{"id":3126,"date":"2018-03-08T10:53:56","date_gmt":"2018-03-08T07:53:56","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=3126"},"modified":"2018-03-13T10:56:48","modified_gmt":"2018-03-13T07:56:48","slug":"sosyal-medya-yonetimi-takim-ve-surec-isidir","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2018\/03\/08\/sosyal-medya-yonetimi-takim-ve-surec-isidir\/","title":{"rendered":"&#8220;Sosyal Medya Y\u00f6netimi Tak\u0131m ve S\u00fcre\u00e7 \u0130\u015fidir&#8221;"},"content":{"rendered":"<p><strong>Halil SA\u00c7,\u00a0<\/strong><strong>Sedef YUNT\u00dcR<\/strong><\/p>\n<p>Proje D\u00fckkan\u0131 Dijital Pazarlama ve Sosyal Medya Ajans\u0131 Kurucusu ve Ba\u015fkan\u0131 Ali Cenk G\u00fclce taraf\u0131ndan 7 Mart \u00c7ar\u015famba g\u00fcn\u00fc \u0130leti\u015fim Fak\u00fcltesi Konferans Salonu\u2019nda \u201cSosyal Medya E\u011fitimi\u201d verildi.\u00a0E\u011fitimde dijital ileti\u015fim stratejisi ve pazar y\u00f6netimi, dijital itibar ve kriz y\u00f6netimi, sosyal medyada insan kaynaklar\u0131 ve \u015firketlerin g\u00f6z\u00fcnden sosyal medya konular\u0131 i\u015flendi.<\/p>\n<p>G\u00fclce, sosyal medya platformlar\u0131n\u0131n ileti\u015fim a\u00e7\u0131s\u0131ndan g\u00fcn ge\u00e7tik\u00e7e \u00f6nem kazand\u0131\u011f\u0131n\u0131 ve bu platformlar\u0131n t\u00fcketicileri ikna etmede \u00f6nemli rol oynad\u0131klar\u0131n\u0131 ifade ederek, T\u00fcrkiye\u2019nin dijital karnesini de\u011ferlendirdi. Youtube, Facebook ve Instagram\u2019\u0131n ilk \u00fc\u00e7 s\u0131rada yer alan mecralar oldu\u011funu belirterek, \u201cSosyal medyay\u0131 aktif olarak en fazla kullanan \u00fclkelerden biriyiz. Fakat \u00f6zg\u00fcn i\u00e7erikler \u00fcretme konusunda s\u0131k\u0131nt\u0131 \u00e7ekiyoruz\u201d dedi.<\/p>\n<p>Marka stratejisi belirlenirken t\u00fcm ileti\u015fim birimlerinin sorumluluklar\u0131 belirlenerek hedefe ula\u015f\u0131lmas\u0131 gerekti\u011fi konusuna de\u011finen G\u00fclce, \u201cSosyal medya y\u00f6netimi tak\u0131m ve s\u00fcre\u00e7 i\u015fidir\u201d vurgusunu yaparak ya\u015fanabilecek olas\u0131 krizlere kar\u015f\u0131 her t\u00fcrl\u00fc senaryonun mutlaka haz\u0131rlanmas\u0131 ve bu senaryolar\u0131n s\u00fcrekli g\u00fcncellenmesi gerekti\u011fini belirtti.<\/p>\n<p><strong>\u201c\u0130yi \u0130zlenim B\u0131rakmak \u0130\u00e7in Mesleki Birikimlerinizi Payla\u015f\u0131n\u201d<\/strong><\/p>\n<p>G\u00fclce, g\u00fcn\u00fcm\u00fczde kurumlar\u0131n i\u015fe al\u0131mlar\u0131nda adaylar\u0131n sosyal medya hesaplar\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde dikkate ald\u0131\u011f\u0131n\u0131 ve sosyal platformlarda payla\u015f\u0131m yap\u0131l\u0131rken dikkatli davran\u0131lmas\u0131 konusunda \u00f6\u011frencileri uyard\u0131. Etkinlikte \u00f6\u011frencilerin sosyal medya hesaplar\u0131n\u0131n i\u015fe al\u0131m s\u00fcreci i\u00e7in uygun olup olmad\u0131\u011f\u0131n\u0131n sim\u00fclasyonu yap\u0131larak, \u00f6rnekler \u00fczerinden uygun bir sosyal medya hesab\u0131n\u0131n nas\u0131l olmas\u0131 gerekti\u011fi konusu ele al\u0131nd\u0131. \u0130yi bir izlenim b\u0131rakmak i\u00e7in mesleki birikimlerin sosyal medya hesaplar\u0131na yans\u0131t\u0131lmas\u0131, dini-siyasi yorumlardan ise ka\u00e7\u0131n\u0131lmas\u0131 gerekti\u011fi ifade edildi.<\/p>\n<p>Etkinlik Prof. Dr. Nil\u00fcfer Sezer&#8217;in Ali Cenk G\u00fclce&#8217;ye te\u015fekk\u00fcr belgesini takdim etmesiyle son buldu.<\/p>\n<div id='gallery_1' class='gallery galleryid-3126 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0510.jpg'><img loading=\"lazy\" decoding=\"async\" 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width=\"300\" height=\"199\" src=\"\" class=\"attachment-medium size-medium lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0461-300x199.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0461-300x199.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0461-768x510.jpg 768w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0461-1024x680.jpg 1024w\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0452.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" src=\"\" class=\"attachment-medium size-medium lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0452-300x199.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0452-300x199.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0452-768x510.jpg 768w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0452-1024x680.jpg 1024w\" data-expand=\"700\" \/><\/a>\n                <\/div><\/figure><figure class='gallery-item'>\n                <div class='gallery-icon landscape'>\n                    <a href='https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0453.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" src=\"\" class=\"attachment-medium size-medium lazyload\" alt=\"\" data-src=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0453-300x199.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0453-300x199.jpg 300w, https:\/\/iletim.istanbul.edu.tr\/wp-content\/uploads\/DSC0453-768x510.jpg 768w, 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verildi.<\/p>\n","protected":false},"author":14,"featured_media":3130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[178,31],"tags":[192,194,165,196,195,193],"class_list":["post-3126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fakultemizden","category-teknoloji","tag-ali-cenk-gulce","tag-dijital-itibar","tag-halil-sac","tag-insan-kaynaklari","tag-prazarlama-yonetimi","tag-sosyal-medya"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/3126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=3126"}],"version-history":[{"count":0,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/3126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/3130"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=3126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=3126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=3126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}