015fmas\u0131na devam etti:<\/p>\n\n\n\n

\u2018\u2019\u015eimdi gazetelerin, haber sitelerinin ve televizyonlar\u0131n WhatsApp kanallar\u0131 var. Haber de\u011feri olan bir durumla kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131zda bunu \u00e7ekip o hatta at\u0131yorsunuz. O g\u00f6r\u00fcnt\u00fcy\u00fc \u00e7ekip g\u00f6nderen vatanda\u015f da bir haberci olmu\u015f oluyor. Televizyon da o s\u0131cak g\u00f6r\u00fcnt\u00fcy\u00fc al\u0131yor, yay\u0131nl\u0131yor. Rakiplerini atlat\u0131yor. Her t\u00fcrl\u00fc haber g\u00fcn\u00fcm\u00fczde telefonla yap\u0131labiliyor. Bir telefona sahipseniz haberci olabiliyorsunuz.\u2019\u2019<\/p>\n\n\n\n

Sosyal medya ve g\u00fcven sorunsal\u0131<\/strong><\/p>\n\n\n\n

Sosyal medya habercili\u011finin \u00f6n\u00fcndeki en b\u00fcy\u00fck sorunun ise g\u00fcven problemi oldu\u011funu belirten Polat, \u2018\u2019Sosyal medyada g\u00f6rd\u00fc\u011f\u00fcm\u00fcz her haber do\u011fru de\u011fildir asl\u0131nda. Burada bize d\u00fc\u015fen do\u011fru haberi kayna\u011f\u0131ndan hemen \u00f6\u011frenip h\u0131zl\u0131ca o haberi okura iletmek. Haber do\u011fru olmamal\u0131 ve bizi yan\u0131ltmamal\u0131. Bizi okurup g\u00f6z\u00fcnde de, vatanda\u015f\u0131n g\u00f6z\u00fcnde de k\u00fc\u00e7\u00fcltmemeli\u2019\u2019 s\u00f6zlerini kulland\u0131.<\/p>\n\n\n\n

Derste habercilikte yapay zeka kullan\u0131m\u0131na da de\u011finen Didari ve Polat, yapay zeka kullan\u0131m\u0131n\u0131n faydal\u0131 oldu\u011funu belirterek yapay zeka kullan\u0131m\u0131n\u0131n inceliklerine de\u011finildi.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Haber: Merve Arkan Foto\u011fraf: Melek Bet\u00fcl Kalkan Edit\u00f6r: Ece \u00d6zdemir \u0130stanbul, (\u0130\u00dc Haber Merkezi) \u2013 \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nde Prof. Dr. Asl\u0131 Yapar G\u00f6nen\u00e7\u2019in verdi\u011fi Sosyal Medya Habercili\u011fi dersine Asl\u0131 Didari ve \u0130smail Polat konuk oldu. \u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi\u2019nde Gazetecilik B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Prof. Dr. Asl\u0131 Yapar G\u00f6nen\u00e7\u2019in verdi\u011fi Sosyal Medya Habercili\u011fi dersine […]<\/p>\n","protected":false},"author":14,"featured_media":28650,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[24,25,1,159,28,34,178,2085,2348,35],"tags":[3353,300,40,410,43,148,52,3755,423],"class_list":["post-28649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilim","category-egitim","category-genel","category-sag-manset","category-istanbul","category-universite","category-fakultemizden","category-manset-haber","category-manset-yani","category-yasam","tag-ece-ozdemir","tag-iletim","tag-iletisim-fakultesi","tag-istanbul","tag-istanbul-universitesi","tag-istanbul-universitesi-iletisim-fakultesi","tag-iu-iletisim-fakultesi","tag-merve-arkan","tag-prof-dr-asli-yapar-gonenc"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/28649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=28649"}],"version-history":[{"count":1,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/28649\/revisions"}],"predecessor-version":[{"id":28654,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/28649\/revisions\/28654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/28650"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=28649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=28649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=28649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}