{"id":29385,"date":"2026-06-02T15:09:37","date_gmt":"2026-06-02T12:09:37","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=29385"},"modified":"2026-06-02T15:09:39","modified_gmt":"2026-06-02T12:09:39","slug":"reklamcilikta-yaratici-surecler-caylak-kesfinde-konusuldu","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2026\/06\/02\/reklamcilikta-yaratici-surecler-caylak-kesfinde-konusuldu\/","title":{"rendered":"Reklamc\u0131l\u0131kta Yarat\u0131c\u0131 S\u00fcre\u00e7ler \u00c7aylak Ke\u015ffi\u2019nde Konu\u015fuldu"},"content":{"rendered":"\n<p><strong>Haber: Ganime \u0130layda K\u0131l\u0131\u00e7<\/strong><\/p>\n\n\n\n<p><strong>Foto\u011fraf: Ganime \u0130layda K\u0131l\u0131\u00e7<\/strong><\/p>\n\n\n\n<p><strong>Edit\u00f6r: \u00d6zg\u00fcr Recep Kocao\u011flu<\/strong><\/p>\n\n\n\n<p><strong>\u0130stanbul, (\u0130\u00dc Haber Merkezi) &#8211; Reklamc\u0131l\u0131k Vakf\u0131 ve \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi i\u015f birli\u011fi ile \u00c7aylak Ke\u015ffi etkinli\u011fi d\u00fczenlendi.<\/strong><\/p>\n\n\n\n<p>\u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi\u2019nde 22 May\u0131s Cuma g\u00fcn\u00fc d\u00fczenlenen \u00c7aylak Ke\u015ffi etkinli\u011fi kapsam\u0131nda Tribal Wordwide \u0130stanbul Kreatif Direkt\u00f6r\u00fc Melih Edi\u015f\u2019in kat\u0131l\u0131m\u0131yla reklamc\u0131l\u0131k sekt\u00f6r\u00fcndeki yarat\u0131c\u0131 s\u00fcre\u00e7ler ve sekt\u00f6r deneyimleri mercek alt\u0131na al\u0131nd\u0131. <\/p>\n\n\n\n<p><strong>\u201cYarat\u0131c\u0131l\u0131k \u00e7\u00f6z\u00fcm \u00fcretmektir\u201d<\/strong><\/p>\n\n\n\n<p>\u00d6\u011frencilerle deneyimlerini payla\u015fan Edi\u015f, yarat\u0131c\u0131l\u0131k kavram\u0131n\u0131 pratik bir \u00e7er\u00e7eveden yeniden tan\u0131mlad\u0131. Yarat\u0131c\u0131l\u0131\u011f\u0131n yoktan var etmek de\u011fil, \u00e7\u00f6z\u00fcm \u00fcretme yetisi oldu\u011funu belirten Edi\u015f; \u201c\u0130ki par\u00e7ay\u0131 birle\u015ftirip yeni bir \u015fey \u00fcretiyoruz. Yarat\u0131c\u0131l\u0131k \u00e7\u00f6z\u00fcm \u00fcretme i\u015fidir, illa \u00f6zg\u00fcn olmas\u0131 gerekmez. \u00d6zg\u00fcnl\u00fck bir kriterdir fakat etkinlik de \u00f6nemlidir\u201d ifadesini kulland\u0131.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"719\" height=\"449\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/screenshot-2026-06-02-15-00-20-150.jpg\" alt=\"\" class=\"wp-image-29386\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/screenshot-2026-06-02-15-00-20-150.jpg 719w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/screenshot-2026-06-02-15-00-20-150-300x187.jpg 300w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><figcaption class=\"wp-element-caption\">Tribal Wordwide \u0130stanbul Kreatif Direkt\u00f6r\u00fc Melih Edi\u015f<\/figcaption><\/figure><\/div>\n\n\n<p>Tarihten ve g\u00fcn\u00fcm\u00fczden \u00f6rnekler veren Edi\u015f, gemileri karadan y\u00fcr\u00fcten bir yakla\u015f\u0131m\u0131n veya t\u00fcm d\u00fcnyan\u0131n odakland\u0131\u011f\u0131 bir sorunu \u00e7\u00f6zen a\u015f\u0131 bulu\u015funun da etkili yarat\u0131c\u0131l\u0131k \u00f6rnekleri oldu\u011funu ifade etti. \u00c7\u00f6z\u00fcmlerin genellikle sorundan do\u011fdu\u011funa dikkat \u00e7eken Edi\u015f, \u201c\u00c7\u00f6z\u00fcm i\u00e7in bir sorun bulunmal\u0131d\u0131r. Herhangi bir \u015feyi dert ediyorsan\u0131z asl\u0131nda \u00e7\u00f6z\u00fcme yakla\u015ft\u0131n\u0131z demektir\u201d diye konu\u015ftu. <\/p>\n\n\n\n<p><strong>\u0130leti\u015fimde hikayenin g\u00fcc\u00fc <\/strong><\/p>\n\n\n\n<p>Marka ileti\u015fiminde devaml\u0131l\u0131\u011f\u0131n \u00f6nemini vurgulayan Edi\u015f, konu kapsam\u0131nda sekt\u00f6rde yapt\u0131\u011f\u0131 i\u015flerden ve bu i\u015flerin ortaya \u00e7\u0131k\u0131\u015f s\u00fcre\u00e7lerinden \u00f6rnekler verdi. Kampanyalar\u0131n ard\u0131ndaki d\u00fc\u015f\u00fcnce s\u00fcrecini aktar\u0131rken hikaye anlat\u0131c\u0131l\u0131\u011f\u0131n\u0131n rol\u00fcne de\u011finen Edi\u015f, \u201c\u0130nsanlar anlam ve hikayeye ihtiya\u00e7 duyarlar\u201d ifadesiyle ileti\u015fimde hikayenin g\u00fcc\u00fcn\u00fc vurgulad\u0131. