{"id":29220,"date":"2026-05-18T15:31:07","date_gmt":"2026-05-18T12:31:07","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=29220"},"modified":"2026-05-18T15:31:08","modified_gmt":"2026-05-18T12:31:08","slug":"admind-reklamcilik-gunleri-basladi","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2026\/05\/18\/admind-reklamcilik-gunleri-basladi\/","title":{"rendered":"ADmind Reklamc\u0131l\u0131k G\u00fcnleri Ba\u015flad\u0131"},"content":{"rendered":"\n

Haber: Sena Sand\u0131k\u00e7\u0131\u00a0<\/strong>
<\/p>\n\n\n\n

\u200b\u0130stanbul, (\u0130\u00dc Haber Merkezi) \u2013<\/strong> \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nde Ajans \u0130stanbul \u0130leti\u015fim taraf\u0131ndan d\u00fczenlenen ADmind Reklamc\u0131l\u0131k g\u00fcnlerinin ilk g\u00fcn\u00fc Metin Erksan Sinema Salonunda ger\u00e7ekle\u015fti. <\/p>\n\n\n\n

ADmind Reklamc\u0131l\u0131k g\u00fcnleri ba\u015flad\u0131. <\/p>\n\n\n\n

Ajans \u0130stanbul \u0130leti\u015fim taraf\u0131ndan d\u00fczenlenen ADmind Reklamc\u0131l\u0131k g\u00fcnlerinin ilki 15 May\u0131s Cuma g\u00fcn\u00fc \u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi\u2019nde Metin Erksan Sinema Salonunda WPP Media\u2019n\u0131n kat\u0131l\u0131m\u0131yla ba\u015flad\u0131. WPP Media ekibi \u00f6\u011frencilere \u00fc\u00e7 kapsaml\u0131 oturumla medya ajanslar\u0131n i\u015fleyi\u015fleri, reklamc\u0131l\u0131kta strateji ve dijital d\u00fcnya da veri i\u015fleyi\u015fi anlatt\u0131. <\/p>\n\n\n

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WPP Media M\u00fc\u015fteri Direkt\u00f6r\u00fc Havva Karahan<\/figcaption><\/figure><\/div>\n\n\n

\u200bMedya ajans\u0131n\u0131n i\u015fleyi\u015fi ve m\u00fc\u015fteri ekiplerinin rol\u00fc <\/strong><\/p>\n\n\n\n

\u200bEtkinli\u011fin ilk oturumu, WPP Media M\u00fc\u015fteri Direkt\u00f6r\u00fc Havva Karahan ve M\u00fc\u015fteri Y\u00f6neticisi Sinem Baran\u2019\u0131n sunumuyla ger\u00e7ekle\u015fti. <\/p>\n\n\n\n

Medya ajanslar\u0131n\u0131n sadece bir reklam alan\u0131 sat\u0131n almad\u0131\u011f\u0131n\u0131 belirten Karahan, \u201cBiz markalar\u0131n b\u00fcy\u00fcme yolculuklar\u0131nda ve pazarlama d\u00f6n\u00fc\u015f\u00fcmlerinde en do\u011fru t\u00fcketiciyle, en do\u011fru zamanda ve yerde bulu\u015fmas\u0131n\u0131 sa\u011flayan stratejik yol arkada\u015f\u0131y\u0131z” s\u00f6zlerini kulland\u0131. <\/p>\n\n\n\n

Baran, m\u00fc\u015fteri ekiplerinin ajans ile marka aras\u0131nda bir k\u00f6pr\u00fc oldu\u011funu; dijital, outdoor ve strateji gibi bir\u00e7ok farkl\u0131 departman\u0131n koordinasyonunu \u00fcstlendi\u011fini ifade etti. <\/p>\n\n\n\n

M\u00fc\u015fteri ekiplerin, markay\u0131 en iyi tan\u0131yan ve ajans\u0131n vitrini olan “olmazsa olmaz” bir yap\u0131 ta\u015f\u0131 oldu\u011fu vurguland\u0131. \u200bAjans\u0131n t\u00fcm i\u015f s\u00fcre\u00e7lerini veriye dayand\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yleyen konuklar, yapay zek\u00e2 tabanl\u0131 WPP Open platformu ve \u00f6zel data teknoloji \u015firketleri sayesinde t\u00fcm stratejik yakla\u015f\u0131mlar\u0131 dijitalle\u015ftirdiklerini aktard\u0131.  <\/p>\n\n\n\n

Reklamc\u0131l\u0131kta strateji ve i\u00e7g\u00f6r\u00fc<\/strong><\/p>\n\n\n\n

ADmind Reklamc\u0131l\u0131k\u2019\u0131n ikinci oturumunda WPP Media Strateji Y\u00f6neticileri \u00c7a\u011fatay G\u00fcltekin ve Ya\u011fmur Aycan Ayd\u0131n reklamc\u0131l\u0131kta strateji ve i\u00e7g\u00f6r\u00fcy\u00fc anlatt\u0131. <\/p>\n\n\n\n

