{"id":31292,"date":"2026-11-13T22:45:36","date_gmt":"2026-11-13T19:45:36","guid":{"rendered":"https:\/\/iletim.istanbul.edu.tr\/?p=31292"},"modified":"2026-11-13T22:58:18","modified_gmt":"2026-11-13T19:58:18","slug":"gelecegin-insasinda-insan-ve-surdurulebilirlik","status":"publish","type":"post","link":"https:\/\/iletim.istanbul.edu.tr\/index.php\/2026\/11\/13\/gelecegin-insasinda-insan-ve-surdurulebilirlik\/","title":{"rendered":"Gelece\u011fin \u0130n\u015fas\u0131nda \u0130nsan ve S\u00fcrd\u00fcr\u00fclebilirlik"},"content":{"rendered":"

Haber: Emir Uygur\u00a0<\/strong><\/p>\n

Foto\u011fraf: Ahmet Aygar<\/strong><\/p>\n

Edit\u00f6r: Melek \u00d6zt\u00fcrk<\/strong><\/p>\n

\u0130stanbul, (\u0130\u00dc Haber Merkezi) – \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi\u2019nde \u201cGelece\u011fi \u0130yile\u015ftirmek S\u00fcrd\u00fcr\u00fclebilirlik, \u0130nsan ve Toplumsal Etki\u201d s\u00f6yle\u015fisi ger\u00e7ekle\u015ftirildi.\u00a0<\/strong><\/p>\n

\u0130stanbul \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Amfi C\u2019de Prof. Dr. Feride Ak\u0131m\u2019\u0131n Kurumsal Sosyal Sorumluluk Projeleri dersine Abdi \u0130brahim \u0130nsan Kaynaklar\u0131, Kurumsal \u0130leti\u015fim ve S\u00fcrd\u00fcr\u00fclebilirlik Grup Ba\u015fkan\u0131 ve \u0130cra Kurulu \u00fcyesi Dr. O\u011fuzcan B\u00fclb\u00fcl konuk oldu.<\/p>\n

Krizin i\u00e7inden do\u011fan kariyer<\/strong><\/p>\n

\"\"<\/strong><\/p>\n

Ankaral\u0131 ve memur bir ailenin \u00e7ocu\u011fu oldu\u011funu belirten B\u00fclb\u00fcl, kariyer yolculu\u011funun ba\u015flang\u0131c\u0131nda belirli bir plan\u0131 olmad\u0131\u011f\u0131n\u0131, \u00fcniversiteden mezun oldu\u011fu d\u00f6nemde T\u00fcrkiye\u2019nin 2001 ekonomik kriziyle kar\u015f\u0131 kar\u015f\u0131ya kald\u0131\u011f\u0131n\u0131 ifade etti. O d\u00f6nemde \u00f6zel sekt\u00f6r\u00fcn kariyer g\u00fcnlerine kat\u0131lmad\u0131\u011f\u0131n\u0131 ve \u00f6\u011frencilerin daha \u00e7ok kamu kurumlar\u0131na y\u00f6neldi\u011fini aktaran B\u00fclb\u00fcl, mezuniyetin ard\u0131ndan kamu personeli s\u0131nav\u0131na girerek kariyerine devlet b\u00fcnyesinde ba\u015flad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Rekabet Kurumunda g\u00f6rev yapt\u0131\u011f\u0131 d\u00f6nemde devletin i\u015fleyi\u015fini ve kamu bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 tan\u0131ma f\u0131rsat\u0131 buldu\u011funu belirten B\u00fclb\u00fcl, kamu ve \u00f6zel sekt\u00f6r aras\u0131ndaki temel fark\u0131 uzun ve k\u0131sa vadeli d\u00fc\u015f\u00fcnme bi\u00e7imleri \u00fczerinden de\u011ferlendirdi. \u00d6zel sekt\u00f6r\u00fcn daha k\u0131sa vadeli ve kar odakl\u0131, kamunun ise daha uzun vadeli ve toplumsal fayday\u0131 g\u00f6zeten bir anlay\u0131\u015fla \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 dile getirdi.<\/p>\n