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"720\" height=\"458\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/screenshot-2026-06-02-15-01-08-595.jpg\" alt=\"\" class=\"wp-image-29387\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/screenshot-2026-06-02-15-01-08-595.jpg 720w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/screenshot-2026-06-02-15-01-08-595-300x191.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Tribal Wordwide \u0130stanbul Kreatif Direkt\u00f6r\u00fc Melih Edi\u015f<\/figcaption><\/figure><\/div>\n\n\n<p><strong>\u00d6\u011frencilerle uygulamal\u0131 F1 at\u00f6lyesi<\/strong><\/p>\n\n\n\n<p>Etkinli\u011fin ikinci b\u00f6l\u00fcm\u00fcnde kat\u0131l\u0131mc\u0131 \u00f6\u011frencilere verilen uygulamal\u0131 g\u00f6revle etkinli\u011fin at\u00f6lye k\u0131sm\u0131 ger\u00e7ekle\u015ftirildi. \u00d6\u011frencilerden, 2027 y\u0131l\u0131nda T\u00fcrkiye&#8217;ye geri d\u00f6necek olan F1 yar\u0131\u015flar\u0131 i\u00e7in \u0130stanbul\u2019a y\u00f6nelik bir ileti\u015fim kampanyas\u0131 kurgulamalar\u0131 istendi. Gruplara ayr\u0131lan \u00f6\u011frenciler, F1&#8217;in h\u0131z\u0131n\u0131 ve sundu\u011fu deneyimi yans\u0131tan \u00f6zg\u00fcn stratejiler geli\u015ftirmek i\u00e7in yarat\u0131c\u0131 bir \u00e7al\u0131\u015fma s\u00fcreci ger\u00e7ekle\u015ftirdi.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"720\" height=\"465\" src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/img-20260602-150247.jpg\" alt=\"\" class=\"wp-image-29388\" srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/img-20260602-150247.jpg 720w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/img-20260602-150247-300x194.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">\u00d6\u011frenciler ileti\u015fim kampanyas\u0131 haz\u0131rlad\u0131<\/figcaption><\/figure><\/div>\n\n\n<p>\u00d6\u011frencilerin \u00fcretti\u011fi fikirlerin de\u011ferlendirilmesinin ard\u0131ndan etkinlik, toplu foto\u011fraf \u00e7ekimi ile sonland\u0131. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Haber: Ganime \u0130layda K\u0131l\u0131\u00e7 Foto\u011fraf: Ganime \u0130layda K\u0131l\u0131\u00e7 Edit\u00f6r: \u00d6zg\u00fcr Recep Kocao\u011flu \u0130stanbul, (\u0130\u00dc Haber Merkezi) &#8211; Reklamc\u0131l\u0131k Vakf\u0131 ve \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi i\u015f birli\u011fi ile \u00c7aylak Ke\u015ffi etkinli\u011fi d\u00fczenlendi. \u0130stanbul \u00dcniversitesi (\u0130\u00dc) \u0130leti\u015fim Fak\u00fcltesi\u2019nde 22 May\u0131s Cuma g\u00fcn\u00fc d\u00fczenlenen \u00c7aylak Ke\u015ffi etkinli\u011fi kapsam\u0131nda Tribal Wordwide \u0130stanbul Kreatif Direkt\u00f6r\u00fc Melih Edi\u015f\u2019in kat\u0131l\u0131m\u0131yla reklamc\u0131l\u0131k sekt\u00f6r\u00fcndeki [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":29389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[159,34,178,29,2085,2348,35],"tags":[2702,2764,40,43,52,4257,3218,2105],"class_list":["post-29385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sag-manset","category-universite","category-fakultemizden","category-iuwebtv","category-manset-haber","category-manset-yani","category-yasam","tag-haber","tag-iletisim-2","tag-iletisim-fakultesi","tag-istanbul-universitesi","tag-iu-iletisim-fakultesi","tag-melih-edis","tag-ozgur-recep-kocaoglu","tag-reklamcilik"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/29385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=29385"}],"version-history":[{"count":1,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/29385\/revisions"}],"predecessor-version":[{"id":29390,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/29385\/revisions\/29390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/29389"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=29385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=29385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=29385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}