{"id":28716,"date":"2026-04-20T15:24:15","date_gmt":"2026-04-20T12:24:15","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=28716"},"modified":"2026-04-20T15:24:15","modified_gmt":"2026-04-20T12:24:15","slug":"google-news-initiative-istanbul-universitesinde-yapay-zekayi-anlatti","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2026\/04\/20\/google-news-initiative-istanbul-universitesinde-yapay-zekayi-anlatti\/","title":{"rendered":"Google News Initiative \u0130stanbul \u00dcniversitesi\u2019nde Yapay Zek\u00e2y\u0131 Anlatt\u0131"},"content":{"rendered":"\n

Haber: Merve Arkan <\/strong><\/p>\n\n\n\n

Edit\u00f6r: Sena Sand\u0131k\u00e7\u0131<\/strong><\/p>\n\n\n\n

Foto\u011fraf: Nazl\u0131 Aygen, Berk Balc\u0131 <\/strong><\/p>\n\n\n\n

\u0130stanbul, (\u0130\u00dc Haber Merkezi) \u2013<\/strong> <\/strong>\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nde Google News Initiative<\/strong> Dijital Beceriler ve Yapay Zeka Okuryazarl\u0131\u011f\u0131 Program\u0131 kapsam\u0131nda yapay zek\u00e2 e\u011fitimi verildi.<\/strong><\/p>\n\n\n\n

\u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi\u2019nde GNI Dijital Beceriler ve Yapay Zek\u00e2 Okuryazarl\u0131\u011f\u0131 Program\u0131 Google T\u00fcrkiye E\u011fitim Dan\u0131\u015fman\u0131 \u00d6zg\u00fcr Mehmet K\u00fctk\u00fct\u2019\u00fcn kat\u0131l\u0131m\u0131yla 18 Nisan Cuma g\u00fcn\u00fc Amfi B\u2019de d\u00fczenlendi. K\u00fctk\u00fct, dijital okuryazarl\u0131\u011f\u0131n ve yapay zek\u00e2 kullan\u0131m\u0131n\u0131n p\u00fcf noktalar\u0131n\u0131 anlatt\u0131. <\/p>\n\n\n\n

Google\u2019\u0131n gazetecilere sa\u011flad\u0131klar\u0131<\/strong><\/p>\n\n\n

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\"\"
Google T\u00fcrkiye E\u011fitim Dan\u0131\u015fman\u0131 \u00d6zg\u00fcr Mehmet K\u00fctk\u00fct<\/figcaption><\/figure><\/div>\n\n\n

K\u00fctk\u00fct, oturumun ba\u015f\u0131nda Google Haber \u0130nisiyatifi ve ama\u00e7lar\u0131ndan \u2018\u2019Sahadaki gazetecilerin, bu mesle\u011fi s\u00fcrd\u00fcrenlerin dijital ara\u00e7lar ve becerilerle donanarak daha nitelikli i\u015fler yapmas\u0131n\u0131 ve onlar\u0131n i\u015flerini kolayla\u015ft\u0131rmay\u0131 ama\u00e7l\u0131yor. D\u00fcnyan\u0131n pek \u00e7ok yerinde gen\u00e7 gazeteci adaylar\u0131n\u0131 destekleyerek onlar\u0131n dijital ara\u00e7larla birlikte farkl\u0131 y\u00f6ntemleri hayata ge\u00e7irmesine yard\u0131mc\u0131 oluyor\u2019\u2019 s\u00f6zleriyle bahsetti.<\/p>\n\n\n\n

K\u00fctk\u00fct, verilen e\u011fitimin odak noktalar\u0131n\u0131n Google arama sonu\u00e7lar\u0131nda haberlerin hangi sinyallere g\u00f6re s\u0131raland\u0131\u011f\u0131 ve \u00fcretken yapay zek\u00e2 oldu\u011funu belirtti. <\/p>\n\n\n\n

Duygular\u0131yla yapay zek\u00e2<\/strong><\/p>\n\n\n\n

E\u011fitimde de\u011finilen ilk konu, Google araman\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131 ve aramalar\u0131 nas\u0131l analiz etti\u011fi oldu. K\u00fctk\u00fct, \u00fcretken yapay zek\u00e2 hakk\u0131nda \u015fu s\u00f6zleri kulland\u0131:<\/p>\n\n\n\n

\u2018\u2019\u00dcretken yapay zek\u00e2 bizim duygular\u0131m\u0131z\u0131 veya bir metnin i\u00e7indeki duygular\u0131 t\u0131pk\u0131 bizler gibi kavrayabiliyor. Mesela h\u00fcz\u00fcn, elem, keder gibi duygular aras\u0131ndaki k\u00fc\u00e7\u00fck n\u00fcanslar\u0131 t\u0131pk\u0131 bizler gibi fark edebiliyor. Bunun anlam\u0131 da art\u0131k \u00fcretken yapay zek\u00e2 i\u00e7eri\u011fin uyand\u0131rd\u0131\u011f\u0131 duyguyu anlayabiliyor. Bu y\u00fczden algoritma de\u011fi\u015ftik\u00e7e ve bu teknolojiler pek \u00e7ok \u00fcr\u00fcne adapte olduk\u00e7a en \u00f6nemli k\u0131s\u0131m kullan\u0131c\u0131 odakl\u0131 faydal\u0131 ve g\u00fcvenilir i\u00e7erikler olu\u015fturmak olacak.\u2019\u2019<\/p>\n\n\n\n

