{"id":28910,"date":"2026-05-06T09:01:19","date_gmt":"2026-05-06T06:01:19","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=28910"},"modified":"2026-05-06T09:26:56","modified_gmt":"2026-05-06T06:26:56","slug":"prizma-atolyede-medyanin-donusumu-ele-alindi","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2026\/05\/06\/prizma-atolyede-medyanin-donusumu-ele-alindi\/","title":{"rendered":"Prizma At\u00f6lye\u2019de Medyan\u0131n D\u00f6n\u00fc\u015f\u00fcm\u00fc Ele Al\u0131nd\u0131"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong>Haber: Ganime \u0130layda K\u0131l\u0131\u00e7<br>Edit\u00f6r: Melek \u00d6zt\u00fcrk<br>Foto\u011fraf: Zeynep G\u00f6ger\u00e7in<\/strong><\/p>\n\n\n\n<p><strong>\u0130stanbul, (\u0130\u00dc Haber Merkezi) &#8211; \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nde Excel<br>\u0130leti\u015fim ve Ajans \u0130stanbul \u0130leti\u015fim\u2019in i\u015f birli\u011fiyle d\u00fczenlenen Prizma At\u00f6lyesi etkinli\u011finin ilk oturumu ger\u00e7ekle\u015ftirildi.<\/strong><\/p>\n\n\n\n<p>\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nde d\u00fczenlenen, Prizma At\u00f6lyesi\u2019nin &#8220;\u00d6rnek Vakalarla Medyan\u0131n Transformasyonu ve Yeni Medya&#8221; ba\u015fl\u0131kl\u0131 ilk oturumunun kapsam\u0131nda, ileti\u015fim d\u00fcnyas\u0131ndaki g\u00fcncel d\u00f6n\u00fc\u015f\u00fcmler ve farkl\u0131 yakla\u015f\u0131mlar mercek alt\u0131na al\u0131nd\u0131.<\/p>\n\n\n\n<p><strong>Halkla ili\u015fkilerden ileti\u015fim dan\u0131\u015fmanl\u0131\u011f\u0131na<\/strong><\/p>\n\n\n\n<p>At\u00f6lyenin a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftiren Excel \u0130leti\u015fim CEO\u2019su Bur\u00e7ak Ta\u015fk\u0131n Yurdakul, sekt\u00f6rdeki kavramsal d\u00f6n\u00fc\u015f\u00fcme dikkat \u00e7ekerek &#8220;halkla ili\u015fkiler&#8221; tan\u0131m\u0131n\u0131n art\u0131k yapt\u0131klar\u0131 i\u015fin kapsam\u0131n\u0131 tam olarak kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131, bu sebeple &#8220;ileti\u015fim dan\u0131\u015fmanl\u0131\u011f\u0131&#8221; tan\u0131m\u0131n\u0131 kullanmay\u0131 tercih ettiklerini belirtti. \u0130leti\u015fim dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131n strateji ve i\u00e7erik \u00fcretimiyle ba\u015flayan; ard\u0131ndan medya, etkinlik ve i\u00e7 ileti\u015fim gibi \u00e7ok disiplinli uygulamalarla ilerleyen bir yap\u0131 oldu\u011funu vurgulad\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"720\" height=\"472\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/img-20260506-084209.jpg\" alt=\"\" class=\"wp-image-28913\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/img-20260506-084209.jpg 720w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/img-20260506-084209-300x197.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p><strong>\u201cMedya hik\u00e2ye ister\u201d<\/strong><\/p>\n\n\n\n<p>A\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131n ard\u0131ndan s\u00f6z\u00fc devralan Excel \u0130leti\u015fim Medya Grup Direkt\u00f6r\u00fc Sinem Semerci, medyan\u0131n sekt\u00f6rdeki stratejik \u00f6nemine de\u011finerek ileti\u015fim s\u00fcre\u00e7lerinin arka plan\u0131n\u0131 bir mutfa\u011fa, medyay\u0131 ise bu haz\u0131rl\u0131\u011f\u0131n sunuldu\u011fu tabaktaki yeme\u011fe benzeterek a\u00e7\u0131klad\u0131. \u201cMedya, bizim yapt\u0131\u011f\u0131m\u0131z i\u015fi g\u00f6sterdi\u011fimiz alanlardan birisi, bu nedenle \u00f6nemi b\u00fcy\u00fck\u201d ifadesiyle medyan\u0131n \u00f6nemine vurgu yapan Semerci s\u00f6zlerine medyan\u0131n her zaman hik\u00e2ye istedi\u011fini, yaln\u0131zca bir \u00fcr\u00fcne sahip olman\u0131n yetmeyece\u011fini ve bununmedyada nas\u0131l hik\u00e2yele\u015ftirilece\u011finin bilinmesi gerekti\u011finin alt\u0131n\u0131 \u00e7izdi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"720\" height=\"470\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/img-20260506-084225.jpg\" alt=\"\" class=\"wp-image-28914\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/img-20260506-084225.jpg 720w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/img-20260506-084225-300x196.