{"id":30513,"date":"2026-10-16T17:02:22","date_gmt":"2026-10-16T14:02:22","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=30513"},"modified":"2026-10-16T17:26:47","modified_gmt":"2026-10-16T14:26:47","slug":"turkiye-podcast-arastirmasi-calistayi-gerceklesti","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2026\/10\/16\/turkiye-podcast-arastirmasi-calistayi-gerceklesti\/","title":{"rendered":"T\u00fcrkiye Podcast Ara\u015ft\u0131rmas\u0131 \u00c7al\u0131\u015ftay\u0131 Ger\u00e7ekle\u015fti"},"content":{"rendered":"

Haber: Ebrar S\u00fceda \u00dcnalan<\/strong><\/h4>\n

Edit\u00f6r: Melek \u00d6zt\u00fcrk<\/h4>\n

\u0130stanbul, (\u0130\u00dc Haber Merkezi) – \u0130stanbul \u00dcniversitesi ve Marmara \u00dcniversitesi i\u015f birli\u011fiyle yap\u0131lan T\u00dcB\u0130TAK 1001 Destekli T\u00fcrkiye Podcast Ara\u015ft\u0131rmas\u0131 kapsam\u0131nda Zoom \u00fczerinden proje y\u00fcr\u00fct\u00fcc\u00fcs\u00fc Prof. Dr. F\u0131rat Tufan taraf\u0131ndan \u00e7al\u0131\u015ftay ger\u00e7ekle\u015ftirildi.<\/h3>\n

\u0130stanbul \u00dcniversitesi (\u0130\u00dc) ve Marmara \u00dcniversite i\u015f birli\u011fiyle yap\u0131lan T\u00dcB\u0130TAK 1001 Destekli T\u00fcrkiye Podcast Ara\u015ft\u0131rmas\u0131 kapsam\u0131nda T\u00fcrkiye Podcast End\u00fcstrisinin Ele\u015ftirel Ekonomi Politik Perspektiften \u0130ncelenmesi: Sorunlar ve F\u0131rsatlar konusunda proje y\u00fcr\u00fct\u00fcc\u00fcs\u00fc \u0130\u00dc Radyo, Televizyon ve Sinema \u00f6\u011fretim \u00fcyesi Prof. Dr. F\u0131rat Tufan taraf\u0131ndan zoom \u00fczerinden \u00e7al\u0131\u015ftay d\u00fczenlendi. Ara\u015ft\u0131rmac\u0131lardan Prof. Dr. Bilge \u015eeny\u00fcz, Do\u00e7 Dr. Ahsen Deniz Morva Kablamac\u0131, Dr. \u00d6\u011fr. \u00dcyesi Ezel T\u00fcrk ile Ara\u015f. G\u00f6r. Dr. Ye\u015fim Akmeraner K\u00f6kat ve bursiyerlerle kat\u0131l\u0131mc\u0131lar\u0131n katk\u0131lar\u0131yla \u00e7al\u0131\u015ftay ger\u00e7ekle\u015ftirildi.<\/p>\n

Projede akt\u00f6r \u00e7e\u015fitlili\u011fi<\/strong><\/h4>\n

\"\"<\/strong><\/h4>\n

Ara\u015ft\u0131rmac\u0131lara, bursiyerlere, kat\u0131l\u0131mc\u0131lar ile projeye destek olan ki\u015fi ve kurumlara te\u015fekk\u00fcr ile ba\u015flayan Tufan, en b\u00fcy\u00fck te\u015fekk\u00fcr\u00fcn\u00fcn bu projeyi \u00f6nemseyen ve 1001 kapsam\u0131nda de\u011ferlendiren T\u00dcB\u0130TAK\u2019a oldu\u011funu s\u00f6yledi. Projenin di\u011fer projelerden fark\u0131n\u0131n daha kapsaml\u0131 olmas\u0131 oldu\u011funu anlatan Tufan, ele al\u0131nan akt\u00f6r gruplar\u0131n\u0131n \u00e7e\u015fitlili\u011fine ve onlardan al\u0131nan bilgilere de\u011findi.<\/p>\n

D\u00fcnyadaki ve T\u00fcrkiye\u2019deki mevcut ara\u015ft\u0131rmalar\u0131n genellikle yaln\u0131zca i\u00e7erik \u00fcreticilerine ya da dinleyicilere odakland\u0131\u011f\u0131na dikkat \u00e7eken Tufan, bu \u00e7al\u0131\u015fmada ele aln\u0131an akt\u00f6r gruplar\u0131n\u0131n \u00e7e\u015fitlil\u011fini belirtti. Tufan; ara\u015ft\u0131rma kapsam\u0131nda podcast giri\u015fimcileri, ba\u011f\u0131ms\u0131z podcast yay\u0131nc\u0131lar\u0131, podcast end\u00fcstri \u00e7al\u0131\u015fanlar\u0131, podcast a\u011flar\u0131nda faaliyet g\u00f6steren i\u00e7erik \u00fcreticileri ve kurumsal podcast temsilcileriyle g\u00f6r\u00fc\u015fmeler ger\u00e7ekle\u015ftirildi\u011fini aktard\u0131.<\/p>\n