D\u00fcnya \u00e7ap\u0131nda haber aramalar\u0131<\/strong><\/p>\n\n\n\n

K\u00fctk\u00fct, Google aramalar\u0131n\u0131n d\u00fcnya \u00e7ap\u0131nda farkl\u0131 bi\u00e7imlerde yap\u0131ld\u0131\u011f\u0131ndan bahsederek T\u00fcrkiye’de arama yap\u0131ld\u0131\u011f\u0131nda \u00f6ne \u00e7\u0131kan haberlerin ilgi \u00e7ekti\u011fini, <\/p>\n\n\n\n

d\u00fcnyada ise Google\u2019\u0131n haberler k\u0131sm\u0131na girip belli bir anahtar kelime yazd\u0131ktan sonra i\u00e7erikleri kontrol etme al\u0131\u015fkanl\u0131\u011f\u0131n\u0131n yayg\u0131n oldu\u011funu s\u00f6yledi. <\/p>\n\n\n\n

\u0130nsanlar\u0131n art\u0131k haberi video olarak t\u00fcketmeye daha meyilli oldu\u011funu belirten K\u00fctk\u00fct, art\u0131k videolar\u0131n Google arama sonu\u00e7lar\u0131nda daha \u00e7ok g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc ve video i\u00e7eriklerinin \u00f6neminin gittik\u00e7e daha \u00e7ok artaca\u011f\u0131n\u0131 ifade etti. <\/p>\n\n\n\n

Habercilik ve haber okumada sa\u011flanan kolayl\u0131klar<\/strong><\/p>\n\n\n\n

K\u00fctk\u00fct e\u011fitimin devam\u0131nda Google\u2019\u0131n Zengin Sonu\u00e7lar Testi arac\u0131ndan bahsetti. Haberin do\u011fru yap\u0131l\u0131p yap\u0131lmad\u0131\u011f\u0131n\u0131, i\u015faretlemelerin do\u011frulu\u011funu, sayfa y\u00fcklenme h\u0131z\u0131n\u0131, herhangi bir sorunun tespiti gibi detaylar\u0131n bu sitenin \u00e7\u0131karaca\u011f\u0131 detayl\u0131 rapora g\u00f6re \u00f6\u011frenilebilece\u011fini aktard\u0131. Bu y\u00f6ntemin bir web sitesinin denetiminin en makul yollar\u0131ndan bir tanesi oldu\u011funu s\u00f6yledi.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

K\u00fctk\u00fct, ke\u015ffet hakk\u0131nda \u2018\u2019K\u00fc\u00e7\u00fck yay\u0131nc\u0131lar\u0131n b\u00fcy\u00fcklerin \u00f6n\u00fcne ge\u00e7mesinin en \u00f6nemli kald\u0131rac\u0131d\u0131r\u2019\u2019 ifadesini kullanarak, \u2018\u2019E\u011fer ke\u015ffetin istedi\u011fi nitelikte i\u00e7erikler d\u00fczenli olarak \u00fcretirseniz ne kadar k\u00fc\u00e7\u00fck bir web sitesi oldu\u011funuzdan ba\u011f\u0131ms\u0131z olarak bu i\u00e7eri\u011fe ilgi duyacak do\u011fru insan kalabal\u0131\u011f\u0131na ula\u015fman\u0131z sayesinde ciddi ve d\u00fczenli bir trafik alabilirsiniz\u2019\u2019 dedi. K\u00fctk\u00fct ayr\u0131ca ke\u015ffette g\u00f6r\u00fcnme olas\u0131l\u0131\u011f\u0131n\u0131n artt\u0131r\u0131lmas\u0131 konusunda ba\u015fl\u0131k se\u00e7iminin \u00f6nemi, \u015fok etkisi yaratmaktan ka\u00e7\u0131n\u0131lmas\u0131 ve g\u00fcncel i\u00e7eriklerin \u00fcretilmesinin gerekti\u011finden bahsetti. <\/p>\n\n\n\n

