{"id":29358,"date":"2026-06-02T00:39:45","date_gmt":"2026-06-01T21:39:45","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=29358"},"modified":"2026-06-02T01:04:58","modified_gmt":"2026-06-01T22:04:58","slug":"istanbul-universitesi-ogrencileri-iganin-uzman-isimleriyle-bulustu","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2026\/06\/02\/istanbul-universitesi-ogrencileri-iganin-uzman-isimleriyle-bulustu\/","title":{"rendered":"\u0130stanbul \u00dcniversitesi \u00d6\u011frencileri \u0130GA\u2019n\u0131n Uzman \u0130simleriyle Bulu\u015ftu"},"content":{"rendered":"\n

Haber\/Foto\u011fraf: \u015eevval Olga\u00e7, Melek Bet\u00fcl Kalkan<\/strong><\/p>\n\n\n\n

Edit\u00f6r: \u00d6zg\u00fcr Recep Kocao\u011flu<\/strong><\/p>\n\n\n\n

\u0130stanbul, (\u0130\u00dc Haber Merkezi) – \u0130stanbul Grand Airport ve \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi i\u015f birli\u011finde d\u00fczenlenen 10 oturumluk \u0130leti\u015fim ve Marka Deneyimi At\u00f6lyesi tamamland\u0131. <\/strong><\/p>\n\n\n\n

\u0130stanbul Grand Airport (\u0130GA) ve \u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi i\u015f birli\u011fiyle yap\u0131lan \u0130leti\u015fim ve Marka Deneyimi At\u00f6lyesi\u2019nde \u00f6\u011frenciler ileti\u015fimde uzman isimlerle bir araya geldi. E\u011fitim s\u00fcresince \u00f6\u011frenciler; havac\u0131l\u0131k sekt\u00f6r\u00fcnde ileti\u015fim, marka y\u00f6netimi ve dijital pazarlama alanlar\u0131nda bilgi edindi. <\/p>\n\n\n\n

Havac\u0131l\u0131kta psikolojik dayan\u0131kl\u0131k<\/strong><\/p>\n\n\n\n

A\u00e7\u0131l\u0131\u015f yap\u0131lan ilk oturumun ard\u0131ndan Klinik Psikolog Esra Tosun ile Klinik Psikolog Sel\u00e7uk \u015een\u2019in konuk oldu\u011fu ikinci oturumda; pilotlar, kabin ekibi ve yer hizmetleri \u00e7al\u0131\u015fanlar\u0131n\u0131n do\u011fru karar verebilmesi i\u00e7in psikolojik dayan\u0131kl\u0131l\u0131\u011f\u0131n kritik bir rol oynad\u0131\u011f\u0131 vurguland\u0131. Havac\u0131l\u0131kta stresin i\u015fin do\u011fas\u0131nda bulundu\u011funu ve en sevilen mesleklerde bile stresin tamamen ortadan kald\u0131r\u0131lamayaca\u011f\u0131n\u0131 vurgulayan Tosun, \u00f6nemli olan\u0131n stresle do\u011fru \u015fekilde ba\u015fa \u00e7\u0131kabilmek oldu\u011funu ifade etti. Havac\u0131l\u0131k psikolojisinde insan hatalar\u0131, \u00e7al\u0131\u015fanlar aras\u0131ndaki ileti\u015fim ve \u00e7at\u0131\u015fma sorunlar\u0131na odaklanan \u015een; bu alandaki temel hedefin y\u00f6neticilerin ve ekip liderlerinin, \u00e7al\u0131\u015fanlar\u0131n ya\u015fad\u0131\u011f\u0131 psikolojik zorluklara daha duyarl\u0131 hale gelmesi oldu\u011funu belirtti.<\/p>\n\n\n\n

\u201cMarkalar duygusal ba\u011fla g\u00fc\u00e7leniyor\u201d<\/strong><\/p>\n\n\n\n