Doktora e\u011fitimi s\u0131ras\u0131nda insan kaynaklar\u0131ndan gelen i\u015f teklifiyle \u00f6zel sekt\u00f6re ge\u00e7i\u015f yapt\u0131\u011f\u0131n\u0131 anlatan B\u00fclb\u00fcl, bu karar\u0131n kendisi i\u00e7in \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131 oldu\u011funu vurgulad\u0131. Kamudaki i\u015f g\u00fcvencesini b\u0131rakman\u0131n kolay olmad\u0131\u011f\u0131n\u0131 ileten B\u00fclb\u00fcl, \u00f6zel sekt\u00f6re ge\u00e7i\u015f s\u00fcresini \u201cY\u00fcksek bir iskeleden atlamak gibi. Kenara gelirsin, a\u015fa\u011f\u0131ya bakars\u0131n da bir t\u00fcrl\u00fc atlayamazs\u0131n ama bir kere atlay\u0131nca ondan sonra s\u00fcrekli \u00e7\u0131k\u0131p atlayabilirsin\u201d \u015feklinde ifade etti.<\/p>\n

Kamudan \u00f6zel sekt\u00f6re uzanan yol<\/strong><\/p>\n

\"\"<\/strong><\/p>\n

Abdi \u0130brahim b\u00fcnyesine kat\u0131l\u0131m\u0131na da de\u011finen B\u00fclb\u00fcl, burada kariyerindeki sorumluluk alanlar\u0131n\u0131 geni\u015fleterek Abdi \u0130brahim Vakf\u0131\u2019n\u0131n kurulu\u015funda g\u00f6rev ald\u0131\u011f\u0131n\u0131 ve vakf\u0131n kurucu y\u00f6netim kurulunda yer almaya devam etti\u011fini belirtti. 2024 y\u0131l\u0131nda ise insan kaynaklar\u0131 sorumlulu\u011funu da \u00fcstlendi\u011fini ifade etti ve ileti\u015fim ve insan kaynaklar\u0131 alanlar\u0131n\u0131n birbirini tamamlayan y\u00f6nlerine dikkat \u00e7ekti. Bug\u00fcn ileti\u015fim, insan kaynaklar\u0131, s\u00fcrd\u00fcr\u00fclebilirlik, risk ve uyum gibi farkl\u0131 alanlarda sorumluluk \u00fcstlendi\u011fini belirterek kariyerinin hi\u00e7bir a\u015famas\u0131nda bug\u00fcnk\u00fc g\u00f6revlerini \u00f6nceden planlamad\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n

Kariyerde esnek olman\u0131n \u00f6nemi\u00a0<\/strong><\/p>\n

Kariyer yolculu\u011funda belirli hedefler koyman\u0131n \u00f6nemli oldu\u011funu ancak s\u00fcrecin her zaman planlad\u0131\u011f\u0131 gibi ilerlemedi\u011fini belirten B\u00fclb\u00fcl, gen\u00e7 ileti\u015fimciler kariyer konusunda esnek olmalar\u0131 tavsiyesinde bulundu. Amerika’da y\u00fcksek lisans yapt\u0131\u011f\u0131 d\u00f6nemde enerji sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc ancak kariyerinin farkl\u0131 bir y\u00f6nde ilerledi\u011fini aktararak\u00a0 2008 k\u00fcresel finans krizinin ya\u015fand\u0131\u011f\u0131 d\u00f6nemde de Amerika’da bulundu\u011funu ifade etti.<\/p>\n

Kariyer planlar\u0131n\u0131n zaman i\u00e7erisinde de\u011fi\u015febilece\u011fine dikkat \u00e7eken B\u00fclb\u00fcl, \u201cYolu bilmekle yolda y\u00fcr\u00fcmek ayn\u0131 \u015fey de\u011fil\u201d s\u00f6z\u00fcn\u00fc hat\u0131rlatarak hedeflere ula\u015fma s\u00fcrecinde kar\u015f\u0131la\u015f\u0131lan f\u0131rsatlar\u0131n \u00f6nemini vurgulad\u0131.<\/p>\n

