{"id":28661,"date":"2026-04-03T15:23:06","date_gmt":"2026-04-03T12:23:06","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=28661"},"modified":"2026-04-03T15:23:07","modified_gmt":"2026-04-03T12:23:07","slug":"dijital-dunyada-oyun-yayin-ve-marka","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2026\/04\/03\/dijital-dunyada-oyun-yayin-ve-marka\/","title":{"rendered":"Dijital D\u00fcnyada Oyun, Yay\u0131n ve Marka"},"content":{"rendered":"\n

Muhabir: G\u00f6knur Avci<\/strong><\/p>\n\n\n\n

Foto\u011fraf: Ece \u00d6zdemir<\/strong><\/p>\n\n\n\n

Edit\u00f6r: Sena Sand\u0131k\u00e7\u0131 <\/strong><\/p>\n\n\n\n

\u0130stanbul, (\u0130\u00dc, Haber Merkezi) – Logitech T\u00fcrkiye Pazarlama \u0130leti\u015fimi M\u00fcd\u00fcr\u00fc Tu\u011fba Altun \u00c7i\u011fdem, \u0130stanbul \u00dcniversitesi\u2019nde 2 Nisan Per\u015fembe g\u00fcn\u00fc \u00f6\u011frencilerle bulu\u015ftu. \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nde d\u00fczenlenen etkinlikte, oyun sekt\u00f6r\u00fc ile dijital reklamc\u0131l\u0131k aras\u0131ndaki ili\u015fki, yay\u0131nc\u0131 ekonomisi ve markalar\u0131n stratejileri ele al\u0131nd\u0131.<\/strong><\/p>\n\n\n\n

\u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi\u2019nde, Ajans \u0130stanbul \u0130leti\u015fim ev sahipli\u011finde d\u00fczenlenen \u201cOyun, Yay\u0131n ve Marka \u0130li\u015fkisi\u201d ba\u015fl\u0131kl\u0131 etkinlik ger\u00e7ekle\u015ftirildi. \u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi \u00d6\u011fretim \u00dcyesi Prof. Dr. Bet\u00fcl Onay taraf\u0131ndan verilen Dijital Reklam Uygulamalar\u0131 dersi kapsam\u0131nda d\u00fczenlenen etkinli\u011fe, Logitech T\u00fcrkiye Pazarlama \u0130leti\u015fimi M\u00fcd\u00fcr\u00fc Tu\u011fba Altun \u00c7i\u011fdem konuk oldu.<\/p>\n\n\n\n

H\u0131zla b\u00fcy\u00fcyen oyun sekt\u00f6r\u00fc <\/strong><\/p>\n\n\n\n

Sunumunda oyun ve e-spor d\u00fcnyas\u0131n\u0131n ekonomik b\u00fcy\u00fckl\u00fc\u011f\u00fcne de\u011finen \u00c7i\u011fdem, sekt\u00f6r\u00fcn her ge\u00e7en y\u0131l ivme kazand\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi. T\u00fcrkiye\u2019de internet ve sosyal medya kullan\u0131m oranlar\u0131n\u0131n y\u00fcksekli\u011fine dikkat \u00e7eken \u00c7i\u011fdem, dijital reklam yat\u0131r\u0131mlar\u0131nda da ciddi bir art\u0131\u015f ya\u015fand\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n\n\n\n

Oyun d\u00fcnyas\u0131nda markalar\u0131n; yay\u0131nc\u0131 i\u015f birlikleri, e-spor tak\u0131mlar\u0131, turnuvalar ve oyun i\u00e7i reklamlar gibi farkl\u0131 alanlarda yer alabildi\u011fini ifade eden \u00c7i\u011fdem, yay\u0131nc\u0131lar\u0131n hedef kitleyle kurdu\u011fu ba\u011f\u0131n markalar i\u00e7in \u00f6nemli bir f\u0131rsat te\u015fkil etti\u011fini payla\u015ft\u0131.<\/p>\n\n\n

\n
\"\"
Logitech T\u00fcrkiye Pazarlama \u0130leti\u015fimi M\u00fcd\u00fcr\u00fc Tu\u011fba Altun \u00c7i\u011fdem <\/figcaption><\/figure><\/div>\n\n\n

Yay\u0131nc\u0131 ekonomisi ve sponsorluk modelleri<\/strong><\/p>\n\n\n\n

\u00c7i\u011fdem, dijital yay\u0131nc\u0131lar\u0131n y\u00fcksek gelirler elde edebildi\u011fini belirterek, k\u0131sa s\u00fcreli i\u00e7erik payla\u015f\u0131mlar\u0131n\u0131n bile markalar i\u00e7in ciddi b\u00fct\u00e7eler gerektirdi\u011fini aktard\u0131.<\/p>\n\n\n\n