At\u00f6lyenin \u00fc\u00e7\u00fcnc\u00fc oturumunda, m\u00fc\u015fteri deneyiminin yaln\u0131zca \u00fcr\u00fcn ya da hizmetten ibaret olmad\u0131\u011f\u0131n\u0131 ve markalar\u0131n art\u0131k \u00f6ne \u00e7\u0131kabilmek i\u00e7in b\u00fct\u00fcnc\u00fcl bir deneyim sunmas\u0131 gerekti\u011fini vurgulayan \u0130GA Deneyim Tasar\u0131m\u0131 ve Segment M\u00fcd\u00fcr Yrd. Hilal Kahraman; deneyim tasar\u0131m\u0131nda kullan\u0131lan dilin ve kelimelerin, alg\u0131y\u0131 do\u011frudan etkiledi\u011fine dikkat \u00e7ekti. Tercih edilme ve ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131n temelinde duygusal ba\u011f kurman\u0131n yer ald\u0131\u011f\u0131n\u0131 belirten Kahraman, g\u00fc\u00e7l\u00fc markalar\u0131n kullan\u0131c\u0131yla duygular \u00fczerinden ili\u015fki kurdu\u011funu ifade etti.<\/p>\n\n\n\n

Veri odakl\u0131 reklamc\u0131l\u0131k<\/strong><\/p>\n\n\n\n

At\u00f6lyenin d\u00f6rd\u00fcnc\u00fc oturumunda \u0130GA Reklam Alanlar\u0131 K\u0131demli M\u00fcd\u00fcr\u00fc Enes Acar, 25 y\u0131ll\u0131k sekt\u00f6r deneyiminden yola \u00e7\u0131karak yapt\u0131klar\u0131 her i\u015fin katma de\u011fer \u00fcretmesi gerekti\u011fini vurgulad\u0131 ve reklam sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fckl\u00fc\u011f\u00fcne dikkat \u00e7ekti. Acar, dijital d\u00f6n\u00fc\u015f\u00fcmle birlikte havaliman\u0131 reklamc\u0131l\u0131\u011f\u0131n\u0131n daha ki\u015fiselle\u015ftirilmi\u015f ve veri odakl\u0131 bir yap\u0131ya kavu\u015ftu\u011funu ifade etti. G\u00fcn\u00fcm\u00fcz ileti\u015fim d\u00fcnyas\u0131n\u0131n disiplinler aras\u0131 bir yap\u0131 gerektirdi\u011fini s\u00f6yleyen Acar, \u00f6\u011frencilere tek bir alanda uzmanla\u015f\u0131rken farkl\u0131 disiplinlerden de beslenmek gerekti\u011fi tavsiyesinde bulundu.<\/p>\n\n\n

\n
\"\"
\u0130GA Reklam Alanlar\u0131 K\u0131demli M\u00fcd\u00fcr\u00fc Enes Acar<\/figcaption><\/figure><\/div>\n\n\n

Havac\u0131l\u0131kta \u201cfijital\u201d deneyim d\u00f6nemi<\/strong> <\/p>\n\n\n\n

At\u00f6lyenin be\u015finci oturumunda, havalimanlar\u0131n\u0131n dijital deneyimin en yo\u011fun ya\u015fand\u0131\u011f\u0131 alanlardan biri oldu\u011funu belirten \u0130GA E-Ticaret ve Dijital Pazarlama M\u00fcd\u00fcr\u00fc Can Ayd\u0131n, fiziksel ve dijitalin birle\u015fti\u011fi \u201cfijital\u201d deneyimlere dikkat \u00e7ekti. Ayd\u0131n ayr\u0131ca yapay zek\u00e2n\u0131n yayg\u0131nla\u015fmas\u0131yla birlikte hedef kitlenin sadece insanlardan olu\u015fmad\u0131\u011f\u0131n\u0131, ayn\u0131 zamanda otonom algoritmalar\u0131n da hedef kitle h\u00e2line geldi\u011fini ifade etti. Teknolojik geli\u015fmelerin yolcu deneyimini daha konforlu ve zaman odakl\u0131 h\u00e2le getirdi\u011fini vurgulayan Ayd\u0131n, buna ra\u011fmen pazarlaman\u0131n merkezinde her zaman insan\u0131n yer ald\u0131\u011f\u0131n\u0131 da belirtti. Dijitalle\u015fmenin ise bireylere s\u00fcre\u00e7leri daha ba\u011f\u0131ms\u0131z \u015fekilde y\u00f6netme imkan\u0131 sundu\u011funu ifade etti.<\/p>\n\n\n