Gen\u00e7lere en ba\u015f\u0131ndan kesin hedefler belirleyerek kendilerini s\u0131n\u0131rland\u0131rmamalar\u0131n\u0131 \u00f6neren B\u00fclb\u00fcl, kariyer yolculu\u011funda esnek olman\u0131n ve farkl\u0131 deneyimlere a\u00e7\u0131k olman\u0131n \u00f6nemini dile getirdi. Uzun y\u0131llara dayanan \u00e7al\u0131\u015fma hayat\u0131ndan edindi\u011fi deneyimleri payla\u015farak ba\u015far\u0131l\u0131 bir kurumun temelinde g\u00fcvenilir liderlik, ekip \u00e7al\u0131\u015fmas\u0131 ve g\u00fc\u00e7l\u00fc ileti\u015fimin bulundu\u011funu belirtti.<\/p>\n

\u00d6zellikle ileti\u015fimde do\u011fru mesaj\u0131n do\u011fru ki\u015fiye, do\u011fru kanaldan ve do\u011fru zamanda ula\u015ft\u0131r\u0131lmas\u0131n\u0131n kritik oldu\u011funu ifade etti. \u0130leti\u015fimin yaln\u0131zca kurumsal ileti\u015fim alan\u0131nda de\u011fil, pazarlama ve farkl\u0131 i\u015f kollar\u0131nda da temel bir unsur oldu\u011funu aktaran B\u00fclb\u00fcl, ileti\u015fim e\u011fitiminin farkl\u0131 sekt\u00f6rlerde \u00f6nemli f\u0131rsatlar sundu\u011funu s\u00f6yledi.<\/p>\n

Abdi \u0130brahim’in hedefleri<\/strong><\/p>\n

\"\"<\/p>\n

Abdi \u0130brahim’in kurumsal yap\u0131s\u0131 ve faaliyetleri hakk\u0131nda bilgi veren B\u00fclb\u00fcl, \u015firketin 114 y\u0131ll\u0131k ge\u00e7mi\u015fe sahip oldu\u011funu ve \u00fc\u00e7\u00fcnc\u00fc ku\u015faktan d\u00f6rd\u00fcnc\u00fc ku\u015fa\u011fa uzanan bir y\u00f6netim gelene\u011fi bulundu\u011funu belirtti. \u0130la\u00e7 sekt\u00f6r\u00fcnde uluslararas\u0131 firmalarla rekabet etmenin \u00f6nemli bir ba\u015far\u0131 oldu\u011funu vurgulad\u0131 ve \u015firketin yakla\u015f\u0131k 6 bin \u00e7al\u0131\u015fan\u0131, 300’e yak\u0131n markas\u0131 ve 600’\u00fcn \u00fczerinde \u00fcr\u00fcn\u00fc bulundu\u011funu aktard\u0131. Ayr\u0131ca \u015firketin 21 \u00fclkede kendi sat\u0131\u015f ekipleriyle faaliyet g\u00f6sterdi\u011fini ve Kazakistan ile Cezayir’de \u00fcretim tesislerinin bulundu\u011funu a\u00e7\u0131klad\u0131. \u015eirketin gelece\u011fe y\u00f6nelik yat\u0131r\u0131mlar\u0131 aras\u0131nda biyoteknoloji alan\u0131n\u0131n \u00f6nemli bir yer tuttu\u011funu belirten B\u00fclb\u00fcl, \u00f6zellikle kanser tedavileri ve h\u00fccre temelli ila\u00e7lar\u0131n bu alanda \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n

T\u00fcrkiye’nin biyoteknoloji alan\u0131ndaki yerli \u00fcretim kapasitesinin geli\u015ftirilmesine dikkat \u00e7eken B\u00fclb\u00fcl, 2028 y\u0131l\u0131nda T\u00fcrkiye’nin ilk yerli h\u00fccreden \u00fcretilen \u00fcr\u00fcn\u00fcn\u00fcn piyasaya sunulmas\u0131n\u0131n hedeflendi\u011fini aktard\u0131. Abdi \u0130brahim’in s\u00fcrd\u00fcr\u00fclebilirlik \u00e7al\u0131\u015fmalar\u0131n\u0131n 2020 y\u0131l\u0131nda olu\u015fturulan \u00e7at\u0131 strateji kapsam\u0131nda y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fc belirterek bu alanda ileti\u015fim ve s\u00fcrd\u00fcr\u00fclebilirlik departmanlar\u0131n\u0131n birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

