{"id":28655,"date":"2026-04-02T17:33:09","date_gmt":"2026-04-02T14:33:09","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=28655"},"modified":"2026-04-02T17:33:09","modified_gmt":"2026-04-02T14:33:09","slug":"reklamcilik-sektorunun-dinamikleri-konusuldu","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2026\/04\/02\/reklamcilik-sektorunun-dinamikleri-konusuldu\/","title":{"rendered":"Reklamc\u0131l\u0131k Sekt\u00f6r\u00fcn\u00fcn Dinamikleri Konu\u015fuldu"},"content":{"rendered":"\n

Haber: Merve Kutan<\/strong><\/p>\n\n\n\n

Foto\u011fraf:Zeynep G\u00f6gercin<\/strong><\/p>\n\n\n\n

Edit\u00f6r:Ece \u00d6zdemir<\/strong><\/p>\n\n\n\n

\u0130stanbul-(\u0130\u00dc Haber Merkezi), \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k Kul\u00fcb\u00fc taraf\u0131ndan d\u00fczenlenen \u201cReklam\u0131n ard\u0131ndaki strateji\u201d ba\u015fl\u0131kl\u0131 etkinlik bug\u00fcn Metin Erksan Sinema Salonu\u2019nda ger\u00e7ekle\u015fti. Etkinli\u011fe kat\u0131lan Puck Global Ajans\u0131 Kurucusu ve Ba\u015fkan\u0131 Haluk Erkmen reklamc\u0131l\u0131k sekt\u00f6r\u00fcne dair deneyimlerini aktard\u0131.<\/strong><\/p>\n\n\n\n

\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k Kul\u00fcb\u00fcn\u00fcn d\u00fczenledi\u011fi \u201cReklam\u0131n Ard\u0131ndaki Strateji\u201d ba\u015fl\u0131kl\u0131 s\u00f6yle\u015fi bug\u00fcn ger\u00e7ekle\u015fti. Metin Erksan sinemas\u0131nda ger\u00e7ekle\u015fen etkinli\u011fe Puck Global Ajans\u0131 Kurucusu ve Ba\u015fkan\u0131 Haluk Erkmen kat\u0131ld\u0131. \u00d6\u011frencilerin sorular\u0131n\u0131 yan\u0131tlayan Erkmen sekt\u00f6r\u00fcn zorluklar\u0131n\u0131 ve deneyimlerini aktard\u0131.<\/p>\n\n\n\n

\u201cSevdi\u011fin i\u015fi yap\u0131nca ba\u015far\u0131 da geliyor\u201d<\/strong><\/p>\n\n\n\n

\u0130nsan\u0131n sevdi\u011fi i\u015fi yap\u0131nca ba\u015far\u0131ya kavu\u015fabilece\u011fini belirten Erkmen,\u201dBir i\u015fi keyif alarak yap\u0131yorsan\u0131z daha \u00e7ok \u00fcretirsiniz bu da beraberinde ba\u015far\u0131y\u0131 getirir. <\/strong>\u00d6nemli olan ki\u015filerin de\u011fil, yapt\u0131\u011f\u0131n\u0131z i\u015flerin \u00f6n plana \u00e7\u0131kmas\u0131d\u0131r. Reklamc\u0131 i\u015fiyle tan\u0131n\u0131r. Reklamc\u0131l\u0131k k\u00f6t\u00fcd\u00fcr; iyi yapmazsan. \u00dcretebilece\u011finiz bir i\u015f yapman\u0131z ayn\u0131 zamanda mutlu bir hayat ya\u015faman\u0131zd\u0131r.\u201d diyerek reklamc\u0131l\u0131\u011f\u0131n p\u00fcf noktas\u0131na dikkat \u00e7ekti. <\/p>\n\n\n\n

B\u00fcy\u00fck markalarla \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 belirten Erkmen, d\u00fcnyay\u0131 gezip g\u00f6rmenin ve \u00e7ok okuman\u0131n bireysel katk\u0131s\u0131n\u0131n \u00e7ok \u00f6nemli oldu\u011funu ifade etti. Bir i\u015fi sadece para i\u00e7in yapman\u0131n insana en b\u00fcy\u00fck ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 getirece\u011fini vurgulayan Erkmen, \u201d Para g\u00f6receli bir kavramd\u0131r. Kime g\u00f6re, neye g\u00f6re \u00e7ok oldu\u011fu de\u011fi\u015fir. Paran\u0131n sonu yoktur. Bundan dolay\u0131 bir i\u015fi para i\u00e7in yapmak kal\u0131c\u0131 i\u015fler b\u0131rakmaz\u201d dedi.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Etkili ve yeterli \u00e7al\u0131\u015fma <\/strong><\/p>\n\n\n\n

Bug\u00fcne kadar y\u00fczlerce \u00f6d\u00fcl ald\u0131\u011f\u0131n\u0131 belirten Erkmen, \u00e7ok \u00e7al\u0131\u015fman\u0131n ve eme\u011fin kar\u015f\u0131l\u0131\u011f\u0131n\u0131n elbet al\u0131naca\u011f\u0131n\u0131 vurgulad\u0131. Ki\u015finin kendini geli\u015ftirmesinin ve farkl\u0131 kaynaklardan beslenmesinin mesleki geli\u015fimde ciddi bir \u00f6neme sahip oldu\u011funu ifade eden Erkmen, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n\n\n\n