Sekt\u00f6rde en \u00e7ok yanl\u0131\u015f kullan\u0131lan terimlerden biri olan “strateji” kavram\u0131na a\u00e7\u0131kl\u0131k getirildi. Kelime k\u00f6keninin antik Yunanca “strategos” (ordular\u0131n y\u00f6netimi) kavram\u0131na dayand\u0131\u011f\u0131n\u0131 belirten \u00c7a\u011fatay G\u00fcltekin, g\u00fcn\u00fcm\u00fcz reklamc\u0131l\u0131\u011f\u0131nda ise stratejinin bir “oyun plan\u0131 kurmak” ve ruhu olan bir omurga yaratmak anlam\u0131na geldi\u011fini s\u00f6yledi.<\/p>\n\n\n\n

\u200bVeri ve i\u00e7g\u00f6r\u00fc aras\u0131nda fark oldu\u011funu belirten G\u00fcltekin, \u201cSekt\u00f6rdeki en b\u00fcy\u00fck yan\u0131lg\u0131lardan birinin istatistiksel veriyi i\u00e7g\u00f6r\u00fc sanmak\u201d s\u00f6zlerini kulland\u0131. Bir istati\u011fin sadece veri oldu\u011funu ifade eden G\u00fcltekin, verinin yorumlan\u0131p t\u00fcketicinin kar\u015f\u0131lanmam\u0131\u015f duygusal ihtiyac\u0131n\u0131 analiz etmenin i\u00e7g\u00f6r\u00fc oldu\u011funu anlatt\u0131. <\/p>\n\n\n\n

\u200bReklam stratejistlerin y\u0131l\u0131n her g\u00fcn\u00fc ayn\u0131 tempoda \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131, i\u015flerinin “sprint” (k\u0131sa ve h\u0131zl\u0131 ko\u015fu) mant\u0131\u011f\u0131yla ilerledi\u011fini belirten Ya\u011fmur Aycan Ayd\u0131n, konkur d\u00f6nemlerinde ve \u00f6zellikle y\u0131ll\u0131k stratejilerin belirlendi\u011fi A\u011fustos-Eyl\u00fcl aylar\u0131nda \u00e7ok yo\u011fun \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131, ekonomik belirsizlikler nedeniyle b\u00fct\u00e7e onaylar\u0131n\u0131n Ocak-\u015eubat aylar\u0131na kaymas\u0131yla da her an briflere kar\u015f\u0131 haz\u0131rl\u0131kl\u0131 olduklar\u0131n\u0131 s\u00f6yledi.  <\/p>\n\n\n

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WPP Media Strateji Y\u00f6netici Ya\u011fmur Aycan Ayd\u0131n<\/figcaption><\/figure><\/div>\n\n\n

\u200bDijital evren ve de\u011fi\u015fen t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131<\/strong><\/p>\n\n\n\n

\u200bEtkinli\u011fin son oturumu WPP Media Grup Dijital Direkt\u00f6r\u00fc Utku D\u00f6ker ve Account Manager Ali Ayd\u0131n taraf\u0131ndan ger\u00e7ekle\u015ftirdi. Dijital medyan\u0131n geleneksel medyay\u0131 nas\u0131l geride b\u0131rakt\u0131\u011f\u0131na dair veriler payla\u015f\u0131ld\u0131. <\/p>\n\n\n\n

T\u00fcrkiye\u2019nin h\u00e2l\u00e2 g\u00fc\u00e7l\u00fc bir televizyon eri\u015fimine sahip oldu\u011funu ancak son y\u0131llarda dijital medyan\u0131n televizyonu geride b\u0131rakt\u0131\u011f\u0131n\u0131 ifade eden D\u00f6ker, T\u00fcrkiye’deki 77.4 milyon internet kullan\u0131c\u0131s\u0131n\u0131n penetrasyon g\u00fcc\u00fcne dikkat \u00e7ekti. <\/p>\n\n\n

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WPP Media Grup Dijital Direkt\u00f6r\u00fc Utku D\u00f6ker<\/figcaption><\/figure><\/div>\n\n\n