\u015eirketin su ve iklim de\u011fi\u015fikli\u011fi alanlar\u0131nda CDP platformunda A notu alan T\u00fcrkiye’deki tek ila\u00e7 firmas\u0131 oldu\u011funu ifade eden B\u00fclb\u00fcl, 2020 y\u0131l\u0131ndan itibaren t\u00fcm \u00fcr\u00fcnlerin yenilenebilir elektrik kullan\u0131larak \u00fcretildi\u011fini a\u00e7\u0131klad\u0131.<\/p>\n

\u201d\u00d6l\u00e7emedi\u011fim \u015feyleri y\u00f6netemem\u201d<\/strong><\/p>\n

Kurumsal sosyal sorumluluk projelerinin belirlenmesinde ara\u015ft\u0131rma ve analiz s\u00fcre\u00e7lerinin \u00f6nemine dikkat \u00e7eken B\u00fclb\u00fcl , Abdi \u0130brahim’de projelerin kurumsal alg\u0131 ara\u015ft\u0131rmalar\u0131, payda\u015f beklentileri ve \u015firketin yetkinlikleri do\u011frultusunda se\u00e7ildi\u011fini belirtti. G\u00f6reve ba\u015flad\u0131\u011f\u0131 d\u00f6nemde yakla\u015f\u0131k 3 bin ki\u015finin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmada doktorlar, gazeteciler, \u00f6\u011frenciler, kamu g\u00f6revlileri ve toplumun farkl\u0131 kesimlerinden g\u00f6r\u00fc\u015fler al\u0131nd\u0131\u011f\u0131n\u0131 aktard\u0131.<\/p>\n

Projelerin yaln\u0131zca hayata ge\u00e7irilmesinin yeterli olmad\u0131\u011f\u0131n\u0131, sonu\u00e7lar\u0131n\u0131n da \u00f6l\u00e7\u00fclmesi gerekti\u011fini vurgulayan B\u00fclb\u00fcl , \u201c\u00d6l\u00e7emedi\u011fim \u015feyi y\u00f6netemem\u201d s\u00f6z\u00fcn\u00fc hat\u0131rlatarak sosyal sorumluluk \u00e7al\u0131\u015fmalar\u0131nda etki analizinin \u00f6nemini dile getirdi.<\/p>\n

Bu kapsamda ila\u00e7 ambalajlar\u0131n\u0131n k\u00fc\u00e7\u00fclt\u00fclmesine y\u00f6nelik yapay zek\u00e2 destekli bir optimizasyon projesini \u00f6rnek g\u00f6sterdi ve \u00e7al\u0131\u015fman\u0131n karbon emisyonlar\u0131n\u0131 azaltmak amac\u0131yla geli\u015ftirildi\u011fini ifade etti. Proje kapsam\u0131nda yakla\u015f\u0131k 2,5 milyon avroluk yat\u0131r\u0131m yap\u0131ld\u0131\u011f\u0131n\u0131 ve bu yat\u0131r\u0131m\u0131n iki y\u0131l i\u00e7erisinde geri kazan\u0131ld\u0131\u011f\u0131n\u0131 belirterek ambalajlar\u0131n k\u00fc\u00e7\u00fclmesiyle kargo maliyetlerinin de y\u00fczde 24 oran\u0131nda azald\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n