Pandemiyle h\u0131zlanan podcast ivmesi<\/strong><\/h4>\n

\"\"<\/strong><\/h4>\n

Podcastin T\u00fcrkiye\u2019de pandemi ile birlikte ya\u015fam\u0131m\u0131za \u00e7ok h\u0131zl\u0131 girdi\u011fini anlatan Tufan, hem \u00fcretim kapasitesini hem de t\u00fcketimi h\u0131zl\u0131 bi\u00e7imde etkiledi\u011fini vurgulad\u0131. Podcast a\u011flar\u0131n\u0131n T\u00fcrkiye\u2019de geni\u015fledi\u011fine dikkat \u00e7eken Tufan; reklam, e\u011fitim, prod\u00fcksiyon gibi pek \u00e7ok alana yay\u0131ld\u0131\u011f\u0131ndan bahsetti.<\/p>\n

\u201cG\u00f6r\u00fcn\u00fcrl\u00fck artt\u0131k\u00e7a otosans\u00fcr uygulan\u0131yor\u201d<\/h4>\n

Podcastlerin platformlarla geni\u015fleyen bir alan oldu\u011funu aktaran Tufan, platformla\u015fma s\u00fcrecinin avantajlar\u0131 oldu\u011fu gibi dezavantajlar\u0131n\u0131n da olabilece\u011fini belirtti. Algoritmik g\u00f6r\u00fcn\u00fcrl\u00fckte bir belirsizli\u011fin oldu\u011funu vurgulayan Tufan,\u201cG\u00f6zden uzak yay\u0131nc\u0131lar kendilerini daha \u00f6zg\u00fcr hissederek rahat i\u00e7erik \u00fcretebiliyorlar ve g\u00f6r\u00fcn\u00fcrl\u00fck artt\u0131k\u00e7a otosans\u00fcr uygulanmaya ba\u015fl\u0131yor\u201d dedi.<\/p>\n

Podcast platformlar\u0131n\u0131n do\u011frudan gelir payla\u015f\u0131m\u0131 sunmamas\u0131 ve milyonluk dinlenmelere ra\u011fmen platform ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n\u0131n s\u00fcrmesi hakk\u0131nda konu\u015fan Tufan, yay\u0131nc\u0131lar\u0131 sponsorluk ve marka i\u015fbirliklerine y\u00f6nlendirdi\u011fini s\u00f6yledi. Tufan, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n

\u201cHer t\u00fcrl\u00fc markayla i\u015fbirli\u011fi yapam\u0131yorsunuz. \u0130\u00e7eri\u011finizle uyumland\u0131rmak zorundas\u0131n\u0131z. Podcast’in kurdu\u011fu o para sosyal ili\u015fkiyi \u00f6nemsemek zorundas\u0131n\u0131z dinleyicinizle. Zaten imkanlar k\u0131s\u0131tl\u0131yken di\u011fer geleneksel medyalardan \u00e7ok daha farkl\u0131 bir tan\u0131t\u0131m pazarlama s\u00fcreci y\u00fcr\u00fctmeniz gerekiyor.\u201d<\/p>\n

\"\"<\/p>\n

Sekt\u00f6rdeki sorunlar ve \u00e7\u00f6z\u00fcmleri<\/h4>\n

Dinleyicilerin artan ses kalitesi beklentisinden bahseden Tufan, podcast \u00fcreticilerinin arka planda ses kurgusu, pazarlama gibi pek \u00e7ok rol\u00fc tek ba\u015f\u0131na \u00fcstlendi\u011fini belirtti. Sekt\u00f6r\u00fcn genel problemlerine ek olarak T\u00fcrkiye’deki problemlere da de\u011finen Tufan, \u201cs\u00fcrd\u00fcrebilir b\u00fcy\u00fcme i\u00e7in yap\u0131sal d\u00f6n\u00fc\u015f\u00fcm \u015fart\u201d dedi.<\/p>\n

Sekt\u00f6rdeki sorunlara \u00e7\u00f6z\u00fcm olarak yay\u0131nc\u0131lar\u0131n birbirini rakip olarak g\u00f6rmek yerine da\u011f\u0131t\u0131m arac\u0131 olarak g\u00f6rmesi gerekti\u011finden bahseden proje ara\u015ft\u0131rmac\u0131s\u0131 Marmara \u00dcniversitesi \u00f6\u011fretim g\u00f6revlisi Prof. Dr. \u015eeny\u00fcz, \u201cHer podcastin bir ke\u015ffedilme stratejisi olmas\u0131 gerekiyor\u201d dedi.<\/p>\n

Son olarak kat\u0131l\u0131mc\u0131lar\u0131n bu projeyle ve podcast alan\u0131nda yap\u0131labilecek \u00e7al\u0131\u015fmalarla ilgili sorular\u0131na cevap verildi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Haber: Ebrar S\u00fceda \u00dcnalan Edit\u00f6r: Melek \u00d6zt\u00fcrk...<\/p>\n","protected":false},"author":14,"featured_media":30522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_pushai_skip_autoshare":false,"footnotes":""},"categories":[25,1],"tags":[4630,4623,4629,43,148,4626,4627,4628,4341,68],"manset":[],"bilesen":[],"class_list":["post-30513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","category-genel","tag-aras-gor-dr-yesim-akmeraner-kokat","tag-doc-dr-ahsen-deniz-morva-kablamaci","tag-dr-ogr-uyesi-ezel-turk","tag-istanbul-universitesi","tag-istanbul-universitesi-iletisim-fakultesi","tag-marmara-universitesi","tag-podcast","tag-prof-dr-bilge-senyuz","tag-prof-dr-firat-tufan","tag-tubitak"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/30513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=30513"}],"version-history":[{"count":3,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/30513\/revisions"}],"predecessor-version":[{"id":30531,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/30513\/revisions\/30531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/30522"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=30513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=30513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=30513"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/manset?post=30513"},{"taxonomy":"bilesen","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/bilesen?post=30513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}