T\u00fcrkiye’de bireylerin \u00e7oklu platform kulland\u0131\u011f\u0131n\u0131 ve ki\u015fi ba\u015f\u0131 sosyal medya hesap ortalamas\u0131n\u0131n 2.39 oldu\u011funu belirten Ayd\u0131n, algoritma d\u00fcnyas\u0131n\u0131n s\u00fcper star\u0131n\u0131n \u015fu an TikTok oldu\u011funu s\u00f6yledi. T\u00fcketicilerin dijitaldeki dikkat s\u00fcrelerinin k\u0131sald\u0131\u011f\u0131n\u0131 belirten D\u00f6ker, kreatif ajanslarla en \u00e7ok ters d\u00fc\u015ft\u00fckleri noktan\u0131n bu oldu\u011funu s\u00f6yledi: “Televizyonun 60 saniyede anlatt\u0131\u011f\u0131 bir hikayenin ana mesaj\u0131n\u0131 biz dijitalde ilk 5 saniyede vermek zorunday\u0131z. Kullan\u0131c\u0131 s\u0131k\u0131ld\u0131\u011f\u0131 an ge\u00e7iyor ve biz bunu video tamamlanma oranlar\u0131ndan net bir \u015fekilde \u00f6l\u00e7ebiliyoruz.”  <\/p>\n\n\n\n

\u200bEtkinli\u011fin kapan\u0131\u015f\u0131nda, yapay zek\u00e2 teknolojilerinin sekt\u00f6r\u00fc h\u0131zla d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fc ve medya ajanslar\u0131n\u0131n veri kaslar\u0131, yapay zek\u00e2 tool’lar\u0131 ve b\u00fct\u00e7e y\u00f6netimi kabiliyetleri sayesinde bu de\u011fi\u015fime \u00e7ok daha h\u0131zl\u0131 ayak uydurdu\u011fu vurguland\u0131. Sekt\u00f6r temsilcileri, gelecekte kreatif ajanslar\u0131n da medya ajanslar\u0131n\u0131n \u00e7al\u0131\u015fma modellerine do\u011fru evrilece\u011fini \u00f6ng\u00f6rd\u00fcklerini belirterek \u00f6\u011frencilere her zaman “\u00f6\u011frenmeye a\u00e7 olma” tavsiyesinde bulundu.  <\/p>\n\n\n\n

ADmind Reklamc\u0131l\u0131k g\u00fcnlerinin ilk g\u00fcn\u00fc, \u00f6\u011frencilerin sorular\u0131n\u0131n cevapland\u0131r\u0131lmas\u0131, WPP Media ekibine te\u015fekk\u00fcr belgelerinin takdim edilmesiyle ve toplu foto\u011fraf \u00e7ekimiyle son buldu.<\/p>\n\n\n\n

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WPP Media M\u00fc\u015fteri Y\u00f6neticisi Sinem Baran<\/figcaption><\/figure>\n\n\n\n
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WPP Media Strateji Y\u00f6netici \u00c7a\u011fatay G\u00fcltekin<\/figcaption><\/figure>\n\n\n\n
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WPP Media Account Manager Ali Ayd\u0131n<\/figcaption><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Haber: Sena Sand\u0131k\u00e7\u0131\u00a0 \u200b\u0130stanbul, (\u0130\u00dc Haber Merkezi) \u2013 \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nde Ajans \u0130stanbul \u0130leti\u015fim taraf\u0131ndan d\u00fczenlenen ADmind Reklamc\u0131l\u0131k g\u00fcnlerinin ilk g\u00fcn\u00fc Metin Erksan Sinema Salonunda ger\u00e7ekle\u015fti.  ADmind Reklamc\u0131l\u0131k g\u00fcnleri ba\u015flad\u0131.  Ajans \u0130stanbul \u0130leti\u015fim taraf\u0131ndan d\u00fczenlenen ADmind Reklamc\u0131l\u0131k g\u00fcnlerinin ilki 15 May\u0131s Cuma g\u00fcn\u00fc \u0130\u00dc \u0130leti\u015fim Fak\u00fcltesi\u2019nde Metin Erksan Sinema Salonunda WPP Media\u2019n\u0131n kat\u0131l\u0131m\u0131yla ba\u015flad\u0131. […]<\/p>\n","protected":false},"author":14,"featured_media":29221,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[25,27,1,159,28,34,178,2085,2348],"tags":[4209,2092,4215,4212,4210,300,40,43,52,3463,4211,4214,4208,4213],"class_list":["post-29220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","category-foto-galeri","category-genel","category-sag-manset","category-istanbul","category-universite","category-fakultemizden","category-manset-haber","category-manset-yani","tag-admind-reklamcilik","tag-ajans-istanbul","tag-ali-aydin","tag-cagatay-gultekin","tag-havva-karahan","tag-iletim","tag-iletisim-fakultesi","tag-istanbul-universitesi","tag-iu-iletisim-fakultesi","tag-sena-sandikci","tag-sinem-baran","tag-utku-doker","tag-wpp-media","tag-yagmur-aycan-aydin"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/29220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=29220"}],"version-history":[{"count":11,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/29220\/revisions"}],"predecessor-version":[{"id":29255,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/29220\/revisions\/29255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/29221"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=29220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=29220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=29220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}