\u00c7evreye ve hastalara destek\u00a0<\/strong><\/p>\n

Abdi \u0130brahim’in \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirlik \u00e7al\u0131\u015fmalar\u0131ndan biri olan karekod projesine de de\u011finen B\u00fclb\u00fcl, ila\u00e7 kutular\u0131ndaki bas\u0131l\u0131 prospekt\u00fcslerin dijital ortama ta\u015f\u0131nmas\u0131 i\u00e7in yakla\u015f\u0131k alt\u0131 y\u0131ld\u0131r \u00e7al\u0131\u015fma y\u00fcr\u00fctt\u00fcklerini belirtti. Projenin hayata ge\u00e7irilmesinde internet veya ak\u0131ll\u0131 telefon eri\u015fimi bulunmayan vatanda\u015flar\u0131n da dikkate al\u0131nmas\u0131 gerekti\u011fini vurgulayarak bu s\u00fcre\u00e7te kamu kurumlar\u0131yla g\u00f6r\u00fc\u015fmeler ger\u00e7ekle\u015ftirildi\u011fini aktard\u0131.T\u00fcrkiye’de her y\u0131l yakla\u015f\u0131k 2,5 milyar ila\u00e7 kutusunun t\u00fcketildi\u011fini ve bas\u0131l\u0131 prospekt\u00fcsler i\u00e7in 1,5 ila 2 milyar sayfa A4 boyutunda k\u00e2\u011f\u0131t kullan\u0131ld\u0131\u011f\u0131n\u0131 belirten B\u00fclb\u00fcl, karekod uygulamas\u0131n\u0131n k\u00e2\u011f\u0131t t\u00fcketimini azaltarak \u00e7evresel fayda sa\u011flamay\u0131 ama\u00e7lad\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n

\"\"<\/p>\n

Dijital eri\u015fimi bulunmayan hastalar i\u00e7in eczanelerde prospekt\u00fcs \u00e7\u0131kt\u0131s\u0131 al\u0131nabilmesi se\u00e7ene\u011finin de de\u011ferlendirildi\u011fini s\u00f6yledi.Toplumsal fayda projeleri kapsam\u0131nda ise Anadolu’dan \u0130stanbul’a kanser tedavisi i\u00e7in gelen \u00e7ocuklar ve ailelerine y\u00f6nelik \u00e7al\u0131\u015fmalar y\u00fcr\u00fctt\u00fcklerini belirterek ekonomik imk\u00e2nlar\u0131 k\u0131s\u0131tl\u0131 ailelerin tedavi s\u00fcrecinde konaklama sorunu ya\u015fad\u0131\u011f\u0131n\u0131 dile getirdi. Bu ihtiyaca y\u00f6nelik geli\u015ftirilen vak\u0131f projesi kapsam\u0131nda, \u00e7ocuklar\u0131n ve ailelerinin tedavi s\u00fcresince konaklayabilecekleri bir tesis olu\u015fturuldu\u011funu aktard\u0131.<\/p>\n

Tesisin yaln\u0131zca konaklama imk\u00e2n\u0131 sunmad\u0131\u011f\u0131n\u0131, ailelere e\u011fitim, psikolojik destek ve g\u00f6n\u00fcll\u00fcl\u00fck faaliyetleriyle de katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 belirtti ve\u00a0 \u00e7ocuklar\u0131n tedavi s\u00fcre\u00e7leri boyunca e\u011fitim ihtiya\u00e7lar\u0131n\u0131n kar\u015f\u0131lanmas\u0131na y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131n da y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fc ifade ederek s\u00f6zlerini noktalad\u0131. Plaket takdimi ve toplu foto\u011fraf \u00e7ekimi ile s\u00f6yle\u015fi son buldu.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Haber: Emir Uygur\u00a0 Foto\u011fraf: Ahmet Aygar Edit\u00f6r:...<\/p>\n","protected":false},"author":14,"featured_media":31297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_pushai_skip_autoshare":false,"footnotes":""},"categories":[25,1],"tags":[4612,3272,43,148,3349],"manset":[],"bilesen":[],"class_list":["post-31292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","category-genel","tag-ahmet-aygar","tag-emir-uygur","tag-istanbul-universitesi","tag-istanbul-universitesi-iletisim-fakultesi","tag-melek-ozturk"],"_links":{"self":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/31292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/comments?post=31292"}],"version-history":[{"count":4,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/31292\/revisions"}],"predecessor-version":[{"id":31307,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/posts\/31292\/revisions\/31307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media\/31297"}],"wp:attachment":[{"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/media?parent=31292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/categories?post=31292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/tags?post=31292"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/manset?post=31292"},{"taxonomy":"bilesen","embeddable":true,"href":"https:\/\/iletim.istanbul.edu.tr\/index.php\/wp-json\/wp\/v2\/bilesen?post=31292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}