\n
\"\"
\u0130GA E-Ticaret ve Dijital Pazarlama M\u00fcd\u00fcr\u00fc Can Ayd\u0131n<\/figcaption><\/figure><\/div>\n\n\n

\u201cG\u00fc\u00e7l\u00fc ileti\u015fim olmadan s\u00fcrd\u00fcr\u00fclebilirlik olmaz\u201d<\/strong><\/p>\n\n\n\n

At\u00f6lyenin alt\u0131nc\u0131 oturumunda s\u00fcrd\u00fcr\u00fclebilirlik \u00fczerine bilgi payla\u015fan \u0130GA S\u00fcrd\u00fcr\u00fclebilirlik M\u00fcd\u00fcr\u00fc Orhan G\u00fcl ve Sosyal Yat\u0131r\u0131m Sorumlusu Yark\u0131n G\u00fcryol, “G\u00fc\u00e7l\u00fc ve do\u011fru ileti\u015fim a\u00e7\u0131klamalar\u0131 olmadan s\u00fcrd\u00fcr\u00fclebilirli\u011fi anlatmak zor. S\u00fcrd\u00fcr\u00fclebilirlik bir g\u00f6zl\u00fck, ancak g\u00f6zl\u00fc\u011f\u00fc takarak somutla\u015ft\u0131rma yapabiliriz” dedi. Vizyonlar\u0131n\u0131 aktaran G\u00fcl ve G\u00fcryol, farkl\u0131 k\u00fclt\u00fcrlerin bulu\u015fma noktas\u0131nda teknolojiyi insan ve \u00e7evre faydas\u0131na odakl\u0131 kullanarak gelece\u011fin mobilite y\u00f6ntemlerini bug\u00fcne ta\u015f\u0131may\u0131 hedeflediklerini belirtti. G\u00fcl ve G\u00fcryol; sosyal yat\u0131r\u0131m programlar\u0131 \u00e7er\u00e7evesinde ar\u0131c\u0131l\u0131k projesi, Newton U\u00e7u\u015f Akademisi, at\u0131ktan sanata ve kad\u0131n elinden \u00e7ocuk kalbine \u00f6rg\u00fc bebek projeleri gibi uygulamalar\u0131 hayata ge\u00e7irdiklerini s\u00f6yledi.<\/p>\n\n\n\n

\"\"
\u0130GA Sosyal Yat\u0131r\u0131m Sorumlusu Yark\u0131n G\u00fcryol ve \u0130GA S\u00fcrd\u00fcr\u00fclebilirlik M\u00fcd\u00fcr\u00fc Orhan G\u00fcl<\/figcaption><\/figure>\n\n\n\n

\u201cYeni rotalarda k\u00fclt\u00fcrel analiz \u00f6nemli\u201d<\/strong><\/p>\n\n\n\n

Havac\u0131l\u0131kta rota geli\u015ftirme s\u00fcre\u00e7lerine ili\u015fkin yedinci oturumda konu\u015fan \u0130GA Havac\u0131l\u0131k Geli\u015ftirme M\u00fcd\u00fcr\u00fc Gizem \u00c7olak, “Havac\u0131l\u0131kta yeni rota kararlar\u0131, g\u00fc\u00e7l\u00fc bir arz-talep analizi ve do\u011fru ileti\u015fim stratejisi gerektirir. Her pazar\u0131n dinami\u011fi farkl\u0131 oldu\u011fu i\u00e7in havayollar\u0131n\u0131 ikna s\u00fcrecinde ekonomik veriler, yolcu talebi ve k\u00fclt\u00fcrel etkenler birlikte de\u011ferlendirilir” s\u00f6zlerini kulland\u0131. \u0130leti\u015fimin rota geli\u015ftirmedeki kritik rol\u00fcne dikkat \u00e7eken \u00c7olak; yeni u\u00e7u\u015f a\u00e7ma s\u00fcre\u00e7lerinde farkl\u0131 dilleri ve k\u00fclt\u00fcrleri bilmenin, buna uygun ileti\u015fim s\u00fcrecini y\u00f6netebilmenin b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n\n\n