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>\u201c<strong>Biz olmazsak onlar olmaz, onlar olmazsa biz olmay\u0131z&#8221;<\/strong><\/p>\n\n\n\n<p>Sunumlar\u0131n ard\u0131ndan s\u00f6z alan \u00d6\u011fr. G\u00f6r. Selma Serdaro\u011flu, aktar\u0131lan sekt\u00f6rel tecr\u00fcbelerin derslerde i\u015flenen teorik bilgilerin kusursuz \u00f6rnekleri oldu\u011funu ifade etti. T\u00fcrkiye&#8217;de ileti\u015fim sekt\u00f6r\u00fcn\u00fcn duayenlerinden Prof. Dr. Alaattin Asna&#8217;n\u0131n &#8220;\u0130leti\u015fim dan\u0131\u015fmanlar\u0131 ve gazeteciler vazge\u00e7ilmez ortakt\u0131r, biri olmazsa \u00f6b\u00fcr\u00fc de olmaz&#8221; vizyonunu hat\u0131rlatan Serdaro\u011flu, halkla ili\u015fkiler mesle\u011finin varl\u0131k sebebinin gazetecilerin bu eylemleri haberle\u015ftirmesi oldu\u011funa dikkat \u00e7ekti.<br><\/p>\n\n\n\n<p>\u00d6\u011fr. G\u00f6r. Serdaro\u011flu at\u00f6lyede sunulan \u00f6rnek vakalar\u0131 bu perspektifle de\u011ferlendirerek incelenen projelerin gazetecilerin mesleki geli\u015fimlerine de\u011fer katt\u0131\u011f\u0131n\u0131, kriz anlar\u0131nda markalar\u0131n ticari kimli\u011fini b\u0131rak\u0131p bir haber mecras\u0131na d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc, kurumsal sosyal sorumluluk bilinciyle marka ismini geri planda tutarak toplumsal bir yaraya parmak bas\u0131ld\u0131\u011f\u0131n\u0131 ve uzmanlar arac\u0131l\u0131\u011f\u0131yla t\u00fcketici nezdinde yeni bir ihtiya\u00e7 kurgulad\u0131\u011f\u0131n\u0131 vurgulad\u0131.<br><\/p>\n\n\n\n<p>Etkinlik \u00f6\u011frencilerin sorular\u0131n\u0131n yan\u0131tlanmas\u0131n\u0131n ard\u0131ndan konuklara te\u015fekk\u00fcr belgelerinin takdim edilmesi ve toplu foto\u011fraf \u00e7ekimiyle sona erdi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"712\" height=\"492\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/img-20260506-084148.jpg\" alt=\"\" class=\"wp-image-28915\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/img-20260506-084148.jpg 712w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/img-20260506-084148-300x207.jpg 300w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/figure>\n\n\n\n<p><br>Prizma At\u00f6lyenin ikinci oturumu 8 May\u0131s Cuma g\u00fcn\u00fc, Excel \u0130leti\u015fim Genel M\u00fcd\u00fcr<br>Yard\u0131mc\u0131s\u0131 G\u00fclnur \u015eahin ve Excel \u0130leti\u015fim Kreatif Direkt\u00f6r\u00fc Murat Harput\u2019un kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilecek.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Haber: Ganime \u0130layda K\u0131l\u0131\u00e7Edit\u00f6r: Melek \u00d6zt\u00fcrkFoto\u011fraf: Zeynep G\u00f6ger\u00e7in \u0130stanbul, (\u0130\u00dc Haber Merkezi) &#8211; \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nde Excel\u0130leti\u015fim ve Ajans \u0130stanbul \u0130leti\u015fim\u2019in i\u015f birli\u011fiyle d\u00fczenlenen Prizma At\u00f6lyesi etkinli\u011finin ilk oturumu ger\u00e7ekle\u015ftirildi. \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nde d\u00fczenlenen, Prizma At\u00f6lyesi\u2019nin &#8220;\u00d6rnek Vakalarla Medyan\u0131n Transformasyonu ve Yeni Medya&#8221; ba\u015fl\u0131kl\u0131 ilk oturumunun kapsam\u0131nda, ileti\u015fim d\u00fcnyas\u0131ndaki g\u00fcncel d\u00f6n\u00fc\u015f\u00fcmler ve farkl\u0131 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":28915,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[25,1,34,178,2085,2348,35],"tags":[333,3818,3866,252,3349,4099,4100,3863],"class_list":["post-28910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","category-genel","category-universite","category-fakultemizden","category-manset-haber","category-manset-yani","category-yasam","tag-atolye","tag-burcak-taskin-yurdakul","tag-ganime-ilayda-kilic","tag-medya","tag-melek-ozturk","tag-prizma","tag-sinem-semerci","tag-zeynep-gogercin-2"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/28910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=28910"}],"version-history":[{"count":4,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/28910\/revisions"}],"predecessor-version":[{"id":28921,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/28910\/revisions\/28921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/28915"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=28910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=28910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=28910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}