\u201cHer zaman olumsuz ki\u015filerle kar\u015f\u0131la\u015fabilirsiniz. Mobbing uygulayan ve ba\u015far\u0131n\u0131z\u0131n \u00f6n\u00fcnde engel olu\u015fturan insanlar elbette vard\u0131r. Bu noktada \u00f6ncelikle kendimizi sorgulamal\u0131y\u0131z. Yeterli olup olmad\u0131\u011f\u0131m\u0131z\u0131 de\u011ferlendirmek gerekir. Ki\u015fisel olarak kendini geli\u015ftirmi\u015f ve i\u015finde yetkin reklamc\u0131lar ise bu t\u00fcr durumlardan daha az etkilenir.\u201d<\/p>\n\n\n\n

Yetene\u011fin tek ba\u015f\u0131na yeterli olmad\u0131\u011f\u0131n\u0131 da vurgulayan Erkmen, \u201cYetenek, ancak \u00e7ok \u00e7al\u0131\u015fmayla geli\u015febilecek bir unsurdur. \u00c7aba olmadan tek ba\u015f\u0131na yetenek sizi ba\u015far\u0131l\u0131 k\u0131lmaz\u201d dedi.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

Dijital h\u0131zda fikir \u00fcretmek<\/strong><\/p>\n\n\n\n

T\u00fcrkiye\u2019de pek \u00e7ok ilke imza att\u0131\u011f\u0131n\u0131 s\u00f6yleyen Erkmen, dijital geli\u015fimle birlikte reklam anlay\u0131\u015f\u0131n\u0131n da de\u011fi\u015fti\u011fini vurgulad\u0131. \u201cReklamc\u0131l\u0131k sekt\u00f6r\u00fc, teknik a\u00e7\u0131dan geli\u015fmesiyle birlikte i\u00e7erik bak\u0131m\u0131ndan da farkl\u0131 konulara y\u00f6neldi. Yeni nesle ve dijital d\u00fcnyaya daha uygun i\u00e7erikler \u00fcretilmeye ba\u015fland\u0131. Bu noktada h\u0131z bazen en b\u00fcy\u00fck rakibiniz oluyor. H\u0131zl\u0131 d\u00fc\u015f\u00fcn\u00fcp h\u0131zl\u0131 harekete ge\u00e7melisiniz. \u00c7\u00fcnk\u00fc yapt\u0131\u011f\u0131n\u0131z i\u015f o an k\u0131ymetli ve o an gerekli\u201d diyerek reklamc\u0131l\u0131\u011f\u0131n zorlu y\u00f6nlerine dikkat \u00e7ekti.<\/p>\n\n\n\n

Gelece\u011fin reklamc\u0131lar\u0131na risk alman\u0131n \u00f6nemi ve zorluklar\u0131ndan da bahseden Erkmen, \u201cBazen bir fikir ortaya \u00e7\u0131k\u0131yor ancak ajanslar\u0131 ikna etme s\u00fcreci zor olabiliyor. Yapt\u0131\u011f\u0131n\u0131z i\u015fe g\u00fcveniyorsan\u0131z risk almak daha kolay h\u00e2le geliyor\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n

Etkinlik sonunda Haluk Erkmen\u2019e te\u015fekk\u00fcr belgesi ve hediye takdim edilirken, program toplu foto\u011fraf \u00e7ekimiyle sona erdi.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Haber: Merve Kutan Foto\u011fraf:Zeynep G\u00f6gercin Edit\u00f6r:Ece \u00d6zdemir \u0130stanbul-(\u0130\u00dc Haber Merkezi), \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k Kul\u00fcb\u00fc taraf\u0131ndan d\u00fczenlenen \u201cReklam\u0131n ard\u0131ndaki strateji\u201d ba\u015fl\u0131kl\u0131 etkinlik bug\u00fcn Metin Erksan Sinema Salonu\u2019nda ger\u00e7ekle\u015fti. Etkinli\u011fe kat\u0131lan Puck Global Ajans\u0131 Kurucusu ve Ba\u015fkan\u0131 Haluk Erkmen reklamc\u0131l\u0131k sekt\u00f6r\u00fcne dair deneyimlerini aktard\u0131. \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k Kul\u00fcb\u00fcn\u00fcn d\u00fczenledi\u011fi \u201cReklam\u0131n Ard\u0131ndaki Strateji\u201d ba\u015fl\u0131kl\u0131 […]<\/p>\n","protected":false},"author":14,"featured_media":28656,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[24,25,159,28,34,178,2085,2348],"tags":[3595,4053,300,40,410,43,148,2105],"class_list":["post-28655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilim","category-egitim","category-sag-manset","category-istanbul","category-universite","category-fakultemizden","category-manset-haber","category-manset-yani","tag-ece-ozdemir-2","tag-haluk-erkmen","tag-iletim","tag-iletisim-fakultesi","tag-istanbul","tag-istanbul-universitesi","tag-istanbul-universitesi-iletisim-fakultesi","tag-reklamcilik"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/28655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=28655"}],"version-history":[{"count":1,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/28655\/revisions"}],"predecessor-version":[{"id":28660,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/28655\/revisions\/28660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/28656"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=28655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=28655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=28655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}