\n
\"\"
\u0130GA Havac\u0131l\u0131k Geli\u015ftirme M\u00fcd\u00fcr\u00fc Gizem \u00c7olak<\/figcaption><\/figure><\/div>\n\n\n

\u00c7al\u0131\u015fan deneyiminde aidiyet vurgusu<\/strong><\/p>\n\n\n\n

\u0130\u00e7 ileti\u015fim ve \u00e7al\u0131\u015fan deneyimi \u00fczerine bilgi payla\u015f\u0131lan sekizinci oturumda \u0130GA \u00c7al\u0131\u015fan Deneyimi ve \u0130\u00e7 \u0130leti\u015fim M\u00fcd\u00fcr\u00fc P\u0131nar Polat, “Bir \u00e7al\u0131\u015fan\u0131n kurumuna ger\u00e7ek anlamda ba\u011flanmas\u0131; yaln\u0131zca maa\u015f ve yan haklar\u0131n \u00f6tesinde, kurumun gelecek planlar\u0131na dahil edildi\u011fini hissetmesiyle ba\u015flar. \u00c7al\u0131\u015fan\u0131n kendisine yat\u0131r\u0131m yap\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rmesi, eme\u011finin takdir edilmesi ve yapt\u0131\u011f\u0131 i\u015fin anlam\u0131n\u0131 kavramas\u0131, o ba\u011f\u0131 kal\u0131c\u0131 k\u0131lan unsurlard\u0131r” ifadelerinde bulundu. \u0130\u00e7 ileti\u015fimin kurum kimli\u011fi \u00fczerindeki belirleyici rol\u00fcn\u00fc vurgulayan Polat; do\u011fru kanal, mesaj ve zamanlama bir araya geldi\u011finde \u00e7al\u0131\u015fan deneyiminin d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ve i\u015fveren markas\u0131n\u0131n yaln\u0131zca d\u0131\u015far\u0131ya de\u011fil i\u00e7eriye de in\u015fa edilmesi gerekti\u011fini ifade etti.<\/p>\n\n\n

\n
\"\"
\u0130GA \u00c7al\u0131\u015fan Deneyimi ve \u0130\u00e7 \u0130leti\u015fim M\u00fcd\u00fcr\u00fc P\u0131nar Polat<\/figcaption><\/figure><\/div>\n\n\n

Milyonlara ayn\u0131 anda ula\u015fman\u0131n yolu<\/strong><\/p>\n\n\n\n

Dijital ileti\u015fim y\u00f6netiminin konu\u015fuldu\u011fu dokuzuncu oturumda \u0130GA Dijital Medya \u015eefi Bahar \u00d6zaksoy, “Dijital medya art\u0131k sadece i\u00e7erik \u00fcretmekten ibaret de\u011fil; do\u011fru zamanda do\u011fru konuyu konu\u015fabilmek markan\u0131n g\u00fcncel, dinamik ve hedef kitlesiyle ayn\u0131 ritimde oldu\u011funu g\u00f6steriyor” dedi. \u0130GA’daki ileti\u015fim stratejilerini de aktaran \u00d6zaksoy; veri, h\u0131z ve ger\u00e7ek zamanl\u0131l\u0131k \u00fczerine kurduklar\u0131 yakla\u015f\u0131mla milyonlarca yolcuya ayn\u0131 anda ula\u015fmay\u0131 hedeflediklerini ifade etti.<\/p>\n\n\n

\n
\"\"
\u0130GA Dijital Medya \u015eefi Bahar \u00d6zaksoy<\/figcaption><\/figure><\/div>\n\n\n