Sponsorluk modellerinin; \u00fcr\u00fcn sponsorlu\u011fu, proje bazl\u0131 i\u015f birlikleri, uzun d\u00f6nemli anla\u015fmalar ve e-spor tak\u0131m sponsorluklar\u0131 \u015feklinde \u00e7e\u015fitlendi\u011fini aktaran \u00c7i\u011fdem, \u00f6zellikle \u00fcr\u00fcn sponsorlu\u011funun markalar taraf\u0131ndan s\u0131k\u00e7a tercih edildi\u011fini belirtti.<\/p>\n\n\n\n

Dijital reklamda veri ve strateji <\/strong><\/p>\n\n\n\n

Dijital reklam s\u00fcre\u00e7lerine de de\u011finen \u00c7i\u011fdem, markalar\u0131n fark\u0131ndal\u0131k, de\u011ferlendirme, sat\u0131n alma ve sadakat a\u015famalar\u0131ndan olu\u015fan bir stratejiyle ilerledi\u011fini anlatt\u0131. \u00d6zellikle yeniden hedefleme, retargeting, gibi veri odakl\u0131 reklam modellerinin sat\u0131\u015fa do\u011frudan katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n\n\n\n

\u00d6\u011frencilere kariyer tavsiyeleri<\/strong><\/p>\n\n\n\n

Konu\u015fmas\u0131n\u0131 \u00f6\u011frencilere y\u00f6nelik tavsiyelerle noktalayan \u00c7i\u011fdem, kariyerinin ba\u015flang\u0131c\u0131nda ajans deneyiminin kendisine b\u00fcy\u00fck katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 vurgulad\u0131. Ajans ortam\u0131nda ayn\u0131 anda bir\u00e7ok farkl\u0131 marka ve projeyle ilgilendi\u011fini aktaran \u00c7i\u011fdem, bu yo\u011fun temponun hem h\u0131z kazand\u0131rd\u0131\u011f\u0131n\u0131 hem de farkl\u0131 sekt\u00f6rlere h\u00e2kim olmas\u0131n\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 ifade etti. Dijital d\u00fcnyada ba\u015far\u0131l\u0131 olmak i\u00e7in analitik d\u00fc\u015f\u00fcnme, veri okuma ve de\u011fi\u015fen teknolojilere uyum sa\u011flama becerilerinin \u00f6nceliklendirilmesi gerekti\u011fini ekledi.<\/p>\n\n\n\n

Etkinlik, \u00f6\u011frencilerin sorular\u0131n\u0131n cevapland\u0131rmas\u0131n\u0131n ard\u0131ndan Tu\u011fba Altun \u00c7i\u011fdem\u2019e te\u015fekk\u00fcr belgesi takdimi ve foto\u011fraf \u00e7ekimi ile tamamland\u0131.<\/p>\n\n\n

\n
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Prof. Dr. Bet\u00fcl Onay ve Tu\u011fba Altun \u00c7i\u011fdem <\/figcaption><\/figure><\/div>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Muhabir: G\u00f6knur Avci Foto\u011fraf: Ece \u00d6zdemir Edit\u00f6r: Sena Sand\u0131k\u00e7\u0131  \u0130stanbul, (\u0130\u00dc, Haber Merkezi) – Logitech T\u00fcrkiye Pazarlama \u0130leti\u015fimi M\u00fcd\u00fcr\u00fc Tu\u011fba Altun \u00c7i\u011fdem, \u0130stanbul \u00dcniversitesi\u2019nde 2 Nisan Per\u015fembe g\u00fcn\u00fc \u00f6\u011frencilerle bulu\u015ftu. \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nde d\u00fczenlenen etkinlikte, oyun sekt\u00f6r\u00fc ile dijital reklamc\u0131l\u0131k aras\u0131ndaki ili\u015fki, yay\u0131nc\u0131 ekonomisi ve markalar\u0131n stratejileri ele al\u0131nd\u0131. \u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi\u2019nde, […]<\/p>\n","protected":false},"author":14,"featured_media":28664,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[24,25,1,159,28,34,178,2085,2348,31],"tags":[3353,3566,40,43,148,274,4057,4058,4054,1876,1760,4056,3669,3463,4055,4059],"class_list":["post-28661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilim","category-egitim","category-genel","category-sag-manset","category-istanbul","category-universite","category-fakultemizden","category-manset-haber","category-manset-yani","category-teknoloji","tag-ece-ozdemir","tag-goknur-avci","tag-iletisim-fakultesi","tag-istanbul-universitesi","tag-istanbul-universitesi-iletisim-fakultesi","tag-iu","tag-iu-iletisim","tag-logitech","tag-logitech-turkiye-pazarlama-iletisimi-muduru-tugba-altun-cigdem","tag-ogrenci","tag-oyun","tag-prof-dr-betul-onay","tag-reklam","tag-sena-sandikci","tag-tugba-altun-cigdem","tag-veri"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/28661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=28661"}],"version-history":[{"count":5,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/28661\/revisions"}],"predecessor-version":[{"id":28670,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/28661\/revisions\/28670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/28664"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=28661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=28661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=28661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}