Motorda en \u00e7ok aranan haberler<\/strong><\/p>\n\n\n\n

K\u00fctk\u00fct, Google Trends sayesinde Google arama motorunda insanlar\u0131n yapt\u0131\u011f\u0131 b\u00fct\u00fcn aramalar\u0131 2004’ten bug\u00fcne b\u00fct\u00fcn trendler \u00fczerinden g\u00f6r\u00fclebildi\u011fini anlatt\u0131 ve \u00e7ok kritik bir veri seti bulundu\u011funun alt\u0131n\u0131 \u00e7izdi. K\u00fctk\u00fct Google Trends\u2019in nas\u0131l kullan\u0131ld\u0131\u011f\u0131n\u0131 uygulamal\u0131 olarak g\u00f6sterdi ve trend aramalar incelendi. K\u00fctk\u00fct, en \u00e7ok aranan konular\u0131 kat\u0131l\u0131mc\u0131lara g\u00f6stererek konumlar\u0131na ve zamanlar\u0131na g\u00f6re aramalar\u0131n nas\u0131l bir de\u011fi\u015fim g\u00f6sterdi\u011fini aktard\u0131. <\/p>\n\n\n\n

\u00dcretken yapay zek\u00e2n\u0131n incelikleri<\/strong><\/p>\n\n\n\n

E\u011fitimin ikinci oturumunda kat\u0131l\u0131mc\u0131lar \u00fcretken yapay zek\u00e2 ve yapay zek\u00e2 uygulamalar\u0131 konusunda ayd\u0131nlat\u0131ld\u0131. K\u00fctk\u00fct oturumda, Google\u2019\u0131n yapay zek\u00e2 modeli Gemini\u2019dan, \u00f6zelliklerinden; nas\u0131l kullan\u0131laca\u011f\u0131ndan, video metni haz\u0131rlama, \u2018\u2019deep search\u2019\u2019 \u00f6zelli\u011fi, prompt olu\u015fturmadan ve iyi bir istem olu\u015fturman\u0131n \u00f6neminden bahsederek bu y\u00f6ntemleri kat\u0131l\u0131mc\u0131lara uygulamal\u0131 bir \u015fekilde g\u00f6sterdi.<\/p>\n\n\n\n

K\u00fctk\u00fct, yapay zek\u00e2 kullan\u0131m\u0131 hakk\u0131nda \u2018\u2019E\u011fer istemi do\u011fru kurgulamazsak veya modellerin gereken \u00f6zelliklerini kullanmazsak niteliksiz, yanl\u0131\u015f ve uydurmaya yak\u0131n bilgiler alabiliriz\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n\n\n\n

K\u00fctk\u00fct, oturumun devam\u0131nda Google\u2019\u0131n yapay zek\u00e2 destekli asistan\u0131 NotebookLM\u2019i ve kullan\u0131m\u0131n\u0131 anlatt\u0131. Uygulaman\u0131n web sayfas\u0131; infografik, test, sesli \u00f6zet ve sunum olu\u015fturma gibi \u00f6zellikleri g\u00f6sterildi. <\/p>\n\n\n\n

Oturumun son k\u0131sm\u0131nda Google Pinpoint ve gazeteciler i\u00e7in yarar\u0131ndan bahseden K\u00fctk\u00fct, Pinpoint\u2019in ses dosyalar\u0131n\u0131 ve videolar\u0131 metne \u00e7evirme \u00f6zelli\u011fini g\u00f6stererek kat\u0131l\u0131mc\u0131lar\u0131 bilgilendirdi.<\/p>\n\n\n\n

E\u011fitim soru cevap ve toplu foto\u011fraf \u00e7ekiminin ard\u0131ndan sona erdi. <\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Haber: Merve Arkan  Edit\u00f6r: Sena Sand\u0131k\u00e7\u0131 Foto\u011fraf: Nazl\u0131 Aygen, Berk Balc\u0131  \u0130stanbul, (\u0130\u00dc Haber Merkezi) \u2013 \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nde Google News Initiative Dijital Beceriler ve Yapay Zeka Okuryazarl\u0131\u011f\u0131 Program\u0131 kapsam\u0131nda yapay zek\u00e2 e\u011fitimi verildi. \u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi\u2019nde GNI Dijital Beceriler ve Yapay Zek\u00e2 Okuryazarl\u0131\u011f\u0131 Program\u0131 Google T\u00fcrkiye E\u011fitim Dan\u0131\u015fman\u0131 \u00d6zg\u00fcr Mehmet K\u00fctk\u00fct\u2019\u00fcn […]<\/p>\n","protected":false},"author":14,"featured_media":28717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[25,1,159,28,34,178,2085,2348,31],"tags":[3271,651,1638,300,40,410,43,148,52,3755,3292,4076,3463,485],"class_list":["post-28716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","category-genel","category-sag-manset","category-istanbul","category-universite","category-fakultemizden","category-manset-haber","category-manset-yani","category-teknoloji","tag-berk-balci","tag-egitim","tag-google","tag-iletim","tag-iletisim-fakultesi","tag-istanbul","tag-istanbul-universitesi","tag-istanbul-universitesi-iletisim-fakultesi","tag-iu-iletisim-fakultesi","tag-merve-arkan","tag-nazli-aygen","tag-pinpoint","tag-sena-sandikci","tag-yapay-zeka"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/28716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=28716"}],"version-history":[{"count":5,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/28716\/revisions"}],"predecessor-version":[{"id":28725,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/28716\/revisions\/28725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/28717"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=28716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=28716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=28716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}