Havac\u0131l\u0131kta ekip uyumunun \u00f6nemi<\/strong><\/p>\n\n\n\n

At\u00f6lyenin son oturumunda \u0130GA Dijital Medya M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Selcen \u00c7iftlik\u00e7i ve Ula\u015ft\u0131rma M\u00fchendisi Harun Ayy\u0131ld\u0131z ile kriz y\u00f6netimi ve ileti\u015fim \u00f6l\u00e7\u00fcmleme konular\u0131 konu\u015fuldu. \u00c7iftlik\u00e7i, “Bir sorunu hemen o an \u00e7\u00f6zmek zorunda olmayabilirsiniz ancak konu bir kriz ise \u00e7ok h\u0131zl\u0131 aksiyon alman\u0131z gerekir. \u00c7\u00fcnk\u00fc krizlerin b\u00fcy\u00fcme potansiyeli inan\u0131lmaz derecede y\u00fcksektir, bir anda t\u00fcm d\u00fcnyaya yay\u0131labilir ve markan\u0131z\u0131n y\u0131llarca emek vererek in\u015fa etti\u011fi itibar\u0131 bir dakikada yerle bir edebilir” dedi. Havac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn koordinasyon gerektiren yap\u0131s\u0131na dikkat \u00e7eken Ayy\u0131ld\u0131z ise havaliman\u0131 operasyonlar\u0131nda ekip \u00e7al\u0131\u015fmas\u0131n\u0131n belirleyici oldu\u011funu vurgulayarak “Havaliman\u0131nda ba\u015far\u0131 tamamen ekip uyumuna ba\u011fl\u0131d\u0131r. Havac\u0131l\u0131k sekt\u00f6r\u00fc, ileti\u015fimin en yo\u011fun ya\u015fand\u0131\u011f\u0131 aland\u0131r” dedi.<\/p>\n\n\n

\n
\"\"
\u0130GA Dijital Medya M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Selcen \u00c7iftlik\u00e7i<\/figcaption><\/figure><\/div>\n\n\n
\"\"
Ula\u015ft\u0131rma M\u00fchendisi Harun Ayy\u0131ld\u0131z<\/figcaption><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Haber\/Foto\u011fraf: \u015eevval Olga\u00e7, Melek Bet\u00fcl Kalkan Edit\u00f6r: \u00d6zg\u00fcr Recep Kocao\u011flu \u0130stanbul, (\u0130\u00dc Haber Merkezi) – \u0130stanbul Grand Airport ve \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi i\u015f birli\u011finde d\u00fczenlenen 10 oturumluk \u0130leti\u015fim ve Marka Deneyimi At\u00f6lyesi tamamland\u0131. \u0130stanbul Grand Airport (\u0130GA) ve \u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi i\u015f birli\u011fiyle yap\u0131lan \u0130leti\u015fim ve Marka Deneyimi At\u00f6lyesi\u2019nde \u00f6\u011frenciler ileti\u015fimde uzman […]<\/p>\n","protected":false},"author":14,"featured_media":29383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[24,25,27,1,159,28,34,178,29,2085,2348,31,35],"tags":[333,4249,4250,43,148,52,4046,3218,3897],"class_list":["post-29358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bilim","category-egitim","category-foto-galeri","category-genel","category-sag-manset","category-istanbul","category-universite","category-fakultemizden","category-iuwebtv","category-manset-haber","category-manset-yani","category-teknoloji","category-yasam","tag-atolye","tag-iga-2","tag-istanbul-grand-airport","tag-istanbul-universitesi","tag-istanbul-universitesi-iletisim-fakultesi","tag-iu-iletisim-fakultesi","tag-melek-betul-kalkan","tag-ozgur-recep-kocaoglu","tag-sevval-olgac"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/29358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=29358"}],"version-history":[{"count":6,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/29358\/revisions"}],"predecessor-version":[{"id":29377,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/29358\/revisions\/29377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/29383"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=29358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=29358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=29358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}